Reyvarsur
Reyvarsur (Reyvarsur/Celli Spain) is a Dos Hermanas, Spain-based manufacturer of professional beverage dispensing equipment, including beer taps, coils, coolers, fonts, and digital monitoring systems, serving Ho.Re.Ca., office, residential, and mobile customers via parent Celli Group.
- Company typePrivate
- Founded1974
- HeadquartersDos Hermanas, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reyvarsur does
Reyvarsur (doing business as Reyvarsur/Celli Spain) is a Spanish manufacturing entity headquartered in Dos Hermanas, Sevilla, that supplies beer taps, coils for beer, cider, and wine, gel dispensers, carbonic regulators, and a broader portfolio of professional beverage-dispensing equipment under parent Celli Group. Its core technology spans refrigeration, carbonation, and dispensing subsystems produced and assembled in-house, alongside connected Digital Solutions for monitoring and maintenance, customizable Bespoke Fonts for branded installations, and a recently launched Geo Prime range of coolers positioned for improved performance and lower environmental impact. The company primarily serves the Ho.Re.Ca. channel (hotels, restaurants, cafes), with secondary segments in Office, Home/Residential (under a new Residential Water Business Unit), and On the Go/Mobile applications.
Reyvarsur operates as the Spanish commercial hub inside Celli Group's multinational manufacturing and sales network, which spans Italy, the UK, Germany, France, Spain, Singapore, and North America. Revenue mechanics combine direct enterprise sales for customized installations with regional reseller partners (e.g., JJL Exclusivas) for standardized product lines. Pricing is quote-based for commercial beverage-dispensing equipment and is not publicly disclosed. The company employs 51-100 staff and was founded in 1974, giving it a roughly five-decade operational heritage that supports its positioning as an established supplier to the hospitality sector.
Reyvarsur firmographics
Firmographics- Name
- Reyvarsur
- Legal name
- Reyvarsur
- Website
- https://reyvarsur.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reyvarsur (Reyvarsur/Celli Spain) is a Dos Hermanas, Spain-based manufacturer of professional beverage dispensing equipment, including beer taps, coils, coolers, fonts, and digital monitoring systems, serving Ho.Re.Ca., office, residential, and mobile customers via parent Celli Group.
- Ownership category
- akta.pro rank
Where Reyvarsur is headquartered
LocationHeadquarters
- HQ city
- Dos Hermanas
- HQ country
- Spain
- HQ region
- Europe
Markets served
Reyvarsur business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels2 records
Marketing channels6 records
Reyvarsur product offering
Product offeringCore offering
Reyvarsur manufactures and distributes beverage dispensing equipment and solutions for commercial and consumer use, including beer taps, beer coils, water dispensers, soft drink and frozen beverage dispensers, and carbonic (CO2) regulators. Operating as the Spanish arm of Celli Group, the company delivers a complete dispensing portfolio spanning coolers, freestanding units, fonts, taps and faucets, hand pulls, and digital monitoring solutions.
Product overview
Reyvarsur (also known as Reyvarsur/Celli Spain) is a brand under Celli Group, a manufacturer of beverage dispensing solutions. Based in Seville, Spain, Reyvarsur offers a comprehensive portfolio of beverage dispensing equipment and solutions including beer, water, soft drink, and frozen drink dispensers. The brand is part of Celli Group's global sales and manufacturing network spanning Italy, UK, Germany, France, Spain, Singapore, and North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Coolers (Refrigeratori Sottobanco / Undercounter Coolers) Undercounter refrigeration units designed for commercial beverage dispensing installations, cooling and storing beverages prior to dispensing. Includes the new Geo Prime range with above-standard performance, lower environmental impact, and improved maintainability. Targeted at hospitality, office, and other commercial beverage service operators.
- Freestanding Dispensers Freestanding beverage dispensing units suitable for placement on counters or floors in commercial venues. Designed for water, soft drink, and other beverage service in hospitality, office, and on-the-go environments.
- Overcounter Units (Refrigeratori Soprabanco) Overcounter refrigeration and dispensing units placed on top of counters for beverage service in commercial environments.
- Fonts (Dispensing Columns) Standard dispensing columns/towers for beer and beverage service, fitted on top of coolers or counters to deliver beverages to the point of service in hospitality venues.
- Bespoke Fonts (Colonne Bespoke) Custom-designed dispensing columns tailored to specific brand aesthetics and requirements, enabling brand differentiation for hospitality and beverage operators.
- Integrated Machines (Macchine Integrate) Integrated beverage dispensing machines combining cooling, carbonation, and dispensing functions in a single unit for commercial beverage service.
- Hand Pulls (Pompe Cask) Cask ale hand pull pumps for traditional cask-conditioned beer service in hospitality venues, pubs, and bars.
- Taps & Faucets (Rubinetti) Dispensing taps and faucets for beer, water, soft drinks, and other beverages, used as part of commercial dispensing installations.
- Complementary Equipment & Accessories Supporting equipment and accessories for beverage dispensing systems, including components and add-ons that complete the dispensing installation for commercial venues.
- Digital Solutions (Soluzioni Digitali) Connected dispensing equipment and digital monitoring capabilities for beverage systems, enabling remote monitoring, maintenance tracking, and consumption analytics for commercial operators.
Companies that use Reyvarsur
Customer profileSegments4 records
Ideal customer profiles4 records
Reyvarsur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reyvarsur partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Reyvarsur competitors and assessment
Company assessmentDirect peers
- Cornelius (Marmon Group): Cornelius is one of the largest global manufacturers of beverage dispensing equipment for foodservice and retail, including post-mix, beer, and water systems. It is a direct peer because it offers the same product categories (beer taps, fonts, coolers, integrated dispense systems) to overlapping Ho.Re.Ca. and beverage-brand customers.
- Micro Matic: Micro Matic specializes in draft beer dispensing systems including keg couplers, taps, fonts, and gas/blender systems. It is highly comparable to Reyvarsur's beer-tap and coil portfolio and serves the same brewery and hospitality customers.
- Beverage-Air: Beverage-Air produces commercial refrigeration and beverage merchandisers including reach-ins and dispensers. It competes with Reyvarsur's cooler and integrated dispense systems in the foodservice channel.
- Perlick: Perlick manufactures commercial-grade refrigeration, bar equipment, and beverage dispensing solutions for hospitality venues. It is a direct competitor in fonts, undercounter units, and integrated dispense systems for the bar/restaurant trade.
- Manitowoc Beverage Systems (Ali Group): Manitowoc Beverage Systems produces beverage dispensers, ice machines, and related equipment for foodservice. It overlaps directly with Reyvarsur's cooler and dispensing hardware offering for Ho.Re.Ca. customers.
- Vin Service: Vin Service is an Italian manufacturer of beverage dispensing equipment for beer, wine, water, and soft drinks. It is a direct European peer to Reyvarsur/Celli, competing in the same product categories and serving overlapping Ho.Re.Ca. customers.
Emerging players
- U-Line: U-Line manufactures undercounter refrigeration and ice makers with growing focus on beverage dispensing for both residential and light commercial settings. It overlaps with Reyvarsur's Home/Residential and Office use cases.
Broad incumbents
- True Manufacturing: True Manufacturing is a US-based commercial refrigeration manufacturer with overlap into beverage merchandisers and dispensers. It competes with Reyvarsur's cooler/freestanding hardware for Ho.Re.Ca. and retail customers.
- Sidel (Tetra Laval): Sidel is a global incumbent in beverage packaging and dispensing equipment for soft drinks, water, and beer. It is a broader incumbent operating upstream in bottling/filling lines that interface with the dispense equipment Reyvarsur supplies.
- Hoshizaki: Hoshizaki is a global incumbent in commercial ice and beverage equipment, with a broader portfolio across refrigeration and dispensing. It competes with Reyvarsur's cooler and frozen-drink categories and targets the same Ho.Re.Ca. segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reyvarsur social profiles
Digital presenceReyvarsur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reyvarsur leadership team
Management profileNumber of profiles
Reyvarsur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reyvarsur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reyvarsur
What does Reyvarsur do?
Reyvarsur manufactures and distributes beverage dispensing equipment and solutions for commercial and consumer use, including beer taps, beer coils, water dispensers, soft drink and frozen beverage dispensers, and carbonic (CO2) regulators. Operating as the Spanish arm of Celli Group, the company delivers a complete dispensing portfolio spanning coolers, freestanding units, fonts, taps and faucets, hand pulls, and digital monitoring solutions.
Is Reyvarsur a public or private company?
Reyvarsur is a private company. It is classified as corporate owned and is currently operating.
When was Reyvarsur founded?
Reyvarsur was founded in 1974. It employs 51 to 100 people.
Where is Reyvarsur based?
Reyvarsur is headquartered in Dos Hermanas, Spain, in the Europe region.
Who are Reyvarsur's main competitors?
Direct peers on record are Cornelius (Marmon Group), Micro Matic, Beverage-Air, Perlick, Manitowoc Beverage Systems (Ali Group) and Vin Service. U-Line is listed as an emerging player. Broad incumbents are True Manufacturing, Sidel (Tetra Laval) and Hoshizaki.
Does Reyvarsur have an API?
No public API is recorded for Reyvarsur.