What SIGNTRADE does

SIGNTRADE is an ISO 9001:2008 certified advertising products and services company headquartered in Guindy, Chennai, India, founded in 2000 and operating 11-50 employees across two Chennai locations (Guindy headquarters and Pallavaram branch). The company manufactures and supplies LED sign boards, indoor and outdoor signage, shop name boards (ACP, LED, traditional), and a broad range of display products including banner stands, tent canopies, catalogue stands, promotional tables, backdrops, LED frames, scroller light boxes, Q-managers, and tabletop displays. It also runs a portfolio of printing services covering digital, offset, screen, mug, T-shirt, and eco-fabric printing, alongside professional design services for logos, brochures, banners, exhibition stalls, and corporate collateral. A Samsung partnership extends the offering into Smart Signage TVs, interactive whiteboards, video walls, and indoor/outdoor LED digital signage.

The business model combines project-based manufacturing and service revenue with unit-priced retail SKUs (e.g., Branding Mug Rs.190, T-Shirt Printing Rs.300, Visiting Card Rs.1,000/1,000 nos) and multi-year contract outdoor advertising campaigns (airport, auto, bus, hoarding, wall painting). Go-to-market is showroom-led direct sales supplemented by phone/WhatsApp and website quote-request channels, with no disclosed digital marketing beyond a Blogspot blog and Google/Just Dial review presence. Customers span event and exhibition planners, advertising agencies, retail and commercial businesses, corporate/MNC clients, educational institutes, and garment manufacturers — a diversified but entirely Tamil Nadu-concentrated book, with no disclosed revenue, headcount growth, or external funding. The company holds a CRISIL business rating and is led by founder and CEO Rajagopal Mohan, with no disclosed institutional investors, M&A activity, or expansion beyond Chennai.

Name

SIGNTRADE

Legal name

SIGNTRADE

Website

https://signtrade.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SIGNTRADE is a Chennai-based, ISO 9001:2008 certified manufacturer and supplier of LED signage, display products, printing, and design services, serving retail, corporate, event, and education clients across Tamil Nadu via two showroom locations.

Ownership category

akta.pro rank

Product category

Advertising Display Products and Signage

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Commercial Printing (except Screen and Books) (323111), Graphic Design Services (54143)

SIC

Coating, Engraving & Allied Services (3470), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industries

Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Digital Signage & Commercial Displays (HDACADAL), Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Advertising Display Products
• Signage Manufacturing
• Digital Printing Services
• Outdoor Advertising Media
• Event Display Solutions

Headquarters

HQ city

Guindy

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Signage and Display Products: Manufacturing and sale of LED sign boards, ACP name boards, glow sign boards, banner stands, tent canopies, promotional displays, backdrop systems, and various advertising display materials. Products are sold as one-time purchases with customization options.
2. Printing Services: Digital printing, offset printing, screen printing, mug printing, T-shirt printing, fabric printing, and eco solvent printing services for various media including flex, vinyl, canvas, paper, and promotional merchandise.
3. Design Services: Professional design preparation and specification services for logos, brochures, flyers, posters, banners, exhibition stalls, labels, menu cards, calendars, and social media content.
4. Outdoor Advertising Services: Complete outdoor advertising solutions including airport advertising, auto advertising, bus panel advertising, hoarding advertising, wall painting advertising, vehicular branding, and mobile hoardings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SIGNTRADE manufactures and supplies advertising and marketing display products including LED sign boards, ACP board signs, indoor/outdoor signage, and a wide range of portable display products such as banner stands, tents, brochure stands, LED frames, backlit displays, queue barriers, umbrellas, and backdrops. The company also delivers digital, offset, and screen printing services, custom mug and T-shirt printing, logo and graphic design services, and pan-India outdoor advertising media solutions. Operations are supported by an in-house design team and an ISO 9001:2008 certified manufacturing setup.

Product overview

SIGNTRADE is an ISO 9001:2008 certified advertising products and services company based in Chennai, India, established in 2000. The company operates as a manufacturer and supplier of advertising display products and provides design and printing services. Its product portfolio is organized into several categories: (1) Display Products including banner stands, tents/gazebos, promotional tables, catalogue stands, backdrops, LED frames, backlit displays, scroller light boxes, Q-managers, and tabletop displays; (2) Printing Services including digital print, offset print, screen print, mug print, T-shirt printing, and eco fabric printing; (3) Signage Products including LED sign boards, indoor signage, outdoor signage, and shop name boards in ACP, LED, and traditional formats; (4) Digital Signage solutions featuring Samsung-based Smart Signage TV and video wall displays; and (5) Advertising Media services for airport, auto, bus, railway, and outdoor hoardings. The company also offers design services for logos, brochures, posters, and exhibition stalls.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Sign Boards Illuminated LED-based sign boards designed for indoor and outdoor advertising and storefront visibility. Available in multiple sizes and suitable for retail shops, corporate offices, and commercial establishments.
• ACP Board Signs ACP (Aluminum Composite Panel) board signage for durable outdoor branding, storefronts, and architectural installations. Suitable for businesses requiring long-lasting exterior signage.
• Indoor Signage Non-illuminated indoor signage products for office branding, retail interiors, and wayfinding. Targeted at corporate, retail, and educational interior environments.
• Outdoor Signage Outdoor advertising signage designed for weather resistance and high visibility, suitable for storefronts, building exteriors, and roadside advertising.
• Shop Name Boards Custom shop name boards for retail stores and commercial establishments to display business names and branding prominently.
• Digital Print Services High-resolution digital printing on a wide variety of substrates for marketing collateral, banners, and signage production. Serves corporate, agency, and retail clients needing fast-turnaround print.
• Offset Print Services Offset lithography printing service for high-volume commercial print jobs such as visiting cards, brochures, letterheads, and corporate stationery.
• Screen Print Services Screen printing service for customized printing on apparel, accessories, and specialty substrates requiring durable ink application.
• Mug Printing Services Custom mug printing service for corporate gifting, promotional merchandise, and personalized gifts. Suitable for corporate clients and event giveaways.
• T-Shirt Printing Services Custom T-shirt printing service for corporate apparel, event merchandise, uniforms, and promotional clothing. Targeted at corporates, garment industries, and event organizers.
• Eco Fabric Printing Eco-friendly fabric printing for banners, backdrops, and display graphics that require lightweight, reusable, and sustainable materials.
• Banner Stands Portable banner stand display solutions used at exhibitions, trade shows, retail promotions, and corporate events. Designed for easy transport and quick setup.
• Tent Series (Promotional Tents) Branded promotional tents and gazebos for outdoor events, exhibitions, and brand activations. Provides shelter and high-visibility branding at outdoor venues.
• Catalogue/Brochure Stands Display racks and stands for catalogues, brochures, and printed marketing materials used at retail outlets, exhibitions, and reception areas.
• Promotional Tables Branded promotional tables for events, exhibitions, retail activations, and product sampling. Supports customer engagement at high-traffic venues.
• Umbrella Series Branded promotional umbrellas for outdoor events, café branding, and roadside activation. Combines utility with brand visibility.
• Backdrop Series Branded backdrops and step-and-repeat displays for press conferences, photo opportunities, exhibitions, and corporate events.
• LED Frames / Backlit Boxes Illuminated LED frames and backlit display boxes for retail displays, menu boards, and high-visibility advertising in indoor environments.
• Backlit Displays Backlit advertising display units designed for retail and indoor advertising with internal illumination to maximize visibility.
• Aluminium Poster Frames Aluminium-framed poster displays for retail walls, exhibitions, and corporate environments requiring clean, durable poster presentation.
• Q Managers / Queue Barriers Queue management barriers and stanchions used in retail, banking, events, and exhibitions for organized crowd control and queue formation.
• Scroller Light Boxes Scrolling light box displays that display multiple advertisements in sequence using backlit scrolling mechanisms for retail and indoor advertising.
• Tabletop Series Compact tabletop display products for retail counters, exhibitions, and reception areas, suited for small-format promotional and informational content.
• Digital Signage (Digi Scroller) Digital signage displays leveraging Samsung technology for dynamic, scrolling digital content delivery in retail, corporate, and commercial environments.
• Advertising Media Services (Outdoor Advertising) Pan-India outdoor advertising media services supporting clients in executing campaigns across multiple cities, including media planning support and execution.
• Logo and Design Services Logo creation, graphic design, and creative services supporting branding, signage, and advertising collateral design. Targeted at startups, corporates, and agencies needing brand identity work.

Quantifiable outcome

• Quality assurance from initial raw material procurement to final product packing with dedicated quality auditors
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Samsung (Digital Signage Products)coreTechnology or IntegrationSIGNTRADE offers Samsung Smart Signage products including Smart Signage TV, Interactive Whiteboard solutions for corporations and government, Video Wall displays, and Indoor/Outdoor LED signage series. They provide live demos at their showroom and distribute Samsung signage products to commercial customers in Chennai.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vistaprint (Cimpress): Global online printing and marketing services platform for SMBs offering business cards, banners, signage, and promotional products. Represents the digital-first scale competitor to SIGNTRADE's printing services across all markets.
• Signify (formerly Philips Lighting): Global lighting and LED signage giant offering connected commercial lighting and display solutions. Sets the technological benchmark for LED sign products that SIGNTRADE's LED sign board business competes against at the high end.
• LG Electronics (Business Solutions): Global manufacturer of commercial displays, digital signage screens, and video walls. Competes with SIGNTRADE's Samsung-distributed digital signage offerings at the enterprise level.
• Daktronics: Global leader in electronic digital signage, LED displays, and scoreboards for stadiums and retail. Represents the upper-scale incumbent in the digital signage category that SIGNTRADE distributes via Samsung partnership.
• 3M Commercial Solutions: Global supplier of commercial graphics films, signage materials, and reflective sheeting. Represents the upstream material supplier and competing brand in the broader signage ecosystem where SIGNTRADE operates.

Direct peers

• Pioneer Signages: Indian signage manufacturer offering LED sign boards, ACP name boards, and outdoor/indoor signage solutions across multiple cities. Directly competes with SIGNTRADE in the Chennai and broader South India signage market with a comparable product portfolio.
• Trimurti Signs: Indian signage manufacturer specializing in shop name boards, glow signs, and ACP signage. Directly overlaps SIGNTRADE's core shop name board and LED sign board categories.
• Vintech Sign & Display: Indian signage and display products company offering banner stands, tents, and promotional displays similar to SIGNTRADE's event/exhibition display category. Targets the same SMB and event-planner customer segments.
• PrintStop India: Online commercial printing platform in India offering business cards, brochures, banners, and customized printing. Comparable to SIGNTRADE's offset and digital print services but with an online-first model rather than showroom-led.
• Aspa Signs: Indian manufacturer and supplier of advertising sign boards, LED signage, and branding products. Closely comparable scale and product mix to SIGNTRADE in the Indian regional signage market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/signtrade_india
• Facebookfacebook.com/signtrade.in
• LinkedInlinkedin.com/company/signtrade-india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIGNTRADE