Ow Collection

What Ow Collection does

OW Collection is a Copenhagen-headquartered, privately held direct-to-consumer women's fashion brand specializing in elevated going-out and occasion wear. Its catalog spans dresses, tops, bodysuits, bottoms, and outerwear (including faux fur coats, wool coats, and blazers), organized into main merchandising collections (Best Sellers, New In, Dresses, Tops, Bottoms, Outerwear, and Sale) totaling 191+ active SKUs at price points ranging from approximately $60 for entry tops to $1,498 for premium outerwear. The company designs and curates its assortment with a stated emphasis on fit, silhouette, and modern femininity, positioning pieces for nights out, weddings, dinners, and celebrations.

The commercial stack is intentionally lean: a Shopify-powered e-commerce storefront handles product listing, checkout, customer accounts, and order processing, with no third-party retail, wholesale, or marketplace channels indicated. All fulfillment is operated in-house through dual warehouses in North America and Europe, with international shipping offered Delivered Duty Paid (DDP) to over 50 countries and free express shipping (2–5 business days) as standard. Sale inventory is liquidated through a recurring Archive Sale section offering 20–70% off past-season styles.

The go-to-market model is exclusively direct-to-consumer. Customer acquisition is driven through owned digital channels — a 15% first-purchase discount incentivized email newsletter, an editorial blog ('The Edit') of product-tied styling guides, and social/Instagram engagement — supplemented by repeat earned-media features in tier-one fashion publications (ELLE, VOGUE, NYLON, Harper's BAZAAR, HYPEBEAST). There are no disclosed funding rounds, no institutional investors mentioned, and no public leadership roster in the source data, suggesting founder-operated, organic-growth operations with no identified parent company or subsidiaries.

Name

Ow Collection

Legal name

OW Collection

Website

https://www.owcollection.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

OW Collection is a Copenhagen-headquartered direct-to-consumer women's fashion brand selling elevated going-out dresses, tops, bodysuits, bottoms, and outerwear via a Shopify storefront with DDP shipping to 50+ countries from dual North American and European warehouses.

Ownership category

akta.pro rank

Product category

Women's Going-Out Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Women's apparel
• Going-out dresses
• Faux fur outerwear
• Direct-to-consumer fashion
• Copenhagen design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Direct product sales (e-commerce): OW Collection generates revenue through direct-to-consumer online sales of women's apparel, including dresses, tops, bottoms, outerwear, and bodysuits. Products are sold at fixed retail prices with periodic seasonal sale events offering discounts up to 70% off. The company ships internationally DDP (Delivered Duty Paid) and offers free express shipping, indicating a direct fulfillment model with no third-party retail or wholesale channel indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OW Collection is a Copenhagen-designed women's fashion brand selling elevated going-out wear directly to consumers through its own Shopify-powered e-commerce website (owcollection.com). The assortment spans dresses, tops, bodysuits, bottoms (skirts, pants, shorts, jeans), and outerwear (faux fur coats, fur jackets, wool coats and blazers), offered at unit prices ranging from approximately $60 for entry tops up to $1,498 for premium outerwear, with seasonal Archive Sale discounts of 20–70% off. The brand operates dual warehouses in North America and Europe and ships Delivered Duty Paid (DDP) to 50+ countries with free express shipping and a 30-day return policy.

Product overview

OW Collection is a women's fashion brand specializing in elevated going-out wear designed in Copenhagen. The product portfolio comprises a unified collection of dresses, tops, bodysuits, bottoms (skirts, pants, shorts, jeans), and outerwear (faux fur coats, fur jackets, wool coats/blazers), organized across main categories including Best Sellers, New In, Dresses, Tops, Bottoms, Outerwear, and Sale. The offering centers on occasion-driven dressing with products like the LINDSEY satin top and mini dress, SELAH lace set (tops, pants, skirts), COPENHAGEN Faux Fur Coat, and various bodysuits designed as wardrobe foundations. Products span silhouettes from mini to maxi lengths, with key materials including satin, lace, mesh, and sequin. The brand positions itself as delivering fit, movement, and modern expression across real occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOW Collection's e-commerce platform is powered by Shopify. The website uses Shopify infrastructure for product listings, checkout, cart management, customer accounts, and order processing. The footer credits Shopify with powering the online store.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Alice + Olivia: Premium contemporary women's brand with strong occasion wear and outerwear assortment. Comparable in elevated going-out positioning and editorial credibility, though operating at higher price points and with wholesale retail distribution.
• Reformation: Established sustainable women's fashion brand with broader contemporary positioning (dresses, tops, denim). Comparable in DTC scale and editorial-driven brand building, though positioned more broadly than OW Collection's occasion focus.
• Self-Portrait: Higher-end contemporary brand specializing in occasion and event wear with strong editorial presence. Comparable occasion-wear positioning to OW Collection but at a premium price tier and with broader retail/wholesale distribution.
• Nasty Gal: Established edgy women's fashion brand with going-out and occasion assortment. Overlaps with OW Collection's going-out dresses and bodysuit category, though Nasty Gal operates at larger scale and broader category mix.

Direct peers

• Lulus: US-based DTC brand specializing in dresses and occasion wear for weddings, parties, and events. Direct overlap with OW Collection's core dress category and 'going-out wear' positioning.
• Oh Polly: UK-based DTC brand focused on women's occasion, going-out, and evening wear. Highly comparable in target customer (women dressing for nights out, weddings, and events), price points, and global DTC distribution model.
• Princess Polly: Australian women's fashion brand with strong DTC and US presence, offering occasion dresses, going-out tops, and trend-led basics. Comparable target demographic and category overlap with OW Collection's dresses and bodysuits range.
• Showpo: Australian DTC fashion brand selling dresses, tops, and occasion wear globally. Direct overlap in target customer (women seeking going-out and event looks) and Shopify-powered international DTC model.
• Meshki: Australian-founded DTC brand specializing in women's going-out, occasion, and event wear. Closely matches OW Collection's product positioning (dresses, bodysuits, statement outerwear), target customer, and direct-to-consumer e-commerce model.
• House of CB: UK-based occasion wear brand known for figure-focused dresses, bodysuits, and going-out pieces. Comparable to OW Collection in product category mix and occasion-driven merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ow-intimates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ow Collection