Eisch
Eisch is a German crystal glass manufacturer founded in 1946, owned by Zwiesel Fortessa AG, producing premium mouth-blown wine glasses, decanters, and decorative glassware featuring proprietary SENSISPLUS aroma technology and hand-applied precious metal decoration. It serves wine enthusiasts, luxury home consumers, and gift buyers across the DACH region via direct e-commerce and dealer retail.
- Company typePrivate
- Founded1946
- HeadquartersFrauenau, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eisch does
Eisch is a German crystal glass manufacturer founded in 1946, headquartered in Zwiesel and operating production and decoration workshops in Frauenau in the Bavarian Forest. The company is owned by Zwiesel Fortessa AG and specializes in premium and luxury mouth-blown and machine-made crystal glassware centered on wine enjoyment and table culture. Its core product platform is SENSISPLUS, a proprietary wine glass technology featuring an elongated aroma channel that directs aromas to the nose and an integrated mousse point for sparkling wines, applied across eight named series (BAROLO, ELIOR, ESSENCA, INSPIRE, RED, SKY, SUPERIOR, UNITY). A second proprietary innovation, the No Drop Effekt, prevents drops on the rim or running down the exterior of decanters and carafes. The portfolio also encompasses hand-decorated collections (GOLDLEAF, STARGATE, COSMO, COSMO COLLECT, UNIK) where artisans apply 24-karat gold, platinum, silver, or copper coatings fired at 560°C, alongside broader categories covering coffee/espresso glassware, barware, decanters, and a "Living" line of decorative accessories. Pricing spans roughly €36 for entry-level 2-piece sets to €400+ for hand-decorated luxury pieces, with the eisch.de storefront serving as the manufacturer-direct flagship. Distribution combines the eisch.de D2C shop with DHL shipping within Germany, a DACH-region dealer network accessible via Händlersuche, a factory outlet at Frauenau, museum shops at Glasmuseum Frauenau, and factory tours (Glassensium) that drive experiential engagement. Customer segments include wine enthusiasts and connoisseurs, luxury home and tableware consumers, gift buyers for special occasions, and specialty coffee drinkers, addressed through a horizontal segmentation strategy across multiple beverage and décor categories rather than enterprise contracts.
Eisch firmographics
Firmographics- Name
- Eisch
- Legal name
- Zwiesel Fortessa AG
- Website
- https://eisch.de
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eisch is a German crystal glass manufacturer founded in 1946, owned by Zwiesel Fortessa AG, producing premium mouth-blown wine glasses, decanters, and decorative glassware featuring proprietary SENSISPLUS aroma technology and hand-applied precious metal decoration. It serves wine enthusiasts, luxury home consumers, and gift buyers across the DACH region via direct e-commerce and dealer retail.
- Ownership category
- akta.pro rank
Eisch industry classification
Industry- Product category
- Premium Crystal Glassware and Tableware
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212), Glass Container Manufacturing (327213)
- SIC
- Glass & Glassware, Pressed Or Blown (3220), Glass Containers (3221)
- akta.pro primary industry
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
- akta.pro secondary industry
- Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
Keywords
Where Eisch is headquartered
LocationHeadquarters
- HQ city
- Frauenau
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Eisch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Eisch operates its own manufacturer online shop (eisch.de) selling directly to consumers. The shop offers the full product range including SENSISPLUS wine glasses, decorated barware, decanters, and living accessories. Pricing ranges from entry-level crystal glasses to luxury hand-decorated pieces costing several hundred euros. The company emphasizes buying directly from the manufacturer.
- Wholesale / Dealer Distribution: Eisch maintains a dealer locator (Händlersuche) on its website indicating B2B wholesale distribution through retail partners, department stores, and specialized tableware retailers.
- Factory Tours and Events (GlasSensium): The company offers factory tours at its Frauenau production facility where visitors can learn about glassmaking, create their own glass coin (Glasmünze), and participate in glass-related activities. This experiential offering drives brand engagement and direct revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard SENSISPLUS Wine Glasses - Undecorated crystal, dishwasher safe |
| Unit Pricing | Pay-as-you-go | SENSISPLUS Gold, Platinum, and Copper Editions - Hand-decorated with precious metals |
| Unit Pricing | Pay-as-you-go | GOLDLEAF Living Accessories - Hand-decorated bowls, vases, carafes, and plates |
| Unit Pricing | Pay-as-you-go | ESSENCA SENSISPLUS Tasting Sets - Curated wine tasting experiences |
| Other | Pay-as-you-go | Shipping and Payment Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Eisch product offering
Product offeringCore offering
Eisch designs, manufactures, and sells handcrafted and machine-made crystal glass products, with a primary focus on wine glasses featuring the proprietary SENSISPLUS aroma enhancement technology. The portfolio also includes mouth-blown decanters and carafes with the NO DROP EFFECT, barware, espresso and coffee glasses, champagne flutes, tumblers, and luxury living accessories. Many pieces are hand-decorated in Eisch's Frauenau workshops with 24-karat gold, platinum, copper, and silver, fired at 560°C to produce unique artisan pieces.
Product overview
Eisch Germany is a glass manufacturer founded in 1946, producing handcrafted and machine-made crystal glass products centered around table culture and wine enjoyment. The product portfolio consists of the SENSISPLUS wine glass collection as the core technology platform, complemented by specialized glassware categories (wine glasses, coffee/espresso glasses, champagne glasses, bar glasses, tumblers, and decanters/carafes). The SENSISPLUS system includes multiple series (Barolo, Elior, Essenca, Inspire, Red, Sky, Superior, Unity) designed for different wine styles and occasions. Luxury sub-brands COSMO/COSMO COLLECT and AFFOGATO feature hand-applied 24-carat gold, platinum, and copper finishes combined with stone-effect textures. GOLDLEAF and STARGATE collections offer handcrafted decorative items with precious metal coatings. UNIK provides unique hand-blown pieces bearing individual glassblower signatures. All products leverage proprietary innovations including SENSISPLUS aroma enhancement technology and NO DROP EFFECT for drip-free pouring. The Living collection extends the brand into home décor with vases, bowls, plates, and accessories in matching luxury finishes.
Differentiator
Problem solved
Functional benefit
Brands
- SENSISPLUS: Proprietary glass technology that enhances wine aroma and tasting experience, featuring special glass coatings with gold, platinum, or copper finishes.
Products and services
- SENSISPLUS Wine Glasses Proprietary wine glass collection engineered to direct aromas to the nose and support fine perlage in sparkling wines through SENSISPLUS technology; available in multiple series tailored to different wine types and styles. Sold as 2-piece sets in the eisch.de online shop.
- ESSENCA SENSISPLUS All-round wine glass line developed for everyday wine enjoyment using SENSISPLUS aroma technology; available with hand-applied 24-karat gold, platinum, or copper coatings. The 3-piece Tasting Set includes Allround wine glasses, a tasting notebook, wine recommendations flyer, and SENSISPLUS pencil at €99.90.
- COSMO / COSMO COLLECT Award-winning luxury glass collection pairing 24-karat gold with a matte stone-effect finish, including espresso sets, affogato sets, and other tableware in multiple color combinations. Recognized by Tableware International Award of Excellence and DINEUS Tischkulturpreis.
- GOLDLEAF Living Collection Hand-decorated crystal glass accessories featuring 24-karat gold and platinum coatings with wood-grain textures. The range spans vases, bowls, plates, carafes, and jugs aimed at premium home decoration and gifting.
- STARGATE Crystal Vases Handcrafted crystal vases featuring network-like glass overlays adorned with genuine gold or platinum, fired at 560°C and manually sealed. Sold as part of the Eisch luxury living décor lineup.
- UNIK Hand-Blown Espresso and Tumbler Series Hand-blown heat-resistant specialty glass espresso glasses and tumblers where each piece carries the individual signature of the glassblower. Awarded the Tableware International Award of Excellence.
- AFFOGATO Glass Collection Affogato collection pairing espresso and ice cream service with COSMO-style gold and black stone-effect finishes, designed for coffee-ice cream presentations at home.
- Decanters and Carafes (including Rapid Cool) Mouth-blown crystal decanters and carafes utilizing the proprietary NO DROP EFFECT for drip-free pouring, including the Rapid Cool chilling decanter line designed to cool wine quickly.
- Bar Glassware Range Crystal bar glassware assortment including beer glasses, cocktail and long-drink glasses, rum glasses, whisky glasses, spirit glasses, and tasting/nosing glasses, sold through eisch.de.
- Glass Care (Glaspflege) Products Accessories for cleaning and maintaining crystal glassware, including a Decanter Dryer, Glass Polish Set, Glass Polishing Cloth, and Stainless Steel Cleaning Beads, sold alongside decanters and carafes on eisch.de.
Quantifiable outcome
- SENSISPLUS glasses have won multiple wine glass comparison tastings (Weingläser-Vergleichstastings) according to product descriptions
Companies that use Eisch
Customer profileSegments4 records
Ideal customer profiles3 records
Eisch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eisch partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eisch competitors and assessment
Company assessmentBroad incumbents
- Lalique: French luxury crystal maker producing high-end decanters, wine glasses, and home décor with handcrafted and decorative aesthetics. Comparable in premium positioning and precious metal/stone decoration, though broader portfolio including jewelry and furniture.
- Baccarat: Iconic French crystal manufacturer producing wine glasses, decanters, and home décor at the ultra-luxury end. Overlaps with Eisch's hand-decorated, gift-positioned pieces but operates at a higher global price tier and brand recognition.
- Saint-Louis (Cristal de Saint-Louis): French luxury crystal manufacturer owned by Hermès producing hand-cut crystal stemware, barware, and lighting. Comparable in artisanal heritage, luxury price band, and mouth-blown production, but with a much broader and more international luxury footprint.
- Orrefors: Swedish crystal glassmaker producing premium wine glasses, decanters, and art glass under the Orrefors and Kosta Boda brands. Comparable in artisanal heritage and product mix, but primarily operates in Scandinavian and broader European markets.
- Villeroy & Boch: Large European tableware and crystal maker offering wine glasses alongside broader dinnerware categories. Overlaps with Eisch in premium stemware but competes from a much wider product portfolio and larger retail footprint.
Direct peers
- Riedel: Austrian premium wine glass maker, the global benchmark for varietal-specific stemware. Competes head-to-head with Eisch SENSISPLUS in sommelier and consumer wine glass tastings and shares the same premium D2C and hospitality channel strategy.
- Spiegelau: Bavarian crystal glassware brand also rooted in the German glassmaking tradition, producing wine, beer, and bar glasses. Comparable product mix (wine glasses, beer glasses, decanters), price band, and target customer (premium hospitality and home consumers).
- Zwiesel Glas: Sister brand under Zwiesel Fortessa AG producing machine-made and hand-blown crystal wine and bar glassware. Directly comparable product categories (wine glasses, decanters, tumblers) and shared parent enable cross-leverage in retail and production.
- Nachtmann: Bavarian crystal maker producing wine glasses, decanters, and lifestyle barware with a comparable premium-mid positioning. Same German glassmaking heritage, shared retail and hospitality customer base.
- Schott Zwiesel: German manufacturer of Tritan crystal glassware for wine, bar, and hospitality use. Comparable product portfolio, premium positioning, and B2B hospitality distribution; directly competes in the same sommelier and HoReCa channels as Eisch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Eisch social profiles
Digital presenceEisch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eisch leadership team
Management profileNumber of profiles
Profiles1 record
Eisch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eisch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eisch
What does Eisch do?
Eisch designs, manufactures, and sells handcrafted and machine-made crystal glass products, with a primary focus on wine glasses featuring the proprietary SENSISPLUS aroma enhancement technology. The portfolio also includes mouth-blown decanters and carafes with the NO DROP EFFECT, barware, espresso and coffee glasses, champagne flutes, tumblers, and luxury living accessories. Many pieces are hand-decorated in Eisch's Frauenau workshops with 24-karat gold, platinum, copper, and silver, fired at 560°C to produce unique artisan pieces.
Is Eisch a public or private company?
Eisch is a private company. It is classified as corporate owned and is currently operating.
When was Eisch founded?
Eisch was founded in 1946. It employs 11 to 50 people.
Where is Eisch based?
Eisch is headquartered in Frauenau, Germany, in the Europe region.
How does Eisch make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale / Dealer Distribution and factory Tours and Events (GlasSensium).
Who are Eisch's main competitors?
Broad incumbents on record are Lalique, Baccarat, Saint-Louis (Cristal de Saint-Louis), Orrefors and Villeroy & Boch. Direct peers are Riedel, Spiegelau, Zwiesel Glas, Nachtmann and Schott Zwiesel.
Does Eisch have an API?
No public API is recorded for Eisch.
What industry is Eisch in?
Eisch's product category is Premium Crystal Glassware and Tableware. Its primary akta.pro industry code is IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water), with a secondary code of IMALAEAE, Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium). Its NAICS code is 327212 and its SIC code is 3220.