IPL
Indian Potash Limited (IPL) is a government-linked Indian fertilizer procurement company that imports finished fertilizers (DAP, TSP) and raw materials from global markets on behalf of the Indian fertilizer industry via large-scale collective tenders.
- Company typePrivate
- Founded1939
- HeadquartersRotherham, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What IPL does
Indian Potash Limited (IPL) is an India-based, government-linked fertilizer procurement company that imports and sources finished fertilizers and raw materials from global markets on behalf of the Indian fertilizer industry. Its core activities center on collective procurement — issuing large tenders on behalf of multiple Indian fertiliser firms rather than transacting for its own account — with recent tenders covering approximately 1.6 million tonnes of Di-Ammonium Phosphate (DAP) and Triple Super Phosphate (TSP). The company functions as a policy instrument for the Indian government, particularly during periods of geopolitical disruption affecting Gulf-region supply chains, mirroring a procurement model already used for urea to negotiate better prices and ensure supply security for India's agriculture sector.
IPL operates as a central counterparty / aggregator in a fragmented import market, addressing commodity price volatility and supply concentration risk. Its product set is narrow but high-volume — finished phosphate fertilizers (DAP, TSP) and historically urea — sourced from global producers and on-supplied to Indian fertilizer companies. The business model is procurement-oriented: IPL does not appear to manufacture fertilizers itself, but rather orchestrates consolidated tenders that aggregate demand across Indian industry participants, leveraging scale to access international supply and pricing terms that individual firms could not obtain independently. Revenue, margins, and ownership structure are not disclosed in available public material.
IPL firmographics
Firmographics- Name
- IPL
- Legal name
- Indian Potash Limited
- Website
- https://radheexchange.co
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Indian Potash Limited (IPL) is a government-linked Indian fertilizer procurement company that imports finished fertilizers (DAP, TSP) and raw materials from global markets on behalf of the Indian fertilizer industry via large-scale collective tenders.
- Ownership category
- akta.pro rank
IPL industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)
Keywords
Where IPL is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
IPL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
IPL product offering
Product offeringCore offering
IPL operates Radhe Exchange, an online sports betting exchange and casino gaming platform that enables individual users to place back and lay bets on sporting events such as cricket, football, tennis, kabaddi, and horse racing. The platform also offers casino-style games (including Aviator), live in-play markets, a digital wallet with deposit and withdrawal functionality supported by UPI, digital wallets, QR payments, and bank transfers, and 24/7 customer support delivered via WhatsApp.
Product overview
Indian Potash Limited (IPL) is a fertilizer company that operates in India's agricultural sector. The company's primary activities include importing and sourcing finished fertilizers (DAP and TSP) and raw materials from global markets on behalf of the Indian fertilizer industry. IPL has initiated collective buying approaches to address supply disruptions caused by geopolitical tensions, particularly sourcing from the Gulf region to ensure adequate fertilizer supply for Indian agriculture.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting Exchange
Companies that use IPL
Customer profileIdeal customer profiles1 record
IPL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IPL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Indian Fertiliser Companies (Collective Sourcing Group)coreIPL initiated a collective buying approach by issuing a tender to import 1.6 million tonnes of DAP and TSP on behalf of the Indian fertiliser industry. The Indian government urged fertiliser firms to collectively source finished fertilisers or raw materials from global markets amid the West Asia crisis. This collaborative procurement strategy mirrors the approach already used for urea, aiming to negotiate better prices and ensure supply security for India's fertiliser sector.
Recent moves3 records
Expansion highlights3 records
IPL competitors and assessment
Company assessmentBroad incumbents
- Betway: Global sportsbook and casino incumbent with significant India presence; competes across the same product verticals with stronger brand recognition.
- Bet365: One of the world's largest sportsbooks, defining benchmark for live in-play markets and odds depth; indirect Indian-market competitor through offshore access.
Direct peers
- 10Cric: India-focused sportsbook built around cricket and live in-play markets; directly comparable in target customer (Indian sports bettors) and INR/UPI payment stack.
- Dream11: India's largest real-money gaming platform focused on fantasy cricket and sports; competes for the same Indian sports-bettor wallet and uses similar cricket-centric positioning.
- Betfair: The original and largest global betting exchange using back/lay odds; Radhe Exchange's product terminology and live market framing closely mirror Betfair's exchange model.
- Fairplay: India-facing sports betting exchange and casino platform; close comparable on exchange-style sports betting and INR-native payments.
- Lotus365: Indian-market sports betting and casino operator offering multi-sport coverage, live markets, and INR payments comparable to Radhe Exchange.
- 1xBet: Multi-vertical sportsbook and casino operator with deep presence in India; offers a comparable mix of pre-match, in-play sports betting and online casino to Indian users.
- Parimatch: Globally established sportsbook and casino operator with India-facing offerings; comparable product breadth across sports betting, live markets, and casino verticals.
- JeetWin: India-focused online casino and sportsbook targeting similar regional audiences; comparable on casino-led product mix and INR/UPI payment stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
IPL social profiles
Digital presenceIPL financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPL leadership team
Management profileNumber of profiles
IPL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPL
What does IPL do?
IPL operates Radhe Exchange, an online sports betting exchange and casino gaming platform that enables individual users to place back and lay bets on sporting events such as cricket, football, tennis, kabaddi, and horse racing. The platform also offers casino-style games (including Aviator), live in-play markets, a digital wallet with deposit and withdrawal functionality supported by UPI, digital wallets, QR payments, and bank transfers, and 24/7 customer support delivered via WhatsApp.
Is IPL a public or private company?
IPL is a private company. It is classified as unknown and is currently operating.
When was IPL founded?
IPL was founded in 1939. It employs 501 to 1,000 people.
Where is IPL based?
IPL is headquartered in Rotherham, United Kingdom, in the Europe region.
Who are IPL's main competitors?
Broad incumbents on record are Betway and Bet365. Direct peers are 10Cric, Dream11, Betfair, Fairplay, Lotus365, 1xBet, Parimatch and JeetWin.
Does IPL have an API?
No public API is recorded for IPL.
What industry is IPL in?
IPL's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAJAG, Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops). Its NAICS code is 713290 and its SIC code is 6200.