Siena House

Name

Siena House

Legal name

Siena House Maternity Home of Santa Cruz County

Website

https://sienahouse.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Supportive Housing & Maternal Social Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Supportive housing services
• Maternal health programs
• Homelessness services
• Pregnancy support programs
• Case management services

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Siena House relies primarily on donations from individuals and community members. Donors can allocate funds to general operating costs or specific purposes. The organization is a 501(c)(3) nonprofit that receives little government funding.
2. Volunteer Services: Volunteers provide essential services including doula support (birth and postpartum), general volunteer work, and professional services. Volunteer doulas provide encouragement, reassurance, and support during pregnancy, birth, and early parenthood.
3. Legacy Giving and Planned Gifts: The organization accepts legacy gifts through wills, trusts, retirement plans, life insurance, charitable remainder trusts, and estate bequests. This provides long-term sustainable funding.
4. Workplace Matching Gifts: Many employers sponsor matching gift programs that double charitable contributions made by employees. Siena House encourages donors to enroll in matching gift programs.
5. In-Kind Donations: The organization accepts in-kind donations including baby formula, diapers, wipes, toiletries, clothing, and other essentials through Amazon and MyRegistry wish lists.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Siena House operates a single-site, donation-funded residential maternity program in Santa Cruz, California that provides pregnant women and new mothers experiencing homelessness with stable housing, individualized case management, clinical therapy, occupational therapy, life skills education, doula support, and parenting support during pregnancy and the baby's first year. The organization complements its residential continuum with an Alumni Program and monthly community Play Circle and diaper services open to the broader community.

Product overview

Siena House operates as a single-site supportive housing organization offering three interconnected programs: the Residential Program (core shelter and housing), the Life Skills Program (weekly education and support classes), and the Alumni Program (post-transition support). Additional community services include Play Circle & Diapers and volunteer doula support. Together, these programs provide a continuum of care from pregnancy through a baby's first year and beyond, helping mothers achieve long-term stability.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Program Supportive housing in a private bedroom within a shared, 24/7 staffed home environment for pregnant women and new mothers experiencing homelessness or housing instability, providing individualized case management, therapy, occupational therapy, life skills education, doula support, and parenting support during pregnancy and the baby's first year.
• Life Skills Program Structured weekly classes and one-on-one support teaching budgeting, healthy relationships, time management, nutrition, and community resources navigation to help participants build practical tools and confidence for independent living and parenting.
• Alumni Program Ongoing support services for former participants after they transition out of the residential program, including continued case management, therapy, material assistance such as diapers and essential supplies, community resource referrals, and connection to the Siena House community.
• Play Circle & Diapers Monthly community Play Circle for caregiver connection and infant/young toddler development, paired with a weekly diaper dispensary, available to Siena House participants, alumni, and the general public.
• Doula Services Volunteer birth and postpartum doula support providing emotional encouragement, comfort during labor and delivery, and practical guidance as new mothers adjust to caring for newborns.
• Donation Wish Lists Amazon and MyRegistry wish lists enabling community members to donate essential items including diapers, baby formula, toiletries, bedding, and maternity clothing to support Siena House participants.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nurse-Family PartnershipcoreStrategic or Co-development PartnerNurse-Family Partnership is a partner organization that provides programming and services to Siena House participants. This evidence-based program supports first-time mothers through pregnancy and early parenthood with nurse home visiting services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Providence House (Cleveland): Providence House operates supportive residential programs for pregnant women and new mothers, including case management and family services in a single-site nonprofit model highly comparable to Siena House. Both serve pregnant and parenting women experiencing homelessness through a residential-plus-services continuum.
• St. Ann's Center for Children, Youth, and Families: St. Ann's Center in Hyattsville, MD, operates maternity housing and family services for pregnant and parenting women, including case management and life-skills programming. The service population, residential model, and mission overlap closely with Siena House.
• Maggie's Place: Maggie's Place operates maternity homes in Arizona providing housing, case management, and wraparound support for pregnant women and new mothers experiencing homelessness—the closest direct operational analog to Siena House. Both organizations share the residential-housing-plus-services model and rely on community/donor support.

Broad incumbents

• Catholic Charities USA: Catholic Charities USA supports a national network of agencies providing housing, family, and maternal support services, including maternity-related programs. Siena House's use of a former Holy Cross convent and faith-adjacent community roots is reminiscent of this broader Catholic-affiliated nonprofit ecosystem.
• March of Dimes: March of Dimes is a major nonprofit addressing maternal and infant health, including programs for underserved pregnant women. While it does not run residential maternity homes directly, it competes for the same donor dollars and advocacy narrative as Siena House.
• Volunteers of America: Volunteers of America is a broad national nonprofit running a portfolio of housing, recovery, and family-support programs that includes services for pregnant and parenting women. It overlaps with Siena House in the supportive-housing and case-management space but at vastly larger scale and geographic reach.

Others

• Nurse-Family Partnership: Nurse-Family Partnership is a current partner of Siena House, providing evidence-based home-visiting services to first-time mothers. While not a direct competitor (and indeed a referral partner), it is the most directly comparable evidence-based model for Siena House's target population.
• Santa Cruz Community Foundation: Santa Cruz Community Foundation channels local philanthropic capital to housing- and family-related nonprofits, including Siena House's service population. It is an adjacent funder rather than a direct competitor, but materially shapes Siena House's funding environment.

Emerging players

• HealthRIGHT 360: HealthRIGHT 360 integrates healthcare, mental health, and supportive housing for vulnerable populations, including pregnant and parenting women, in California. Its wraparound clinical-and-housing model in family/maternal contexts overlaps with Siena House's integrated approach.

Regional players

• Goodwill Industries of the Redwood Empire (Goodwill): Goodwill organizations in California's greater Monterey Bay / North Coast operate housing and family-support services for vulnerable populations in the same regional service area as Siena House, providing comparable community-based social services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sienahousesantacruz
• LinkedInlinkedin.com/company/siena-house-maternity-home-of-santa-cruz-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siena House