South Pacific Private

What South Pacific Private does

South Pacific Private is a 54-bed, fully accredited private psychiatric hospital located in Curl Curl on Sydney's Northern Beaches, founded in 1993 as Australia's first treatment centre equipped to deliver integrated, parallel treatment for addiction, trauma, and mental health conditions within a single program. Its clinical model is built on the developmental trauma framework developed by Pia Mellody at The Meadows in Arizona — a license acquired by the company's founders in the late 1980s — and operationalised through a multi-disciplinary team of psychiatrists, GPs, registered nurses, psychologists, therapists, and case workers. The core clinical offering is a 3-week intensive inpatient program followed by a 2-week Transitions program, supplemented by day-patient programs, online rehab, specialised workshops (Changes I/II/III), family/partner/children's programs, sober living via the Beachwood Supported Living subsidiary, and personalised after-care through the MySPP Recovery App.

The company's go-to-market is hybrid: GP and psychiatrist referral-driven admissions handled through a dedicated healthcare professional portal and a 7-day national intake line (1800 063 332), combined with direct-to-consumer acquisition via the website, 14 self-assessment tools, content marketing, social media, a 27-year alumni newsletter, events, and a dedicated podcast. Revenue is generated through five funding streams — private health insurance (most major Australian funds), self-funded patients, workers compensation, the Department of Veterans' Affairs, and international self-pay clients — making it a diversified B2C clinical services operator rather than a single-payer-dependent business. Its ownership sits within the Sana Health Group, with founding-family leadership (Fleur Wood) continuing to control the entity; no external institutional capital, PE ownership, or public listing is documented.

Name

South Pacific Private

Legal name

South Pacific Private

Website

https://southpacificprivate.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

South Pacific Private is a 54-bed accredited private psychiatric hospital in Sydney, Australia, delivering integrated inpatient and outpatient treatment for addiction, trauma, and mental health conditions using the licensed Pia Mellody developmental trauma framework, serving self-referred and GP/psychiatrist-referred clients funded by private health insurance, DVA, and self-pay.

Ownership category

akta.pro rank

Product category

Mental Health and Addiction Treatment Services

NAICS

Psychiatric and Substance Abuse Hospitals (62221), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Inpatient Psychiatric Hospitals (HLAFAHAH)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Addiction treatment
• Mental health services
• Trauma therapy
• Psychiatric hospital
• Dual diagnosis treatment

Headquarters

HQ city

Curl Curl

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Health Insurance: Privately insured clients covered by their private health fund for treatment programs. Most major private health insurers are contracted with South Pacific Private.
2. Self-Funded Patients: Self-funded clients provided with an estimation of treatment cost prior to admission.
3. Workers Compensation: Treatment funded through workers compensation insurance, requiring approval from insurance company prior to admission.
4. Department of Veterans' Affairs (DVA): Treatment services covered for eligible DVA clients.
5. International Clients: Overseas clients accepted if insurance company provides approval or if self-funded.

Go-to-market motion3 records

Distribution channels10 records

Marketing channels13 records

Core offering

South Pacific Private operates a 54-bed fully accredited private psychiatric hospital delivering integrated treatment programs for addiction, trauma, and mental health conditions. Core offerings include a 3-week intensive inpatient program, a 2-week Transitions Program, day patient programs, online rehab programs, and specialised workshops (Changes I, II, III) plus dedicated family programs. Treatment is delivered by a multi-disciplinary team using a trans-diagnostic model based on Pia Mellody's developmental trauma framework licensed from The Meadows, Arizona.

Product overview

South Pacific Private is a 54-bed fully accredited private psychiatric hospital offering a multi-tiered, integrated treatment system for addiction, trauma, and mental health conditions. The core offering consists of a 3-week intensive inpatient Core Program followed by the 2-week Transitions Program, supplemented by Day Patient Programs, Online Rehab Programs, and various Workshops (Changes I, II, III). The company uniquely integrates dedicated Family Programs including the Family Program, Family Education Day, and Parents and Children's Program to treat both clients and their families within the recovery process. Additional support includes the Beachwood Supported Living residential facility and the MySPP Recovery App for personalized after-care. The organization also offers specialized programming including an LGBTQIA+ Program and a Podcast. All clients have access to Self-Assessments for 14 different conditions to support initial screening. As Australia’s first comprehensive treatment centre for integrated addiction, trauma and mental health treatment since 1993, the hospital operates a trans-diagnostic model based on Pia Mellody's developmental trauma framework.

Differentiator

Problem solved

Functional benefit

Brands

• MySPP Recovery App: A personalised after-care recovery app provided to every client of South Pacific Private to support long-term sustainable recovery.

Products and services

• Core Program Inpatient
• Transitions Program
• Day Patient Programs
• Online Rehab Programs
• Changes I Program
• Changes II Program
• Changes III
• Family Program
• Family Education Day
• Parents and Children's Program
• Beachwood Supported Living
• LGBTQIA+ Program

Quantifiable outcome

• Over 14,000 people and families helped in 30+ years of operation
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Meadows (Arizona, USA)coreStrategic or Co-development PartnerThe Meadows in Arizona, founded by Pia Mellody, is where South Pacific Private's clinical model originates. Pia Mellody licensed the use of her developmental trauma framework and 'Survivors' workshop (known in Australia as 'Changes') to South Pacific Private's founders in the late 1980s. The Meadows team conducted training sessions with South Pacific Private staff, with final training session occurring in 2021 via Zoom with Pia Mellody. The partnership involves ongoing clinical training, methodology transfer, and alignment with international best practices in trauma and addiction treatment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Priory Group: Priory Group is the UK's largest independent provider of mental health and addiction treatment, operating a network of hospitals and clinics. International incumbent comparable in specialty positioning across addiction, trauma, and psychiatric inpatient care.
• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest US non-profit addiction treatment provider, operating multiple inpatient and outpatient facilities. International benchmark for specialty addiction and trauma treatment scale, family programs, and integrated clinical models.

Direct peers

• Wesley Hospital Ashfield: Wesley Hospital Ashfield is a private psychiatric facility in Sydney's inner west providing mental health and addiction inpatient programs. Comparable in clinical scope, accredited under NSQHS standards, and funded by similar private health insurance relationships.
• The Melbourne Clinic (Ramsay Health Care): The Melbourne Clinic is a private psychiatric hospital providing inpatient and day programs for mood, anxiety, addiction, and trauma conditions. Direct category peer with similar therapeutic program structure and private health insurance funding model.
• Northside Clinic (Ramsay Health Care): Northside Clinic is a Ramsay Health Care private psychiatric hospital in Sydney's north, offering inpatient mental health and addiction treatment. Competes in similar catchment for GP/psychiatrist referrals and uses analogous transdiagnostic inpatient program structures.
• Sydney Clinic (Ramsay Health Care): Sydney Clinic is a private psychiatric hospital operated by Ramsay Health Care in Sydney, providing inpatient mental health and addiction treatment programs. It is a direct competitor serving the same Sydney metro market with overlapping clinical offerings and insurer contracts.
• The Hills Clinic: The Hills Clinic is a private psychiatric hospital in the Hills District of Sydney offering mental health and addiction inpatient programs. Geographic adjacency and similar specialty positioning make it a direct peer in the Sydney private psychiatric market.
• South Coast Private Hospital: South Coast Private Hospital is a private psychiatric facility in Wollongong, NSW, providing mental health and addiction treatment programs. Comparable specialty positioning with private insurance funding and inpatient program design.
• Delmont Private Hospital (Ramsay Health Care): Delmont Private Hospital is a Ramsay Health Care psychiatric facility in Melbourne offering inpatient mental health and addiction programs. Comparable in clinical scope (depression, anxiety, addiction, trauma) and payer model, though operating in Victoria rather than NSW.

Others

• The Meadows (Arizona, USA): The Meadows is the Arizona-based inpatient addiction and trauma treatment centre founded by Pia Mellody, from which South Pacific Private licenses its developmental trauma framework. Not a direct competitor but a strategic methodology partner and international benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spprivate_
• YouTubeyoutube.com/user/sppwebmaster
• Facebookfacebook.com/SouthPacificPrivate
• LinkedInlinkedin.com/company/south-pacific-private
• Instagraminstagram.com/southpacificprivate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Pacific Private