Electrocables

What Electrocables does

Electrocables C.A. is a privately held Ecuadorian manufacturer of electrical conductors and enamelled (magnet) wire, founded in 1982 and headquartered in Guayaquil with manufacturing operations at the Parque Industrial El Sauce. The company produces a broad portfolio spanning copper and aluminum building wire (THHN, THWN, XHHW), bare transmission conductors (ACSR, AAC, ACAR), medium-voltage cables up to 35 kV (MV-90), enamelled copper magnet wire for motors and transformers, coaxial communication cables, battery and welding cables, and advanced products such as ACFR fiber-reinforced aluminum transmission conductor and ARMOR-X armored cables for mining and petroleum. Its core technology rests on continuous copper/aluminum drawing, triple-extrusion XLPE insulation up to 25 kV, Unilay 19-strand conductor formation, and proprietary corona-resistant enamelled wire coatings using nanoparticle-modified dielectrics.

The business sells primarily through a hybrid distribution model: own e-commerce storefront (tienda.electrocable.com) for direct sales, major Ecuadorian retail chains (Promart, Ferrisariato, Kywi, Disensa), specialized B2B distributors (Sistel, Promesa, Electroleg, EECOL, Profermaco), and authorized regional partners (Materiales Importados S.A. in Panama, Antilles Green Power AGP in Puerto Rico, Electrocables USA Inc. in Miami). A 2014 strategic alliance with Southwire (US) extended the catalog into mining/petroleum armored cables and professional tools, and distribution of the Efapel European accessories line serves the interior-design segment. Customers span residential and commercial construction, electric utilities, mining, telecommunications, and industrial OEMs; documented landmark projects include 230 kV transmission lines (Milagro-Machala, Pasto-Quito, Santa Rosa-Pomasqui) and major national substations. The company holds ISO 9001:2015, UL, INEN, CIDET, and Intertek certifications, is described as a regional leader in Ecuadorian conductor manufacturing, and in 2024 underwent bylaws reform and cancelled its Eighth Bond Issuance from the public securities registry.

Name

Electrocables

Legal name

Electrocables C.A.

Website

https://electrocable.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Electrocables C.A. is a Guayaquil-based Ecuadorian manufacturer, founded 1982, of copper and aluminum electrical conductors, medium-voltage cables, and enamelled magnet wire, serving construction, utilities, mining, and telecom customers across Ecuador, Panama, the US, and Puerto Rico via retail chains, distributors, and its own e-commerce store.

Ownership category

akta.pro rank

Product category

Electrical conductors and wire manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment Manufacturing (33531), Other Fabricated Wire Product Manufacturing (332618)

SIC

Drawing & Insulating Of Nonferrous Wire (3357), Electric Lighting & Wiring Equipment (3640), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

akta.pro secondary industries

Overhead Conductors & Transmission Cable (IMADAMAH), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Control, Instrumentation & Automation Cable (IMADAMAC), Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

Keywords

• Electrical wire manufacturing
• Medium voltage cable
• Armored industrial cables
• Enameled magnet wire
• ACFR transmission conductors

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Conductor Sales: Sale of copper and aluminum electrical conductors including THHN, THWN, XHHW, ACSR, AAC, ACAR, MV-90, coaxials, and enamelled wire to construction, infrastructure, mining, and industrial customers.
2. Armored Cable Sales: Sale of ARMOR-X and mining cables for the mining and petroleum sector through Southwire partnership.
3. Electrical Accessories (Efapel Line): Distribution and sale of Efapel branded electrical accessories for interior design, including canaletas and wiring accessories.
4. Tools and Equipment: Sale of professional electrical tools including Southwire fishing tapes, multimeters, and cable cutters through own e-commerce store.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Electrocables designs, manufactures and sells electrical conductors, wires, cables, magnet wire, armored cables and ACFR transmission conductors for construction, utilities, mining and petroleum markets. The company also distributes the Línea Efapel range of European electrical accessories and Southwire professional tools through its online store and authorized retail outlets. Production covers AWG 18 through 1000 Kcmil building wire, MV-90 medium-voltage cable up to 25 kV, magnet wire for motors and transformers, and application-specific armored cables for harsh industrial environments.

Product overview

Electrocables is a leading regional manufacturer of electrical conductors and magnet wire (alambre esmaltado) based in Ecuador. The company operates as a single unified product portfolio centered around electrical cable manufacturing, with the core offering being Conductores Eléctricos (electrical conductors) supplemented by specialized product lines including Cables Armados (armored cables for mining/petroleum), Línea Efapel (European electrical accessories), and various copper/aluminum conductor types. The product range spans building wire (THHN/THWN, XHHW), bare conductors (ACSR, AAC, ACAR), medium voltage cables (MV-90), communication cables (coaxial RG), magnet wire (enameled wire), welding/battery cables (SGR, WSG), and advanced transmission conductors (ACFR with carbon fiber core). The company also distributes Southwire professional tools and PVC electrical accessories, forming a comprehensive portfolio for construction, infrastructure, communication, instrumentation, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Línea Efapel: European electrical accessories product line for interior design, distributed by Electrocables in Ecuador. Includes canaletas and electrical accessories manufactured with European technology.

Products and services

• Building Wire (THHN/THWN, XHHW, TTU, Cordón SPT, TFF, SIS) Thermoplastic-insulated electrical building wire in AWG 18 to 1000 Kcmil sizes, UL-listed, sold to electrical contractors, home-center retailers and construction firms for residential, commercial and light-industrial wiring.
• ACFR Transmission Conductors Aluminum Conductor Fiber Reinforced (ACFR) high-voltage transmission conductors designed for power-line utilities and large-scale grid projects.
• Medium-Voltage Cable (MV-90, up to 25 kV) Polymer-insulated medium-voltage power cable manufactured up to 25 kV (MV-90), sold to utilities, EPC contractors and industrial plants for power distribution networks.
• ARMOR-X Armored Cables Flexible armored power and control cables designed to withstand abrasion, torsion, hydrocarbons and mechanical stress in mines, oil & gas and heavy-industrial plants.
• ARSFLEX / Argo-flex Flexible Cables Heavy-duty flexible electrical cables (ARSFLEX and Argo-flex families) for mining, industrial and commercial applications requiring repeated bending and mechanical durability.
• Enameled Magnet Wire (Copper and Aluminum) Enameled copper and aluminum magnet wire, including corona-resistant grades, supplied to OEMs of electric motors, transformers, generators and other electromagnetic devices.
• PVC Electrical Accessories Own-brand PVC electrical accessories including outlets, switches, plug tops, connectors and other residential/commercial electrical fittings manufactured by Electrocables.
• Línea Efapel Electrical Accessories Premium European-style modular electrical accessories (switches, sockets, USB chargers, dimmers, smart-home controls) from brand Efapel, distributed in Ecuador for residential, hospitality and architectural applications.
• Southwire Professional Tools Hand tools, testers and professional installation accessories from brand Southwire, distributed by Electrocables to electrical contractors and end consumers in Ecuador.

Quantifiable outcome

• 27% lower transmission losses compared to traditional ACSR conductors with ACFR type
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SouthwirecoreChannel Partner/ Reseller/ Distributor · 1 January 2014Strategic commercial alliance initiated in 2014 with US-based Southwire. The partnership enables Electrocables to offer armored cables for the mining and petroleum sector (ARMOR-X, mining cables), as well as professional electrical tools (fishing tapes, multimeters, cable cutters) under the Southwire brand in Ecuador and the region.
• EfapelcoreChannel Partner/ Reseller/ DistributorElectrocables is an authorized distributor of Efapel, a European manufacturer of electrical accessories for interior design. The partnership brings European-quality canaletas and electrical accessories to the Ecuadorian market, targeting interior designers and architects.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElectrocablesCA
• YouTubeyoutube.com/channel/UCbQwgYgiX0C67xtYwKbyPNA
• Facebookfacebook.com/electrocablesec
• Instagraminstagram.com/electrocables

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrocables