Momentum Broker Solutions

What Momentum Broker Solutions does

Momentum Broker Solutions Limited is a UK-based Appointed Representative (AR) network founded in 2010 and headquartered in Enderby, Leicester. Operating as an FCA-authorized principal firm, it provides independent insurance brokers with regulatory authorization, market access, and a modular suite of operational support services. The company self-describes as the UK's only independent AR network, distinguishing itself from consolidator-owned networks through a partnership-led, fee-free model where revenue is generated via commission on insurance placements across 300+ insurer and agency relationships, including Lloyd's.

The offering is structured as a platform-plus-modules architecture. The core product is the AR network itself (providing FCA authorization and regulatory standing), complemented by six integrated service modules: Broking and Market Strength (insurer access and exclusive wordings), Business Systems built on the Acturis platform (e-trading, policy management, real-time reporting), Compliance and Governance Support (including The Hive training platform), Back Office Support, Marketing Support, and Business Planning. In 2025, Momentum launched Momentum 360 (operational support platform) and Momentum Equity Partners (funding and acquisition support), extending its product surface into capital provision and roll-up facilitation. The underlying technology stack is services-led, with Acturis as the core broking infrastructure rather than proprietary software.

The business model is commission-based with transparent structure and no fees charged for core services. Go-to-market combines direct field sales, event-driven engagement (notably BIBA), and community-led marketing through the 'Momentum Meets' podcast, weekly webinars, and an annual Partners in Success Conference. AUB Group Limited (an Australian/NZ insurance broking network) acquired a 40% equity stake in June 2024, providing growth capital while preserving Momentum's independence. FY2025 results showed turnover of £20.6m (up from £18.4m in 2024), profit before tax of £2.4m, and the first-time crossing of £100m Gross Written Premium.

Name

Momentum Broker Solutions

Legal name

Momentum Broker Solutions Limited

Website

https://momentumsolutions.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Momentum Broker Solutions is the UK's only independent Appointed Representative network for insurance brokers, providing FCA authorization, market access to 300+ insurers, and modular back-office, compliance, and broking support under a commission-based partnership model.

Ownership category

akta.pro rank

Product category

Insurance Broker Network Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance broking network
• Appointed representative services
• FCA compliance support
• Broker back-office services
• Insurance market access

Headquarters

HQ city

Enderby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission from Insurance Placements: Momentum generates revenue through commission arrangements with insurance companies and insurers. As the principal firm for Appointed Representatives, they earn commission on insurance policies placed by their broker network. The commission structure is transparent and designed to reflect the work and investment of both parties. The company's financial success is tied directly to the success of their broker partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Momentum Broker Solutions operates the UK's only independent Appointed Representative (AR) network for insurance brokers, serving as the FCA-authorised principal firm that enables independent brokerages to operate under its regulatory umbrella. It provides broker partners with access to 300+ insurers and agencies, comprehensive compliance and back-office support, marketing assistance, business planning, and the Acturis broking platform, with revenue generated through commissions on insurance placements.

Product overview

Momentum Broker Solutions is the UK's only independent Appointed Representative (AR) network for insurance brokers, operating as a principal firm under FCA regulation since 2010. The offering is structured as a platform-plus-modules architecture, where the core product is the AR network providing regulatory status and market access. This is complemented by six integrated service modules: Broking and Market Strength (access to 300+ insurers, exclusive policy wordings), Business Systems powered by Acturis (e-trading, policy management, reporting), Compliance and Governance Support, Back Office Support, Marketing Support, and Business Planning. Additional offerings include Momentum 360 (operational support) and Momentum Equity Partners (funding and acquisition support). The model eliminates startup costs for brokers and provides comprehensive infrastructure allowing broker partners to focus on client service while Momentum handles regulatory, operational, and administrative requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Appointed Representative (AR) Network Momentum serves as the principal FCA-authorised firm for independent UK insurance brokers, providing regulatory oversight, market access, and operational support through an Appointed Representative model. Brokers operate under Momentum's FCA authorisation while retaining commercial independence.
• Broking and Market Strength Access to over 300 insurers and agencies across UK and international markets (including Lloyd's of London), exclusive policy wordings, bespoke schemes, and dedicated in-house broking support for placing difficult risks. For independent broker partners.
• Compliance and Governance Support FCA compliance oversight, regulatory guidance, documentation support, risk management, and access to The Hive training platform for ongoing skills and regulatory development. Provided to broker partners.
• Back Office Support Administrative support for daily brokerage operations including client money handling, invoicing, credit control, premium payments, reconciliation, and detailed financial reporting. Provided to broker partners.
• Marketing Support Brand building and positioning, digital marketing strategy, professional marketing collateral, targeted client acquisition campaigns, and client communications support. Provided to broker partners.
• Business Planning Support for writing business plans, ongoing growth guidance, access to funding and financial resources, and succession planning for brokerage exit. For broker partners across the business lifecycle.
• Business Systems (Acturis) Industry-leading Acturis insurance broking platform providing e-trading capabilities, policy management, client record management, and real-time business reporting, with dedicated systems support and training for broker partners.
• Momentum 360 Operational support platform providing Broker Partners with infrastructure for day-to-day business operations and administrative functions, complementing core back-office and compliance services.
• Momentum Equity Partners Funding and acquisition opportunity identification service designed to provide financial support and resources for Broker Partners looking to expand their business.

Quantifiable outcome

• Double digit revenue growth achieved in 2025 despite softer market conditions, with turnover rising to £20.6m
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ActuriscoreTechnology or IntegrationActuris is the industry-leading insurance broking platform used by Momentum and their broker partners. It provides e-trading capabilities, policy management, and client record management. Momentum provides training and ongoing support for the Acturis platform including regular surgeries and system updates.
• 300+ Insurers and AgenciescoreOthersMomentum maintains relationships with over 300 insurers and agencies across UK and international markets, including Lloyd's of London and wholesale brokers. These relationships provide broker partners with access to broad market coverage and enable the negotiation of exclusive policy wordings and bespoke schemes.
• BIBA (British Insurance Brokers' Association)coreStrategic or Co-development PartnerMomentum actively participates in the annual BIBA conference as an exhibitor, using the event to connect with prospective broker partners, meet with insurer relationships, and showcase their AR network model to the wider industry.
• AllianzcoreStrategic or Co-development PartnerAllianz is a key insurer partner that collaborates with Momentum on industry events and provides expertise for broker development. Allianz representatives participate in Momentum conferences and provide keynote insights on industry trends including AI in insurance.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PIB Group: PIB Group is a major UK insurance broker consolidator that acquires and operates independent brokerages across commercial, personal, and specialty lines. While PIB grows by acquiring brokers outright, it competes with Momentum for the same target population of UK independent insurance brokers and intermediaries.
• Jensten Group: Jensten Group is a UK insurance broker consolidator with growing specialisms in commercial lines, schemes, and niche risks. It competes for the same customer segments and broker talent that Momentum's AR network serves.
• Towergate Insurance: Towergate is a large UK insurance broker and intermediary group offering commercial and personal lines through a regional broker network. It competes for the same mid-market commercial clients and independent broker population that Momentum's network serves.
• Aston Lark: Aston Lark is a large UK insurance broker and consolidator offering commercial, personal, and specialist insurance through a network of regional offices. Like PIB and Howden, it competes with Momentum's AR network for the same high-quality independent brokers.
• Howden Group: Howden Group is one of the largest independently-owned global insurance brokers with a substantial UK broking presence built via acquisitions and partner recruitment. It targets similar independent-broker and SME customer segments and competes for the same independent broker talent pool.
• Allianz: Allianz is both a key insurer partner of Momentum (participating in its conferences and broker development) and, via its Cornhill UK broker network, operates an AR-style distribution model in the UK directly comparable to Momentum. It is the closest incumbent that has both supplier and broker-network leverage in the UK.

Regional players

• Steadfast Group: Steadfast Group is Australia's largest insurance broker network, operating an AR-style model where independent brokers operate under Steadfast's license with access to insurer relationships. It is the closest international analogue to Momentum's UK AR network model.

Direct peers

• AUB Group Limited: AUB Group is Momentum's 40% strategic shareholder and operates an insurance broking network across Australia and New Zealand. As a fellow AR-style broking network serving independent brokers under a principal firm model, it is the most direct operational peer and provides both capital and playbook for scaling the model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/momentumbrokersolutions
• LinkedInlinkedin.com/company/momentum-broker-solutions
• Instagraminstagram.com/momentum_broker_solutions
• Xx.com/momentum_ins

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Broker Solutions