Duplirex Group

What Duplirex Group does

Duplirex Group (legal entity Duplirex Papeterie SA) is a family-owned Swiss office equipment and document management company headquartered in Givisiez, Canton Fribourg, operating since 1969. The company sells and services multifunction copiers, printers, plotters, shredders, dictaphones, and interactive whiteboards from brands including Kyocera, Konica Minolta, HP, and Brother, alongside stationery and gift items (Caran d'Ache, Montblanc, Hugo Boss, Alessi) through its Papeterie Meyer and DupliCadeaux retail sub-brands, and office furniture via the Duplimob subsidiary. It runs six physical branches across the cantons of Fribourg and Neuchâtel with approximately 70 employees, including 10 apprentices.

The technology stack includes proprietary or vendor-integrated solutions for print fleet management (Duplirex FleetManagement, manufacturer-independent remote monitoring with automated counter readings and consumables ordering), print management (PaperCut MF), and electronic document management (GED, Docu-GED with Doc.Series and NexCloud for Swiss cloud archiving). Remote PC/MAC assistance is offered via TeamViewer and AnyDesk. Financing is provided through the in-house Duplirex Leasing SA, with 24-, 36-, and 60-month terms, and after-sales service is committed to a 4-hour repair/maintenance response time.

The business operates a sales-led, multi-channel go-to-market combining field sales representatives for enterprise/B2B accounts, physical retail showrooms, an online shop (dupli.officeprofi.ch), and corporate website marketing. Revenue is generated across hardware sales (one-time), consumables and stationery (recurring), leasing (subscription/recurring), maintenance contracts and remote assistance (professional services billed per 15-minute block), and managed digital services (FleetManagement, PaperCut, GED). The customer base spans professional/business (primary), medical/healthcare, and individual consumer segments, with no disclosed enterprise anchor customers. The company is currently led by the founder's two sons, Dominique and Pierre-Alain Brulhart, as Directors, with no external investors, private equity, or venture capital backing.

Name

Duplirex Group

Legal name

Duplirex Papeterie SA

Website

https://duplirex-group.ch

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Duplirex Group is a family-owned Swiss office equipment and document management company founded in 1969, serving SMBs, healthcare practices, and consumers across the cantons of Fribourg and Neuchâtel through six retail branches, multi-brand hardware distribution, in-house leasing, and digital print/document management services.

Ownership category

akta.pro rank

Product category

Office Equipment & Supplies

NAICS

Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (532420), Professional, Scientific, and Technical Services (54)

SIC

Computer & Office Equipment (3570), Office Furniture (2520), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

akta.pro secondary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Office equipment
• Multifunction copiers
• Document management
• Print management
• Office furniture

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Office Equipment Sales: Sale of multifunction copiers, printers, plotters, shredders, dictaphones, and interactive products from brands including Kyocera, Konica Minolta, Brother, HP.
2. Stationery and Supplies: Sale of stationery, office supplies, and gift items from premium brands including Caran d'Ache, Montblanc, Hugo Boss, Alessi.
3. Office Furniture: Sale of modern and design office furniture through Duplimob subsidiary.
4. Leasing and Financing: Equipment leasing and financing services through Duplirex Leasing SA for multifunction devices and office furniture. Terms of 24, 36, or 60 months available.
5. Maintenance and Repair Services: After-sales service with 4-hour repair/maintenance response time for office equipment.
6. Remote Technical Assistance: PC/MAC technical support and remote assistance services billed per 15-minute blocks.
7. Digital Solutions Services: Document management, digital transformation, and print management solutions including FleetManagement and PaperCut.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Duplirex Group sells, services, and finances office equipment (multifunction copiers, printers, plotters, shredders, dictaphones, interactive displays) from brands including Kyocera, Konica Minolta, HP, and Brother, alongside stationery and premium gift items, office furniture through its Duplimob subsidiary, and electronic document management solutions. It operates six retail branches across the cantons of Fribourg and Neuchâtel in Switzerland, offering 4-hour repair response, in-house leasing, and PC/MAC remote support.

Product overview

Duplirex Group operates as a unified platform combining office equipment sales and services with document management solutions. The core offering spans six branches across Fribourg and Neuchâtel cantons: Duplirex Group handles multifunction copiers (Kyocera, Konica Minolta), printers, plotters, shredders, dictaphones, and interactive whiteboards; the stationery division (Papeterie Meyer and Digitoner) provides paper supplies and gifts; Duplimob supplies office furniture; and Duplirex Leasing SA provides financing. The document management layer includes Duplirex FleetManagement for print fleet monitoring, PaperCut MF for print/copy management, GED for electronic document management, and Docu-GED for digital transformation—all supported by IT partner Eneltic SA. This architecture allows customers to procure equipment through Duplirex, manage it with their software tools, and finance it through their in-house leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifunction Copiers (Copieurs multifonction)
• Printers (Imprimantes)
• Plotters & Cutters (Plotters & Coupeuses)
• Shredders (Destructeurs)
• Dictaphones
• Interactive Products (Produits interactifs)
• Office Furniture (Duplimob)
• Stationery and Premium Gifts
• Equipment Leasing and Financing (Duplirex Leasing SA)
• Maintenance and Repair Services
• Remote PC/MAC Technical Assistance
• Duplirex FleetManagement
• Electronic Document Management (GED / Docu-GED)
• Print Management with PaperCut MF

Quantifiable outcome

• 4-hour repair/maintenance response time
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Eneltic SAcoreTechnology or Integration · 1 January 2016IT partner company based in Givisiez, specializing in print systems as well as Apple and Windows environments. Founded in 2016, operates throughout French-speaking Switzerland with focus on Fribourg canton.
• PaperCutcoreTechnology or IntegrationLeading print copy management solution provider. Duplirex offers PaperCut MF for monitoring, evaluating, controlling, and limiting network printing.
• Konica MinoltacoreChannel Partner/ Reseller/ DistributorBrand represented for multifunction copiers and printing solutions.
• HPcoreChannel Partner/ Reseller/ DistributorBrand represented for printing solutions.
• BrothercoreChannel Partner/ Reseller/ DistributorBrand represented for printing and labeling solutions.
• KyoceracoreChannel Partner/ Reseller/ DistributorBrand represented for multifunction devices and printers.
• Caran d'AcheminorChannel Partner/ Reseller/ DistributorPremium Swiss writing instruments and art supplies brand represented in boutiques.
• MontblancminorChannel Partner/ Reseller/ DistributorLuxury writing instruments and accessories brand represented in boutiques.
• CEWEminorChannel Partner/ Reseller/ DistributorPhoto printing services partnership through MagicFoto.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALSO Group: Swiss-headquartered pan-European IT and office technology distributor offering multifunction devices, printers, and related services across multiple vendor brands. ALSO competes directly with Duplirex at the wholesale and reseller layer and serves as a benchmark for what a scaled Swiss office/IT distributor looks like.
• Bechtle AG: Europe's largest IT retailer with a strong Swiss subsidiary (Bechtle Schweiz) selling multifunction devices, document management, and workplace IT. Bechtle is the closest large-scale direct peer to Duplirex in terms of product mix (MFPs, printers, IT services) and target customers (SMB and enterprise).
• Interoffice AG: Swiss specialist in modern office furniture and workplace solutions. Duplirex's Duplimob subsidiary actually carries Interoffice products (per Patrizio Bailini's role as 'Délégué commercial Interoffice-Duplimob'), making it both a partner and the closest peer for the Duplimob furniture vertical.

Emerging players

• DocuWare GmbH: Cloud-based electronic document management (EDM) platform widely used by European SMBs for digital transformation. DocuWare competes head-on with Duplirex's GED and Docu-GED offerings for the same Swiss mid-market customer base.

Others

• Sedus Stoll AG: German manufacturer of premium office furniture whose products Duplirex's Duplimob subsidiary distributes in Switzerland. Comparable as a furniture counterpart rather than a direct competitor — Sedus sets the supply that Duplimob resells.
• Konica Minolta Business Solutions Europe: Manufacturer of multifunction printers and document management solutions; one of Duplirex's core brand partners. Konica Minolta competes with Duplirex on direct enterprise deals while simultaneously supplying its reseller channel.

Broad incumbents

• RICOH Europe: Major manufacturer of multifunction printers and managed document services with direct Swiss sales operations. RICOH is both a competitor to Duplirex's service business and an alternative vendor to the brands (Kyocera, Konica Minolta) that Duplirex resells.
• Lyreco: Pan-European leader in office supplies and workplace solutions with a significant Swiss presence. Lyreco overlaps Duplirex on stationery, supplies, and MFP distribution but operates at much greater scale and across broader geographies, making it a broad incumbent rather than a like-for-like competitor.
• Office Depot Europe (RAJA Group): Office supplies and equipment distributor serving European businesses under the Office Depot and Viking brands, now part of France's RAJA Group. Overlaps with Duplirex on consumables, stationery, and small-business equipment but at substantially larger scale and across broader geographies.
• Sharp Electronics Europe: Manufacturer and direct seller of multifunction devices, interactive displays, and document solutions in Europe. Sharp competes with Duplirex for the same Swiss MFP and interactive-display deals and represents another brand the company could choose to add to its portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Duplirexgroup
• LinkedInlinkedin.com/company/duplirex-sa
• Instagraminstagram.com/duplirexgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duplirex Group