Relation

What Relation does

Relation is a privately held advocacy, advertising and media firm founded in 2020 and headquartered across Telluride and New York. The company delivers a full-stack suite of campaign services spanning research (polling, focus groups, panels, opposition), audience building and targeting, message development and testing, content and creative production, media planning and buying, and measurement and analytics. Its stated client base includes Presidents, Senators, Congressmen, Fortune 500 brands and CEOs, foundations, and non-profits, spanning political, corporate, and philanthropic verticals.

The firm is led by CEO Jon Jones, identified as Obama's First Digital Strategist and a 15-year media veteran, which anchors its positioning and go-to-market. Relation is structured as a founder-owned professional services business with no disclosed venture capital, private equity, or parent-company ownership. Revenue is generated through project-based engagements, retainers, and likely media buying commissions on behalf of clients, with no publicly disclosed pricing. The firm operates as a sales-led boutique: engagement is driven by direct senior-level relationship management, the CEO's network and political pedigree, and referral flows into high-profile political and corporate accounts.

There is no disclosed proprietary technology platform, software product, AI/ML capability, or patent portfolio. The company's differentiation rests on talent, reputation, and access rather than technology. Headcount is reported at 1-10 employees, consistent with a small specialist agency that delivers work through senior practitioners rather than a scaled production operation.

Name

Relation

Legal name

Relation Agency

Website

https://relationagency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Relation is a privately held advocacy, advertising and media firm founded in 2020, serving Presidents, Senators, Congressmen, Fortune 500 brands, and non-profits with research, audience targeting, messaging, content, media buying, and analytics services through a small founder-led team.

Ownership category

akta.pro rank

Product category

Advertising & Media Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Public Affairs, Government Relations & Lobbying (BPAFADAB), Product & Brand PR (Consumer & B2B) (BPAFADAH), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Advocacy advertising
• Political media buying
• Audience targeting
• Creative content production
• Campaign measurement analytics

Headquarters

HQ city

Telluride

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Advertising & Media Services: Revenue appears to be generated through professional service engagements including research, media planning & buying, content creation, and campaign measurement. Given the high-profile client base (Presidents, Senators, Fortune 500 brands), revenue is likely derived from project-based fees, retainers, or media buying commissions on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Relation is an advocacy, advertising, and media firm that delivers integrated campaign services for political candidates, Fortune 500 brands, executives, foundations, and non-profits. Its offerings span research (polling, focus groups, opposition research), audience building and targeting, message development and testing, content and creative production, media planning and buying, and measurement and analytics. Engagements are customized and delivered directly through the firm's leadership team.

Product overview

Relation is an advocacy, advertising & media firm offering a suite of integrated services. The company provides Research Services, Audience Building & Targeting, Message Development & Testing, Content & Creative, Media Planning & Buying, and Measurement & Analytics as its core service offerings. This is a services-based company rather than a software product company, with the CEO (Jon Jones) leading a team focused on political advocacy, advertising campaigns, and media strategy for clients including Presidents, Senators, Congressmen, F500 brands, and non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services Research services including polling, focus groups, panels, and opposition research that guide clients through the research process from question design to insight delivery. Targeted at political campaigns, advocacy organizations, and brand clients who need audience and message insights.
• Audience Building & Targeting Audience identification and targeting services that determine who clients need to reach and how to reach them effectively across channels. Aimed at political campaigns, corporate brands, and non-profits seeking precise audience strategy.
• Message Development & Testing Strategic messaging development and testing services that craft compelling content and communication approaches for clients. Used by political campaigns, brands, and advocacy organizations to refine positioning and creative direction.
• Content & Creative Content creation and creative services spanning different platforms, audiences, styles, and cadences, extending beyond traditional 30-second spots. Delivered for political campaigns, brands, and non-profit clients needing modern multi-format creative.
• Media Planning & Buying Media planning and buying services that leverage data expertise, advanced targeting, and multiple platforms, with attention to the relationship between creative and inventory. Designed to ensure media spend efficiency against client outcomes for political, corporate, and non-profit clients.
• Measurement & Analytics Campaign measurement and analytics services that provide optimization capabilities and innovative measurement solutions beyond basic clicks and engagement metrics. Used by campaigns and brands to evaluate performance and guide ongoing optimization.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• 270 Strategies: Political consulting and advocacy firm founded by senior Obama campaign staff. Comparable on advocacy, message development, and political digital campaign execution.
• ROKK Solutions: Public affairs and advocacy firm serving corporate executives, trade associations, and nonprofits. Direct competitor in the corporate CEO advocacy and executive visibility space.
• SKDKnickerbocker: Political and public affairs communications firm with deep ties to Democratic campaigns and Fortune 500 clients. Competes directly for the same political + executive visibility mandate.
• Bully Pulpit Interactive: Digital-first advocacy and political communications agency built by Obama campaign alumni. Closely comparable on political advocacy + corporate/cause client mix and integrated digital/media capabilities.
• Precision Strategies: Strategic communications firm co-founded by Obama campaign operatives. Directly comparable target client base (political leaders, executives, advocacy causes) and integrated research-to-media offering.
• Targeted Victory: Digital advertising and political advocacy firm specializing in data-driven media buying and targeting - overlapping core capabilities (audience targeting, media planning, analytics) and political client base.

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global communications agency with strong public affairs and brand practices. Competes for the same CEO and corporate advocacy mandates but as part of a much wider service portfolio.
• Edelman: Global PR and communications firm offering public affairs, brand, and crisis services. Overlaps with Relation on Fortune 500 brand and CEO communications, but operates at much larger scale across a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/relationagency
• Facebookfacebook.com/relationagencyllc
• LinkedInlinkedin.com/company/relationagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relation