Monsieur T-shirt

What Monsieur T-shirt does

Monsieur TSHIRT is a Bordeaux-based, vertically integrated e-commerce company founded in 2013 that designs, customizes, and on-demand produces personalized apparel and gift products in its own atelier. The catalog spans personalized t-shirts, sweatshirts, caps, mugs, framed posters, beer glasses, keychains, and flip-flops, with a parallel sustainable sub-brand called Filgood made from recycled materials. The platform combines an in-house developed customization interface with a 3D preview tool and an on-demand production system, enabling single-unit manufacturing with no minimum order quantity and 24-hour delivery in metropolitan France.

The company operates a direct-to-consumer model through its owned e-commerce storefront (localized across France, Belgium, Netherlands, Germany, Austria, Spain, Italy, Switzerland, and the UK) and additional company-operated physical boutiques in France. A dedicated B2B service handles corporate merchandise, branded apparel, and event giveaways for companies, sports associations, bars, and restaurants, with express 24-hour fulfillment for urgent orders. Pricing is per-unit (custom t-shirts €23.92–€38.90) with volume discounts starting at three items and frequent seasonal markdowns up to 80%.

Monsieur TSHIRT employs 50 people distributed between Bordeaux (headquarters and production atelier) and Paris (secondary office). It is B Corp certified, sources organic cotton and recycled materials, and operates without disclosed external funding. Customer segments are horizontally split between individual gift-buyers (B2C, primary) and corporate buyers (B2B, secondary). Founded by a group of friends with the original mission of on-demand French-made personalized apparel, the company has scaled through international expansion and category extension rather than through external capital.

Name

Monsieur T-shirt

Legal name

Monsieur TSHIRT

Website

https://monsieurtshirt.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Monsieur TSHIRT is a Bordeaux-based, vertically integrated e-commerce company that designs, customizes, and on-demand produces personalized apparel and gift products in its French atelier, delivering within 24 hours to consumers and businesses across 13 European markets.

Ownership category

akta.pro rank

Product category

Custom apparel & personalized gift products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Hats, Caps & Headwear (CRAAAJAE), Sports Art, Prints & Photography Retail (CRAMAOAG)

Keywords

• Custom apparel manufacturing
• Personalized gift products
• Made-to-order textiles
• Corporate merchandise printing
• On-demand embroidery

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom T-shirt Sales: Direct sale of personalized t-shirts and apparel with customization included in product price. One-time purchase model with discounts starting at 3 items.
2. Custom Gift Products: Sale of personalized mugs, caps, sweatshirts, posters, keychains, beer glasses, flip-flops and other gift items. On-demand production and customization.
3. B2B Corporate Merchandise: Corporate merchandise solutions including custom textile printing, embroidery, and branded items for businesses, events, and team building. Express 24h delivery available for urgent B2B orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Monsieur TSHIRT manufactures made-to-order personalized products — primarily custom t-shirts for men, women and children (printed or embroidered), plus personalized mugs, caps, sweatshirts, posters, beer glasses, keychains, flip-flops, boxers and swim shorts. Customers personalize items online via an in-house 3D customization tool and products are produced in the Bordeaux atelier and delivered within 24 hours. B2B corporate merchandise (custom textiles, logo printing, embroidery) is offered to companies, bars, restaurants, sports associations, and event organizers using the same on-demand production capability.

Product overview

Monsieur TSHIRT operates as a made-to-order personalized products platform offering a diverse portfolio of customizable items centered around T-shirts, apparel, accessories, and gift products. The core offering includes personalized T-shirts for men, women, and children (both printed and embroidered), supplemented by mugs, caps, sweatshirts, framed posters, beer glasses, keychains, and flip-flops. The company also maintains a sustainable sub-brand called Filgood featuring clothing made from recycled materials. B2B corporate merchandise services are available for businesses needing branded items. All products are manufactured on-demand in their Bordeaux workshop with 24-hour delivery. The platform provides an online customization tool allowing customers to add text, photos, logos, or select from pre-designed graphics created by in-house designers.

Differentiator

Problem solved

Functional benefit

Brands

• Filgood: Collection of clothing made from recycled materials, including boxers, t-shirts, and swim shorts. Each Filgood t-shirt is equivalent to four recycled bottles.

Products and services

• Personalized Men's T-shirts (T-shirts homme) Customizable men's T-shirts with options for embroidery, photo prints, custom text, and logos, printed or embroidered on demand in the Bordeaux atelier and delivered within 24 hours.
• Personalized Women's T-shirts (T-shirts femme) Customizable women's T-shirts with options for embroidery, custom text, and photo prints, produced on demand in France and shipped within 24 hours.
• Personalized Children's T-shirts (T-shirts enfant) Customizable children's T-shirts with personalization options for text, photos, and designs.
• Personalized Mugs (Mugs personnalisés) Customizable mugs with photo, text, and design personalization, printed on demand in France.
• Personalized Caps (Casquettes personnalisées) Custom embroidered caps with personalized text and graphics.
• Personalized Sweatshirts (Sweats personnalisés) Custom embroidered sweatshirts and hoodies made on demand in France.
• Personalized Framed Posters (Affiches personnalisées) Custom framed posters and prints featuring personalized designs, text, and important dates.
• Personalized Beer Glasses (Verres à bière personnalisés) Custom beer glasses with personalized names, text, and country flags.
• Personalized Keychains (Porte-clés personnalisés) Custom keychains with personalized designs.
• Personalized Flip-flops (Claquettes personnalisées) Custom flip-flops with colored personalized text.
• Filgood Recycled Collection (Collection Filgood) Sustainable clothing line made from recycled materials, including boxers, T-shirts, and swim shorts, where each Filgood T-shirt is composed of approximately four recycled bottles.
• Corporate Personalized Gifts (Cadeaux entreprise personnalisés) B2B corporate merchandise and business gifts service including personalized textiles, logo printing, and embroidery for companies, bars, restaurants, sports associations, events, and seminars, with express 24h delivery available.
• Bachelor Party Personalized T-shirts (T-shirt EVG) Personalized t-shirts tailored for bachelor parties (enterrement de vie de garçon).
• Bachelorette Party Personalized T-shirts (T-shirt EVJF) Personalized t-shirts tailored for bachelorette parties (enterrement de vie de jeune fille).
• Personalized Boxers (Boxers personnalisés) Custom personalized underwear for men, with sustainable Filgood collection options made from recycled materials.
• Personalized Swim Shorts (Shorts de bain personnalisés) Custom personalized swim shorts, including sustainable Filgood collection options made from recycled materials.

Quantifiable outcome

• 4.7/5 customer satisfaction rating based on 50,502 verified reviews
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Printful: Printful is a global print-on-demand and fulfillment service producing custom apparel, accessories and homeware for creators and brands. It competes in the same underlying custom apparel category but operates primarily as a B2B fulfillment partner rather than a B2C gifting retailer.
• Notonthehighstreet: Notonthehighstreet is a UK marketplace curating personalized and bespoke gifts from independent designers, including customized apparel, prints and homeware. It is a direct peer in B2C personalized gifting across the UK and Europe.
• Spread Group: Spread Group is the parent of Spreadshirt and operates the same on-demand custom apparel and merchandise platform, including the TeamShirts B2B offering. Highly comparable as a vertically integrated custom apparel retailer serving both B2C and B2B across Europe.
• Redbubble: Redbubble is a global online marketplace connecting independent artists with buyers for custom-printed apparel, stickers, posters and homewares. It is a direct peer in the custom apparel and personalized gift category with similar on-demand production and artist-led design library.
• Zazzle: Zazzle is a US-headquartered custom products marketplace offering personalized apparel, invitations, accessories and homeware. It is a direct peer in customizable consumer goods with on-demand manufacturing and a maker marketplace model.
• Funky Pigeon: Funky Pigeon is a UK-based personalized cards, gifts and homeware retailer offering customized mugs, t-shirts, photo gifts and accessories with next-day delivery. It is a direct competitor in the European personalized gifting category with a similar event-driven assortment.
• YourSurprise: YourSurprise is a Netherlands-based personalized gifts retailer offering customizable mugs, t-shirts, glassware, keychains and homeware across Western Europe. It competes head-on with Monsieur TSHIRT in B2C personalized gifting, multi-country European delivery, and occasion-driven product assortment.
• Spreadshirt: Spreadshirt is a European custom apparel and accessories platform offering on-demand printing and embroidery of t-shirts, hoodies and accessories across multiple European markets. It is the closest direct peer to Monsieur TSHIRT in category, customization model, and European geographic footprint.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, part of Cimpress, is a large-scale online printing and marketing services company offering business cards, signage, custom apparel and promotional merchandise. It overlaps with Monsieur TSHIRT in personalized B2B corporate merchandise and custom apparel but operates across a much broader product portfolio.

Regional players

• Cadeau Maestro: Cadeau Maestro is a French personalized gift retailer offering customized mugs, t-shirts, photos and accessories primarily to the French market. It is a regional peer with a similar occasion-driven B2C assortment but a more limited geographic footprint than Monsieur TSHIRT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/monsieurtshirtstore
• Instagraminstagram.com/monsieurtshirt
• TikToktiktok.com/@monsieurtshirt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monsieur T-shirt