Jeanne d'Arc Living

What Jeanne d'Arc Living does

Jeanne d'Arc Living ApS is a privately held Danish lifestyle media and events company founded in 2004 by Vivian and Lars Christensen, headquartered at the historic Kærby Mølle property in Gjerlev J, Denmark. The company's core product is an international lifestyle magazine published eight times per year in six languages, covering home décor, vintage/antique styling, food recipes, flower decoration, gardening, and DIY/craft content under a French/Nordic country aesthetic centered on recycling, sustainability, and hygge. Beyond the magazine, the company has produced 16 books, an annual hardcover calendar, digital publications (e-books and downloadable magazines), and operates a B2B subscription program for more than 140 lifestyle retailers worldwide, who receive automatic minimum deliveries of 10 magazines per release, free website listing, and QR-code visibility inside the magazine. The business is bootstrapped and founder-led with a core team of approximately 10 staff spanning editorial, photography, design, marketing, logistics, events, and administration, and operates without external investors, parent entity, or public listing.

The company makes money through a hybrid model combining recurring magazine subscriptions (B2B retailer auto-delivery and B2C digital subscriptions), one-time purchases (physical magazines, books, calendars via retailer network and direct webshop), and professional services revenue from events, workshops, retreats, and international travel experiences hosted at Kærby Mølle and across Europe. Additional recurring revenue comes from Club JDL, a membership program offering exclusive content, early access, and curated experiences. Distribution is omnichannel: a global B2B retailer network, direct-to-consumer digital sales via the company's own webshop, in-person retail at Kærby Mølle's Møllebutikken shop during summer and Christmas markets, and live events. Marketing relies on the magazine itself as the primary content engine, supported by social media (Instagram and Facebook), email newsletters, QR-code linking from print to retailer locator, and experiential event marketing. The company holds membership in Rejsegarantifonden, the Danish Travel Guarantee Fund, to legally operate tour and travel packages.

Name

Jeanne d'Arc Living

Legal name

Jeanne d'Arc Living ApS

Website

https://jeannedarcliving.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Jeanne d'Arc Living is a Danish lifestyle media company founded in 2004 that publishes a magazine in 6 languages, books, and an annual calendar, and runs a B2B retailer subscription (140+ outlets) plus events, workshops, retreats, and travel experiences for lifestyle and home décor enthusiasts across Europe.

Ownership category

akta.pro rank

Product category

Lifestyle Media Publishing

NAICS

Periodical Publishers (51312), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131), Tour Operators (561520)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Services-Membership Organizations (8600)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

akta.pro secondary industries

Health, Fitness & Wellness Magazines (MPAJAEAD), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Lifestyle magazine publishing
• Home decor publishing
• Creative workshops events
• Vintage scandinavian design
• Retail magazine distribution

Headquarters

HQ city

Gjerlev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Publishing: Magazines published every 6 weeks in 6 languages. Physical copies sold primarily through partner retail stores and distributors. Digital magazine subscriptions available. Magazines feature home décor, vintage/antique styling, food recipes, flower decoration, and gardening content.
2. Book and Calendar Publishing: Books on home styling, creativity, and cozy living. Calendars (e.g., 2027 calendar) published annually with pre-order only model. Sold through B2B retailers and direct B2C channels.
3. Events, Workshops and Retreats: In-person events including markets, creative workshops, retreats, and themed evenings with food and music. Travel experiences/tours to destinations (France, Sweden, Holland). Online and physical participation options available. Events organized at Kærby Mølle and international locations.
4. Digital Publications: E-books, digital magazines and downloads sold via website. Digital products delivered via download link or access portal immediately after payment. Digital versions of books about renovation projects (e.g., Tingdalgaard e-book in Danish and English).
5. Club JDL Membership: Club JDL membership program offering exclusive content, early access, and member benefits for subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jeanne d'Arc Living publishes an international lifestyle magazine eight times per year in six languages, covering home décor, vintage styling, recipes, and gardening. The company also publishes coffee-table books and annual calendars, operates Club JDL as a paid membership community, and runs in-person events including workshops, retreats, and travel experiences. A separate B2B subscription ships magazines directly to more than 140 independent retailers worldwide.

Product overview

Jeanne d'Arc Living is a publishing and event company offering a lifestyle magazine (8 issues annually in 6 languages), books, wall calendars, digital publications, B2B subscriptions for retailers, events/workshops, travel experiences, and Club JDL membership. The core offering is the magazine, which features inspirational homes, garden design, flower decorations, DIY ideas, and recipes. The portfolio also includes books (16 published), annual calendars with seasonal photography, digital downloads, and in-person experiences including markets, creative workshops, retreats, and international tours. The company serves both B2C readers and B2B retail partners through subscription programs.

Differentiator

Problem solved

Functional benefit

Brands

• Club JDL: A subscription-based community offering exclusive access to events, trips, and curated experiences for enthusiasts of the Jeanne d'Arc Living lifestyle.

Products and services

• Jeanne d'Arc Living Magazine Bi-monthly international lifestyle magazine published in six languages covering home décor, vintage styling, recipes, gardening, and creativity.
• Jeanne d'Arc Living Books Coffee-table books on vintage style, interior décor, and creative lifestyle topics; 16 titles published to date.
• Jeanne d'Arc Living Calendar Annual calendar featuring seasonal lifestyle imagery and content from the magazine's aesthetic.
• Club JDL Membership Paid membership community offering exclusive benefits, content, and access to members-only events and experiences.
• Workshops, Retreats and Travel Experiences In-person workshops, creative retreats, and travel experiences hosted for the Jeanne d'Arc Living community.
• B2B Retailer Subscription Subscription program shipping copies of the magazine on auto-delivery to 140+ independent home and lifestyle retailers worldwide for in-store resale.
• Jeanne d'Arc Living Podcast

Quantifiable outcome

• Retailers attract customers up to 8 times per year through magazine releases
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rejsegarantifonden (Travel Guarantee Fund)minorOthersMembership in Rejsegarantifonden provides travel guarantee coverage for tours and travel arrangements. This is a regulatory requirement for travel operators in Denmark, ensuring consumer protection in case of bankruptcy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• House Beautiful: Hearst-published home and interior design magazine — overlaps in home décor content and B2B advertiser base, with comparable Scandinavian/scandinavian-inspired editorial coverage, but at much larger scale.
• Country Living: Hearst-published lifestyle magazine covering country homes, vintage décor, and rural living — overlaps significantly with JDL's vintage, country, and home focus but operates at much larger scale as an established major-publisher title.
• Real Simple: Major dotcom-era lifestyle brand covering home, food, and organization — overlaps in lifestyle/home content but serves a broader, more mainstream audience than JDL's niche vintage/Nordic positioning.
• The World of Interiors: Condé Nast title covering interior design, antiques, and decorative arts — directly comparable in vintage/antique visual content and editorial aesthetic, but backed by a major publisher with global reach.
• Victoria Magazine: Lifestyle magazine focused on romantic, vintage, and cottage-style living — directly comparable aesthetic and audience overlap with JDL's vintage, French country, and feminine lifestyle positioning.

Direct peers

• Cereal Magazine: Independent lifestyle magazine focused on interior design, travel, and food with a minimalist aesthetic — comparable in being a design-led independent publisher with premium positioning and international readership.
• Kinfolk: Independent lifestyle brand covering interior design, food, travel, and slow living via a quarterly magazine, books, and curated experiences — a near-direct comp in aesthetic, audience, and multi-format business model.
• Mollie Makes: Craft and lifestyle magazine covering handmade projects, vintage styling, and creative living — directly comparable in the lifestyle/craft niche and reader overlap with Jeanne d'Arc Living's DIY and recycled craft content.
• Flow Magazine: Independent Dutch lifestyle magazine covering creativity, slow living, paper crafts, and mindful aesthetics — directly comparable to Jeanne d'Arc Living's focus on creativity, recycling, and cozy living, with a similar international, multi-language distribution model.
• Magnolia Journal: Quarterly lifestyle magazine from Magnolia (Joanna Gaines) covering home, food, and garden — comparable in editorial focus on home/garden lifestyle and in operating a complementary retail and experience ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jeannedarcliving
• Facebookfacebook.com/jeannedarcliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeanne d'Arc Living