Murcar Links Golf Club

What Murcar Links Golf Club does

Murcar Links Golf Club is a private, member-owned links golf club founded in 1909 on the North East coast of Scotland, ten minutes from Aberdeen city centre and nine miles from Aberdeen International Airport. The club operates two courses — the 18-hole Murcar Championship Links (par 71, 6,462 yards from the back tees, USGA slope 136) and the 9-hole Strabathie course designed by James Braid — together with a full-length driving range, short game area, 3-hole pitch and putt, and a refurbished clubhouse opened in 2006.

Revenue is generated through annual membership subscriptions across Ordinary (£1,144), 5-Day (£819.50), Senior, Strabathie, Country, Youth, Junior, Social, Student, and International (£588) categories, supplemented by corporate membership packages (1-, 2-, and 3-year deals at £3,950-£10,900+VAT), visitor green fees (£170-£205 per round on Murcar), caddie and equipment hire, limited-edition art prints, and tournament hosting. Distribution is via direct online booking through BRS Golf, walk-in and phone bookings, and partnerships with SIGTOA tour operators and VisitScotland.

The club is governed by a member-elected council, has no external parent or venture backing, and supports competitions for gents, ladies, seniors, and juniors through Golf Genius and the ClubV1 member app. It has hosted European Tour events, R&A championships, and is included in the Golf Monthly Top 100 (No. 91), Top 100 Scottish Courses (No. 30, 2025), and Golf World Best Links in GB&I (rated 85).

Name

Murcar Links Golf Club

Legal name

Murcar Links Golf Club

Website

https://murcarlinks.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Murcar Links Golf Club is a member-owned Scottish links golf club founded in 1909 near Aberdeen, operating an 18-hole championship course and a 9-hole Strabathie course, serving individual members, corporate clients, international visitors, and tournament organizers through subscriptions, green fees, and event hosting.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Links golf course
• Golf club membership
• Corporate golf hospitality
• Golf tourism Scotland
• Championship golf venue

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from £20 (Junior Under 16) to £1,144 (Murcar Ordinary), with various categories including 5-Day, Senior, Strabathie, Country, Youth, and International memberships. Corporate memberships available at £3,950-£10,900. Subscription year runs from March 1st.
2. Visitor Green Fees: Green fee revenue from visitors: Weekdays £170/person, Weekends £195/person for Murcar Championship course. Day tickets combining Murcar and Strabathie available at £205/person (Mon-Fri). Strabathie course green fees from £20-£40 depending on holes and day.
3. Caddie Services: Caddie services at £60 per bag per round plus optional gratuity, payable directly to caddy
4. Equipment Rental: Pull carts (£6), electric carts (£30), club hire (£30), and buggy hire (£40 per round with mandatory caddy driver)
5. Merchandise and Art Prints: Sale of limited edition prints by Graeme Baxter depicting the 7th hole (Serpentine) at £110 each, numbered and signed
6. Corporate Packages: Corporate membership packages including tee time access, driving range use, corporate member days for up to 40 players, and meeting room facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Murcar Links Golf Club operates two links courses near Aberdeen, Scotland: the 18-hole par-71 Championship Course (founded 1909, designed by James Braid) and the 9-hole Strabathie Course. The club sells memberships (Ordinary, Senior, Junior, Corporate, International), visitor green fees, caddie services, and corporate hospitality including meeting rooms, with on-site practice facilities and a clubhouse.

Product overview

Murcar Links Golf Club operates as a traditional links golf club offering two distinct courses: the Murcar Links Championship Course (18-hole par-71 links) and the Strabathie Course (9-hole course playable as 18 with dual tees). The club provides comprehensive practice facilities including a driving range, short game area, and 3-hole pitch and putt. Membership options range from full ordinary memberships to corporate, international, youth, and junior categories. Additional services include caddie hire, equipment rental, and visitor tee time bookings through their online booking systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Murcar Championship Course (18-hole) A par-71 18-hole championship links course designed by James Braid in 1909, hosting European Tour and R&A Final Qualifying events. Targeted at members, visitors, and golf tourists seeking a historic Scottish links experience.
• Strabathie 9-Hole Course A 9-hole links course used for shorter rounds, junior development, and beginner-friendly play. Targeted at members, visitors, and junior golfers needing quicker or less demanding layouts.
• Ordinary and Senior Memberships Full playing-rights memberships for individual adult golfers, with Ordinary and Senior categories offering year-round access to both courses, practice facilities, and member events.
• Junior Membership Discounted membership category for young golfers, providing access to both courses, coaching with the PGA Professional, and structured development pathway through Golf Genius-managed competitions.
• Corporate Membership and Hospitality Multi-year corporate membership including access to a dedicated private meeting room and bespoke corporate member days. Targeted at mid-market and enterprise firms seeking premium client entertainment and hospitality.
• International Membership Membership tier designed for overseas and non-resident golfers, providing flexible playing rights and reciprocal access through Scottish Golf arrangements.
• Visitor Green Fees and Tee Times Pay-as-you-go green fees for non-members on the Championship and Strabathie courses, bookable online through BRS Golf, by email, or by phone, with weekday and weekend differentials.
• Caddie Services Professional caddie service for members and visitors on the Championship course, supporting tournament play and guest rounds.
• Coaching and Tuition (PGA Professional) One-to-one and group coaching, custom fitting, and structured junior development delivered by the club's PGA Professional. Targeted at members, visitors, and junior golfers.
• Limited Edition Art Prints Limited-edition (500 copies) signed art prints of the club sold via the club's website and shop. Targeted at members, visitors, and collectors.

Quantifiable outcome

• No. 30 in Top 100 Scottish Golf Courses (2025), ranked 4th in Grampian region
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• James Braid AssociationcoreStrategic or Co-development PartnerMurcar Links is a participating club in the Association of James Braid Courses, which has approximately 300 member clubs in UK and Ireland. All James Braid courses were originally designed or subsequently altered by James Braid, 5-time Open Championship winner from Elie in Fife. Murcar members enjoy preferential green fee rates at other Association clubs.
• Scottish Incoming Golf Tour Operators Association (SIGTOA)coreChannel Partner/ Reseller/ DistributorSIGTOA full members organize complete golf trip packages for international visitors to Scotland. The club encourages visitors to use these expert tour operators to organize trips, ensuring Murcar Links is included on itineraries.
• VisitScotlandmajorGTM or Marketing PartnerFeatured in VisitScotland 'Great Scottish Links Collection' and Aberdeen destination marketing. Part of official Scottish tourism promotion for golf.
• BRS GolfcoreTechnology or IntegrationOnline tee time booking platform provider for both Murcar Championship course and Strabathie course. Separate portals for members and visitors. Competition entry system via BRS.
• Course Reciprocal PartnersminorStrategic or Co-development PartnerReciprocal arrangements with clubs including Boat of Garten, Ladybank, Blairgowrie Golf Club, Elgin Golf Club, Scotscraig, Peterhead, Montrose Golf Club, Lundin Golf Club, Deeside, Moray Golf Club, Spey Valley Golf Club, Monifieth Golf Links, Longniddry Golf Club, Haggs Castle Golf Club, Spey Bay Golf Club, Ballater Golf Club. Members can enjoy preferential rates at these courses.
• Local Accommodation PartnersminorGTM or Marketing PartnerPartnerships with local hotels including Marcliffe at Pitfodels (5-star), Skene House Hotel Suites (3-4 star), Atholl Hotel (4-star), The Chester Hotel, Village Urban Resort Aberdeen, Hilton Aberdeen TECA, Aloft Aberdeen TECA, Travelodge Aberdeen Airport, and Dunes Cruden Bay self-catering. Recommended to visitors on Local Accommodation page.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St Andrews Links: The Home of Golf and Scotland's most-visited links complex. Sets the upper bound on visitor pricing and tour-operator itinerary inclusion that Murcar competes against for international golfer attention.
• Royal Aberdeen Golf Club: Immediate next-door neighbour in Bridge of Don, also a traditional Aberdeenshire links with championship pedigree. Competes for the same member base, visitor tee times, and corporate hospitality in North East Scotland.
• Kingsbarns Golf Links: Fife-based modern links with strong international visitor demand and comparable visitor-fee pricing. Direct competitor for the East Coast Scotland golf-tour itinerary.
• Royal Dornoch Golf Club: World-ranked traditional Highland links with similar member-owned structure and historic pedigree. Competes for prestige rankings and the inbound golf tourist.
• Turnberry (Trump Turnberry): Premier luxury Scottish links resort on the Ayrshire coast. Comparable championship pedigree (Open Championship venue) and competes in the same high-end international links tourism segment.
• Cruden Bay Golf Club: Highly ranked traditional Aberdeenshire links course, regularly grouped with Murcar in regional rankings. Competes for the same Scottish links tourist itineraries and visitor green-fee revenue.
• Carnoustie Golf Links: Iconic Scottish Open Championship links and a benchmark links venue. Competes for the international golf-tour package itinerary and tour-operator mindshare that Murcar accesses via SIGTOA.
• Cabot Highlands (formerly Castle Stuart): Championship links near Inverness hosting the Scottish Open. Direct competitor for premium visitor green fees and high-end golf-tour packages across Scotland.
• Nairn Golf Club: Highland links club with championship pedigree and Top-100 Scottish ranking. Comparable member-owned operating model and competing for North Scotland visitor itineraries.
• Trump International Golf Links: Championship links venue located near Aberdeen, targeting the same international visitor and corporate segments with higher green fees and modern facilities. Direct competitor for Aberdeenshire-bound golf tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/murcarlinksgolf
• Facebookfacebook.com/MurcarLinks
• LinkedInlinkedin.com/company/murcar-links-golf-club
• Instagraminstagram.com/murcarlinks

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murcar Links Golf Club