E-mma
- Company typePrivate
- Founded2013
- HeadquartersLe Kremlin-bicêtre, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
E-mma firmographics
Firmographics- Name
- E-mma
- Legal name
- Association E-mma
- Website
- https://e-mma.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
E-mma industry classification
Industry- Product category
- Non-profit Coding Education
- NAICS
- Computer Training (611420), Computer Training (61142), All Other Schools and Instruction (61169), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), AI & Machine Learning (Foundations & Applied) (EDAMACAG)
Keywords
Where E-mma is headquartered
LocationHeadquarters
- HQ city
- Le Kremlin-bicêtre
- HQ country
- France
- HQ region
- Europe
Offices16 records
Markets served
E-mma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: E-mma operates as a French law 1901 non-profit association. The primary revenue stream is through donations from individuals and organizations who support their mission to promote diversity in technology. A donation page is available at donate.e-mma.org.
- Corporate Partnerships and Sponsorship: E-mma receives support from corporate partners including Google, ENGIE, BNP Paribas, and others who sponsor their programs and events. Partners provide both financial support and in-kind resources such as venue access and employee volunteering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free coding workshops, conferences, hackathons, and mentoring for children and adults aged 7+ |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
E-mma product offering
Product offeringCore offering
E-mma is a French non-profit organization that delivers free coding education to promote gender diversity in technology. The organization runs coding workshops, conferences, hackathons, and mentoring programs for children and adults aged 7+, delivered through 16 branches across Europe and online via the #CodeAtHome initiative. A volunteer network of 500+ software developers (E-mma IT) creates content and supervises sessions teaching programming languages including Python, Swift, Scratch, and JavaScript.
Product overview
E-mma is a French non-profit organization founded in 2013 by Epitech students that promotes gender diversity in technology. The organization operates a portfolio of educational programs centered around four core offerings: #CodeAtHome/#CodezChezVous (online coding workshops for children aged 8-18), #INSPIRE (conference series on technology topics), Coding Workshops/Tech Talks/Conferences/Hackathons/Mentoring (in-person and remote educational activities). The E-mma IT sub-brand provides the team of 500+ software developers who supervise all coding activities. Programs target children and adults aged 7+ and are delivered across 16 branches in France, Spain, Albania, and Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- E-mma IT: An entity of E-mma in charge of supervising coding activities remotely and in-person, with a team of over 500 software developers who create coding content and guide children through coding sessions.
- #CodeAtHome
- #CodezChezVous
- #INSPIRE by E-mma
Products and services
- #CodeAtHome A global online coding education program for children and teenagers aged 8-18 years. Provides free coding workshops led by E-mma IT Coaches, teaching programming languages including Python, Swift, Scratch, and JavaScript through interactive projects.
- #CodezChezVous French-language online coding workshop initiative for children aged 8-16 years. Offers live coding sessions teaching programming fundamentals including loops, conditions, and game creation using platforms like Google CS First.
- #INSPIRE by E-mma Conference and panel series featuring expert talks on cutting-edge technology topics including Artificial Intelligence, Cloud computing, and Aerospace. Events are free and accessible to everyone, featuring diverse speakers.
- Coding Workshops In-person and remote coding workshops for children and adults from 7 to 77+ years old. Covers various programming languages and includes hands-on coding activities across 16 branch locations in Europe.
- Hackathons Competitive coding events bringing together participants to collaborate on technology projects while promoting gender diversity in tech.
- Tech Talks & Conferences Awareness-raising events on the importance of making technology inclusive for everyone, featuring inspiring speakers and panel discussions on diversity in tech.
- Mentoring Programs Mentorship programs connecting participants with industry professionals to guide and support their technology career paths.
Quantifiable outcome
- 130,000+ persons sensitized to diversity in technology since 2013
- +4 more outcomes
Companies that use E-mma
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
E-mma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
E-mma partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and minor.
- GooglecoreMajor corporate partner supporting E-mma coding workshops. Google provides venue access at Paris headquarters, employee volunteers for workshops, and marketing support. Co-organized events including table round on feminization of digital careers in February 2023 with Google hosting at their offices.
- ENGIEcoreEnergy company partner supporting #CodezChezVous coding workshops. ENGIE sponsors online coding sessions and provides employee volunteers. ENGIE India also supported #CodeAtHome India launch with representation on panel discussions.
- BNP ParibasmajorBanking partner supporting Digital Ladies & Allies coding workshops and diversity initiatives. Contributes to program sponsorship and employee engagement.
- EpitechcoreFounding institution and ongoing strategic partner. E-mma was created by Epitech students in 2013. Epitech provides student volunteers as coding coaches and supports organizational development. Co-organizes diversity events with E-mma.
- Femmes@numériquemajorFrench foundation supporting feminization of digital careers. Co-sponsored the February 2023 table round with Epitech and E-mma on gender diversity in technology.
- DocuSignmajorCorporate partner co-organizing online roundtable on 'Diversity, an Emergency for Tech!' in November 2020 during Global Impact Day. DocuSign provided platform and expert panelists for the event.
- Viva TechnologymajorMajor annual tech conference in Paris where E-mma presents workshops and keynotes. E-mma participated in 2022 and 2023 with speaking slots on inclusive technology topics.
- Secrétaire d'État chargé du Numérique (Cédric O)majorFrench government sponsor for #CodeAtHome initiative. Provides institutional support and endorsement for the online coding program during quarantine period.
- Secrétaire d'État chargée de l'Égalité Femmes-Hommes (Marlène Schiappa)majorFrench government sponsor for #CodeAtHome initiative. Provides institutional support and endorsement for gender equality focused coding program.
- AXAminorCorporate partner supporting diversity in technology initiatives. Listed as partner on E-mma website.
- Société GénéraleminorBanking partner listed on E-mma website supporting diversity in technology initiatives.
- FICCImajorIndia's largest chamber of commerce and industry. Secretary General participated in #CodeAtHome India launch panel discussion on diversity benefits in technology.
- Atal Tinkering LabsmajorIndian government initiative establishing technology labs in thousands of schools for underprivileged children. Partnered with E-mma for #CodeAtHome India to provide platform for coding education at grassroot levels.
- Ambassador of France to IndiamajorProvided invaluable support for #CodeAtHome India launch on International Women's Day. Opening speech at virtual launch event and diplomatic endorsement.
- Ambassador of India to FrancemajorProvided invaluable support for #CodeAtHome India launch on International Women's Day. Opening speech at virtual launch event and diplomatic endorsement.
- CiscomajorTechnology company partner. Vice President of Cisco Customer Experience participated in #CodeAtHome India panel discussion on diversity benefits in technology.
- Digital Ladies & AlliesmajorThink tank focused on diversity in digital. Co-organized coding workshops with E-mma and BNP Paribas including #CodezChezVous digital events.
- DANE VersaillesminorAcademic institution partner in France supporting digital education initiatives.
- DANE MontpellierminorAcademic institution partner in France supporting digital education initiatives.
- SE NumériquemajorFrench government institution supporting digital education. Listed as institutional supporter of #CodezChezVous initiative.
- SE Égalité DiscriminationsmajorFrench government institution supporting equality and anti-discrimination initiatives. Listed as institutional supporter of #CodezChezVous initiative.
- Economic Times Women's Forum IndiamajorPremier platform for women professionals in India. E-mma President Dipty Chander spoke at 2020 forum on panel 'Women shaping the future of Tech'.
- Digital WalloniaminorRegional digital initiative in Belgium supporting E-mma's Brussels branch activities.
- DiversidaysminorAssociation promoting diversity in digital sector. Partner supporting E-mma initiatives.
- Code WeekminorEuropean coding awareness initiative. E-mma participates in Code Week activities.
- 50inTechminorOrganization supporting women in technology. Partner supporting E-mma diversity initiatives.
- Ionis GroupminorEducation group partner supporting E-mma initiatives.
- MonsterminorJob platform partner supporting E-mma diversity in technology initiatives.
Scale indicators13 records
Recent moves8 records
Expansion highlights5 records
E-mma competitors and assessment
Company assessmentBroad incumbents
- Code.org: Largest free coding-education non-profit globally, running Hour of Code and K-12 curriculum; a broader incumbent in the same space as E-mma with overlapping curriculum (Scratch, CS First) and a similar diversity push.
- EU Code Week: European Commission-backed initiative promoting coding across Europe; E-mma is already a Code Week partner, making it both a collaborator and a competing grassroots organizer for the same audience.
Direct peers
- Girls Who Code: US-based non-profit running free coding clubs, summer programs, and college-loops for girls; the closest direct mission peer to E-mma's coding-workshop-plus-diversity model, just at much larger US scale.
- Code First Girls: UK-headquartered social enterprise offering free coding courses for women and non-binary people; closely mirrors E-mma's mission of getting more women into tech jobs through subsidized coding education.
- Black Girls CODE: Non-profit providing technology education for girls of color through workshops, hackathons, and after-school programs; directly comparable mission (underrepresented groups in tech via hands-on coding).
- Women Who Code: Global non-profit community for women in tech with local chapters, hackathons, and study groups; targets the same adult-female demographic as E-mma's adult mentoring and conference programs.
- Technovation: Non-profit running app-building programs for girls aged 10-18 globally; comparable target audience, delivery via volunteer mentors, and corporate-sponsored structure.
Regional players
- Kids Code Jeunesse: Canadian non-profit bringing coding education to children and educators; comparable model to E-mma's children's workshops, just Canada-focused rather than Europe-focused.
- Femmes@numérique: French foundation promoting women in digital careers; already co-organizes events with E-mma and competes for the same French corporate-diversity sponsorship pool.
- Diversidays: French association promoting diversity in digital, partner of E-mma; targets the same French underrepresented-in-tech audience via events and programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
E-mma social profiles
Digital presenceE-mma financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-mma leadership team
Management profileNumber of profiles
Profiles3 records
E-mma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-mma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-mma
What does E-mma do?
E-mma is a French non-profit organization that delivers free coding education to promote gender diversity in technology. The organization runs coding workshops, conferences, hackathons, and mentoring programs for children and adults aged 7+, delivered through 16 branches across Europe and online via the #CodeAtHome initiative. A volunteer network of 500+ software developers (E-mma IT) creates content and supervises sessions teaching programming languages including Python, Swift, Scratch, and JavaScript.
Is E-mma a public or private company?
E-mma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was E-mma founded?
E-mma was founded in 2013. It employs 101 to 250 people.
Where is E-mma based?
E-mma is headquartered in Le Kremlin-bicêtre, France, in the Europe region.
How does E-mma make money?
Two revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships and Sponsorship.
Who are E-mma's main competitors?
Broad incumbents on record are Code.org and EU Code Week. Direct peers are Girls Who Code, Code First Girls, Black Girls CODE, Women Who Code and Technovation. Regional players are Kids Code Jeunesse, Femmes@numérique and Diversidays.
Does E-mma have an API?
No public API is recorded for E-mma.
What industry is E-mma in?
E-mma's product category is Non-profit Coding Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDACAJAK, Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons). Its NAICS code is 611420 and its SIC code is 8200.