Lauf und Berg Konig

What Lauf und Berg Konig does

Lauf und Berg König (legal entity: Lauf und Berg König GmbH & Co.KG, also doing business as Lauf- und Bergsport Handels GmbH) is a small privately held German specialty retailer headquartered in Regensburg. The company operates a direct-to-consumer e-commerce platform at laufundberg.de selling running, hiking, climbing, ski touring, camping, and yoga equipment and apparel. Its catalog aggregates more than 35 premium and mainstream outdoor brands, including Brooks, HOKA, Salomon, Arc'teryx, Patagonia, Mammut, On, Dynafit, Lowa, Vaude, Gorewear, adidas, Saucony, Asics, La Sportiva, Fjällräven, Scarpa, New Balance, Altra, and Ortovox, among others. The product range spans footwear (running shoes, hiking boots, climbing shoes, ski tour boots), apparel (hardshell, softshell, down, fleece, midlayer, running jackets; hiking, climbing, and running pants), accessories (GPS watches, headlamps, backpacks, poles), climbing hardware (harnesses, ropes, carabiners, belay devices), and avalanche safety gear.

The business model is straightforward one-time-transaction retail. Pricing is per-unit (€15 for small accessories to €280+ for premium jackets), with free shipping triggered above €150 and standard 19% German VAT applied. Payments are processed through PayPal, Mastercard, and Visa, and fulfillment is handled via DHL. The company also operates community-oriented local engagement (consultation and events referenced at laufundberg-koenig.de) and maintains a marketing presence on Facebook, YouTube, and organic search. No founding date, revenue figures, funding history, or leadership roster are disclosed in the source data.

Name

Lauf und Berg Konig

Legal name

Lauf und Berg König GmbH & Co.KG

Website

https://laufundberg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lauf und Berg König is a small privately held German online retailer based in Regensburg that sells running, hiking, climbing, ski touring, and outdoor apparel and equipment from over 35 premium brands to individual outdoor sports enthusiasts via laufundberg.de.

Ownership category

akta.pro rank

Product category

Outdoor and Running Sports Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Performance Running Specialty Retail (CRAMACAA), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Running shoes retail
• Outdoor sports apparel
• Hiking boots
• Climbing equipment
• Ski touring gear

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time transaction-based retail sales of running and mountain sports equipment including footwear, apparel, and accessories. Revenue generated through direct consumer online purchases with pricing ranging from approximately €15 to €280+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Online retail of running and mountain sports equipment, footwear, and apparel operated through the e-commerce storefront laufundberg.de. The platform carries an extensive catalog spanning running shoes, hiking boots, climbing shoes, ski tour boots, jackets, pants, vests, base layers, backpacks, climbing hardware, avalanche safety gear, camping equipment, outdoor electronics, and yoga/training gear. The assortment aggregates products from 35+ premium outdoor and athletic brands including Brooks, HOKA, Salomon, Arc'teryx, Patagonia, Mammut, On, Dynafit, Lowa, Vaude, Gorewear, adidas, Saucony, Asics, La Sportiva, Fjällräven, Scarpa, Karhu, Devold, Icebreaker, Lundhags, New Balance, Altra, NNormal, Ortovox, Meindl, Hanwag, and others.

Product overview

Lauf und Berg Konig is an online retail store specializing in running and mountain sports equipment and apparel. The company operates a single e-commerce platform (laufundberg.de) offering a comprehensive range of products organized by sport type and gender. The product portfolio includes running shoes (neutral, trail, competition, training), hiking boots, climbing shoes, ski tour boots, jackets (hardshell, softshell, down, fleece, insulation, ski, running), pants (hiking, climbing, running, thermal), skirts, vests, base layers, accessories (watches, backpacks, poles), climbing equipment (harnesses, ropes, carabiners), avalanche safety gear, camping equipment, backpacks, electronics (headlamps, GPS), and training/yoga gear. Products are categorized by gender (men's and women's) and sport type (running, climbing, mountain sports/ski touring, yoga/fitness). The company sells multiple branded products from manufacturers like Brooks, Ortovox, Icebreaker, Fusion, Patagonia, Gore, Saysky, Dynafit, La Sportiva, Chillaz, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Shoes (Laufschuhe)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor.

• DHLminorOthersLogistics and shipping partner for order delivery. Listed as one of the company's shipping partners on the website.
• PayPalminorOthersPayment processing partner enabling customers to pay via PayPal for purchases on the platform.
• MastercardminorOthersCredit card payment partner enabling customers to pay via Mastercard for purchases.
• VisaminorOthersCredit card payment partner enabling customers to pay via Visa for purchases.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• SportScheck: Major German multi-category sporting goods retailer with strong online presence and physical stores. Comparable as a broader incumbent offering running, outdoor, and fitness products across many of the same brands.
• Decathlon: Global sporting goods retailer with substantial German operations, combining owned-brand and premium-brand assortment. Comparable as a large-scale incumbent competing across running, hiking, climbing, and outdoor categories.
• Intersport Deutschland: Cooperative of German sporting goods retailers with significant online presence. Comparable as a broad incumbent carrying running, outdoor, and fitness brands at retail to consumers across Germany.
• Globetrotter Ausrüstung: Germany's largest specialty outdoor retailer with strong online and physical presence. Comparable as a broad incumbent covering running, hiking, climbing, and ski touring with similar brand breadth but at much larger scale and footprint.

Direct peers

• Runners Point: German specialty running retailer with online and physical presence. Directly comparable as a running-focused specialist serving similar runner customer segments with multi-brand footwear and apparel.
• Bergzeit: Leading German online outdoor retailer specializing in mountaineering, climbing, hiking, and ski touring. Directly comparable as a German specialist online retailer serving the same premium outdoor enthusiast customer with multi-brand inventory.
• Sport Schuster: Long-established Munich-based sporting goods retailer with strong outdoor, running, and ski categories. Comparable as a German specialist combining online and physical retail across premium outdoor brands.
• Bergfreunde: German online specialist retailer for climbing, hiking, and mountain sports equipment and apparel. Directly comparable as a German DTC e-commerce outdoor specialist with similar premium-brand portfolio and target customer.

Regional players

• Reischmann Sport: Regional sporting goods retailer based in southern Germany (Allgäu region) with strong outdoor category focus. Comparable as a southern-German regional specialist serving similar outdoor and running customers.
• Hervis: Austrian sporting goods retailer with German operations owned by SPORT 2000. Comparable as a DACH-region multi-category sporting goods retailer carrying similar running and outdoor brand assortments, though primarily serving the Austrian/German market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC9jFW46b6joQMi8-EXo0FxA
• Facebookfacebook.com/laufundberg.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauf und Berg Konig