Temple Park and Recreation

What Temple Park and Recreation does

Temple Park and Recreation is a municipal government department of the City of Temple, Texas, providing comprehensive parks, recreation facilities, and community programming to area residents. The department operates a portfolio of 50+ developed parks and special use areas alongside specialized facilities including the Lions Junction Family Water Park, Sammons Park Indoor Pool, Summit Recreation Center, Wilson Park Recreation Center, Sammons Community Center, the 18-hole Sammons Golf Course with pro shop and grill, the Lion Sam Farrow Amphitheater, MLK Festival Grounds, Santa Fe Plaza, and the Temple Railroad & Heritage Museum housed in the historic 1911 Santa Fe Depot. Program offerings span preschool through senior cohorts and include youth camps, youth and adult athletics, after-school care at Belton Independent School District elementary schools, fitness classes, swimming lessons, lifeguard training, and signature community events such as Play the Temple Way and Iron Lion.

Name

Temple Park and Recreation

Legal name

City of Temple - Parks & Recreation

Website

https://templeparks.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Temple Park and Recreation is a municipal department of the City of Temple, Texas operating 50+ parks, three recreation centers, a water park, golf course, and heritage museum, providing recreation programs and facilities to Temple residents across all age groups.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Arts, Entertainment, and Recreation (71), Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Municipal recreation services
• Parks and facilities
• Community recreation programs
• Aquatics and sports
• Public golf courses

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Municipal Tax Funding: Primary funding from City of Temple general tax revenues as a municipal department
2. Program and Membership Fees: Revenue from recreation program registrations, facility memberships, and day passes for fitness centers, pools, and golf courses
3. Facility and Venue Rentals: Rental fees for pavilions, amphitheaters, event venues, meeting spaces, and outdoor event permits
4. Museum Memberships and Donations: Railroad & Heritage Museum memberships at various tiers ($40-$500/year) and voluntary donations
5. Golf Course Operations: Daily green fees, cart rentals, range fees, and golf memberships at Sammons Golf Course

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Temple Park and Recreation is a municipal parks and recreation department that operates public parks, recreation centers, swimming pools and aquatic facilities, a municipal golf course, and a community museum, providing recreation programs, classes, sports leagues, and facility rentals for residents and visitors of Temple, Texas.

Product overview

Temple Park and Recreation is a municipal government department providing comprehensive parks, recreation facilities, programs, and community services. The department operates multiple distinct facilities including aquatic centers (Lions Junction Family Water Park, indoor/outdoor pools, splash pads), fitness/recreation centers (Summit Recreation Center, Wilson Park Recreation Center, Sammons Community Center), an 18-hole golf course (Sammons Golf Course), a railroad heritage museum, and various event venues (amphitheater, festival grounds, pavilions). Programs span all ages from preschool through seniors including camps, athletics, after-school care, fitness classes, and volunteer opportunities. The department also manages outdoor event permitting, mobile stage rentals, and Adopt-A-Park volunteer initiatives. Registration for programs and facility bookings is handled through the WebTrac online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Municipal Recreation Centers Indoor community recreation centers offering fitness areas, gymnasiums, meeting rooms, and drop-in activities for Temple, Texas residents and visitors.
• Aquatic Centers and Public Pools Public swimming pools and aquatic facilities offering lap swim, open swim, swim lessons, and aquatic programs for individuals and families.
• Municipal Golf Course
• Community Museum
• Public Parks and Trails Maintained public parks, playgrounds, sports fields, pavilions, and trail systems available for casual use and reservation.
• Recreation Programs and Classes Seasonal and year-round recreation programs including youth and adult sports leagues, fitness classes, swim lessons, and summer camps.
• Facility Rentals and Reservations Rental of pavilions, sports fields, meeting rooms, and event spaces for private and community use.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Temple Public LibrarycoreStrategic or Co-development PartnerCommunity partner in Play the Temple Way event and other community programming. Libraries often co-host events and share resources for community education and engagement initiatives.
• Belton Independent School District (BISD)coreStrategic or Co-development PartnerPrimary partner for Zone After School Program serving 7 BISD elementary schools (Charter Oak, High Point, Lakewood, Pirtle, Alice J. Tarver, Burrell). District provides facilities; Parks & Rec provides programming and staff.
• Girl Scouts of Central TexasminorGTM or Marketing PartnerCommunity partner participating in Play the Temple Way event and other community activities.
• Temple Children's MuseumminorGTM or Marketing PartnerCommunity partner in family-focused events and programming.
• BobcatminorGTM or Marketing PartnerEvent vendor and community partner for Play the Temple Way and similar events.
• Extreme Tumble and CheerminorGTM or Marketing PartnerCommunity organization participating in Parks & Rec Month celebrations and events.
• Temple Belton Racquet AssociationminorGTM or Marketing PartnerLocal racquet sports organization partnering for community tennis and pickleball programming.
• Texas Children in Nature NetworkminorGTM or Marketing PartnerStatewide network promoting outdoor experiences for children; partners on nature-based programming.
• MathnasiumminorGTM or Marketing PartnerMath tutoring center participating as community partner in family events.
• StarryminorGTM or Marketing PartnerCommunity partner for Play the Temple Way event.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cedar Park Parks and Recreation: Municipal parks and recreation department in Cedar Park, TX — an Austin-metro suburb comparable in scale and demographic profile. Operates parks, recreation centers, pools, athletic programs, and event venues with the same municipal-revenue model.
• Killeen Parks and Recreation: Municipal parks and recreation department in Killeen, TX — the immediate neighbor to Fort Cavazos and comparable in size to Temple. Runs multiple recreation centers, aquatics, athletic leagues, and senior programming under the same municipal funding model.
• Pflugerville Parks and Recreation: Municipal parks and recreation department in Pflugerville, TX — a fast-growing Austin-metro suburb similar in size to Temple. Operates an extensive trail/park system, recreation center, aquatics, and senior programming under the same tax-funded membership model.
• Round Rock Parks and Recreation: Municipal parks and recreation department for Round Rock, TX — a fast-growing Central Texas city of comparable demographic profile. Operates an extensive park system, recreation centers, aquatics, senior programs, and event venues with a similar tax-funded, membership-supported model.
• Waco Parks and Recreation: Municipal parks and recreation department for Waco, TX — a similar mid-size Central Texas city. Operates parks, recreation centers, aquatics (including a water park), and cultural/heritage facilities comparable to Temple's mix.
• College Station Parks and Recreation: Municipal parks and recreation department for College Station, TX — twin city to Bryan and comparable in scale to Temple. Operates parks, recreation centers, pools, sports programs, and event venues funded through municipal tax revenues.
• Georgetown Parks and Recreation: Municipal parks and recreation department in Georgetown, TX — a comparable Central Texas city. Operates parks, recreation centers, senior services, and aquatics with a similar membership and rental revenue structure.
• Bryan Parks and Recreation: Municipal parks and recreation department for Bryan, TX — twin city to College Station and similar in size to Temple. Provides parks, recreation centers, senior programs, and aquatics funded by city tax revenues.

Broad incumbents

• YMCA of Central Texas: Regional nonprofit operating multiple community recreation centers, pools, youth programs, and senior services across Central Texas. Competes with Temple Parks & Recreation for household membership dollars but is a nonprofit rather than a municipal department.

Others

• National Recreation and Park Association (NRPA): Industry association representing parks and recreation agencies nationwide. Not a competitor but a direct peer ecosystem — Temple Parks & Recreation is a member agency operating under the same professional standards and trends as NRPA's broader membership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TempleParksandRec
• Instagraminstagram.com/cityoftempleparks
• Xx.com/Temple_Parks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temple Park and Recreation