Coda Coffee
Coda Coffee Company is a Denver-based specialty coffee roaster and subsidiary of Performance Food Group that sells single-origin microlots, blends, and curated coffee collections direct-to-consumer online, through a Coffee of the Month subscription, and via wholesale supply to hundreds of U.S. cafes and restaurants.
- Company typePrivate
- Founded2001
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Coda Coffee does
Coda Coffee Company is a specialty coffee roaster headquartered in Denver, Colorado, operating as a subsidiary of Performance Food Group, Inc. The company sources green coffee directly from farms across South America, Africa, and Asia, applying a direct-trade model with face-to-face producer relationships and density-based quality sorting, then roasts the beans (predominantly light roasts) at its Colorado Roaster facility at 1751 E 58TH AVE, Unit B-3. Its product portfolio comprises single-origin microlots (Ethiopia, Kenya, Colombia, Brazil, Costa Rica, El Salvador, Nicaragua, Mexico), a broad blended range (Notorious Espresso, Coda House, Aloha, Dark Notorious, Moka Java, etc.), and the curated Coda Classics Collection, with 12oz bags priced from $16.00–$17.00.
Coda monetizes through three coordinated channels: direct-to-consumer e-commerce via codacoffee.com (standard flat-rate $8 shipping with free shipping over $50), wholesale B2B supply to hundreds of cafes and restaurants nationally (point of contact routed through the PFGC-managed [email protected] address), and a Coffee of the Month subscription with prepaid 12-month plans providing 20% off for 24oz and 35% off for 5lb tiers. Payment processing is token-based; fulfilment runs through USPS and UPS with customer tracking.
The company positions itself on three stated pillars — education, sustainability, and partnerships — supported by Roast Magazine's 2014 Macro Roaster of the Year award and two Colorado Department of Public Health & Environment Bronze Achiever Awards (2011, 2019). Headcount is 51–100 employees; the underlying tech stack is a nopCommerce storefront with no public API, no AI capabilities, and consumer-facing blockchain transparency referenced in third-party industry coverage. Brand reach is U.S.-domestic only, with no international shipping.
Coda Coffee firmographics
Firmographics- Name
- Coda Coffee
- Legal name
- Coda Coffee Company
- Website
- https://codacoffee.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coda Coffee Company is a Denver-based specialty coffee roaster and subsidiary of Performance Food Group that sells single-origin microlots, blends, and curated coffee collections direct-to-consumer online, through a Coffee of the Month subscription, and via wholesale supply to hundreds of U.S. cafes and restaurants.
- Ownership category
- akta.pro rank
Coda Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industry
- DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)
Keywords
Where Coda Coffee is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coda Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales of roasted coffee products through codacoffee.com. Products include single origin microlots, blends, and the Coda Classics collection. Standard pricing at $16-17 per 12oz bag.
- Coffee Subscription: Monthly coffee subscription with prepaid annual billing option offering 20% discount for 24oz option and 35% discount for 5lb monthly option. Subscription includes Coffee of the Month program.
- Wholesale B2B: B2B wholesale sales to cafes and restaurants across the country. The company serves hundreds of wholesale accounts providing coffee products along with training and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin and Blends - 12oz |
| Unit Pricing | Pay-as-you-go | Single Origin and Blends - 5lb |
| Unit Pricing | Pay-as-you-go | Coda Classics Collection |
| Subscription | Annual | Coffee of the Month Subscription - 24oz Monthly |
| Subscription | Annual | Coffee of the Month Subscription - 5lb Monthly |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Coda Coffee product offering
Product offeringCore offering
Coda Coffee is a specialty coffee roaster that sources green coffee beans directly from farms across South America, Africa, and Asia, roasts them in Denver, Colorado, and sells single origin microlots, signature blends, and bundled collections via its own e-commerce website and a wholesale program serving hundreds of cafes and restaurants. The company also runs a Coffee of the Month subscription service with prepaid annual discounts.
Product overview
Coda Coffee is a specialty coffee roaster and retailer based in Denver, Colorado. The company operates as a subsidiary of Performance Food Group and offers a portfolio of single origin microlot coffees and blended coffee products. Single origin offerings include Ethiopia Sidama, Ethiopia Yirg Z, Kenya Microlot, Brazil Microlot, Nicaragua Microlot, Colombia Microlot, Costa Rica Microlot, and El Salvador Microlot. Blended products include Notorious Espresso, Mexico Microlot, Coda House, and the Coda Classics Collection featuring four classic coffees bundled at $68. The company also operates a wholesale program serving cafes and restaurants nationally, and offers a Coffee of the Month subscription with discounts for prepaid 12-month plans. All products specify origin, elevation, bean types, processing methods, and roast levels, with prices starting at $16-17 for 12oz bags.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Origin Coffees Single origin microlot coffees sourced from individual farms across coffee-growing regions including Ethiopia, Brazil, Nicaragua, Colombia, Costa Rica, El Salvador, and Kenya. Each product specifies origin, elevation, bean type, processing method, and roast level, with prices starting at $17 for 12oz bags. Targeted at specialty coffee consumers seeking traceable, region-specific coffees.
- Coffee Blends
- Coda Classics Collection
- Wholesale Coffee Program
- Coffee of the Month Subscription
- Notorious Espresso
Quantifiable outcome
- Bronze Achiever Award from Colorado Department of Public Health & Environment Environmental Leadership Program in 2011 and 2019
Companies that use Coda Coffee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Coda Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Coda Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesale Cafe and Restaurant PartnerscoreCoda Coffee serves hundreds of wholesale cafe and restaurant partners locally in Denver and across the country. Partners receive superior quality coffee, consistency in supply, and ongoing support including barista training to ensure proper coffee preparation and service.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Coda Coffee competitors and assessment
Company assessmentDirect peers
- Verve Coffee Roasters: Santa Cruz-origin specialty roaster with DTC subscriptions, wholesale, and cafes. Comparable to Coda on direct-trade emphasis, single-origin microlots, and premium DTC positioning at similar price per bag.
- Heart Coffee Roasters: Portland-based specialty roaster emphasizing direct trade, single-origin transparency, and light roasting with strong wholesale and DTC presence. Closely aligned with Coda's sourcing and roast philosophy at a comparable scale.
- Blue Bottle Coffee: Oakland-origin specialty coffee roaster and cafe operator owned by Nestle. Direct competitor with similar DTC subscription model, single-origin focus, and light-roast philosophy; useful peer for understanding Coda's scale and brand-positioning trajectory under a strategic parent.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster offering direct-trade single-origin and blended coffees through DTC e-commerce, wholesale, and cafes. Direct competitor to Coda with a similar focus on sourcing transparency and quality-focused roasting, now operating within a large beverage conglomerate (Peet's/Strauss Group), making it a close structural analog to Coda inside PFGC.
- Intelligentsia Coffee: Specialty coffee roaster known for direct trade relationships and single-origin microlots, with strong DTC, wholesale, and cafe presence. Closely comparable to Coda across product portfolio, sourcing philosophy, and target consumer, and similarly now part of a larger corporate parent (JDE Peet's).
- Ritual Coffee Roasters: San Francisco Bay Area specialty roaster with strong direct-trade reputation, wholesale, and cafe operations. Comparable mid-sized specialty competitor focused on single-origin transparency and quality-driven roasting.
- La Colombe Coffee Roasters: Philadelphia-based specialty coffee roaster and draft latte innovator with DTC, wholesale, and cafe channels. Comparable as a multi-channel specialty roaster competing for similar wholesale and DTC customers with branded value-added products.
- Counter Culture Coffee: Durham-based specialty roaster with deep direct-trade and sustainability commitments, selling through DTC and wholesale to cafes and universities. Highly analogous to Coda on sustainability branding, education/training programs for wholesale partners, and single-origin transparency.
Broad incumbents
- Peet's Coffee: Established mass-premium coffee roaster and cafe chain (parent JDE Peet's). Represents the broader-incumbent benchmark for Coda's category positioning, distribution scale, and price-point competition in grocery and foodservice.
Emerging players
- Onyx Coffee Lab: Arkansas-based award-winning specialty roaster and competition-circuit leader. Emerging competitor with strong social media-driven brand awareness that increasingly sets customer expectations for Coda's peer set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coda Coffee social profiles
Digital presenceCoda Coffee compliance and trust
Trust signalCompliance2 records
Coda Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coda Coffee leadership team
Management profileNumber of profiles
Coda Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coda Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coda Coffee
What does Coda Coffee do?
Coda Coffee is a specialty coffee roaster that sources green coffee beans directly from farms across South America, Africa, and Asia, roasts them in Denver, Colorado, and sells single origin microlots, signature blends, and bundled collections via its own e-commerce website and a wholesale program serving hundreds of cafes and restaurants. The company also runs a Coffee of the Month subscription service with prepaid annual discounts.
Is Coda Coffee a public or private company?
Coda Coffee is a private company. It is classified as corporate owned and is currently operating.
When was Coda Coffee founded?
Coda Coffee was founded in 2001. It employs 51 to 100 people.
Where is Coda Coffee based?
Coda Coffee is headquartered in Denver, United States, in the North America region.
How does Coda Coffee make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are coffee Subscription and wholesale B2B.
Who are Coda Coffee's main competitors?
Direct peers on record are Verve Coffee Roasters, Heart Coffee Roasters, Blue Bottle Coffee, Stumptown Coffee Roasters, Intelligentsia Coffee, Ritual Coffee Roasters, La Colombe Coffee Roasters and Counter Culture Coffee. Peet's Coffee is listed as a broad incumbent. Onyx Coffee Lab is listed as an emerging player.
Does Coda Coffee have an API?
No public API is recorded for Coda Coffee.
What industry is Coda Coffee in?
Coda Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAIANAK, DTC Beverage Delivery (Alcoholic & Non-Alcoholic). Its NAICS code is 311920 and its SIC code is 2090.