What mirax does

Mirax is a Tokyo-based private Japanese chemical products company (株式会社ミラクス) founded in August 2015 that manufactures and sells professional-use deodorant, disinfectant, and glass coating products under its PEPOPA brand. Its core technology is oxidative deodorization and disinfection using chlorine dioxide gas, which decomposes odor-causing proteins and bacteria at their source rather than masking them with fragrance; the same chemistry platform was extended into aerosol-form glass polymer coatings for wet areas and automotive wheels. The product portfolio spans three categories: (1) chlorine-dioxide deodorant/disinfectant sprays and gas-based interior and automotive kits using food additive-approved ingredients; (2) aerosol glass polymer coating sprays for wet-area facilities and vehicle wheels (claimed 5-year durability); and (3) industrial glass coating liquid for railway vehicles, construction/special vehicles, and amusement park equipment, applied via a dedicated spray gun.

The business is structured as a B2B direct-sales operation targeting real estate/property management, automotive (sales, aftermarket, rental), and hospitality customers, with named enterprise clients including Sekisui House, IDOM, MyStays Hotels, Toppan Printing, and Conrad Tokyo. Revenue is generated primarily through one-time product sales to enterprise buyers via direct sales representatives and a contact-form inquiry channel, supplemented by exclusive distribution through Toppan Printing and embedded use within CoLife's iecon space sterilization service; consumer SKUs are also sold via the company's own e-commerce storefront. Mirax's capital base is modest (¥10M stated capital), the company has not disclosed funding rounds, and operations consist of a Tokyo headquarters in Shinagawa-ku and an R&D office in Ota-ku.

The company is led by Representative Director and CEO Hirokazu Matsuoka alongside three additional directors. Mirax is actively expanding its product surface into industrial-scale coatings and recurring bath/wet-area refurbishment services, exhibited at HCJ2026, and continues to recruit sales and back-office staff.

Name

mirax

Legal name

株式会社ミラクス

Website

https://mirax.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Mirax is a Tokyo-based Japanese chemical products company that manufactures and sells PEPOPA-branded deodorant, disinfectant, and glass coating products using chlorine dioxide gas oxidation and aerosol polymer coating technologies, primarily serving B2B customers in real estate, automotive, and hospitality.

Ownership category

akta.pro rank

Product category

Specialty Chemicals (Deodorization and Disinfection)

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Shower & Glass Cleaners (Doors, Mirrors, Fixtures) (CRAJADAF)

Keywords

• Deodorization chemicals
• Disinfection products
• Glass polymer coatings
• Chlorine dioxide solutions
• Odor elimination sprays

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Chemical Product Sales: Mirax manufactures and sells chemical products including deodorizing/disinfecting agents and glass coating sprays. Products are sold as one-time purchases (one-time license/unit pricing model) to business customers. Revenue is generated through direct sales to enterprise clients and through the company's e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mirax manufactures and sells professional deodorant, disinfectant, and surface coating products under its PEPOPA brand, using chlorine dioxide gas oxidative decomposition and glass polymer coating technologies. Its portfolio includes spray, gas-type, and liquid chemical products designed to permanently eliminate odors and disinfect spaces for business customers in real estate, automotive, and hospitality industries. The company also markets a consumer-grade spray through its own e-commerce storefront.

Product overview

Mirax is a Japanese chemical products company offering the PEPOPA brand professional deodorant, disinfectant, and glass coating product line. The portfolio includes three core product categories: (1) PEPOPA Deodorant & Disinfectant products in spray, interior gas, and car-specific gas formulations using chlorine dioxide oxidation technology; (2) PEPOPA Wet Areas and Wheel Coating sprays using aerosol glass polymer coating technology for surfaces; and (3) PEPOPA Glass Coating Liquid for industrial applications applied with dedicated equipment. All products target business/commercial users in hospitality, automotive, healthcare, and real estate industries.

Differentiator

Problem solved

Functional benefit

Brands

• ペポパ (PEPOPA): 主力的製品ブランド。悪臭消除・除菌スプレーをはじめ、室内用・車載用各種、消臭除菌ガス剤、水まわりコーティングスプレーを展開。
• iecon®（イエコン）空間除菌サービス

Products and services

• PEPOPA Deodorant and Disinfectant Spray (PS-03-001, 300ml)

Quantifiable outcome

• 99.9% deodorization and disinfection rate claimed for automotive products
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CoLife (株式会社CoLife)coreStrategic or Co-development Partner · 10 June 2020CoLife operates the iecon® maintenance service platform and integrates PEPOPA interior products into their space sterilization service offering for real estate properties, restaurants, and building common areas.
• Toppan Printing (凸版印刷株式会社)coreStrategic or Co-development Partner · 22 May 2017Mirax and Toppan Printing co-developed the PEPOPA interior deodorant/disinfectant product (patented, trademark registered). Toppan Printing holds exclusive sales rights for the product in Japan. Toppan also conducted COVID-19 testing confirming product effectiveness against SARS-CoV-2.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ecolab: Global institutional sanitation and cleaning chemistry leader serving hotels, food service, and real estate. Mirax's Toppan-distributed interior deodorant/disinfection and iecon service platform compete for the same enterprise hygiene budgets in Japan and Asia-Pacific.
• Kao Corporation: Global Japanese household and hygiene major with leading brands in cleaning and sanitation. Operates in adjacent categories — fabric care, kitchen/bath cleaners, disinfectant sprays — overlapping with Mirax's chlorine-dioxide disinfection and wet-area coating propositions.
• Diversey Holdings: Institutional cleaning and sanitization solutions provider serving hospitality, food service, and healthcare. Competes with Mirax/CoLife for hotel and restaurant hygiene contracts at the enterprise level.
• Reckitt Benckiser (RB): Global household cleaning and disinfectant brand owner (Lysol, Dettol, Finish). A broad incumbent across the disinfection and surface-care categories Mirax targets in B2B and B2C settings.
• SC Johnson: Global household products major (Mr. Muscle, Pledge, Glade) with large deodorizer/cleaner franchises. Operates a broad portfolio that tangentially competes with Mirax's specialty deodorization/cleaning chemicals.
• Kobayashi Pharmaceutical: Large Japanese household and personal care manufacturer with a broad deodorizer/sanitizer portfolio (e.g., room sprays, car deodorizers). An established incumbent in the same household odor-control category where Mirax plays, but at significantly greater scale and retail distribution.

Direct peers

• Pika Pika Rain (PikaRain): Japanese glass coating specialist serving automotive detailing and consumer markets. Competes directly with Mirax's glass polymer coating liquid and aerosol products for vehicle and surface applications.
• Soft99 Corporation: Japanese manufacturer of automotive care and glass coating products, including wheel coatings and protective sprays. Direct overlap with Mirax's PEPOPA Wheel Coating Spray and dedicated glass coating spray gun for vehicles and railway equipment.
• Saraya Corporation: Japanese hygiene and disinfection specialist offering surface sanitizers, hand hygiene products, and virus-control solutions for institutional buyers. Saraya directly competes with Mirax's PEPOPA disinfectant/deodorant line in hotels, food service, and healthcare channels across Japan.

Regional players

• Nice Group (Liby): One of China's largest household cleaning and laundry detergent manufacturers with adjacent disinfectant products. A peer in the Asian hygiene/cleaning market though Mirax's home market is Japan — partial category and geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mirax