Colortec Printing & Mailing

What Colortec Printing & Mailing does

Colortec Printing and Mailing LLC is a family-owned, full-service mail house founded in 1994 and operated by the Farlow family out of a single facility at 521 Irish Hill Rd Ste B, Runnemede, New Jersey. The company combines mail-piece design, digital and variable data printing, and USPS mail delivery into a single bundled offering, serving SMBs, trade printers, resellers, and individual consumers across New Jersey, Delaware, Philadelphia, and New York City. Core products are Postcard Mailings, Letter Mailings, and Self-mailer Mailings, priced per piece (e.g., 70 cents, 73 cents, and 78 cents respectively at 2,500-quantity orders), all bundled with mail service and postage; minimum order size is 200 pieces and capacity extends to 500,000 pieces.

The technical platform is centered on pre-sorting expertise developed over 30+ years, proprietary sorting software and processes that yield postage discounts, and variable data printing equipment that personalizes each mail piece. Supporting services include Mail Services for the Trade (a white-label/wholesale offering with a $150 minimum, leveraging either customer or Colortec's own postal permit), Informed Delivery Marketing (USPS Informed Delivery integration for digital overlay), and a complementary catalog of promotional items and custom notepads. Payments are accepted via PayPal.

The business model is sales-led, transaction-fee based, and dual-channel: direct sales (phone, email, website quote requests) to end customers plus an explicit reseller/trade channel. Revenue streams are per-piece printing/mailing fees bundled with postage, $150+ flat-fee trade service minimums, and one-time orders for promotional items and notepads. The company is a private LLC with no disclosed funding, no parent organization, and no executive team beyond an operations contact (Lori, [email protected], 856-767-0108).

Name

Colortec Printing & Mailing

Legal name

Colortec Printing and Mailing LLC

Website

https://colorteconline.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Colortec Printing and Mailing is a family-owned New Jersey mail house, founded in 1994, providing one-stop direct mail printing, variable data printing, and mailing services to SMBs, trade printers, and consumers across the NJ, Delaware, Philadelphia, and NYC region.

Ownership category

akta.pro rank

Product category

Direct Mail Printing and Mailing Services

NAICS

Direct Mail Advertising (541860), Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (323120)

SIC

Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industry

Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)

Keywords

• Direct mail services
• Variable data printing
• Mail house services
• Bulk mail printing
• Promotional products

Headquarters

HQ city

Runnemede

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Printing and Mailing Services: Full-service mail house offering printing and mailing of direct mail postcards, letters, and self-mailers. Revenue generated through per-piece pricing for printing, mail service, and postage bundled together.
2. Mail Services for Trade: Provides mail services to trade professionals who have their own postal permits. Minimum service fee of $150 for using Colortec's permit.
3. Promotional Products: Sale of promotional items including mugs, glasses, buttons, apparel, calendars, and other ad specialties.
4. Custom Notepads: Custom printed notepads in various designs, sold per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Colortec Printing and Mailing is a family-operated full-service mail house providing direct mail printing and mailing services including postcards, letters, and self-mailers with bundled mail service and postage. It offers variable data printing for personalized mail pieces, USPS pre-sorting for postage discounts, promotional products (mugs, apparel, calendars), custom notepads, parcel mailing, and Informed Delivery Marketing across quantities from 200 to 500,000 pieces.

Product overview

Colortec Printing and Mailing is a family-operated, full-service mail house offering a one-stop-shop for printing and mailing services. The company provides direct mail solutions including Postcard Mailings, Letter Mailings, and Self-mailer Mailings as its core products. Additional offerings include Variable Data Printing for personalized mail pieces, Notepads, and Promotional Items. The company serves resellers and trade printers with mail services, and offers Informed Delivery Marketing as an add-on. All services are designed for quantities ranging from 200 to 500,000 pieces, with over 30 years of experience in pre-sorting mail for postage discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Postcard Mailings 6"x9" postcards printed in full color on heavy gloss card stock, including mail service, postage, and minor design. Mailing list not included. Minimum order quantity 200; per-piece pricing available for 2,500 quantity at 70.0 cents each with mail service and postage bundled.
• Letter Mailings 8 1/2 x 11 size letters printed in black on one side with envelope, including mail service and postage. Priced at 73.0 cents each for 2,500 quantity.
• Self-Mailer Mailings 8 1/2 x 11 size brochures printed in full color, tri-folded and sealed, including mail service and postage. Priced at 78.0 cents each for 2,500 quantity.
• Variable Data Printing High quality digital variable data printing using state-of-the-art software and equipment for personalized direct mail pieces. Each mail piece can be customized with personalized content tailored to the recipient.
• Mail Services for the Trade Mail house services for printers, resellers, and trade professionals who have their own postal permits, or who can use Colortec's permit. As low as $150 minimum service fee for using Colortec's permit. Re-sellers explicitly welcomed.
• Promotional Items Wide variety of promotional merchandise including mugs, glasses, buttons, apparel, calendars, and thousands of other ad specialty items available via linked promotional products site.
• Custom Notepads Custom printed notepads in 5" x 8" size with various themed designs including dog themes, beach scenes, funny cat themes, to-do lists, and American flag designs. Other sizes available on request. Orders placed by contacting Lori.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PsPrint: Online commercial printing company offering postcards, brochures, and direct mail pieces with mailing services. Matches Colortec's SMB-target commercial printing and mailing focus, with an online order flow.
• PrintingForLess: Commercial print and direct mail provider serving SMB and mid-market customers with postcards, letters, and brochures. Comparable product mix and per-piece pricing model to Colortec's mail house services.
• Modern Postcard: Direct mail printing specialist focused on postcards, self-mailers, and mailing list services for SMBs. Closely comparable offering set and target customer to Colortec, with similar variable data and pre-sorting capabilities.
• NextPage: Commercial printing and direct mail services company with variable data printing and mailing capabilities targeting SMBs and marketing teams. Direct overlap with Colortec's print-and-mail proposition.
• AlphaGraphics: Franchise network of commercial print and direct mail centers offering design, print, and mailing services to local SMBs. Comparable full-service mail house value proposition at the local market level.
• Smartpress: Online commercial printing company offering postcards, direct mail pieces, and variable data printing for SMBs and agencies. Comparable product offering and customer profile to Colortec's print-and-mail services.

Broad incumbents

• RRD (RR Donnelley): Global provider of commercial printing, direct mail, and marketing services with national production footprint. Offers many of the same capabilities as Colortec, including variable data and pre-sorting, at significantly larger scale.
• Valassis: Large marketing services company with a significant direct mail, print, and shared mail business serving national advertisers and retailers. Overlaps with Colortec in direct mail execution but at much larger scale and scope.
• Quad: Integrated marketing and commercial printing giant offering direct mail, data, and production services to national brands. Competes with Colortec in commercial print and direct mail but at enterprise scale.

Emerging players

• Lob: Direct mail automation API platform enabling programmatic postcard and letter sending. Competes for the same direct mail budgets via a digital-first, software-led model rather than physical print infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100040185919960
• LinkedInlinkedin.com/company/colortec-printing-and-direct-mail-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colortec Printing & Mailing