What Meijer Handling Solutions does

Meijer Handling Solutions B.V. is a Netherlands-based manufacturer (headquartered in Sint Jacobiparochie) and a wholly-owned subsidiary of the family-owned Meijer Group. The company designs, produces, and globally distributes KOOI®-branded forklift attachments and material-handling equipment, with a portfolio centered on telescopic extendable forks (KOOI® ReachForks, both hydraulic and manual) invented by Meijer in 1980, and extended to palletless-handling attachments (KOOI® RollerForks, Rollerized Tine Extenders, slip sheets), warehouse attachments (mast height extensions, single height shift systems), stationary pallet exchange systems (push-pull installations, pallet changers, pallet inverters/rotators, pallet transfer hubs), and the KOOI® Next smart-accessory line (ReachControl, deflection system, laser, camera, AGV integration). Production is supported by twelve specialized deep-drilling machines and increasingly robotized automation at the Sint Jacobiparochie site, which has received over €5 million of recent expansion investment.

The company's core technology is hydraulic and mechanical telescopic fork design, manufactured through proprietary deep-drilling processes that create the oil and cylinder channels inside the fork arm — a capability the company describes as unique worldwide. The business operates a three-pronged go-to-market: direct OEM relationships with major forklift manufacturers (Toyota, Crown, Linde, Combilift, Hyster, Still, Cesab and others), a global independent dealer network covering 76 countries, and a 50/50 joint venture with Cascade Corporation (Cascade-KOOI, formed April 2019) that serves North America, Australia, New Zealand, and parts of Asia and South America. Revenue is generated primarily through quote-based hardware sales of KOOI® attachments and systems, supplemented by spare parts and after-sales support.

Meijer Handling Solutions serves enterprises in logistics and warehousing, manufacturing, food and pharmaceutical (where pallet hygiene and contamination control are critical), agriculture and horticulture, and aviation/air cargo. Documented end users include Aramex, Nolet Family Distillery, Veenbaas Potgrond, Bakker Transport & Warehousing, Giesing, EDCR, BYNT Houtskeletbouw, and brand references such as Airbus, Porsche, IKEA, Nestlé, and Formula 1 operations. The company holds multiple ISO certifications (9001, 13284, 3834, 14001, 2330, 4406), is privately held with no external institutional investment, and operates under a "think in generations, not quarters" family-ownership philosophy.

Name

Meijer Handling Solutions

Legal name

Meijer Handling Solutions B.V.

Website

https://meijer-handling-solutions.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Meijer Handling Solutions, a Netherlands-based subsidiary of the family-owned Meijer Group, designs and manufactures KOOI®-branded forklift attachments — most notably telescopic ReachForks and RollerForks — and sells them globally through dealers, OEM partners, and the Cascade-KOOI joint venture serving logistics, manufacturing, food/pharma, and aviation end users.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industry

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Forklift attachments
• Telescopic forks
• Material handling
• Pallet handling systems
• Intralogistics solutions

Headquarters

HQ city

Sint Jacobiparochie

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Forklift Attachment Sales: Sale of KOOI® brand forklift attachments including hydraulic and manual ReachForks, RollerForks, attachments, and systems to end-users through dealer networks and OEM partnerships.
2. Spare Parts & After Sales: Sale of spare parts and after-sales support services for KOOI® equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Meijer Handling Solutions designs, manufactures, and sells forklift attachments and pallet handling systems under the KOOI® brand, with a focus on telescopic extendable forklift forks (ReachForks). The portfolio spans hydraulic and manual reach forks, palletless handling attachments (RollerForks, Slip Sheets), stationary pallet exchange systems, and intelligent accessories (ReachControl, Laser, Camera, AGV integration). Products are sold globally through independent dealers, OEM partnerships with forklift manufacturers, and the Cascade-KOOI joint venture in North America.

Product overview

Meijer Handling Solutions is a manufacturer of KOOI® brand material handling equipment, primarily telescopic forklift forks and attachments. The product portfolio centers on KOOI® ReachForks (hydraulic and manual versions), invented in 1980, which are extendable forklift forks enabling double-deep storage, one-sided truck loading, and handling of various pallet sizes. The portfolio includes palletless handling solutions (RollerForks, Rollerized Tine Extenders, Slip Sheets), attachments (Mast Height Extensions, Single Height Shift Systems), pallet exchange systems (Stationary Push-Pull, Pallet Changer, Pallet Inverter, Pallet Transfer Hub), and smart accessories (ReachControl, Deflection System, Laser, Camera System, AGV integration). The products are sold globally through distributors and dealers, with a joint venture Cascade-KOOI serving North America.

Differentiator

Problem solved

Functional benefit

Brands

• KOOI® ReachForks: Hydraulic and manual telescopic extendable forklift forks for double-deep stacking, one-sided loading, and cross-docking applications.
• KOOI® RollerForks
• KOOI® Systems
• KOOI® Attachments
• KOOI® Next

Products and services

• KOOI® Hydraulic ReachForks Hydraulically extendable telescopic forklift forks controlled from within the forklift cabin, used for double-deep stacking, one-sided truck and train loading, dual load transport, and handling various pallet sizes without leaving the cab.
• KOOI® Manual ReachForks Manually operated telescopic forks offering an alternative to hydraulic versions for applications with infrequent need, budget limitations, or forklifts without extra hydraulics. Easy to use and virtually maintenance free.
• KOOI® Loose Extensions Extension sleeves that slide over existing lift truck forks, adding fixed additional length for applications with very infrequent need for different fork lengths.
• KOOI® RollerForks Palletless handling attachment with two layers of counter-rotating rollers that enable lifting goods on slip sheets from floor level without needing expensive hydraulic push/pull attachments. Used for container unloading and reducing internal transport costs up to 50%.
• KOOI® Rollerized Tine Extenders Fork extenders with roller mechanism used for handling 463L aluminum air freight pallets and other specialized applications requiring high lifting capacity up to 8,000 kg.
• KOOI® Slip Sheet Load Carriers Slip sheet products for palletless handling operations, enabling efficient transfer of goods without traditional wooden or plastic pallets.
• KOOI® Mast Height Extensions Fork carriage attachments that increase forklift lift height, ideal for applications where distance between warehouse racks needs to be increased. More elegant solution than installing a four-way lift mast.
• KOOI® Single Height Shift Systems Vertical fork positioning system allowing one fork to move up and down for transporting long loads on uneven or inclined surfaces, preventing loads from sliding off the forks.
• KOOI® Stationary Push-Pull Installation Stationary pallet exchange system that horizontally transfers loads from slip-sheets to pallets without physical contact, reducing risk of damage and injury for fragile goods.
• KOOI® Stationary Pallet Changer Horizontal pallet exchange machine that pushes goods from one pallet to another without tilting, particularly crucial for medications and liquids in specific containers like octabins.
• KOOI® Stationary Pallet Inverter Pallet inverter for rotating bagged goods on pallets, suitable for transferring products from disposable to robust pallets without the risk of bagged goods catching on wooden splinters or nails.
• KOOI® Pallet Transfer Hub Fully automated pallet transfer system that efficiently transfers loads from plastic pallets to wooden pallets when required. Integrated with pallet dispensers for continuous material flow in high-volume production environments.
• KOOI® ReachControl Precision measuring system with integrated app that continuously tracks fork length and automatically stops at preset lengths for different pallet sizes, controlled from the forklift cabin.
• KOOI® Deflection System Fork deflection system for improved load handling and stability during forklift operations.
• KOOI® Laser Laser guidance system for precise fork positioning during pallet handling operations.
• KOOI® Camera System Camera system for enhanced visibility and safety during reach fork operations, particularly useful for double-deep storage and VNA warehouses.
• KOOI® AGV Integration Automated Guided Vehicle integration for ReachForks, enabling autonomous double-deep pallet storage operations.

Quantifiable outcome

• 40% productivity gains in one-sided truck loading
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Cascade CorporationcoreStrategic or Co-development Partner · 1 April 2019Cascade-KOOI is a joint venture equally owned and managed by Cascade Corporation and Meijer Handling Solutions. Since April 2019, this joint venture serves the North American market (USA, Canada, Mexico) with the full KOOI® product range including hydraulic and manual ReachForks, RollerForks, Attachments, and Systems. Cascade-KOOI also covers Australia, New Zealand, China, Taiwan, Korea, Japan, India, and Brazil.
• KumatechflagshipTechnology or IntegrationClose cooperation with Kumatech, a specialist in AGV systems, buffer storage, and pallet dispensers, to develop an automated Pallet Transfer Hub for Nolet Family Distillery. The partnership created a fully integrated turnkey pallet transfer solution that seamlessly integrates with Nolet's highly automated logistics operation.
• BatilinkscoreChannel Partner/ Reseller/ DistributorDistributor of KOOI® products in Algeria since 2012. Batilinks specializes in intralogistics and industrial safety solutions, becoming the first Algerian company to implement palletless transport solutions.
• Toyota Material Handling NederlandcoreChannel Partner/ Reseller/ DistributorPreferred supplier of Toyota forklift trucks to Veenbaas Potgrond and other customers. All Toyota forklifts supplied are fitted with KOOI® ReachForks as part of the standard configuration.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bolzoni S.p.A. Italian manufacturer of forklift attachments (forks, clamps, sideshifters) now part of the Hyster-Yale Group. Directly competes in the European forklift attachment market with similar product breadth and OEM relationships.
• Combilift: Irish manufacturer of specialized forklifts (multi-directional, side-loaders) and an OEM partner of Meijer. Customer BYNT Houtskeletbouw uses Combilift CB40E equipped with KOOI® ReachForks — closely aligned niche product overlap.
• Cascade Corporation: Largest global manufacturer of forklift attachments (forks, clamps, paper roll clamps) and Meijer's JV partner in Cascade-KOOI. Directly comparable product category and channel overlap with global dealer footprint.
• KAUP GmbH & Co. KG: German specialist in forklift attachments including forks, clamps, and telescopic forks. Competes head-to-head with Meijer in Europe on similar attachment categories for material handling.

Broad incumbents

• Toyota Material Handling: World's largest forklift OEM and one of Meijer's key OEM partners (Toyota forklifts ship with KOOI® ReachForks). Competes with Meijer indirectly through integrated attachment offerings and dealer networks.
• KION Group: Parent of Linde Material Handling and STILL — major European forklift OEMs that integrate with Meijer's KOOI® ReachForks as OEM partners. Broad incumbent with deep R&D budgets.
• Hyster-Yale Materials Handling: Global forklift OEM (Hyster, Yale) and parent of Bolzoni attachment business. Competes with Meijer indirectly via OEM attachment sourcing and owns key competitor Bolzoni.
• Jungheinrich AG: German intralogistics provider and forklift OEM with warehouse automation systems. Competes with Meijer in the integrated warehouse/storage solutions space including automated and reach truck categories.
• Manitou Group: French manufacturer of material handling equipment including telehandlers and forklifts with attachment ecosystems. Comparable in product breadth and global dealer distribution model.
• Crown Equipment Corporation: US-based forklift OEM and Meijer OEM partner (KOOI® ReachForks fitted to Crown forklifts in double-deep racking). Competes indirectly through integrated attachment/equipment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meijer-handling-solutions
• Xx.com/meijerhandling

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meijer Handling Solutions