WVVA

What WVVA does

WVVA is a local broadcast television station licensed to Bluefield, West Virginia, and operating as an NBC affiliate (channel 6.1) since 1956. It is wholly owned by Gray Television Inc. (NYSE: GTN), a major U.S. broadcast group headquartered in Atlanta. The station serves the "Two Virginias" DMA, covering Bluefield, Beckley, Oak Hill, Princeton, and Tazewell across southern West Virginia and southwestern Virginia. Beyond its primary NBC channel, WVVA operates five digital sub-channels: The Two Virginias' CW (6.2), MeTV (6.3), Court TV (6.4), Start TV (6.5), and THE 365 (6.6), and has rolled out NextGen TV (ATSC 3.0) capability.

The station's core products are local news (WVVA News Broadcast), weather forecasting (Precision Weather, with interactive radar and a dedicated weather app), local and regional sports coverage, and community-oriented programming including WVVA Today (morning show), In Focus (interview program), and Hometown Hero. Content is distributed over-the-air, via cable and satellite carriage, through two branded mobile applications (WVVA News and WVVA Weather), via livestream on wvva.com, and across social media including Facebook, X, YouTube, Instagram, and TikTok. Headcount is reported at 51–100, anchored by a news director, assignment editor, anchors, multimedia journalists, two meteorologists, and a sports anchor/MMJ, with most on-air hires occurring in 2025–2026.

WVVA's revenue model is advertising-led. The station sells broadcast television and bundled digital marketing packages to local businesses in the Two Virginias region through a multimedia consultant team, with Gray Digital Media Bluefield providing interactive internet advertising as a complement. No pricing is publicly disclosed. The addressable customer base splits into two segments: local viewers (geographic, free over-the-air and digital audience) and local advertisers (geographic SMBs and regional/national accounts). Specific revenue, ARR, and advertiser concentration data are not publicly disclosed at the station level.

Name

WVVA

Legal name

WVVA

Website

https://wvva.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

WVVA is an NBC-affiliated local broadcast television station in Bluefield, WV, owned by Gray Television, serving the Two Virginias DMA (Bluefield, Beckley, Oak Hill). It delivers local news, weather, sports, and community programming over six sub-channels and digital platforms, monetized via local advertising sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Bluefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: WVVA sells advertising packages to local businesses, combining broadcast television and digital marketing to reach the local market. The station claims to be #1 in the market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WVVA is a local NBC-affiliated broadcast television station serving the 'Two Virginias' region (Bluefield, Beckley, Oak Hill, Princeton, and Tazewell). It produces and distributes local news, weather forecasts, sports coverage, and community-oriented programming across broadcast television, multiple digital sub-channels, live streaming, and mobile applications. The station also sells multi-platform advertising packages (broadcast TV combined with digital marketing) to local businesses through its multimedia consultant team.

Product overview

WVVA is a local broadcast television station serving the Two Virginias region (Bluefield, Beckley, Oak Hill, Princeton, and surrounding areas). The station operates as part of Gray Television's local media network and offers a unified news and entertainment platform built around live broadcast television with companion digital services. The core products include local news broadcasting (WVVA News Broadcast), weather forecasting (Precision Weather), sports coverage, and original programming including the morning show (WVVA Today), community interview program (In Focus), and community recognition feature (Hometown Hero). These are distributed across broadcast television, livestreaming services, and mobile applications (WVVA News App, WVVA Weather App). The station also provides advertising services to local businesses through its multimedia consultant team.

Differentiator

Problem solved

Functional benefit

Products and services

• WVVA News Broadcast Daily local news broadcasts covering crime, politics, health, education, and community events for the Bluefield, Beckley, Oak Hill, and surrounding Two Virginias markets.
• Precision Weather Weather forecasting service providing interactive radar, maps, current conditions, severe weather alerts, and meteorological reporting for the Two Virginias region.
• WVVA Sports Coverage Local and regional sports coverage including high school athletics, college sports, professional football, and special features on regional teams such as Football Friday.
• Livestream Services Live streaming of newscasts and special programming including WVVA Early Today, WVVA Today, and WVVA @ Noon via the website.
• WVVA News App

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NBC NetworkcoreChannel Partner/ Reseller/ DistributorWVVA operates as an NBC network affiliate, broadcasting NBC programming and leveraging the network brand for national content while providing local news and advertising.
• Gray Media (Gray Television)coreStrategic or Co-development PartnerWVVA is owned and operated by Gray Media (Gray Television), a major broadcast television company. Gray provides technology, operational support, and centralized services.
• CW NetworkminorChannel Partner/ Reseller/ DistributorWVVA sub-channel 6.2 carries CW programming for the Two Virginias market.
• MeTV (Memorial Entertainment)minorChannel Partner/ Reseller/ DistributorWVVA sub-channel 6.3 broadcasts MeTV classic TV programming.
• Court TVminorChannel Partner/ Reseller/ DistributorWVVA sub-channel 6.4 carries Court TV legal programming.
• Gray Digital Media BluefieldcoreChannel Partner/ Reseller/ DistributorDigital marketing division providing interactive internet advertising services for local businesses alongside broadcast advertising.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Largest US television broadcaster (Nasdaq: NXST). Owns and operates hundreds of local stations across the country with the same local advertising + network affiliation model as WVVA, and is a key comparable for industry-wide ad trends and broadcast consolidation dynamics.
• Sinclair Broadcast Group: One of the largest US commercial broadcast station operators (Nasdaq: SBGI). Operates a national portfolio of local TV stations with advertising-led revenue and network-affiliate economics comparable to WVVA's, though at materially greater scale.

Direct peers

• WSET-TV: ABC affiliate serving the Roanoke-Lynchburg market. Regional broadcasting peer with comparable local-news production scale and advertising-led business model serving overlapping southwestern Virginia counties.
• WDBJ-TV: CBS affiliate serving the adjacent Roanoke-Lynchburg DMA in Virginia. Directly competes with WVVA for viewers and advertisers across southwestern Virginia, particularly in the Tazewell and surrounding counties where the two markets' signals overlap.
• WFXR-TV: Fox affiliate in Roanoke, Virginia. Competes for local news, weather, and sports audience share across the same southwestern Virginia footprint that WVVA serves from Bluefield.
• WBOY-TV: NBC affiliate in Clarksburg-Weston, West Virginia. Network sibling in an adjacent small-market West Virginia DMA, providing a near-perfect comparable on station size, NBC affiliate economics, and small-market broadcast operations.
• WJHL-TV: CBS affiliate in the Tri-Cities DMA (Johnson City-Kingsport-Bristol). Adjacent-market local broadcast competitor whose coverage area overlaps WVVA's southern edge and competes for the same regional advertiser pool.
• WSLS-TV: NBC affiliate in Roanoke, Virginia — WVVA's network sibling. The closest NBC-affiliated competitor in the region; competes for the same Roanoke-southwest Virginia viewership and for NBC network relationship economics.
• WOWK-TV: CBS affiliate in the Charleston-Huntington DMA of West Virginia. Closest comparable West Virginia local broadcast peer, serving an adjacent regional market with similar local-news/weather/sports mix and SMB advertising base.
• WCYB-TV: NBC affiliate in the Tri-Cities (Bristol-Kingsport-Johnson City) market. Network sibling in an adjacent small-market DMA on the southern end of WVVA's coverage footprint; competes for the same NBC audience and regional advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wvva
• YouTubeyoutube.com/@WVVA
• Facebookfacebook.com/WVVA
• LinkedInlinkedin.com/company/wvva
• Instagraminstagram.com/wvva
• TikToktiktok.com/@wvva

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WVVA