Geld.de GmbH

What Geld.de GmbH does

Geld.de GmbH operates one of Germany's largest independent and free financial/insurance comparison portals, focused specifically on insurance product comparison. The legal entity is JDC Geld.de GmbH, a German private limited liability company (GmbH) headquartered at Söhnleinstraße 8, Wiesbaden, which functions as a licensed insurance broker (Versicherungsmakler) under §34d Abs. 1 Nr. 2 Gewerbeordnung. Its core offering is a web-based, product-led comparison platform enabling German consumers to compare and apply for insurance across more than 20 categories, including KFZ/motor, personal and dog liability, home contents, residential building, legal protection, health and supplementary health (dental, hospital, alternative practitioner), accident, occupational disability, life/term life, pension, nursing care, Dread-Disease, burial, and pet insurance. The site also offers a hospital search database covering 2,000+ clinics.

The platform is built as a self-serve digital tool that aggregates offerings from multiple insurance providers, with documented breadth of over 160 tariff combinations in accident insurance alone. It includes a registered customer portal (mein.GELD.de) for ongoing contract management and optimization, a free customer hotline (0800 2420 2821), and an extensive content library (Lexikon, FAQ, Ratgeber) covering insurance terminology and concepts to support organic search-driven acquisition. The company monetizes through insurance brokerage commissions earned when users purchase policies through the platform (affiliate/referral model). Distribution is direct-to-consumer via web and SEO, with the company also maintaining accessibility compliance (WCAG 2.2 AA, EN 301 549, PDF/UA-1, BFSG) and a quality seal from Frankfurter Allgemeine Zeitung (FAZ Siegel). Operations are limited to Germany and the entity is privately held with 1–10 employees.

Name

Geld.de GmbH

Legal name

JDC Geld.de GmbH

Website

https://geld.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Geld.de GmbH operates a free, independent German online insurance comparison portal that lets consumers compare, purchase, and manage policies across 20+ insurance categories (KFZ, liability, property, health, accident, life, pension) via a self-serve web platform and customer portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Insurance Brokerage Commissions: GELD.de operates as a licensed insurance broker (Versicherungsmakler) earning commissions from insurance providers when customers purchase policies through the platform. The platform compares products from multiple insurers and facilitates online applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Geld.de GmbH operates a web-based insurance comparison platform where German consumers can compare and apply for insurance policies across multiple categories including KFZ (vehicle), personal liability, dog liability, home contents, building, legal protection, health, accident, occupational disability, pension, nursing care, critical illness, life, and burial insurance. The company functions as a licensed insurance broker (Versicherungsmakler) under §34d Abs. 1 Nr. 2 Gewerbeordnung, aggregating products from multiple insurance providers and facilitating online applications. A free customer portal (mein.GELD.de) supports contract management and portfolio optimization.

Product overview

Geld.de GmbH operates an online insurance comparison platform offering a comprehensive portfolio of insurance products. The core offering is the Versicherungsvergleich (insurance comparison) platform where users can compare and purchase policies across multiple insurance categories. The product portfolio includes KFZ/vehicle insurance, personal liability (Privathaftpflicht), dog liability (Hundehaftpflicht), home contents (Hausrat), building (Wohngebäude), legal protection (Rechtsschutz), occupational disability (Berufsunfähigkeit), accident (Unfall), health insurance (Krankenversicherung), dental supplementary (Zahnzusatz), hospital daily allowance (Krankenhaustagegeld), alternative practitioner supplementary (Heilpraktikerzusatz), pension (Rentenversicherung), nursing care (Pflegeversicherung), Dread-Disease, burial (Sterbegeld), life (Lebensversicherung), and term life (Risikolebensversicherung) insurance. The platform is complemented by a customer portal (mein.GELD.de), a hospital search database, and supplementary insurance comparison tools. The company functions as an insurance broker (Versicherungsmakler) with official permit under §34d Abs. 1 No. 2 Gewerbeordnung.

Differentiator

Problem solved

Functional benefit

Brands

• mein.GELD.de: Customer portal for managing insurance contracts

Products and services

• Versicherungsvergleich (Insurance Comparison Platform)

Quantifiable outcome

• Savings up to 84% on insurance premiums through comparison
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• wefox: European insurtech broker operating in Germany with a digital-first distribution and advisory model. Comparable as a tech-enabled insurance intermediary, although primarily working through partner agents rather than purely self-serve like GELD.de.
• Clark: Frankfurt-based insurtech broker offering an app-based insurance manager that aggregates and optimizes personal insurance portfolios. Targets the same German consumer need (multi-policy comparison/management) with a more digital-first, advisory positioning.

Broad incumbents

• CosmosDirekt: One of Germany's largest direct insurers (part of Generali Deutschland), offering KFZ, life, and health insurance online. Represents the broad-incumbent disintermediation threat — competing with comparison portals via direct-to-consumer pricing and distribution.
• Allianz Deutschland: Largest German primary insurer, distributing property, life, and health products through agents and direct channels. Serves as a key insurance carrier partner for comparison portals like GELD.de while also competing for end-customer relationships via its own direct sales.

Direct peers

• Verivox: Major German comparison portal for insurance, energy, and telecom products. Operates an identical broker-mediated comparison model with carrier commission revenue and comparable SEO/content-driven acquisition, making it one of GELD.de's closest functional competitors.
• Check24: Germany's largest independent comparison portal, covering insurance alongside banking, energy, telecom, and travel. Same Versicherungsmakler-style broker model and SEO-led customer acquisition, serving as GELD.de's primary direct competitor in the German insurance comparison market.
• Finanzcheck.de: German online comparison platform for credit, insurance, and financial products with a similar broker-led commission model. Targets German consumers across multiple insurance and finance categories like GELD.de.
• Tarifcheck.de: German insurance comparison portal with deep coverage in KFZ, household, and legal protection insurance. Directly comparable on product breadth, business model (commission-based comparison), and target customer (German insurance shoppers).
• Finanztip: Non-profit German consumer finance advice portal run by Stiftung Warentest-affiliated journalists, with side-by-side insurance and financial product comparisons. Targets the same German consumer audience via content-led discovery, overlapping partially with GELD.de's comparison and educational positioning.

Others

• JDC Group AG: Publicly listed German fintech/insurance tech holding company operating brokerage platforms, advisory infrastructure, and asset management. Implied affiliate or parent of JDC Geld.de GmbH based on the legal entity naming; an ecosystem participant rather than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jdc-geld-de-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geld.de GmbH