WDTV 5 News

What WDTV 5 News does

WDTV 5 News is a local broadcast television station headquartered at 5 Television Drive in Bridgeport, West Virginia, serving North Central West Virginia communities including Bridgeport, Clarksburg, Morgantown, Fairmont, Elkins, and surrounding areas. Founded in 2002, the station produces and distributes hyperlocal news, weather forecasting, sports coverage (including high school athletics, WVU sports, and the West Virginia Black Bears), political coverage, and community programming. Content is distributed via four parallel channels: over-the-air broadcast on channel 5.1 (and subchannels), regional cable carriage, satellite distribution through DIRECTV and Dish Network, and digital streaming through wdtv.com and the WDTV+ premium platform. The station operates NextGen TV (ATSU 3.0) infrastructure and maintains additional network affiliations including MeTV, Fox 10, and CW Clarksburg.

The station is owned and operated by Gray Local Media, a subsidiary of Gray Television (NYSE: GTN), one of the largest US television broadcast companies. Revenue is generated through three primary streams: local and regional television advertising sales (targeting retailers, healthcare providers, automotive dealers, and political campaigns), recurring cable/satellite carriage fees, and digital advertising on wdtv.com. Pricing is quote-based and negotiated by daypart, frequency, and contract duration on multi-year terms; no standard rate card is publicly disclosed. The company employs 51–100 staff and maintains a website, daily email newsletter (5 Daily Digest), community calendar, and social media presence as audience engagement channels. No specific revenue figures are publicly disclosed.

Name

WDTV 5 News

Legal name

WDTV

Website

https://wdtv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

WDTV 5 News is a local broadcast television station in Bridgeport, West Virginia, delivering hyperlocal news, weather, sports, and community programming to North Central West Virginia audiences. It operates under Gray Television ownership across broadcast, cable, satellite, and digital streaming channels.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Regional news programming
• Weather forecasting services
• Community sports coverage
• Television advertising sales

Headquarters

HQ city

Bridgeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from local and regional businesses purchasing commercial airtime during news broadcasts and programming. Advertisers include local retailers, healthcare providers, automotive dealers, and political campaigns.
2. Cable/Satellite Carriage Fees: Fees received from cable and satellite providers for distribution of WDTV programming on channel platforms including MeTV, Fox 10, and CW Clarksburg
3. Digital Advertising: Revenue from digital advertising on wdtv.com including banner ads, sponsored content, and video pre-roll advertisements on streaming content

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WDTV 5 News is a local broadcast television station providing hyperlocal news, weather, sports, and community programming to North Central West Virginia audiences. Content is delivered through over-the-air broadcast (channel 5.1 plus subchannels), cable and satellite carriage via affiliated networks (MeTV, Fox 10, CW Clarksburg), and digital streaming through wdtv.com and the WDTV+ premium platform. Revenue is generated primarily by selling commercial airtime and digital ad inventory to local and regional advertisers.

Product overview

WDTV 5 is a local broadcast television station offering news, weather, sports, and general entertainment content. The station provides content through traditional broadcast, livestreaming (WDTV+), and video-on-demand. Programming includes local news coverage, weather forecasting, high school and college sports, political coverage, and community features. The station also offers supplementary channels including MeTV, Fox 10, and CW Clarksburg.

Differentiator

Problem solved

Functional benefit

Brands

• WDTV+: Premium content service offered by WDTV
• First at 4
• 5th Quarter
• Watching Your Wallet
• House Call

Products and services

• WDTV 5 Broadcast Television Over-the-air NBC-affiliated local television broadcast on channel 5.1 covering West Virginia communities with news, weather, sports, and general entertainment programming.
• WDTV+ Premium Content Platform Premium digital streaming platform offering extended news coverage and exclusive programming beyond the broadcast schedule, accessible through wdtv.com.
• Livestream Service Live video streaming of WDTV news broadcasts accessible online through wdtv.com for viewers without traditional broadcast or cable access.
• MeTV Subchannel Programming Classic television entertainment programming distributed through WDTV's subchannel affiliation with MeTV (Memorial Entertainment Television), expanding content reach beyond local news.
• Fox 10 Subchannel Programming Fox network affiliation distributed via cable carrying national news, sports, and entertainment content to West Virginia cable subscribers.
• CW Clarksburg Subchannel Programming The CW network affiliate serving Clarksburg and surrounding West Virginia communities with entertainment programming including series, sports, and acquired content.
• 5 Daily Digest Email Newsletter Daily email newsletter delivering top news stories and breaking news alerts to subscribers in the North Central West Virginia market.
• Television Advertising Airtime Commercial airtime sold to local and regional businesses during news broadcasts and programming across dayparts including morning news, evening news, and primetime.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gray Local MediacoreOthersParent company and owner of WDTV 5 News. Gray Local Media is a subsidiary of Gray Television, one of the largest television broadcast companies in the United States. Provides operational support, advertising resources, and content syndication across its station group.
• MeTV (Memorial Entertainment Television)minorChannel Partner/ Reseller/ DistributorNetwork affiliation providing classic television programming on WDTV's subchannel. Extends content reach to viewers seeking retro television entertainment alongside local news.
• Fox 10minorChannel Partner/ Reseller/ DistributorFox network affiliation through cable distribution providing access to Fox programming including national news, sports, and entertainment content.
• CW ClarksburgminorChannel Partner/ Reseller/ DistributorThe CW network affiliation serving Clarksburg and surrounding West Virginia communities with entertainment programming including series, sports, and acquired content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WSAZ-TV: WSAZ is an NBC-affiliated local broadcast station serving the Huntington–Charleston, WV market. Same network affiliation as WDTV, similar market-tier economics, and overlapping broadcast group ownership structures, making it a strong like-for-like peer.
• WVVA: WVVA is a Bluefield, West Virginia–based NBC-affiliated local broadcast station owned by Sinclair. Comparable small-market broadcast economics with shared WV news coverage responsibilities and similar advertiser overlap.
• WBOY-TV: WBOY-TV is a Clarksburg, West Virginia–based local broadcast TV station covering the same North Central WV market as WDTV, with overlapping advertiser base and audience. It is a directly competing local affiliate (12 News, Sinclair-owned), making it the closest analog by geography and business model.
• WTRF-TV: WTRF-TV is a Wheeling, West Virginia–based local CBS-affiliated broadcast station serving the Northern Panhandle and overlapping North Central WV territory. Comparable small/medium-market broadcast operations with similar advertising and carriage-fee revenue mix.
• WOWK-TV: WOWK-TV (13 News) is a Charleston/Huntington, West Virginia–based CBS-affiliated local broadcast station. Operates a similar hyperlocal news-plus-weather-plus-sports format in an adjacent WV market, comparable in scale, ownership profile (Nexstar), and revenue model.

Broad incumbents

• Tegna: Tegna is a major US broadcast group operating 60+ local stations across mid-tier markets. Comparable to Gray in terms of small/mid-market broadcast operations and locally-led news strategy relevant to WDTV's operating model.
• Sinclair Broadcast Group: Sinclair is one of the largest US television broadcast operators, owning and operating 100+ stations including several WV local stations comparable to WDTV. As a broader portfolio incumbent with overlapping capabilities but wider geographic and strategic scope, it contextualizes WDTV's positioning.
• E.W. Scripps Company: E.W. Scripps operates a portfolio of local broadcast stations including ABC, NBC, and CBS affiliates in mid-sized US markets. Its station operating model, news-production focus, and ad-supported revenue mix closely parallel WDTV's structure.
• Nexstar Media Group: Nexstar is the largest US television station owner (200+ stations), operating WOWK and other regional broadcasters comparable to WDTV. Provides a benchmark for broadcast group scale, M&A appetite, and ad-sales infrastructure relative to WDTV's parent Gray Television.
• Hearst Television: Hearst Television operates 30+ local broadcast stations delivering news, weather, and sports to US mid-markets. Comparable in broadcast-plus-digital monetization approach and locally-edited content strategy to WDTV's playbook.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wdtv5news
• LinkedInlinkedin.com/company/wdtv-5-news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDTV 5 News