What Soap Creative does

Soap Creative is a privately held, founder-led digital creative agency headquartered in the Cheadle/Manchester area of the United Kingdom, with a secondary contact office in Didsbury. The agency operates under three trade names — Soap Creative, Soap, and Soap Agency — and is co-led by directors Glyn Tebbutt (Senior Developer) and Abi Fox (Senior Designer). Its service portfolio spans website design and build, branding, print, photography/videography/animation, SEO/PPC/social media, hosting and tech support, eCommerce, packaging, UI/UX, and strategy. Core technical platforms are Laravel/Vue for bespoke web applications, WordPress for CMS-driven sites, and WooCommerce and Shopify for eCommerce; mobile capability is provided via a Senior iOS & Android Developer.

The agency runs a sales-led, direct-engagement go-to-market targeting SMEs and mid-market businesses, supplemented by non-profits, consumer-product startups, and selective government clients. Revenue is generated through professional-services, project-based engagements with quote-based pricing on multi-year contracts; pricing is not publicly disclosed. The customer base is diversified across verticals — fitness (Lifestyle Lean), luxury retail (Pulse of Perfumery), consumer products (Flipstik), rare-disease advocacy (Reverse Rett), credit union (GMB Credit Union), NZ government trade (NZTE), affordable housing (Collaborate Group), and Catholic social services (Caritas Salford) — with project outcomes documented in published case studies. Marketing relies on a portfolio website, organic social (LinkedIn, Instagram, Facebook, YouTube), and referrals. Strategic partnerships, notably a core alliance with strategy consultancy MP&Co, support delivery across engagements.

Name

Soap Creative

Website

https://soapagency.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Soap Creative is a founder-led Manchester-based digital creative agency delivering web design, branding, eCommerce, digital marketing, and creative production services to SMEs, non-profits, startups, and selective government clients across the UK.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Digital creative agency
• Web design services
• Branding and identity
• ECommerce development
• Digital marketing services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue generated through web design, branding, digital marketing, photography, videography, animation, print, and hosting services. Project-based engagements tailored to client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Soap Creative is a digital creative agency that designs and builds user-centred websites, web applications, and eCommerce stores, supported by branding, print, photography, videography, animation, and digital marketing services. Engagements are project-based, leveraging platforms including Laravel/Vue, WordPress, WooCommerce, and Shopify, with collaborative involvement of clients from conceptualisation to delivery.

Product overview

Soap Creative is a digital solutions agency offering a unified portfolio of creative and technical services rather than a single software product. The core offerings include Website Design & Build (using Laravel/Vue, WordPress, WooCommerce, and Shopify), Branding, Print, Photography/Videography/Animation, SEO/PPC/Social Media, Hosting & Tech Support, UI & UX, Strategy, and Creative services. These services work together as an integrated agency offering where clients can access branding, web development, e-commerce, digital marketing, and print under one roof, with the agency collaborating closely with clients throughout the creative process from conceptualisation to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Build User-centred websites and web applications built using Laravel/Vue, WordPress, WooCommerce, and Shopify. The core service offering focused on increasing revenue and profitability for clients.
• Branding Brand creation, refresh, and identity development including color palettes, fonts, tone of voice, mission, vision, values, and visual identity systems for businesses.
• eCommerce Online store development and e-commerce solutions using platforms like Shopify and WooCommerce for retail and D2C brands.
• Print Print design services including brand collateral, point of sale displays, adverts, and marketing materials.
• Photography, Videography & Animation Photography, video production, and animation services including social graphics, targeted ads, and explainer animations for client brands and campaigns.
• SEO, PPC & Social Media Digital marketing services including search engine optimisation, pay-per-click advertising, and social media asset creation.
• Hosting & Tech Support Website hosting and ongoing technical support services for client digital assets.
• Packaging Product packaging design services ensuring brand consistency across physical and digital touchpoints.
• UI & UX Design User interface and user experience design services creating intuitive and engaging digital experiences for clients.
• Strategy Strategic thinking and marketing strategy services including brand workshops, market research, and proposition development.
• Creative Creative design services including illustration, visual identity, and marketing collateral development.

Quantifiable outcome

• Website traffic growth from 1500 to over 8000 monthly visitors

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Standby ProductionsminorStrategic or Co-development PartnerVideo production partner for Reverse Rett project - collaborated to create video capturing experiences of those directly involved with Rett Syndrome.
• MP&CocoreImplementation/ SI/ Consulting PartnerMarketing and strategy consultancy partner working with Soap Creative on multiple projects including GMBCU and Collaborate Group. MP&Co ran strategy workshops and provides ongoing marketing support.
• FlowminorStrategic or Co-development PartnerAnimation partner for NZTE project - collaborated to create animation about UK consumers and New Zealand products for LinkedIn infographics.
• House DigitalminorImplementation/ SI/ Consulting PartnerSEO and marketing specialists who work alongside Soap Creative on client projects requiring search engine optimisation and digital marketing services.
• BramCreatesminorStrategic or Co-development PartnerIllustration style creator for Reverse Rett brand refresh project.
• Sean BoothminorOthersBrand, illustrations and animations creator for GMBCU brand refresh project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manifest: UK digital agency specialising in web design, eCommerce, and digital marketing for mid-market and SMB clients. Closely comparable in size, geography, and service offering.
• Rise at Seven: UK-based digital and SEO agency combining creative, content, and digital PR. Same horizontal full-service model targeting UK mid-market clients, with comparable SEO and digital marketing specialisms.
• Engage Interactive: UK boutique digital agency offering web design, eCommerce, and digital marketing. A near-direct comparability in size, service mix, and UK mid-market client focus.
• The Engine Room: UK digital agency with similar mid-market positioning, offering web development, branding, and digital marketing. Comparable in scale and service portfolio to Soap Creative.

Broad incumbents

• MediaMonks: Global creative and production agency (S4 Capital). Provides directly comparable services — branding, web, eCommerce, digital marketing — but at network scale with thousands of staff versus Soap Creative's handful.
• Dentsu Creative: Global creative network within Dentsu. Provides the same horizontal creative + digital marketing services as Soap Creative, but at network scale with global enterprise clients.
• R/GA: Global digital agency with strong capabilities in brand, product, and experience design. Overlaps with Soap Creative's web design, branding, and digital marketing offerings but serves much larger enterprise clients globally.
• Dept: Global digital agency offering creative, engineering, and marketing services across web, eCommerce, and brand. Closely matches Soap Creative's service mix (web, eCommerce, branding, digital marketing) but operates at much larger scale with global delivery.
• The&Partnership: Global full-service creative and media agency with significant UK presence. Comparable as a full-service agency offering branding, creative, digital, and media capabilities, though at materially larger scale and reach than Soap Creative.
• Wunderman Thompson: Global creative, technology, and marketing agency. Overlaps directly with Soap Creative's branding, web, eCommerce, and digital marketing services but operates at vastly larger scale with enterprise clients globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/soapcreative
• Facebookfacebook.com/creativebysoap
• YouTubeyoutube.com/@SoapCreative
• LinkedInlinkedin.com/company/soap-creative
• Xx.com/soapagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soap Creative