What BRS Golf does

BRS Golf Limited is a Belfast-headquartered software company that builds BRS Core, a cloud-based golf club management platform used by more than 3,500 golf clubs across 14 countries. The platform centres on the world's #1 installed tee sheet, running at 99.98% uptime with 400+ system configurations, and extends through 14 integrated modules covering member booking, memberships and billing, flexible points-based memberships, point-of-sale, Stripe-powered payments, visitor booking, competition management and handicapping (via Golf Genius), club websites, and the new Golf Plus product for off-course facilities such as driving ranges and simulators. The company also operates the European arm of the GolfNow tee-time marketplace, which connects member clubs to over 600,000 app users, 210,000 mailing list subscribers and 9,000+ courses globally, and benefits from a multi-million pound marketing partnership with Sky Sports that embeds a live booking widget into skysports.com and the Sky Sports app.

BRS Golf Limited is registered in Northern Ireland (company number NI606497) as a private limited company and operates as a subsidiary of GolfNow LLC, whose ultimate parent is Versant/Sports Direct. Revenue is generated through three principal streams: subscription SaaS for BRS Core modules sold via an enterprise field-sales motion to golf clubs in the UK, Ireland and beyond; marketplace commission from GolfNow tee-time distribution; and transaction fees from BRS Payments, a pay-as-you-go Stripe-powered processing layer for member bills and visitor green fees. Customers include a mix of flagship enterprise venues (The Abbey, The Belfry, Royal Belfast, South Ayrshire) and mid-market clubs across the UK and Ireland, with 670,000+ registered members and 25.6 million member rounds processed in 2023; reported NPS sits at 89-92%, indicating high customer satisfaction and low churn pressure. Headcount is in the 101-250 range, headquartered at City Quays 1 in Belfast.

Name

BRS Golf

Legal name

BRS Golf Limited

Website

https://brsgolf.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

BRS Golf Limited is a Belfast-based, GolfNow LLC subsidiary that provides BRS Core, a cloud-based golf club management platform (tee sheet, memberships, POS, payments, visitor booking, competitions) used by 3,500+ clubs across 14 countries and linked to the GolfNow marketplace of 9,000+ courses.

Ownership category

akta.pro rank

Product category

Golf Club Management Software

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club management software
• Tee time booking platform
• Golf membership management
• Golf payment processing
• Golf tee time marketplace

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Golf Club Software Subscriptions: BRS Core provides tee sheet, membership, POS, and payment technology to golf clubs on subscription basis. Clubs pay for access to the platform with implementation and support included.
2. GolfNow Tee Time Distribution: GolfNow marketplace distributes tee times to golfers, taking commission on bookings. Clubs receive payment for tee times sold through the platform.
3. Payment Processing: BRS Payments powered by Stripe processes online transactions for member bills, visitor green fees, and club services. Pay-as-you-go model with no monthly charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BRS Golf provides BRS Core, a cloud-based golf club management platform comprising an integrated Tee Sheet along with modular solutions for member bookings, membership management, point-of-sale, payment processing, visitor booking, competitions and handicapping, and golf club website creation. The company also operates the GolfNow tee time distribution marketplace, which connects golf clubs with golfers for online booking, taking a commission on tee times sold.

Product overview

BRS Golf offers BRS Core as its primary platform - a comprehensive golf club management system consisting of multiple integrated modules. The core platform is the Tee Sheet, recognized as the world's #1 tee sheet serving 3,500+ golf clubs across 14 countries. This core is augmented by specialized modules including: Golf Plus (facility management for off-course bookings like driving ranges and simulators), Point-of-Sale (iPad-based food and beverage management), Member Booking (mobile app and website for members), Memberships and Flexible Memberships (membership billing and management), Payments (Stripe-powered payment processing), Visitor Booking (public-facing booking engine), Competitions and Handicapping (Golf Genius partnership), and Distribution via GolfNow (tee time marketplace). The platform also includes Marketing Services, Club Websites, Account Management, and GolfPass Ratings for complete golf club operational coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Plus: Comprehensive facility management software for driving ranges, golf simulators, and off-course bookings.
• BRS Payments
• Memberships
• Flexible Memberships
• Visitor Booking Engine
• Golf Genius Partnership
• GolfNow
• GolfPass Ratings

Products and services

• BRS Core World's #1 tee sheet and comprehensive cloud-based golf club management platform serving 3,500+ golf clubs across 14 countries, providing tee time management, online booking, member engagement, and operational tools for golf clubs.
• Tee Sheet Cloud-based tee time management system with 50+ management reports, customisable tee time intervals, 99.98% uptime, and seamless integration with memberships for golf clubs.
• Member Booking Member-facing booking website and iPhone/Android app enabling 670,000+ registered members to book casual and competition tee times, with 3-minute tee time locking, countdown clock, waiting lists, buggy booking, and HandicapMaster integration.
• Memberships Comprehensive membership management solution fully integrated with BRS Core's tee sheet, providing automated billing, online payments, custom filters, and Google Pay integration for golf clubs.
• Flexible Memberships Points-based flexible membership solution allowing members to purchase green fee points and top up digital wallets, with self-managing system requiring no manual deduction.
• BRS Payments Payment processing solution powered by Stripe for golf clubs, supporting online payments, phone payments via virtual terminal, email payment links, competition payments, refunds, and seven-day payout cycles on a pay-as-you-go basis with no monthly charges.
• Point-of-Sale iPad point-of-sale app for food and beverage with staff mobility, member wallet top-ups and payments, differential pricing for members and visitors, and inventory management.
• Visitor Booking Online booking engine allowing visitors to book and pre-pay for casual tee times and open competitions directly through the club website with mobile-responsive checkout.
• Competitions and Handicapping Competition management solution partnered with Golf Genius, providing live scoring, leaderboards, results analysis, and World Handicapping System (WHS) compliance fully integrated with BRS Core.
• Golf Plus Comprehensive facility management software for off-course bookings including driving ranges, golf simulators, and adventure golf, with flexible availability, configurable rates, Stripe payments, and Inrange integration.
• Distribution (GolfNow) Tee time distribution marketplace with 9,000+ courses worldwide, providing dynamic pricing, access to 210,000 mailing list subscribers, 1 million+ annual website visitors, and 600,000 app downloads.
• Account Management Data-driven account management service providing marketing intelligence, dynamic pricing recommendations, competitor analysis, and revenue management guidance to partner golf clubs.
• Marketing Services Premium marketing program offering optimum placement in search results, email marketing to engaged golfers, geo-targeted social media advertising, and exposure through the Sky Sports partnership including embedded booking widget on skysports.com.
• Club Websites Custom golf club website creation service with responsive design, easy-to-use editor, booking engine integration, gift cards, and Google Analytics tracking.
• GolfPass Ratings Ratings and reviews platform allowing golf club operators to leverage authentic feedback from a global community of golfers to grow membership numbers and visitor revenue.

Quantifiable outcome

• 89-92% NPS Score
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered strategic, minor and core.

• The Golf FoundationstrategicStrategic or Co-development Partner · 25 March 2024GolfNow sponsors The Golf Foundation's Unleash Your Drive Programme aimed at introducing golf to children in schools across Great Britain and Ireland. Goal to reach 32,000 schools long-term and 3,200 by March 2027. Part of GolfNow's commitment to growing the game.
• adidasminorGTM or Marketing Partner · 29 February 2024Marketing partnership offering complimentary GolfNow tee time vouchers (up to £60) to customers purchasing adidas Tour 360 golf shoes. Promotion ran February to April 2024 to drive golf participation.
• GolfNowcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2001GolfNow is a subsidiary of GolfNow LLC. BRS Golf operates as a subsidiary of GolfNow providing tee time technology while GolfNow provides the marketplace distribution platform. The partnership combines BRS Core's 3,500+ club tee sheet technology with GolfNow's consumer marketplace reaching 600,000+ app users and 9,000+ courses globally.
• Sky SportscoreGTM or Marketing PartnerMulti-million pound marketing partnership providing unprecedented exposure through Sky platforms including digital video, video on-demand, Sky Sports YouTube channel, Sky Sports Golf and other sports channels, Sky News, film and entertainment channels. GolfNow is integrated into skysports.com website and app with a live booking widget. Partnership includes joint marketing campaigns like The Belfry advertising campaign during British Masters coverage.
• Golf GeniuscoreTechnology or IntegrationPartnership brings complete competition management to BRS Core clubs. Golf Genius Software integration provides live scoring and leaderboards, competition results with individual scorecard drill-down, and handicap/scoring trend analysis. Fully integrated with World Handicapping System (WHS).
• StripecoreTechnology or IntegrationStripe powers BRS Payments with PCI Service Provider Level 1 certification. Provides secure online payment processing for member bills, visitor green fees, and club transactions with seven-day payout cycles.
• Tourism Northern IrelandminorStrategic or Co-development PartnerBRS Golf conducted research for Tourism NI revealing Northern Ireland experienced 30% more visitor tee times booked compared to pre-Covid levels and significant increases in visitor green fee revenue.
• Golf GeniusminorGTM or Marketing PartnerGolf Genius provided official scorecards and managed live leaderboard for GolfNow Charity Golf Day 2025 supporting Cancer Fund for Children.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BRSGolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRS Golf