8Xbet

What 8Xbet does

8Xbet is a private online sports betting and casino gaming platform that launched in 2007 under a PAGCOR license, with operational focus on Vietnam and Southeast Asia. The company serves retail bettors through a direct-to-consumer model, claiming 20+ million registered accounts and 3.2 million members across 52 countries, with 95%-97.8% return-to-player rates across its gaming products audited by iTech Labs. Its primary user segments are sports betting enthusiasts, live casino players, slot players, lottery players, and casual gamers engaged in fish shooting arcade titles.

The platform operates as an integrated ecosystem spanning seven product verticals: sports betting (30+ sports, 10,000+ monthly events, live in-play wagering), live casino (4K streaming Baccarat, Blackjack, Roulette, Dragon Tiger), online slots (thousands of titles with progressive jackpots up to 2+ billion VND), online lottery (Vietnamese regional draws plus Keno and Powerball), fishing games (200+ titles), card games, and Tài Xỉu (Sic Bo). All products share a unified single-account wallet and are accessible via web and dedicated mobile applications for iOS 12+ and Android 8.0+ with 0.3-second transaction processing. Technical infrastructure is backed by 256-bit SSL encryption, PCI DSS Level 1 payment processing, ISO 27001:2013 information security certification, and eCOGRA/Gaming Labs International fair gaming certifications.

8Xbet monetizes through the house edge on wagers across all verticals, generating what it describes as $2.8 billion USD in annual transaction volume audited by PricewaterhouseCoopers (a gross wagering figure, not net company revenue). The company has disclosed no external funding rounds, suggesting bootstrapped or self-funded operations, and holds a 50 million EUR insurance fund with Lloyd's of London for customer asset protection. Distribution is entirely direct-to-consumer through web, mobile apps, and 24/7 Vietnamese-language customer support, with brand reach amplified by an official partnership with Manchester City FC. A 2025 Guardian report further alleged that multiple Premier League clubs (Nottingham Forest, Aston Villa, Chelsea, Leeds, Sunderland) use 8Xbet as concealed gambling sponsors to circumvent the league's front-of-shirt betting sponsorship ban, a claim that creates material regulatory and reputational risk.

Name

8Xbet

Website

https://8xbet.soccer

Company type

Private

Founded year

2007

Operating status

Operating

Short description

8Xbet is a private online betting and casino platform serving 20+ million accounts, focused on Vietnam and Southeast Asia. The platform integrates sports betting, live casino, slots, lottery, and fish shooting under one account, backed by six international gaming licenses.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Online Poker Operators (Real-Money) (MPAEAEAC), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Online sports betting
• Live casino gaming
• Online slot machines
• Online lottery betting
• Mobile betting platform

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Sports Betting Commission: Revenue generated from the house edge on sports betting wagers across 30+ sports disciplines with 10,000+ monthly events
2. Casino Gaming: Revenue from live casino games (Baccarat, Blackjack, Roulette, Dragon Tiger) and slot machines with 95%-97.8% return rates
3. Lottery & Number Games: Revenue from online lottery products including regional Vietnamese lottery, Keno, and international Powerball
4. Fish Shooting Games: Revenue from fish shooting arcade games with over 200 game variations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

8Xbet operates an online sports betting and casino gaming platform that allows registered users to wager on 30+ sports with live in-play odds, play live dealer casino games (Baccarat, Blackjack, Roulette, Dragon Tiger) streamed in 4K, spin online slot machines including progressive jackpots, play Vietnamese lottery, Keno and Powerball, and engage in 3D fish shooting arcade games and Vietnamese card games. All products are accessed via a unified single-account wallet through the official website and dedicated iOS/Android mobile applications.

Product overview

8Xbet is an international online betting and casino platform operating since 2007, serving over 20 million accounts globally. The platform functions as an integrated ecosystem with a unified single account system enabling seamless navigation across all product verticals. The core product portfolio consists of Sports Betting (covering 30+ sports with live in-play wagering), Live Casino (real-time dealer streaming in 4K), Online Slots (thousands of titles with progressive jackpots), Online Lottery (Vietnamese regional draws and Keno), Fishing Games (3D shooting games), Card Games (Poker and Vietnamese favorites), and Tài Xỉu (Sic Bo). All products are accessible through a single account with unified wallet balance, while the dedicated iOS and Android mobile application provides full feature parity with the desktop platform.

Differentiator

Problem solved

Functional benefit

Products and services

• 8Xbet Thể Thao (Sports Betting) Comprehensive online sports betting product covering 30+ sports including football, basketball, tennis, esports, and motor racing with 10,000+ monthly events, Asian handicap, over/under, 1X2 European, and live in-play wagering with real-time odds updates. Targeted at individual bettors in Vietnam and Southeast Asia.
• 8Xbet Live Casino Real-time live dealer casino product streaming Baccarat, Blackjack, Roulette, and Dragon Tiger from licensed studios in 4K quality, operating 24/7 with multiple betting tiers from basic to VIP. Targeted at individual adult casino players seeking authentic live dealer experience.
• 8Xbet Slots (Máy Xèng) Online slot machine portfolio featuring thousands of game titles with displayed RTP rates and volatility information, including progressive jackpot slots with prize pools from 50 million to over 2 billion VND and fast-win slots with up to 98.3% RTP. Targeted at individual slot players.
• 8Xbet Xổ Số (Online Lottery) Digital lottery product offering Southern, Central, and Northern Vietnamese regional lottery draws, Keno, speed lottery with draws every 5-10 minutes, and international Powerball with public result verification. Targeted at Vietnamese users preferring familiar lottery formats.
• 8Xbet Bắn Cá (Fishing Game) 3D fishing shooting arcade game product with over 200 titles including Fish Shooting Jackpot, Fishing Master, Happy Fishing, and Pirate King, featuring seasonal boss hunting events and synchronized sound effects. Targeted at casual gamers seeking skill-based arcade entertainment with real prize redemption.
• 8Xbet Game Bài (Card Games) Vietnamese card game product featuring popular local card games and Poker with competitive prize structures and real-time multiplayer gameplay. Targeted at Vietnamese players seeking familiar card game formats with real-money wagering.
• 8Xbet Tài Xỉu (Sic Bo) Online Sic Bo dice game product with real-time betting, automated processing, and transparent result display. Targeted at individual bettors familiar with the popular Asian dice game format.
• 8Xbet Mobile App (iOS & Android) Official mobile betting application developed by 8Xbet's international engineering team, optimized for iOS 12+ and Android 8.0+, featuring 0.3-second transaction processing, multi-language support, multi-payment integration, push notifications, and full feature parity with the desktop web platform. Provides the mobile distribution channel for all 8Xbet betting and gaming products.

Quantifiable outcome

• 95%-97.8% return-to-player rate across all gaming products verified by iTech Labs
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Manchester City FCflagshipStrategic or Co-development Partner8Xbet serves as an Official Partner of Manchester City FC, leveraging the club's brand for marketing credibility across Asian markets. The partnership provides 8Xbet with official association rights and visibility in one of the world's most popular football clubs.
• Premier League Football ClubsflagshipStrategic or Co-development Partner8Xbet has established sponsorship partnerships with multiple Premier League clubs. According to a 2025 Guardian report, clubs including Nottingham Forest, Aston Villa, Chelsea, Leeds, and Sunderland reportedly use 8Xbet as a concealed gambling sponsor to circumvent the Premier League's sponsorship ban.
• Football Legend AmbassadorscoreGTM or Marketing Partner8Xbet has assembled a group of world football legend ambassadors to promote the brand, enhancing credibility and brand recognition in international markets through association with well-known football personalities.
• Vietnamese Banking PartnerscoreTechnology or IntegrationIntegration with 30+ Vietnamese banks including Vietcombank, VietinBank, BIDV, ACB, Sacombank, VIB, VPBank, Eximbank, and Dong A Bank for seamless deposit and withdrawal processing. Also supports e-wallets ZaloPay, MomoPay, and ViettelPay.
• PricewaterhouseCoopers (PwC)coreOthers8Xbet's annual transaction revenue of 2.8 billion USD is audited by PricewaterhouseCoopers, providing independent financial verification and credibility for the platform's scale claims.
• iTech LabscoreTechnology or IntegrationIndependent testing laboratory that certifies 8Xbet's Random Number Generator (RNG) accuracy, return-to-player rates, and game fairness across all gaming products.
• Lloyd's of LondoncoreOthers8Xbet maintains a 50 million EUR insurance fund through Lloyd's of London to protect customer assets, providing an additional layer of financial security beyond regulatory requirements.
• Licensed Casino Studio ProviderscoreTechnology or Integration8Xbet's live casino operates through licensed professional studios broadcasting 4K-quality video with real dealers for games including Baccarat, Blackjack, Roulette, and Dragon Tiger, operating 24/7.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Betway: Betway is a globally licensed sportsbook and casino operator with multi-jurisdiction compliance. Comparable as a broad incumbent that sets the standards for licensed online gambling at scale.
• SBOBet: SBOBet is a globally licensed Asian-rooted sportsbook operator offering sports betting and casino. Comparable on Asian GTM, multi-jurisdiction licensing, and odds-driven product focus.
• Bet365: Bet365 is one of the largest global online sportsbooks and casino operators. Comparable as a broad incumbent defining competitive odds, UX, and payout benchmarks that Asian regional operators must match.

Direct peers

• W88: W88 is an Asian-focused online betting and casino platform offering sportsbook, live dealer, slots, and poker. Comparable as a regional competitor with overlapping Vietnamese/SE-Asian customer base.
• 1xBet: 1xBet is a large global online betting and casino operator with deep sportsbook, live casino, and slots coverage. Comparable on product breadth and on operating in jurisdictions with thin regulation, including Asia and emerging markets.
• M88 (Mansion88): Mansion88/M88 is a long-running Asian online betting operator with sportsbook, casino, and live dealer products. Comparable on regional positioning, longevity, and integrated wallet product model.
• Fun88: Fun88 is an Asia-focused online betting operator with sportsbook, casino, and slots offerings and a history of Premier League sponsorships. Closely comparable on product mix, target geography, and regulatory positioning in Asia.
• Dafabet: Dafabet is a long-established Asian online betting operator offering sports, casino, and poker under multiple jurisdictions (including Curacao and Isle of Man). Comparable on longevity, multi-license stack, and Asian GTM focus.
• BK8: BK8 is a Southeast Asia-focused online betting and casino operator with a similar multi-product sportsbook, live casino, and slots portfolio. Directly comparable as a regional competitor targeting Vietnamese and Malaysian bettors with similar sponsorship-led GTM.

Emerging players

• CMD368: CMD368 is an Asian-focused online sportsbook with growing casino offerings. Comparable as an emerging regional player competing in the same Vietnamese/SE-Asian customer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/8xbet_Soccer

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8Xbet