Blue Box

What Blue Box does

Blue Box (株式会社ブルーボックス) is a privately held Japanese real estate company founded in 1985 and headquartered in Inazawa, Aichi Prefecture. The company operates a multi-service real estate platform serving individual consumers (renters, homebuyers, and property owners) primarily in the Chubu region (Aichi and Gifu prefectures) with recent expansion into Kanto (Ibaraki) and Kansai (Osaka, Kyoto, Akashi) through dedicated low-cost and high-insulation custom home sub-brands. Its service portfolio spans the full real estate lifecycle: rental and sales brokerage, land-utilization consulting, property management under the Japan Property Management Association deposit-guarantee scheme, renovation and reform services under its proprietary Re:BOX brand and as a LIXIL Reform Shop partner, new home sales under the BB HOME brand, and coworking space operations under the SHARE BLUE brand.

The core technology surface is a web-based property search platform (search.bluebox.co.jp) with granular filters (city, train line/station, property type, rent range, floor plan, area, walking distance, building age, and special features such as pet-friendly and multi-vehicle parking), complemented by remote transaction services (おうちde内覧, おうちde部屋探し, おうちde重説), DocuSign-powered electronic lease renewal (電子更新サービス), a tenant-facing web billing statement portal (Web明細サービス), and content platforms (BLUEBOX Real Estate Magazine and 売買リフォームコラム). Distribution combines eight physical branches across Aichi plus Moriya with these digital channels and a network of branded Instagram accounts and a YouTube channel.

Revenue is generated through four streams: transaction commissions on rental and sales brokerage, recurring property management fees from owner portfolios, professional-service fees for renovation and reform projects (including Re:BOX), and one-time construction sale revenue from custom homes (ローコスト住宅). Pricing is market-rate and not publicly disclosed; no consolidated pricing schedule exists. The company has no external investors, no public listing, no disclosed headcount, and no disclosed financials.

Name

Blue Box

Legal name

株式会社ブルーボックス

Website

https://bluebox.co.jp

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Blue Box (株式会社ブルーボックス) is a 40-year-old Japanese real estate firm based in Aichi Prefecture providing rental and sales brokerage, property management, renovation (Re:BOX), custom home construction (Yupiteru House, high-insulation housing), and coworking spaces (SHARE BLUE) to individual consumers across the Chubu, Kanto, and Kansai regions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Residential real estate brokerage
• Rental property management
• Home renovation services
• Custom home construction
• Property sales brokerage

Headquarters

HQ city

Gifu

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage (仲介): The company earns commissions from rental and sales transactions for both landlords and buyers/tenants. This is a transactional revenue model driven by property listing volume and transaction value in the Aichi-Gifu area.
2. Property Management Services (管理委託): Ongoing management fees collected from property owners for managing rental portfolios, including tenant management, rent collection, and maintenance coordination. This provides recurring revenue from the existing property portfolio.
3. Reform/Renovation Services (リフォーム): Revenue from renovation and reform services including their proprietary Re:BOX service and partnerships with LIXIL reform shops, targeting both existing property owners and buyers seeking renovated properties.
4. Custom Home Sales (ローコスト住宅): Revenue from selling custom-built low-cost houses (ローコスト住宅) in Kanto and Kansai regions, as well as high-insulation homes, as part of their housing development business.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blue Box is a comprehensive real estate agency that brokers rental and sale properties, manages rental portfolios on behalf of owners, builds custom homes (ユピテルはうす/Jupiteru House) and sells new construction (BBホーム/BB Home), and delivers renovation services (Re:BOX) under the LIXIL Reform Shop partnership. The company serves individual home seekers, property owners/landlords, and home buyers primarily in Aichi and Gifu prefectures, with expansion into Kanto and Kansai for custom home sales. It also operates coworking spaces (SHARE BLUE) and digital tenant services including online contract renewal via DocuSign and web statement services.

Product overview

Blue Box is a comprehensive real estate company operating primarily in Aichi and Gifu prefectures, offering a multi-brand portfolio of property services. Its core product is the Blue Box real estate search platform, which aggregates rental properties, homes for sale, and investment properties with advanced search filters. Adjacent to the core platform, Blue Box operates several specialized sub-brands and service modules: Re:BOX for renovation/reform services; BB Home for new construction condominium sales; SHARE BLUE for coworking space operations; the BLUEBOX Real Estate Magazine and 売買リフォーム Column as content and educational platforms; and digital tenant services including electronic contract renewal (using DocuSign), web billing statements, and online property viewing/consultation features. The company also offers online services under the おうちde brand (おうちde内覧, おうちde部屋探し, おうちde重説) enabling fully remote real estate transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Re:BOX: Reform and renovation service brand offering renovation services for properties.
• ユピテルはうす (Yupiteru House)

Products and services

• Blue Box Real Estate Brokerage (Rental and Sales) Core brokerage service through which Blue Box intermediates rental and sale transactions for residential properties (apartments, maisonette units, houses) across Aichi, Gifu, and surrounding prefectures, serving individual home seekers, tenants, and property owners.
• Property Management Services (管理委託) Ongoing property management service for landlords and property owners covering tenant management, rent collection, and maintenance coordination, generating recurring revenue from Blue Box's existing rental portfolio.
• Re:BOX Renovation Services Blue Box's proprietary renovation and reform brand offering home renovation, remodeling, and refurbishment services for residential properties, from planning through completion, also operated as a LIXIL Reform Shop partner.
• BB Home (BBホーム) New Construction Sales Blue Box's new construction condominium sales brand offering newly built residential units for purchase in the Aichi and Gifu areas.
• Yupiteru House (ユピテルはうす) Low-Cost and High-Insulation Custom Homes Custom-built low-cost home (ローコスト住宅) and high-insulation home (高断熱住宅) construction brand of Blue Box, operating in the Kanto (Moriya) and Kansai (Akashi) regions under the ユピテルはうす name.
• SHARE BLUE Coworking Spaces Coworking space brand operated by Blue Box, offering shared office and work lounge facilities (sb_WorkLounge Inazawa, sb_WorkLounge Konomiya, sb_WorkLounge Ichinomiya, sb_RentOffice Ichinomiya) for remote workers and business users.
• Land Utilization and Asset Consulting (資産活用 / 土地活用) Consulting service for property owners and landholders on utilizing land assets, including building rental properties for income (中部/関東) and asset utilization advice.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LIXIL (リクシル)coreChannel Partner/ Reseller/ DistributorBlue Box operates as an authorized LIXIL Reform Shop (リクシルリフォームショップ), listed on the official LIXIL reform shop website (https://www.lixil-reformshop.jp/shop/SP00001209/). This partnership enables the company to offer renovation and reform services under the LIXIL brand, leveraging LIXIL's product portfolio for bathrooms, kitchens, and building materials.
• DocuSign (ドキュサイン)coreTechnology or IntegrationBlue Box uses DocuSign's electronic signature service for online contract renewals (電子更新サービス). The company describes this as enabling customers to renew their room contracts over the internet without the need to mail documents, reducing customer effort and supporting paperless operations. The service is used for lease renewal agreements.
• SHARE BLUE (シェアブルー)minorStrategic or Co-development PartnerSHARE BLUE is Blue Box's coworking space brand offering shared workspaces in Inazawa ( sb_WorkLounge Inazawa, sb_WorkLounge Konomiya), Ichinomiya ( sb_WorkLounge Ichinomiya), and Ichinomiya ( sb_RentOffice Ichinomiya). These spaces complement Blue Box's real estate business and generate additional rental income from commercial tenants. Blue Box operates these under the share-blue.com domain.
• BBホーム (BB Home)minorStrategic or Co-development PartnerBBホーム is Blue Box's new home sales brand (新房販売), offering newly constructed homes for purchase. This is a related brand under the Blue Box corporate umbrella, not a separate external partner, but represents an internal strategic business line extension.
• 日管協預り金保証制度 (Japan Property Management Association Deposit Guarantee)minorOthersBlue Box participates in the Japan Property Management Association's deposit guarantee system (日管協預り金保証制度), which protects tenant deposit money by providing guarantee coverage. Listed on the footer of the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LIFULL: LIFULL operates LIFULL HOME'S, a leading Japanese online real estate marketplace that aggregates listings from brokerages nationwide and is increasingly offering direct brokerage and transaction services. An emerging platform player that could disrupt traditional brokerages like Blue Box.

Broad incumbents

• Daiwa House Industry: Daiwa House is Japan's largest homebuilder and a major real estate developer with extensive single-family, rental, and commercial property operations. Comparable to Blue Box in custom home construction (a segment where Blue Box competes through Yupiteru House), but at vastly greater scale.
• Haseko Corporation: Haseko is one of Japan's leading homebuilders and condominium developers with nationwide operations. Comparable to Blue Box in residential construction and real estate services but operates at substantially larger scale with diversified geographic exposure.
• Leopalace21: Leopalace21 is one of Japan's largest rental housing companies, providing rental brokerage, property management, and construction of purpose-built rental housing nationwide. A much larger incumbent that competes in the same rental property services space as Blue Box.
• Sumitomo Forestry: Sumitomo Forestry is a major Japanese homebuilder with extensive custom home, subdivision, and real estate services operations. Comparable to Blue Box's Yupiteru House custom home segment but with broader geographic reach and stronger brand recognition.

Direct peers

• Apamanshop Holdings: Apamanshop is a Japanese rental brokerage franchise chain offering multi-service real estate (rental/sales brokerage, property management) with nationwide coverage. Directly comparable to Blue Box in business model, service breadth, and Japanese mid-market customer focus.
• Tosei Corporation: Tosei is a Japanese real estate company offering property development, brokerage, rental management, and renovation services. Comparable to Blue Box in multi-service real estate model, though primarily focused on the Tokyo metropolitan area.
• Century 21 Japan: Century 21 Japan is a franchised real estate brokerage network offering residential sales, rental brokerage, and property management. Similar to Blue Box in operating as a multi-service brokerage serving individual consumers and property owners.
• Advance Create Holdings: Advance Create is a Japanese real estate brokerage chain focused primarily on rental property search and intermediation. Comparable to Blue Box as a rental-focused multi-branch broker with similar scale and service offerings.

Regional players

• Tokyu Housing Lease: Tokyu Housing Lease is a property management and rental brokerage firm focused primarily on the Tokyo metropolitan area. Comparable to Blue Box in property management and rental brokerage but serving a different metropolitan market.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLDHjBDTljJjKZJ97TRDSyQ
• LinkedIninstagram.com/bluebox_baibai
• Instagraminstagram.com/bb_bluebox_official
• Xx.com/bbinazawa
• Facebookfacebook.com/bluebox.co.jp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Box