Cheerio on the New River

What Cheerio on the New River does

Cheerio on the New River is an adventure-focused overnight summer camp located on 150 acres along the New River in Mouth of Wilson, Virginia, operating as part of YMCA Camp Cheerio under the YMCA of High Point, NC. Founded in 1960 (with the original 50-acre site purchased in 1956), the camp serves boys and girls entering 4th through 10th grade with one-week adventure sessions capped at 40 campers per session and a counselor-to-camper ratio better than 1:4. The portfolio spans more than 20 outdoor activities including mountain biking, tree climbing, boating, orienteering, fishing, backpacking, advanced fishing, and an Intro to Backpacking program. Staffing is led by a year-round director team internally promoted from the YMCA Camp Cheerio traditional pipeline.

The organization operates as a 501(c)(3) nonprofit with no external venture or private equity ownership, and ACA-accredited, with revenue generated direct-to-consumer through session fees, family camp weekends ($175 per adult, $145 per child), mother/daughter and father/child (Y-Guides) weekends, alumni weekends ($205 per adult), a five-day senior adult camp, and spring/fall private group facility rentals (up to 200 occupants). The technology stack is non-differentiated, off-the-shelf SaaS: CampInTouch for registration, Shopify for merchandise, Waldo Photos for daily photo delivery, and GazeboEvents for rental inquiries. Combined with the 135-acre Traditional Camp Cheerio site in Glade Valley, NC, the system serves nearly 3,000 children per summer, with year-round programming extending reach into families, seniors, alumni, and organizational retreat clients.

Name

Cheerio on the New River

Legal name

YMCA Camp Cheerio (operated by YMCA of High Point, NC)

Website

https://campcheerio.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheerio on the New River is a nonprofit YMCA adventure overnight summer camp in Mouth of Wilson, Virginia, serving children entering 4th-10th grade with one-week sessions of outdoor activities, alongside year-round family, senior, alumni, and group rental programs.

Ownership category

akta.pro rank

Product category

Youth Summer Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth summer camps
• Adventure camp programs
• Family camp retreats
• Outdoor recreation programs
• Overnight camping programs

Headquarters

HQ city

Mouth Of Wilson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Summer Camp Session Fees: All-inclusive session fees covering lodging, meals, activities, and out-of-camp trips. Families pay per session for overnight camp programs for children entering 2nd-10th grade (traditional) or 4th-10th grade (New River).
2. Family Camp Weekend Fees: $175 per adult, $145 per child for weekend family camp stays including lodging and activities.
3. Alumni Weekend Fees: $205 per adult for alumni weekend programming including lodging and activities.
4. Y-Guides Program Registration: $25 annual registration fee per person for the High Point Y-Braves and Y-Princesses program.
5. Lodging Rentals: Private group rentals and facility rentals for organizations, churches, and family reunions during spring and fall seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cheerio on the New River is an overnight adventure summer camp for boys and girls entering 4th through 10th grade, situated on 150 acres along the New River in Mouth of Wilson, Virginia. The camp operates one-week sessions offering more than 20 adventure-based outdoor activities including mountain biking, tree climbing, boating, orienteering, fishing, backpacking, and kayaking. It is a program of YMCA Camp Cheerio, run by the YMCA of High Point, NC, and complements the Traditional Camp Cheerio location in the Blue Ridge Mountains of North Carolina.

Product overview

Cheerio on the New River is part of YMCA Camp Cheerio, which operates two distinct camp locations: Traditional Camp Cheerio in Glade Valley, NC (135 acres, for rising 2nd-10th graders) and Cheerio on the New River in Mouth of Wilson, VA (150 acres along the New River, for rising 4th-10th graders). The organization offers a comprehensive portfolio including traditional and adventure summer camps with over 35 and 20+ activities respectively, year-round programs (Family Camp Weekends, Mother/Daughter, Father/Child Y-Guides, Senior Adult Camp, Private Group Weekends, Alumni Weekends), and lodging facilities. Core programs are the traditional summer camp with diverse activities (aquatics, challenge sports, creative arts, target sports, horseback riding, athletics, evening programs) and the adventure-focused New River location emphasizing outdoor activities (mountain biking, tree climbing, boating, backpacking, fishing). The portfolio also includes on-site lodging (cabins and Millis Lodge) and an online merchandise store.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheerio on the New River Adventure Camp
• Family Camp Weekends
• Mother/Daughter Weekend
• Father/Child Weekends (High Point Y-Guides)
• Senior Adult Camp
• Private Group Weekends
• Alumni Weekends
• Lodging Rentals
• Traditional Camp Cheerio

Quantifiable outcome

• Nearly 3,000 children served per summer across both camp locations
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• YMCA of High Point, NCcoreStrategic or Co-development Partner · 1 January 1956Parent organization that purchased original 50 acres in 1956 for $100 per acre and established Camp Cheerio as a YMCA program. YMCA affiliation provides organizational infrastructure, mission alignment (character development through Christian values), and access to YMCA network for camper referrals and staff recruitment. The camp operates under YMCA principles and is a branch of the Young Men's Christian Association.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Greystone: Christian residential girls' camp in Tuxedo, NC serving roughly the same Blue Ridge Mountain demographic. Competes head-to-head with Traditional Camp Cheerio on horseback riding, water sports, and craft programming for families willing to pay premium session fees.
• Camp Rockmont: Christian residential camp for boys and girls in Black Mountain, NC. Operates traditional summer programs with similar activity mix and a year-round retreat business, drawing from the same Southeast family demographic and competing on accreditation, programming breadth, and faith-based positioning.
• Camp Pinnacle: Coed Christian residential camp in Hendersonville, NC with traditional activity programming and adventure options. Comparable scale, mission, and competitive positioning in the Southeast overnight camp market.
• Eagle's Nest Camp: Coed residential camp in Pisgah Forest, NC emphasizing adventure and outdoor programming. Closest direct peer to Cheerio on the New River given its focus on backpacking, climbing, paddling, and wilderness-based curricula on comparable acreage.
• Camp Tekoa: United Methodist-affiliated residential and day camp in Hendersonville, NC delivering traditional summer programs and family retreats. Comparable in mission, activity mix, and use of off-season rentals for church and group bookings.
• Blue Star Camps: Family-owned residential camp complex in Hendersonville, NC operating boys', girls', and adventure programs. Comparable product breadth (sports, water, arts) and recruitment geography in the Carolinas.
• Keystone Camp for Girls: Residential girls' camp in Brevard, NC with traditional programming plus adventure options. Overlapping target market, scale, and pricing for premium overnight camp experiences in the western Carolinas region.
• Ton-A-Wandah Camp: Girls' residential camp in Hendersonville, NC with traditional summer sessions and family retreat weekends. Comparable activity mix (aquatics, athletics, arts) and overlapping recruitment geography with Cheerio's Traditional Camp.
• YMCA Camp Harrison: Sister YMCA overnight camp in Ripple, WV, also affiliated with a regional YMCA. Operates traditional camp sessions, family camps, and adventure programming on a multi-acre mountain property — a near-direct analogue in mission, governance, and product offering.

Broad incumbents

• YMCA of the Triangle / Triangle Camps: Larger regional YMCA organization operating multiple youth and family programs across North Carolina. Competes indirectly for YMCA-affiliated camp registrations and family retreat bookings within the same donor and membership ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/campcheerio
• Instagraminstagram.com/campcheerio
• LinkedInlinkedin.com/company/cheerio-on-the-new-river

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheerio on the New River