HPP

What HPP does

HPP (legal entity: HPP Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung GmbH) is a Frankfurt am Main-based, owner-managed German strategy and marketing consulting firm founded in 1996, employing approximately 40-50 consultants across its managing directors Dr. Thorsten Liebehenschel, André Köhler, and Roland Pietsch. The firm serves enterprise clients across seven primary verticals — Automotive, Telecommunications, Energy & Smart Services, Chemistry, Industry & Mittelstand, Mobility, and Banking & Financial Services — with a visible logo roster that includes Mercedes-Benz, Volkswagen, Deutsche Telekom, Unitymedia, Deutsche Glasfaser, Lufthansa, Merck, Viessmann, ThyssenKrupP, Thüringer Netkom, and Leipziger Verkehrsbetriebe, among others. HPP delivers a "Know-How + Do-How" engagement model that pairs strategic advisory with hands-on implementation support, claiming 2,100+ consulting projects completed over 25+ years.

The service portfolio spans 15+ competencies including Strategy Consulting, Marketing Consulting (7 Ps Marketing-Mix, Brand Management), Pricing Consulting, Sales Consulting, Process Optimization, Business Intelligence, Business Development, (Re-)Structuring, Digitization, Innovation, Agile Management, Project Management, Rollout Management, and Data Protection Consulting. There is no proprietary technology platform or AI/ML capability stack — HPP's core deliverable is consultant expertise and proprietary methodologies rather than software. The firm holds TISAX certification for automotive information security and is a member of BDU (Bundesverband Deutscher Unternehmensberater) and Cardea professional associations, with brand eins recognition sustained from 2014 through 2026.

HPP operates a project-based professional services revenue model with no publicly disclosed pricing; client acquisition is driven by enterprise field sales, senior-partner-led business development, industry reputation, and referral networks. The firm's geographic footprint is concentrated in Germany (primary headquarters at Goldsteinstraße 114, 60528 Frankfurt) with project-based delivery extending to Austria, China, and rollout engagements covering up to 27 international markets. HPP has no external investors, no parent company, and no subsidiaries — it remains a private, owner-managed partnership with no funding rounds disclosed.

Name

HPP

Legal name

HPP Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung GmbH

Website

https://hpp-consulting.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

HPP is a Frankfurt-based, owner-managed German strategy and marketing consultancy founded in 1996, employing 40-50 consultants to deliver strategy, marketing, pricing, sales, and implementation advisory to enterprise clients across Automotive, Telecommunications, Energy, Chemistry, Mobility, and Banking verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Management Consulting Services: HPP generates revenue through professional consulting engagements, providing strategy and marketing advisory services to enterprise clients across multiple industries including automotive, telecommunications, energy, and mobility. Engagements typically involve project-based work with varying scopes from strategic advisory to implementation support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HPP is a Frankfurt-based strategy and marketing consulting firm providing end-to-end advisory services across strategy, marketing, sales, pricing, brand management, process optimization, digitization, innovation, and project/rollout management. The firm combines analytical advisory (Know-How) with hands-on implementation support (Do-How), serving enterprise clients in Automotive, Telecommunications, Energy & Smart Services, Chemistry, Industry & Mittelstand, Mobility, and Banking & Financial Services through customized project-based engagements.

Product overview

HPP is a strategy and marketing consulting firm offering professional advisory services organized around core consulting competencies. The firm operates as a unified service portfolio rather than a platform-plus-modules architecture. Key service lines include Strategy Consulting, Marketing Consulting (encompassing Marketing-Mix and Brand Management), Pricing Consulting, Process Optimization, Business Intelligence, Sales Consulting, Rollout Management, Project Management, Digitization, Innovation, Agile Management, and Data Protection Consulting. These services are delivered across focused industry verticals including Automotive, Telecommunications, Energy and Smart Services, Chemistry, Industry and Mittelstand, Mobility, and Banking and Financial Services. The firm positions itself as providing both Know-How (analytical expertise) and Do-How (implementation support) from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Strategic advisory services helping clients develop and refine business strategies, including market entry, competitive positioning, and long-term planning. Delivered to enterprise clients across HPP's vertical specializations.
• Marketing Consulting Comprehensive marketing advisory covering the Marketing-Mix (7 Ps: Product, Price, Place, Promotion, People, Physical Evidence, Processes), brand management, market communication, and customer journey optimization for enterprise clients.
• Brand Management Consulting Brand development, positioning, architecture, and extension services including brand identity creation, brand controlling, and brand rollouts for consistent brand presence across all channels.
• Pricing Consulting Price strategy development, pricing model implementation, price adjustment consulting, price elasticity analysis, and pricing potential identification services for enterprise clients.
• Process Optimization Consulting Business process analysis, optimization, and redesign covering value chain, customer contact, CRM, sales processes, workshop processes, IT/technology processes, and logistics processes.
• Business Development Consulting Growth strategy and new business development advisory services for expanding market presence and revenue streams.
• Restructuring Consulting Organizational restructuring and realignment services including process harmonization during M&A and operational restructuring.
• Sales Consulting Sales strategy, sales process optimization, and retail sales performance improvement services.
• Digitization Consulting Digital transformation advisory covering digital business models, digital processes, and digital customer engagement strategies.
• Innovation Consulting Innovation strategy and innovation management consulting to drive new product, service, and business model development.
• Agile Management Consulting Agile methodology implementation and agile project management advisory for organizational transformation.
• Project Management Consulting Full-spectrum project management services including PMO establishment, portfolio management, interim management, and cross-functional project coordination.
• Rollout Management Consulting International rollout planning, piloting, project controlling, quality assurance, and communication services for multi-market implementations across up to 27 markets.
• Data Protection Consulting GDPR compliance and data privacy advisory services to ensure regulatory adherence in data processing operations.
• Business Intelligence Services Analytical and intelligence services to support data-driven decision making across strategy and marketing initiatives.

Quantifiable outcome

• 2,100+ consulting projects completed across multiple industries
• +2 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Bundesverband Deutscher Unternehmensberater (BDU)minorOthersProfessional association membership providing industry networking, credibility enhancement, and access to professional development resources for management consultants in Germany.
• CardeaminorOthersProfessional consulting association membership, likely Swiss-based given the .ch domain reference, enabling cross-border professional networking and knowledge exchange.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kearney: Global management consultancy with established automotive, telecommunications, and industrial practices; overlaps with HPP's verticals and offers broader geographic and capability coverage as a larger incumbent.
• Oliver Wyman: Global management consultancy with strong automotive, financial services, and telecommunications practices — competes with HPP on enterprise transformation and strategy mandates but at significantly greater scale and geographic reach.
• Bain & Company: Global top-tier strategy consultancy with a strong automotive, industrial, and private equity practice; competes with HPP for premium strategy mandates and is a relevant benchmark for capability and pricing, though at materially greater scale.

Direct peers

• Porsche Consulting: German management consultancy spun out of Porsche AG, focused on automotive, industrial, and mobility strategy and operational consulting — directly comparable to HPP's automotive and mobility verticals and mid-sized German project delivery model.
• Roland Berger: Munich-headquartered strategy and management consultancy with deep German industrial, automotive, and telecommunications client base — the most direct domestic comparable to HPP in terms of market position, client profile, and mid-cap strategy/marketing engagement mix.
• MHP – A Porsche Company: Porsche-owned management and IT consultancy focused on automotive and manufacturing strategy, process optimization, and digital transformation — directly comparable to HPP's automotive and process/IT consulting offerings.
• Simon-Kucher & Partners: Global German-origin consulting firm specializing in pricing, sales, and marketing strategy — directly comparable to HPP's pricing, sales, and brand management service lines, with similar Mittelstand and enterprise client base.
• Berylls Strategy Advisors: Munich-based strategy consultancy specializing in the automotive and mobility sector, serving OEMs, suppliers, and dealers — directly overlaps with HPP's primary automotive vertical and marketing/sales strategy offerings.
• Staufen AG: German management consultancy focused on operational excellence, lean transformation, and Mittelstand clients; comparable to HPP's process optimization, sales, and operational consulting offerings in the German industrial mid-market.

Regional players

• Isko Engineers: German management and engineering consultancy with a comparable focus on automotive, industrial, and Mittelstand clients; a smaller regional peer operating in the same DACH market as HPP with overlapping automotive and industrial mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hpp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPP