Australian Digital

What Australian Digital does

Australian Digital is an Australian B2B digital marketing and web development agency founded in 2015 by co-founders Rafa Canto and Steven Christison, headquartered in Neutral Bay and serving clients across Sydney, Melbourne, Brisbane, and Perth. The agency operates a deliberately lean, founder-led model in which the principals personally deliver client engagements rather than delegating to junior staff, differentiating against larger Australian agencies on direct senior expertise.

The company sells six core services — SEO, Paid Search (Google and Bing), Conversion Rate Optimization, eCommerce Digital Marketing, Web Analytics Consulting, and Amazon Advertising — alongside a stated three-stage data-driven methodology (data-informed strategy, digital experience execution, iterative optimization). Underlying technology is a stack of third-party tools rather than proprietary platforms: analytics (Google Analytics, Google Tag Manager, Data Studio, Hotjar, Segment, Snowplow), eCommerce platforms (BigCommerce, Shopify, Magento, WooCommerce), A/B testing (VWO, formalized through a January 2025 partnership), and ad platforms (Google Ads, Bing Ads, Amazon Sponsored Products, Sponsored Brands, and DSP). Outcomes cited in named case studies include a 420% paid search revenue lift (Doctors on Demand), 211% eCommerce revenue growth via Magento-to-BigCommerce migration (DeBra's), 108% organic conversion increase (hipages), 200% paid social lead lift (Agrifunder), and 100% marketing ROI improvement (Precise Medical).

The business model is professional services revenue, predominantly retainer- or project-based, with publicly disclosed pricing floor of approximately $3,000/month for SEO services and otherwise custom quote-based engagement. Go-to-market is sales-led and consultative: free 30-minute consultation calls, website live chat, and enquiry forms, supported by case-study content marketing and SEO on the agency's own domain. Customer mix spans SMBs to enterprise Australian brands across healthcare, eCommerce, professional services, trade services, agriculture/agrifinance, automotive, and government-adjacent sectors (e.g., hipages, Doctors on Demand, DeBra's, Agrifunder, Precise Medical, Patton Architects, Kia, KitchenAid/Embody Women, Real Pet Food, Amaysim, Uber Carshare, Mable, ABC, Aus Government). The firm is privately held by the two co-founders, with no disclosed institutional investment, no headcount beyond 1-10 employees, and no public revenue disclosure.

Name

Australian Digital

Legal name

Australian Digital

Website

https://australian.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian Digital is an Australian B2B digital marketing agency founded in 2015 that delivers SEO, paid search, CRO, eCommerce marketing, web analytics, and Amazon Advertising services to SMB and enterprise clients across Australia, operating under a founder-led, consultative-sales model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro industry

PRIMARYBPAFAFAG

Personalization, Testing & Conversion Rate Optimization (CRO)

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Conversion rate optimization
• Web analytics consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue from providing SEO, paid search, CRO, eCommerce marketing, web analytics, and Amazon advertising services to Australian businesses on a retainer or project basis

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Australian Digital is a digital marketing and web development agency that delivers SEO, paid search, conversion rate optimization (CRO), eCommerce marketing, web analytics consulting, and Amazon advertising services to Australian businesses. The agency applies a three-stage data-driven process—data-informed strategy, digital experience execution, and ongoing iterative optimization—to drive measurable ROI across organic, paid, and marketplace channels.

Product overview

Australian Digital is a digital marketing and web development agency that offers a unified suite of services organized around six core offerings: SEO Services, Paid Search Services, CRO Services, eCommerce Digital Marketing Services, Web Analytics Consulting Services, and Amazon Advertising Services. The agency applies a three-step digital process across all services: data-driven strategy development, execution of digital experiences, and ongoing iterative optimizations. Services are delivered by the co-founders directly to ensure consistency and expertise, rather than through junior staff rotation common at larger agencies. The agency specializes in serving Australian businesses across Sydney, Melbourne, Brisbane, and Perth, with demonstrated expertise across major eCommerce platforms (BigCommerce, Shopify, Magento, WooCommerce), advertising channels (Google Ads, Bing Ads, Amazon, Facebook), and analytics tools (GA, GTM, Hotjar, Segment, Snowplow).

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Organic search optimization services including SEO audits, keyword research, content creation, technical SEO, website migrations, and eCommerce SEO to improve Google rankings and drive organic traffic for startups, SMBs, and enterprises.
• Paid Search Services Paid search advertising on Google Ads and Bing Ads including account audits, strategy development, campaign setup, ongoing optimizations, display ads, remarketing, YouTube advertising, Google Shopping, and Search Ads 360 management to maximize ROI from paid campaigns.
• CRO Services Conversion rate optimization services using a proven web testing methodology including user journey audits, hypothesis development, A/B test implementation through VWO, results reporting with statistical significance, and CRO consultancy to improve website conversion performance.
• eCommerce Digital Marketing Services Comprehensive eCommerce consultancy covering opportunities audits, digital strategy, enhanced analytics, product feed syndication, conversion rate optimization, and up-sell/cross-sell strategies for online retailers on BigCommerce, Shopify, Magento, and WooCommerce platforms.
• Web Analytics Consulting Services Analytics implementation and consultancy including audits, measurement frameworks, bespoke tracking implementation, tag management, digital marketing dashboards, and training sessions using Google Analytics, Google Tag Manager, Data Studio, Hotjar, Segment, and Snowplow.
• Amazon Advertising Services Amazon advertising services including Sponsored Products, Sponsored Brands, and Amazon DSP campaigns to increase product visibility and drive sales on the Amazon Australia marketplace.

Quantifiable outcome

• Doctors on Demand achieved 420% increase in paid search revenue
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• First Page: Australian SEO and Google Ads specialist agency serving SMB to enterprise clients, closely aligned with Australian Digital's core paid search and SEO offerings and Australian customer base.
• Ignite Visibility: Digital marketing agency specialising in SEO, paid media, social, email, and CRO, with proprietary methodology and ongoing optimisation engagements — directly comparable business model.
• WebFX: Large digital marketing agency offering SEO, paid search, CRO, and analytics on a professional-services retainer basis; comparable in service mix though significantly larger in scale, used as a benchmark for an 'established full-service digital agency' model.
• Online Marketing Gurus: Australian SEO and Google Ads agency offering comparable SEO, paid search, and digital strategy services to Australian SMBs and enterprises. Closest direct peer given overlapping service mix and Australian market focus.
• Reload Media: Sydney-based digital marketing agency offering SEO, Google Ads, social media, and web design services to Australian businesses — directly overlapping with Australian Digital's core offerings and target customers.
• Anchor Digital: Australian digital marketing agency providing SEO, paid media, and CRO services to mid-market and enterprise clients — comparable geography, size bracket, and service mix.
• Thrive Internet Marketing Agency: Full-service digital marketing agency delivering SEO, paid search, web design, CRO, and eCommerce marketing services to SMB and enterprise clients internationally — overlapping service catalogue and retainer pricing model.

Broad incumbents

• Wpromote: Large US-based digital marketing agency with deep paid search, SEO, and analytics capabilities serving enterprise clients — broader scale but closely aligned service portfolio and retainer-based delivery.
• Deloitte Digital: Global consulting-led digital transformation practice that competes for enterprise digital marketing and eCommerce mandates. Represents a 'go-up' competitor for premium Australian enterprise accounts.

Others

• VWO (Visual Website Optimizer): CRO and A/B testing platform partner of Australian Digital. Rather than competing, VWO enables Australian Digital's CRO methodology and represents a channel for reselling and capability expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/australiandigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Digital