PRO.CAM

What PRO.CAM does

PRO.CAM (legal name PRO.C.A.M., DBA PROCAM Seguridad) is a privately held Uruguayan security services provider headquartered in Tala, Canelones. The company designs, installs, and monitors integrated security systems for residential and commercial customers across Uruguay, operating from a single office at Avenida Artigas 815 Esq Bonini. Its portfolio spans four core service lines: alarm systems with 24/7 professional monitoring; closed-circuit television (CCTV) with DVR-based recording and remote video transmission; access control systems for restricted areas including laboratories, data centers, warehouses, and vaults; and add-on offerings such as digital and biometric locks, vehicle barriers, and on-site physical security for commercial establishments and events. Additional products include a web-based customer portal (Mi Cuenta) and a fleet tracking service (Mi Flota).

The company's monitoring architecture centers on a 24/7, 365-day central station staffed by trained personnel following documented procedures for each emergency type (panic, medical, fire, duress). Signals arrive via phone, cellular, radio, or GPRS, and the station dispatches a mobile response unit with authorized personnel when unverified alerts trigger. Alarm panels are described as multi-zone, wired or wireless, supporting detectors including magnetic, infrared, glass-break, and exterior barriers; CCTV deployments use multiple camera types (high-resolution, dome, hidden, PTZ, outdoor, anti-vandalism) feeding a DVR for local storage and remote playback.

PRO.CAM runs a sales-led, direct-distribution model with no disclosed pricing. Revenue derives from recurring monthly monitoring subscriptions, equipment installation contracts, and on-site physical security services. Marketing channels are organic social (Facebook, Instagram, LinkedIn) plus 0800 and standard phone lines and a web inquiry form, with on-site consultation for tailored quotes. The company is independently operated, with no disclosed parent, institutional investors, funding rounds, or public-market listing, and serves only the Uruguayan market.

Name

PRO.CAM

Legal name

PRO.C.A.M.

Website

https://procam.com.uy

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO.CAM is a privately held Uruguayan security integrator that designs, installs, and 24/7-monitors alarm systems, CCTV with DVR recording, access control, biometric locks, and barriers for residential and commercial customers across Uruguay.

Ownership category

akta.pro rank

Product category

Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Video Surveillance (CCTV) Monitoring Services (HSAHAAAE)

akta.pro secondary industries

CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH), Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF), Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)

Keywords

• Alarm installation services
• CCTV surveillance systems
• Access control solutions
• 24/7 security monitoring
• Physical security services

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Security Monitoring Services: Recurring monthly monitoring services through their 24/7 central monitoring station, with ongoing system checks and technical support
2. Equipment Installation: Installation of alarm systems, CCTV cameras, access control systems, digital locks, and barriers for residential and commercial properties
3. Physical Security Services: On-site physical security personnel for commercial establishments and events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PRO.CAM installs and monitors integrated security systems for residential and commercial customers across Uruguay. The portfolio combines alarm systems with multi-zone panels and detectors, closed-circuit television (CCTV) with DVR-based recording and remote video transmission, access control with optional PC-based user management, digital and biometric locks, vehicle barriers, and on-site physical security personnel. All electronic installations are backed by a 24/7, 365-day central monitoring station staffed by trained personnel, with mobile response units dispatched to verify emergency signals and coordinate with police, fire, and medical services.

Product overview

PRO.CAM (PRO.C.A.M. Seguridad) is a unified security services platform providing integrated alarm systems, CCTV surveillance, access control, and physical security services throughout Uruguay. The core portfolio centers on alarm system installation and 24/7 professional monitoring, complemented by CCTV with video recording and remote monitoring capabilities. Additional security solutions include digital/biometric locks, vehicle barriers, and on-site physical security for retail and events. The company operates a dedicated 24/7 monitoring center with trained personnel and mobile response capabilities. Customer-facing modules include self-service account management and fleet tracking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistemas de Alarmas (Alarm Systems) Installation and 24/7 monitoring of wired and wireless alarm systems using multi-zone intelligent panels, remote controls (key fobs), magnetic opening detectors, infrared detectors, glass break sensors, exterior barriers, and sirens. Supports emergency signals for panic, medical, fire, and duress situations, with communication via phone, cellular, radio, or GPRS. Targets residential and commercial customers across Uruguay.
• CCTV - Circuito Cerrado de TV Closed-circuit television system for visual monitoring and recording of persons and objects across multiple locations. Includes high-resolution, dome, hidden, PTZ, outdoor, and anti-vandalism camera models, plus DVR-based remote video recording and real-time transmission over phone lines. Designed for residential and commercial properties requiring continuous video surveillance.
• Central de Monitoreo 24/7 Round-the-clock, 365-days-a-year monitoring center staffed by trained personnel following precise procedures for each emergency type. Receives signals via phone or GPRS, runs periodic system diagnostics (battery, power, communication), and dispatches mobile response units staffed by authorized personnel to coordinate with clients, police, fire department, or medical emergency services.
• Controles de Acceso (Access Control) Access control systems that restrict unauthorized entry to protected areas such as laboratories, data centers, warehouses, vaults, and other sensitive facilities. Systems can operate standalone or be integrated with dedicated PC software for auditing, scheduling, exclusion-time control, and user management. Targets commercial and institutional customers.
• Cerrojos Digitales y Biométricos (Digital and Biometric Locks) Digital and biometric locking devices that secure doors or gates, allowing access only through the access control system or by internal authorization. Applied to doors or gates for enhanced physical security at residential and commercial sites.
• Barreras (Barriers and Gates) Mechanical barriers or gates integrated with access control systems to manage vehicle entry and exit in parking areas, paid lots, and loading/unloading zones. Designed for commercial properties needing controlled vehicle access.
• Seguridad Física (Physical Security) On-site physical security personnel provided to commercial establishments and events, delivering manned guarding services that complement the company's electronic security offerings.
• Mi Flota (Fleet Tracking) Fleet tracking and management service delivered through the rastreouruguay.com.uy platform, enabling vehicle location and monitoring for commercial fleet operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Securitas: World's largest security services group with strong Latin America presence across guarding, electronic security, and monitoring. Comparable to PRO.CAM in combining physical guards with alarm and surveillance services for commercial clients.
• Prosegur: Spanish-origin global security giant with deep operations across Latin America, offering monitored alarms, CCTV, access control, and manned guarding. Highly comparable to PRO.CAM's integrated offering and serves as the dominant scale competitor in the region.

Others

• Hikvision: World's largest CCTV and video surveillance equipment manufacturer. Functions as a key upstream technology provider to integrators like PRO.CAM rather than a direct competitor, but shapes pricing and feature expectations in the regional market.
• Dahua Technology: Major global manufacturer of CCTV cameras, NVRs/DVRs, and access control hardware. Comparable to PRO.CAM as an enabling supplier of the surveillance and recording technology the company deploys in its installations.
• Bosch Security and Safety Systems: Global supplier of video surveillance, intrusion detection, and access control systems. Comparable as a technology and integration partner alternative to the equipment PRO.CAM installs in Uruguay.

Emerging players

• Alarm.com: Cloud-based platform powering professionally monitored smart-home and business security services. Represents the software-led evolution of the alarm-monitoring model PRO.CAM operates, and a competitive threat over the medium term.
• Ring (Amazon): Mass-market DIY home security and video doorbell brand with optional professional monitoring. Increasingly competes with traditional monitored-alarm providers like PRO.CAM for residential customers.
• SimpliSafe: DIY home security system with optional professional monitoring subscription. Comparable to PRO.CAM on the subscription monitoring layer but competes on price and self-install convenience for residential accounts.

Direct peers

• ADT (Johnson Controls): Global leader in monitored alarm systems with 24/7 central station monitoring and bundled home/business security solutions. Directly comparable to PRO.CAM's core monitored-alarm-plus-CCTV proposition and serves as the international benchmark for the model.
• Verisure: European monitored-alarm specialist expanding across Latin America with a focus on installed, professionally monitored intruder alarm systems for residential and SME customers. Closely mirrors PRO.CAM's recurring-monitoring business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/procamuy
• LinkedInlinkedin.com/company/procam-seguridad
• Instagraminstagram.com/procam_seguridad_uruguay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO.CAM