Jorum Studio

What Jorum Studio does

Jorum Studio is an independent Scottish fragrance house founded in 2019 in Edinburgh by perfumer Euan McCall, operating under the legal entity JORUM OF SCOTLAND LIMITED. The company designs, formulates, manufactures, macerates, bottles, and finishes all fragrances entirely in-house in Scotland, applying classical perfumery techniques alongside innovative aroma molecules and, in select cases, Scottish-grown biodynamic materials. Its portfolio spans five named collections — Progressive Botany Vol. I, Selective Memory, Scottish Odyssey, Mainline, and TIME Limited Release — alongside luxury candles and e-gift cards, with products priced at approximately £100-200 for Eau de Parfum and roughly £150-192 for 30ml Extrait de Parfum.

The business operates a direct-to-consumer model through a global e-commerce site at jorumstudio.com and two owned flagship stores: the Edinburgh store at 12 St. Stephen Street and the London store at 2 Marylebone Street, supplemented by pop-ups at events such as London Craft Week and Edinburgh Festival. Customer engagement is supported by a human-curated 'Fragrance Expert' consultation service that the company explicitly positions as non-AI, targeting luxury niche fragrance enthusiasts and gift buyers seeking distinctive, non-mainstream scents with a Scottish heritage narrative. Distribution is international, with shipping available to at least 13 countries and pricing inclusive of complimentary UK shipping and complimentary international shipping on orders over £70.

Jorum Studio is founder-controlled with no disclosed institutional funding, operates with a headcount of 1-10 employees, and has built brand equity through editorial recognition, including the Marie Claire Fragrance Awards 2026 Best Citrus win for Risso, and partnerships with organizations such as Craft Scotland, Johnstons of Elgin, and Pyrus/Custom Lane. Its growth has been organic, anchored by retail expansion from Edinburgh to London and the steady addition of new fragrances, collections, and limited releases.

Name

Jorum Studio

Legal name

JORUM OF SCOTLAND LIMITED

Website

https://jorumstudio.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Jorum Studio is an independent Scottish fragrance house founded in 2019 by perfumer Euan McCall, designing, producing, and retailing premium niche perfumes and candles direct-to-consumer through e-commerce and flagship stores in Edinburgh and London.

Ownership category

akta.pro rank

Product category

Luxury Niche Fragrance

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABADAD

Eau de Cologne & Light Fragrances

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRABADAE

Home Fragrance (Candles, Diffusers, Room Sprays)

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRAJAEAD

Scented Candles & Wax Melts (Home Fragrance)

Consumer Products & Retail/Household Products & Cleaning Supplies/Air Care & Odor Control

Keywords

• Niche perfumery
• Luxury fragrance
• Eau de parfum
• Artisanal candles
• Fragrance collections

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance Product Sales: Direct sales of Eau de Parfum and Extrait de Parfum products through e-commerce and retail locations. Products are sold at various price points ranging from approximately £100-200 for standard sizes.
2. Luxury Candle Sales: Sales of luxury candles under the Deluxe Candles collection.
3. Gift Cards: Digital and potentially physical gift cards for Jorum Studio products and services, redeemable online and in owned stores.
4. Limited Edition Collaborations: Collaborative works with independent practitioners, artists, and craftspeople sold through the Made to Order platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jorum Studio is an independent Scottish fragrance house that conceives, formulates, manufactures, macerates, bottles, and finishes luxury niche perfumes entirely in-house. The brand offers Eau de Parfum and Extrait de Parfum across multiple named collections (Progressive Botany Vol. I, Scottish Odyssey, Mainline, Selective Memory, TIME Limited Release), complemented by luxury scented candles, e-gift cards, and a human-curated Fragrance Expert consultation service delivered by in-store experts.

Product overview

Jorum Studio is an independent Scottish perfumery founded in 2019 in Edinburgh, led by perfumer Euan McCall. The company operates as a perfumer-led fragrance house offering a portfolio of luxury niche perfumes across multiple named collections: the Progressive Botany Vol. I Collection (six botanical-inspired Eau de Parfum including Arborist, Trimerous, Nectary, Carduus, Phloem, Medullary-Ray), the Selective Memory Collection (evocative scents including Athenaeum and Fantosmia), the Scottish Odyssey Collection (signature fragrances inspired by Scottish heritage including Risso and Askr), the Mainline Collection (established core scents), and the TIME Limited Release Collection (seasonal archival re-releases like Boswellia Scotia). The portfolio also includes Luxury Candles and E-Gift Cards. Every fragrance is conceived, formulated, manufactured, macerated, bottled, and finished entirely in-house in Scotland. The company supplements its product sales with a Fragrance Expert consultation service (explicitly human-operated with no AI). Jorum Studio retails through its online boutique and physical stores in Edinburgh and London.

Differentiator

Problem solved

Functional benefit

Products and services

• Progressive Botany Vol. I Collection A collection of six botanical-inspired Eau de Parfum fragrances exploring plant-based and natural materials, designed for fragrance enthusiasts seeking distinctive, nature-driven scents.
• Scottish Odyssey Collection The signature fragrance collection exploring Scottish folklore, mystery, and cultural heritage through scents inspired by the Highlands and Scottish tradition.
• Mainline Collection The core ongoing fragrance collection featuring Jorum Studio's established signature scents.
• Selective Memory Collection A perfume collection featuring emotionally evocative fragrances including Athenaeum and Fantosmia, designed to capture memories and sensory associations.
• TIME Limited Release Collection A time-limited archival collection bringing back past fragrances including Boswellia Scotia, presented as seasonal releases.
• Luxury Candles A collection of luxury scented candles complementing Jorum Studio's fragrance offerings.
• E-Gift Card Digital gift cards available in variable denominations for purchasing Jorum Studio fragrances and candles, with no expiry date and no service fees, redeemable online and in owned stores.
• Fragrance Expert Consultation A personalized fragrance consultation service where Jorum's human fragrance experts based in Edinburgh and London provide tailored recommendations based on a ten-question consultation process, explicitly human-operated with no AI agents.

Quantifiable outcome

• Risso awarded Best Citrus in Marie Claire Fragrance Awards 2026

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Craft ScotlandcoreStrategic or Co-development PartnerOngoing collaboration with Craft Scotland supporting Scottish contemporary craft. Includes The Shape of Scent exhibition at London Craft Week 2026 (multi-sensory exploration of fragrance and glass), Precious Metals collaboration at Marylebone, and the Jorum Craft Award micro-funding initiative supporting Scottish artisans and craftspeople.
• Johnstons of ElginminorStrategic or Co-development PartnerExclusive limited edition partnership announced for the festive period, combining Scottish textile heritage with fragrance.
• Pyrus / Custom LaneminorStrategic or Co-development PartnerPsychoterratica collaborative perfumery project exhibited at Pyrus Custom Lane in Leith, featuring Euan McCall's work as part of the Symbiont exhibition.
• Juli Bolaños-Durman StudiominorStrategic or Co-development PartnerWild Flowers collaboration creating decorative pieces from deconstructing discarded glass, reconfiguring elements through play and embellishment.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Le Labo: New York-originated niche perfumery (owned by Estée Lauder) known for hand-blended fragrances and candles sold through global DTC and dedicated city boutiques. Comparable to Jorum in perfumer-authentic positioning, candle portfolio, and DTC-plus-flagship retail model.
• Byredo: Swedish-origin luxury niche fragrance and lifestyle brand (owned by Puig) offering perfumes, candles, and leather goods globally via DTC and selective retail. Comparable to Jorum in niche fragrance positioning, candle extension, and direct-to-consumer luxury distribution.
• Diptyque: Parisian luxury fragrance and scented candle maison (owned by Manzanita Capital) with a global DTC and boutique retail footprint. Comparable to Jorum in luxury positioning, signature candle category, and curated boutique retail experience.
• Maison Francis Kurkdjian: Paris-based luxury perfumery (majority-owned by LVMH) led by master perfumer Francis Kurkdjian, offering high-end fragrances globally. Comparable to Jorum as a perfumer-led luxury fragrance house with strong creative credibility and growing DTC and selective-retail distribution.

Direct peers

• Floris London: Britain's oldest perfumer, offering heritage fragrances, colognes, and grooming products through its flagship Jermyn Street store and international wholesale. Comparable to Jorum in British heritage positioning, bespoke fragrance services, and DTC plus flagship retail structure.
• D.S. & Durga: Brooklyn-based independent niche perfumery creating conceptual, narrative-driven fragrances and candles, sold primarily DTC. Comparable to Jorum as a perfumer-founded independent niche house with strong editorial storytelling and limited physical retail footprint.
• Miller Harris: London-based independent niche fragrance house founded by a perfumer, offering artisanal perfumes and candles with a focus on creative, nature-inspired scents. Comparable to Jorum in product category, perfumer-led ethos, and DTC-plus-flagship retail model.
• Ormonde Jayne: London-based niche perfumery founded by Linda Pilkington, offering distinctive artisanal fragrances and candles through DTC and selective retail. Comparable to Jorum as a UK-headquartered independent niche house with a perfumer-led creative model.
• Memo Paris: Paris-based independent niche fragrance house offering travel-inspired luxury perfumes and candles through DTC and selective global retailers. Comparable to Jorum as an independent, founder-led niche perfumer with storytelling-driven branding and candle line.
• Penhaligon's: British heritage fragrance house (owned by Puig) offering luxury perfumes, candles, and bath & body products through DTC, department stores, and standalone boutiques. Comparable to Jorum in British heritage positioning, fragrance-and-candle portfolio, and curated boutique retail experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jorumstudio
• Instagraminstagram.com/jorumstudio
• TikToktiktok.com/@jorumstudioperfume

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jorum Studio