Kinfolk
Kinfolk is a Danish-founded lifestyle media company that publishes a quarterly print magazine, book series, and digital content on slow living, design, travel, and culture for a global community of creative professionals, with growing direct-to-consumer retail operations in Seoul and the US.
- Company typePrivate
- Founded2011
- HeadquartersKøbenhoved, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kinfolk does
Kinfolk is a privately held Danish lifestyle media and brand company founded in 2011 in Copenhagen and legally domiciled as Ouur, ApS. It began as a quarterly print magazine exploring slow living, design, travel, food, and culture, and has since grown into a multi-surface media and consumer brand with a 1,800+ story digital archive, 60 published issues, and 700,000 books in print across 10+ titles including The Kinfolk Table, The Kinfolk Home, The Kinfolk Entrepreneur, The Eye, The Kinfolk Garden, and the travel-focused Kinfolk Islands, Kinfolk Wilderness, and Kinfolk Journeys. The magazine is distributed in over 100 countries and four languages, supported by editorial offices in Tokyo and Seoul, where the Korean edition has run for ten years alongside a five-year-old community space in Gangnam.
The core product is a publishing and content management operation producing a quarterly print magazine, daily web content, podcast/audio extensions (Kindling, The Kinfolk Long Listen), and book series, all unified by a distinctive slow-living visual identity. Revenue is generated across five streams: annual Premium subscriptions ($80/yr, print + digital) and Digital subscriptions ($40/yr), single-issue sales ($18–$22), books priced $40–$150, Giclée art prints at $109–$142, and a newer physical retail line of Korean-made fragrances, body care, and forthcoming skincare products sold through two boutiques in Seoul. Go-to-market is direct-to-consumer via kinfolk.com (WooCommerce-powered, accepting Stripe and PayPal) complemented by global wholesale through newsagents and bookstores, and a planned Manhattan pop-up signals the next phase of US physical retail. The customer base is a global horizontal community of design-conscious creative professionals and lifestyle enthusiasts, with no disclosed B2B or enterprise customer concentration.
Kinfolk firmographics
Firmographics- Name
- Kinfolk
- Legal name
- Ouur, ApS
- Website
- https://kinfolk.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kinfolk is a Danish-founded lifestyle media company that publishes a quarterly print magazine, book series, and digital content on slow living, design, travel, and culture for a global community of creative professionals, with growing direct-to-consumer retail operations in Seoul and the US.
- Ownership category
- akta.pro rank
Kinfolk industry classification
Industry- Product category
- Lifestyle Media and Publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA), E-book Subscription & Bundling Services (MPAJAMAB)
Keywords
Where Kinfolk is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Kinfolk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Magazine Subscriptions: Premium and Digital subscription tiers providing recurring annual revenue. Premium includes four print issues per year plus digital access at $80/year. Digital-only access at $40/year with 7-day free trial. Subscriptions auto-renew annually.
- Single Issue Sales: Individual magazine issues sold directly through the website at approximately $18-22 per issue. Physical issues also available through global newsagents and bookstores.
- Book Sales: Bestselling books including The Kinfolk Table, The Kinfolk Home, The Kinfolk Garden, The Kinfolk Entrepreneur, The Eye, The Art of Kinfolk, Kinfolk Travel, Kinfolk Wilderness, Kinfolk Islands, and Kinfolk Journeys. Books published by Artisan Books with prices ranging from $40-$150.
- Art Prints: High-quality Giclée art prints sold through the Kinfolk Shop, featuring photography from the magazine's editorial content. Prices range from approximately $109-$142.
- Retail Products: Direct-to-consumer retail through physical boutiques in Seoul selling fragrances, body care, and skincare products. Expanding retail strategy as part of lifestyle brand extension.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Subscription includes print and digital access |
| Subscription | Annual | Digital-only subscription with full web access |
| Unit Pricing | Pay-as-you-go | Individual magazine issues available for single purchase |
| Unit Pricing | Pay-as-you-go | Published books from the Kinfolk brand |
| Unit Pricing | Pay-as-you-go | Art prints featuring Kinfolk photography |
| Unit Pricing | Pay-as-you-go | Wholesale bulk magazine purchases |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Kinfolk product offering
Product offeringCore offering
Kinfolk publishes a quarterly print lifestyle magazine and daily online editorial content focused on slow living, design, travel, food, fashion, and culture. The company monetizes through Premium and Digital subscriptions, single-issue sales, a backlist of branded books, Giclée art prints, and a growing line of physical retail products (fragrances, body care, and skincare) sold through Seoul boutiques and a planned Manhattan pop-up. Its core is curated editorial content distributed via a WooCommerce-powered storefront, a global newsstand network, and the Kinfolk.com digital archive.
Differentiator
Problem solved
Functional benefit
Brands
- Kinfolk Shop: Online retail store selling magazines, books, art prints, and merchandise.
- The Kinfolk Table
- The Kinfolk Home
- The Kinfolk Entrepreneur
- The Kinfolk Garden
- Kinfolk Travel
- Kinfolk Islands
- Kinfolk Journeys
- Kinfolk Wilderness
- The Eye
- The Art of Kinfolk
- Kindling
Products and services
- Kinfolk Magazine (Quarterly Print Edition) A quarterly print lifestyle magazine covering design, architecture, travel, food, fashion, and culture, sold in over 100 countries and published in four languages. Each issue is priced at approximately $18–$22 and is available through the Kinfolk.com storefront and global newsstands.
- Kinfolk Premium Subscription (Print + Digital) An annual subscription at $80 per year that includes four quarterly print issues, flat-rate worldwide shipping, full access to the Kinfolk.com digital archive from Issue 14, first access to new issues before print, automatic annual renewal, and complimentary notecards. Target audience is the global design-conscious lifestyle consumer.
- Kinfolk Digital Subscription An annual digital-only subscription at $40 per year with a 7-day free trial, providing instant unlimited access to all stories on Kinfolk.com and the full archive. Auto-renews annually. Targeted at readers who want editorial access without the print edition.
- Kinfolk Book Series A backlist of branded lifestyle books published by Artisan Books, including The Kinfolk Table, The Kinfolk Home, The Kinfolk Entrepreneur, The Eye, The Kinfolk Garden, Kinfolk Travel, Kinfolk Wilderness, Kinfolk Islands, Kinfolk Journeys, and The Art of Kinfolk. Prices range from $40 to $150 depending on edition.
- Kinfolk Giclée Art Prints High-quality Giclée art prints on fine art paper featuring photography from the magazine's editorial content. Sold through the Kinfolk Shop and shipped worldwide via DHL Express from Denmark by fulfillment partner ALIUM. Prices range from approximately $109 to $142.
- Kinfolk Retail Product Line (Fragrances, Body Care, and Skincare) A line of Korean-made consumer lifestyle products including fragrances, body care, and skincare sold directly through Kinfolk's physical boutiques in Seoul, with an upcoming Manhattan pop-up planned. Reflects the brand's multicategory consumer brand strategy of translating its slow living aesthetic into physical retail products.
Companies that use Kinfolk
Customer profileSegments1 record
Ideal customer profiles1 record
Kinfolk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Kinfolk partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
Kinfolk competitors and assessment
Company assessmentBroad incumbents
- Condé Nast: Major global magazine publisher housing multiple lifestyle titles (Vogue, GQ, Architectural Digest). Operates the broader incumbent ecosystem that Kinfolk occupies a premium niche within.
- Architectural Digest: Mass-market interiors and design magazine from Condé Nast. Competes for the same design-conscious reader mindshare but at vastly larger scale and broader audience.
- Wallpaper*: Long-established global design and lifestyle magazine publishing under broader media ownership. Comparable in design/lifestyle editorial positioning and book publishing, but operates at larger scale with broader audience.
Emerging players
- Goop: Lifestyle media brand that has successfully extended into retail products, beauty, and wellness. Comparable brand-extension playbook from content to consumer products, though operating at larger and more venture-funded scale.
- Flamingo Estate: Lifestyle brand featuring editorial content and physical retail selling premium home, body, and pantry products. Mirrors Kinfolk's slow-living aesthetic and brand-to-retail expansion strategy.
Direct peers
- Dwell Magazine: Design and architecture magazine with home/interiors focus, print + digital subscription model, and branded book publishing — overlapping significantly with Kinfolk Home and Kinfolk Garden book lines.
- Monocle: Monocle is a print-first lifestyle brand spanning magazine, books, retail, and radio. Highly comparable as a design-led publication that has successfully extended into hospitality, retail, and branded products.
- Cereal Magazine: Cereal is a quarterly independent lifestyle magazine with a similar minimalist, design-forward aesthetic and global distribution. Direct competitor in the premium indie lifestyle magazine category.
- The Gentlewoman: Independent bi-annual print magazine with a similar slow, considered editorial philosophy and premium positioning. Direct competitor for design-conscious, fashion-aware subscribers.
- Apartamento Magazine: Apartamento is an independent interiors-focused quarterly magazine with parallel publishing model, premium pricing, and design-conscious creative-professional readership overlapping Kinfolk's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kinfolk social profiles
Digital presenceKinfolk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinfolk leadership team
Management profileNumber of profiles
Profiles10 records
Kinfolk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinfolk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinfolk
What does Kinfolk do?
Kinfolk publishes a quarterly print lifestyle magazine and daily online editorial content focused on slow living, design, travel, food, fashion, and culture. The company monetizes through Premium and Digital subscriptions, single-issue sales, a backlist of branded books, Giclée art prints, and a growing line of physical retail products (fragrances, body care, and skincare) sold through Seoul boutiques and a planned Manhattan pop-up. Its core is curated editorial content distributed via a WooCommerce-powered storefront, a global newsstand network, and the Kinfolk.com digital archive.
Is Kinfolk a public or private company?
Kinfolk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinfolk founded?
Kinfolk was founded in 2011. It employs 11 to 50 people.
Where is Kinfolk based?
Kinfolk is headquartered in Københoved, Denmark, in the Europe region.
How does Kinfolk make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, book Sales, art Prints and retail Products.
Who are Kinfolk's main competitors?
Broad incumbents on record are Condé Nast, Architectural Digest and Wallpaper*. Emerging players are Goop and Flamingo Estate. Direct peers are Dwell Magazine, Monocle, Cereal Magazine, The Gentlewoman and Apartamento Magazine.
Does Kinfolk have an API?
No public API is recorded for Kinfolk.
What industry is Kinfolk in?
Kinfolk's product category is Lifestyle Media and Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing. Its NAICS code is 513120 and its SIC code is 2721.