Blogger Original
Blogger Original is a Spain-based direct-to-consumer e-commerce brand selling women's footwear, handbags, and accessories through a Shopify storefront, with promotional pricing and wholesale distribution for retailers and distributors in the Spanish market.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blogger Original does
Blogger Original is an operating e-commerce brand focused on women's footwear and accessories. Its assortment spans shoes, sandals, sneakers, wedges, boots, ankle boots, ballet flats, loafers, clogs, espadrilles, handbags, sunglasses, socks, and shoe-care products. One product-count source reports more than 871 products, including 250 in the 30% OFF collection, and the brand primarily serves fashion-conscious women purchasing footwear and accessories for casual, dress, and seasonal use in Spain and the Spanish-speaking market.
The primary sales platform is a self-service Shopify storefront organized into extensive product categories and collections. The store supports card payments and digital wallets through Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Shop Pay, Klarna, Maestro, and UnionPay. Blogger Original offers free shipping on orders above €59 and advertises delivery within 24-72 hours; Atlas is identified as the Shopify agency that built and maintains the website.
Blogger Original primarily generates revenue through one-time retail product sales. Listed prices range from €19.95 to €149.00, with frequent discounts of 30%-71%. Direct-to-consumer e-commerce is the main route to market, supplemented by a wholesale and reseller distribution option, but no subscription, contract, GMV, or audited revenue information is disclosed.
Blogger Original firmographics
Firmographics- Name
- Blogger Original
- Legal name
- Blogger Original
- Website
- https://bloggeroriginal.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blogger Original is a Spain-based direct-to-consumer e-commerce brand selling women's footwear, handbags, and accessories through a Shopify storefront, with promotional pricing and wholesale distribution for retailers and distributors in the Spanish market.
- Ownership category
- akta.pro rank
Blogger Original industry classification
Industry- Product category
- Women's Footwear Retail
- NAICS
- Shoe Retailers (458210), Shoe Retailers (45821), Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
- akta.pro secondary industry
- Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)
Keywords
Where Blogger Original is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Blogger Original business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail product sales: One-time product sales of women's footwear (shoes, sandals, sneakers, boots, wedges, clogs, espadrilles) and accessories (bags, glasses, socks, shoe care products). Revenue is generated through direct consumer purchases at listed retail prices, with frequent promotional discounts ranging from 30% to 71% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Blogger Original product offering
Product offeringCore offering
Blogger Original is a Spanish direct-to-consumer e-commerce brand that retails women's footwear and accessories through its own online storefront. The catalog spans shoes, sandals, sneakers, wedges, boots, ankle boots, ballet flats, loafers, clogs, espadrilles, plus handbags and accessories such as sunglasses, socks, and shoe care products. The brand sells its own-label merchandise under the "Blogger" and "Blogger Original" names, offering trend-driven styles at accessible price points with frequent promotional discounts.
Product overview
Blogger Original is a Spanish women's footwear and accessories e-commerce brand offering a comprehensive portfolio of shoes and bags. The product lineup centers on women's footwear across multiple categories: shoes (zapatos), sandals (sandalias), sneakers, wedges (cuñas), boots (botas), ankle boots (botines), ballet flats (bailarinas), loafers (mocasines), clogs (zuecos), and espadrilles (alpargatas). The brand also retails handbags (bolsos) and accessories such as sunglasses and shoe care products. The entire collection targets women, with products available in various colors, materials (leather, suede, serraje), and heel heights. The platform operates as a Shopify-powered e-commerce store with free shipping on orders over €59 and delivery within 24-72 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Zapatos (Shoes)
- Sandalias (Sandals)
- Sneakers
- Cuñas (Wedges)
- Botas (Boots)
- Botines (Ankle Boots)
- Bailarinas y Mocasines (Ballet Flats & Loafers)
- Zuecos (Clogs)
- Alpargatas (Espadrilles)
- Bolsos (Bags)
- Complementos (Accessories)
Companies that use Blogger Original
Customer profileSegments1 record
Ideal customer profiles1 record
Blogger Original technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Blogger Original partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Blogger Original competitors and assessment
Company assessmentBroad incumbents
- El Corte Inglés: Spain's largest department store chain with a substantial women's footwear department across multiple price tiers. Indirect competitor via both physical and online channels.
- Mango: Spanish-headquartered global fashion brand with growing footwear category. Overlaps on accessible women's footwear but operates a much broader apparel business.
- Zalando: Europe's largest fashion e-commerce platform operating in Spain. Overlaps on women's footwear but as part of a much broader fashion and lifestyle assortment.
- Zara (Inditex): Flagship Inditex brand with a fast-moving women's footwear line priced similarly to Blogger Original. Dominant incumbent in Spanish fashion with massive marketing and retail scale.
- Bershka (Inditex): Inditex-owned fast-fashion brand targeting young women with frequent footwear drops at low price points. Competes for the same value-driven Spanish consumer.
Direct peers
- Mustang (Schuh-Und Sport-Mode GmbH): European footwear brand with a strong women's fashion footwear range sold via DTC and wholesale. Comparable on product category and casual/lifestyle positioning.
- About You: European fashion e-commerce platform active in Spain with a significant women's footwear assortment. Comparable target customer and DTC e-commerce motion.
- Marypaz: Spanish women's footwear retailer operating e-commerce and physical stores at similar mid-market price points. Highly comparable DTC-plus-retail model targeting the same fashion-conscious Spanish women persona.
- Xti: Spanish footwear brand selling women's shoes, boots, and sandals through DTC e-commerce at overlapping accessible price points. Directly comparable product mix and target customer.
- Spartoo: European online shoe retailer carrying women's footwear across many brands at similar price tiers. Comparable as a multi-brand shoe e-commerce competitor in the Spanish market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Blogger Original social profiles
Digital presenceBlogger Original financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blogger Original leadership team
Management profileNumber of profiles
Profiles1 record
Blogger Original funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blogger Original M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blogger Original
What does Blogger Original do?
Blogger Original is a Spanish direct-to-consumer e-commerce brand that retails women's footwear and accessories through its own online storefront. The catalog spans shoes, sandals, sneakers, wedges, boots, ankle boots, ballet flats, loafers, clogs, espadrilles, plus handbags and accessories such as sunglasses, socks, and shoe care products. The brand sells its own-label merchandise under the "Blogger" and "Blogger Original" names, offering trend-driven styles at accessible price points with frequent promotional discounts.
When was Blogger Original founded?
Blogger Original was founded in 2019. It employs 51 to 100 people.
Where is Blogger Original based?
Blogger Original is headquartered in Madrid, Spain, in the Europe region.
How does Blogger Original make money?
One revenue line is on record: retail product sales.
Who are Blogger Original's main competitors?
Broad incumbents on record are El Corte Inglés, Mango, Zalando, Zara (Inditex) and Bershka (Inditex). Direct peers are Mustang (Schuh-Und Sport-Mode GmbH), About You, Marypaz, Xti and Spartoo.
Does Blogger Original have an API?
No public API is recorded for Blogger Original.
What industry is Blogger Original in?
Blogger Original's product category is Women's Footwear Retail. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail, with a secondary code of CRAAADAJ, Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.). Its NAICS code is 458210 and its SIC code is 5661.