Jane Konig

What Jane Konig does

Jane Kønig is a Danish direct-to-consumer jewelry brand founded and led by designer Jane Kønig. The company designs, produces, and sells handcrafted jewelry across a broad product portfolio spanning earrings, rings, pendants, necklaces, bracelets, ankle chains, gift cards, and custom Grillz. The offering is split between fashion jewelry in gold and silver and a higher-end Fine Jewellery line in 14 and 18 karat gold, the latter produced in-house alongside the founder's team of goldsmiths. The catalog is organized into themed collections (e.g., Olympia, Hearts, Earth Beads, Icons, Lovetag, Orbis, Night Magic, Half Moon, Atomic) and co-branded collaboration capsules with partners including Gestuz, Søren Le Schmidt, Katarina Krebs, OW Collection, Emilie Briting, and Stradivarius.

The business operates a true DTC model with three distribution legs: a Shopify-powered e-commerce storefront (janekoenig.dk) supporting multi-currency checkout (EUR, DKK), a flagship retail showroom at Gothersgade 54 in Copenhagen K, and a separate wholesale portal (wholesale.janekoenig.dk) for B2B buyers. Pricing spans accessible fashion pieces (e.g., Olympia Hoop earrings from €33.95–€46.95; bead necklaces €66.95–€113.95) up to one-of-a-kind fine jewelry. The company accepts a broad payment stack including Klarna, Apple Pay, Google Pay, MobilePay, iDEAL Wero, Bancontact, Visa, Mastercard, Amex, Maestro, and Union Pay, signaling a strong focus on European payment localization.

Jane Kønig is privately held, founder-owned, and bootstrapped with no disclosed external funding, parent company, or institutional investment. It ships to ~23 countries across Europe, Asia, and North America, and markets through Instagram, TikTok, Facebook, and an email newsletter offering a 10% first-order incentive. There is no evidence of proprietary technology, patents, regulatory licenses, or AI/ML capability in the disclosed data.

Name

Jane Konig

Legal name

Jane Kønig

Website

https://janekoenig.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Jane Kønig is a Danish direct-to-consumer jewelry brand founded by designer Jane Kønig, selling handcrafted gold, silver, and 14k/18k fine jewelry through its e-commerce site, Copenhagen flagship store, and wholesale portal to fashion-conscious consumers across Europe and select international markets.

Ownership category

akta.pro rank

Product category

Fashion and Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

Keywords

• Handcrafted jewelry
• Gold jewelry
• Designer earrings
• Fine jewelry
• Fashion jewelry

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jewelry Product Sales: Jane Konig generates revenue through the sale of handcrafted jewelry including earrings, rings, pendants, necklaces, bracelets, and ankle chains. Products are offered in gold (14k, 18k), silver, and fine jewelry categories. The brand operates on a direct-to-consumer model, selling directly to end customers through their e-commerce platform and flagship store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jane Konig designs, crafts, and sells handcrafted jewelry including earrings, rings, pendants, necklaces, bracelets, ankle chains, and Grillz in gold, silver, and 14k/18k fine gold. Products are sold direct-to-consumer through the janekoenig.dk e-commerce platform and a flagship store in Copenhagen, supplemented by a wholesale portal for B2B buyers. Collections span everyday fashion jewelry and fine jewelry with one-of-a-kind pieces produced in-house by goldsmiths.

Product overview

Jane Konig is a Danish jewelry brand offering a unified portfolio of handcrafted jewelry products. The core product line spans multiple categories including earrings (Øreringe), rings (Ringe), pendants (Vedhæng), necklaces (Halskæder), bracelets (Armbånd), ankle chains, gift cards, and Grillz. The brand operates themed collections such as Olympia, Earth Beads, Hearts, Tied Heart, Icons, Lovetag, Orbis, Night Magic, Half Moon, and Atomic, alongside a Fine Jewellery line in 14 and 18 karat gold featuring one-of-a-kind pieces crafted in their Copenhagen workshop. Additionally, Jane Konig offers collaborative collections with partners including Gestuz, Søren Le Schmidt, Katarina Krebs, OW Collection, Emilie Briting, and Stradivarius. The brand maintains a flagship retail store in Copenhagen and operates as a Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings (Øreringe)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Six partnerships are on record, tiered notable.

• GestuznotableStrategic or Co-development PartnerCollaboration collection with JK x Gestuz featuring co-designed jewelry pieces as part of the brand's collaboration strategy.
• Søren Le SchmidtnotableStrategic or Co-development PartnerCollaboration with designer Søren Le Schmidt creating JK x Søren Le Schmidt co-branded jewelry collection.
• Katarina KrebsnotableStrategic or Co-development PartnerCollaboration with designer Katarina Krebs resulting in JK x Katarina Krebs co-designed jewelry pieces.
• OW CollectionnotableStrategic or Co-development PartnerPartnership with OW Collection producing JK x OW Collection collaborative jewelry designs.
• Emilie BritingnotableStrategic or Co-development PartnerCollaboration with Emilie Briting creating JK x Emilie Briting co-branded jewelry collection.
• StradivariusnotableStrategic or Co-development PartnerCollaboration with fashion brand Stradivarius expanding Jane Konig's reach into fast fashion partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Georg Jensen: Iconic Danish heritage jewelry and silverware brand with flagship stores and a strong Scandinavian design identity — comparable on craftsmanship, Danish design DNA, and retail showroom presence, but at luxury heritage scale.
• Skagen Denmark: Danish-inspired minimalist jewelry and watch brand selling affordable gold- and silver-tone pieces through DTC and concession retail — comparable Scandinavian minimalist aesthetic and accessible price tier.
• Pandora: Danish-headquartered global jewelry giant offering charm bracelets, rings, and earrings through owned retail and DTC — same Danish jewelry heritage and overlapping product categories, but at vastly larger scale and mass-market positioning.

Direct peers

• Pilgrim: Danish jewelry and accessories brand selling affordable gold- and silver-toned fashion jewelry through DTC and wholesale across Europe — comparable in price tier, Scandinavian design language, and multi-channel distribution.
• Maria Black: Scandinavian-inspired contemporary jewelry brand offering gold and silver designer pieces across earrings, rings, necklaces, and bracelets through its own DTC e-commerce and select retail — directly comparable product mix and price tier.
• Dyrberg/Kern: Danish designer jewelry house producing handcrafted gold- and silver-plated and stainless-steel fashion jewelry sold through DTC, wholesale, and global distribution — directly comparable product mix, channels, and designer-brand identity.
• Anni Lu: Copenhagen-based designer jewelry brand with a similar DTC model, themed collections, gold/silver fashion-forward pieces, and multi-country European e-commerce — the closest like-for-like on brand identity and channels.
• Sophie Bille Brahe: Independent Copenhagen-based fine jewelry designer operating DTC with 14k/18k gold pieces and limited-edition collections — directly comparable on the fine-jewelry workshop and designer-led positioning.

Emerging players

• Monica Vinader: British designer jewelry brand offering everyday fine jewelry in gold and silver with vermeil and gemstones, sold DTC and through own boutiques — comparable on the accessible-luxury, designer-led DTC positioning.
• Coeur de Lion: German designer jewelry label known for handcrafted minimalist necklaces, bracelets, and earrings in stainless steel and semi-precious stones — overlapping as an independent European designer brand targeting the same gifting and everyday-luxury occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/janekonig
• Instagraminstagram.com/janekoenig
• TikToktiktok.com/@janekoenig
• Xx.com/jane__koenig

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane Konig