Paesen BouwExpo

What Paesen BouwExpo does

Paesen BouwExpo NV is a Belgian construction materials distributor and retailer headquartered in Peer, Limburg, operating since 1964 under the holding Groep Van Pelt (based in Zoersel). The company serves two primary customer segments — private individuals (particulieren) undertaking home building or renovation projects and professional contractors (aannemers) — through three specialized showroom concepts: BouwExpo for rough construction materials (facade bricks, floor spans, roofing, insulation, interior walls), TegelExpo for tiles, natural stone, and laminate flooring (over 5,000 m² of display), and TuinExpo for garden and paving materials. Total showroom footprint exceeds 7,000 m² on the main site at Steenweg Linde 55, Peer, supported by a pickup warehouse at Centrum-Zuid 2015, Houthalen.

Revenue is generated through one-time sales of building materials, tiles, and garden products via quote-based pricing, with free quotes and samples to support selection. The company extends its offering vertically through affiliated entities Paesen Betonfabriek NV (3 BENOR-certified concrete plants producing the MixBeton range — ready-mix concrete, insulation concrete, prepared screed, stabilized sand) and Paesen Transport NV (in-house fleet with cranes reaching 30m for delivery and placement of heavy materials including welfsels and big bags). Distribution partnerships with Quick-Step (laminate) and VELUX (skylights) complement direct imports from manufacturers, enabling competitive pricing passed through to customers.

The go-to-market is sales-led and showroom-anchored, with staff providing expert on-site advisory services, quote calculations, and specification analysis for contractor projects. Next-day delivery is offered for stock orders placed before 12:00, and extended warehouse hours from 06:00/06:30 support early contractor pickups. Marketing relies primarily on physical showroom experience, word-of-mouth built over 60 years, a basic website (paesen.be), and light social media presence (Facebook, LinkedIn). The company is privately held, with no public listing or external institutional investment disclosed.

Name

Paesen BouwExpo

Legal name

Paesen BouwExpo NV

Website

https://paesen.be

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail and Concrete Manufacturing

NAICS

Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444), Paint and Wallpaper Retailers (44412)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industries

Patio Construction & Paver Installation (HSAIACAA), Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Building materials supply
• Construction materials retail
• Ready-mix concrete
• Tile and flooring showroom
• Garden paving materials

Headquarters

HQ city

Peer

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Sales: One-time sale of construction materials including bricks, roofing, insulation, concrete products, tiles, and garden materials. The company sells to both private individuals and contractors with delivery services. Multiple product categories across three showroom concepts (BouwExpo, TegelExpo, TuinExpo).
2. Concrete and Cement Products (MixBeton): Sale of ready-mix concrete, insulation concrete, ready-made screed, and stabilized sand through Paesen Betonfabriek NV in Houthalen with 3 BENOR-certified concrete plants
3. Direct Import and Resale: Direct importation of various articles from manufacturers allows for competitive pricing, passed on to customers through sharp conditions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Paesen BouwExpo supplies and delivers construction, finishing, and garden materials through three specialised showrooms (BouwExpo, TegelExpo, TuinExpo) totalling over 7,000 m² in Peer, Belgium. The offering spans facade bricks, roofing, insulation, interior walls, floor spans, tiles, natural stone, laminate, pavers, garden tiles, decorative gravel and garden decorations, alongside ready-mix concrete produced by sister company Paesen Betonfabriek (MixBeton). Materials are sold to both private individuals and professional contractors with free quotations, expert on-site advice, next-day delivery on stock orders, and crane-assisted placement at customer sites.

Product overview

Paesen BouwExpo operates as a multi-showroom construction materials retailer organized into three main showrooms: BouwExpo (rough construction materials including gevelstenen, snelbouwstenen, welfsels, dakpannen, and isolatie), TegelExpo (flooring and tiles with vloertegels, wandtegels, laminaat, and natuursteen across 5000 m²), and TuinExpo (garden materials including klinkers, tuintegels, siergrind, and tuindecoratie). The company also operates MixBeton, a separate concrete factory producing stortklaar beton, isolatiebeton, klaargemaakt chape, and gestabiliseerd zand at 3 BENOR-certified plants in Houthalen. Transport and delivery services with modern vehicles and cranes up to 30m support all divisions. The company serves both private customers and contractors from showrooms exceeding 7000 m² total in Linde Peer.

Differentiator

Problem solved

Functional benefit

Brands

• BouwExpo: Showroom for rough construction materials including facade stones, roofing, insulation, interior walls, and welfsels.
• TegelExpo
• TuinExpo
• MixBeton

Products and services

• BouwExpo (Rough Construction Materials Showroom) Physical showroom displaying rough construction materials including facade bricks, quick-build blocks, floor beams (welfsels), roofing tiles, and insulation, allowing customers to browse and compare products freely with on-site expert advice. Targets private individuals and contractors in the Limburg region.
• TegelExpo (Tiles and Flooring Showroom) Dedicated showroom covering 5000+ m² for floor tiles, wall tiles, natural stone, ceramic tiles, and laminate flooring, with free price quotes, free samples, and after-sales service. Targets both private individuals and contractors.
• TuinExpo (Garden Materials Showroom) Showroom presenting garden and paving materials including pavers (klinkers), garden tiles, decorative gravel, and garden decorations (palisades, edging, gabions, retaining walls, wall caps, mailboxes, step treads, stacking blocks). Features a Darkroom for exclusive outdoor lighting displays.
• MixBeton Ready-Mix Concrete Products Concrete product line including ready-mix concrete, insulation concrete, pre-mixed screed, and stabilised sand, produced at three BENOR-certified concrete plants and a concrete block factory in Houthalen, Belgium. Targets contractors and construction projects.
• Facade Bricks (Gevelstenen) Facade bricks available in various colours, structures, and dimensions from reputable manufacturer partners, displayed in finished installations with correct joint colours in the BouwExpo showroom. Used for residential and commercial building exteriors.
• Roofing Materials (Dakbedekking) Roofing materials including roof tiles, slates, underroof, foils, and fastening materials. Paesen is an official VELUX dealer supplying skylights and accessories along with all related roofing materials.
• Insulation Materials (Isolatie) Insulation materials including EPS, PUR, rock wool (rotswol), and glass wool (glaswol), supplied based on recommendations, EPB reports, and requirements for thermal and acoustic insulation in buildings.
• Interior Wall Materials (Binnenmuren) Interior wall materials including quick-build blocks (snelbouwstenen), tongue and groove blocks, and thermal blocks with varying acoustic and thermal insulation values and compressive strengths.
• Floor Spans (Welfsels) Floor beams and intermediate floor spans including traditional welfsels, pot and beam systems, and wide floor plates / precast slabs, supplied with delivery, laying plans (legplan), and crane-based installation using cranes up to 30m reach.
• Floor and Wall Tiles (Vloertegels en Wandtegels) Floor and wall tiles presented in the 5000+ m² TegelExpo showroom. Includes free price quotes based on plans, free samples for selection, extensive after-sales service, and direct imports from manufacturers for some ranges.
• Natural Stone (Natuursteen) Natural stone products supplied alongside tiles and other finishing materials in the TegelExpo showroom, sourced directly from manufacturers for competitive pricing.
• Laminate Flooring (Laminaat) Laminate flooring supplied as an official Quick-Step distributor, presenting the complete Quick-Step product range in the showroom with expert advisory services.
• Pavers (Klinkers) Pavers for driveways, garden paths, and paved areas including concrete pavers (betonklinkers) and clay pavers (kleiklinkers), sourced from renowned manufacturer partners for high colour fastness and finish.
• Garden Tiles (Tuintegels) Garden tiles for terraces, pool edging, and other garden elements available in various qualities, structures, colours, and finishes, supplied through renowned manufacturer partners.
• Decorative Gravel (Siergrind) Decorative gravel available in over 300 varieties for garden paths, parking areas, and plant beddings, delivered via dump trucks (kipwagen) or big bags with crane delivery up to 30m reach for hard-to-reach locations.
• Garden Decorations (Tuindecoratie) Garden decorations and lighting including palisades, edging stones, gabions, retaining walls, wall caps, mailboxes, step treads, stacking blocks, and outdoor lighting presented in a dedicated Darkroom display.
• Transport and Delivery Service (Transport en Levering) Modern fleet of vehicles enabling fast and optimal delivery of construction materials under all conditions, including cranes up to 30m reach for delivery and placement of heavy materials such as welfsels and big bags at customer sites.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Quick-StepcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Quick-Step laminate flooring. Paesen can present the complete Quick-Step range in their showroom. Official partner status indicated on Quick-Step partner portal.
• VELUXcoreChannel Partner/ Reseller/ DistributorRecognized VELUX dealer/distributor. Paesen supplies VELUX skylights and accessories along with all materials needed for roofing work including underroof, various foils, and fastening materials.
• Groep Van PeltflagshipStrategic or Co-development PartnerParent company. Groep Van Pelt, based in Zoersel with enterprise number BE 0403.750.523, is the controlling entity. Paesen BouwExpo NV, Paesen Transport NV, and Paesen Betonfabriek NV are part of this group.
• Various Reputed Tile ManufacturerscoreChannel Partner/ Reseller/ DistributorPaesen works with the most reputable partners to offer the widest possible range of ceramic garden tiles. Multiple manufacturer partnerships for garden materials.
• Various Reputed Brick ManufacturerscoreChannel Partner/ Reseller/ DistributorPartnerships with reputable manufacturers of facade bricks (gevelstenen) ensuring high-quality products with proper color fastness and finish.
• BENOR (Concrete Certification)coreOthers3 BENOR-certified concrete plants in Houthalen. BENOR is a quality certification mark for construction products in Belgium, ensuring compliance with quality standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Carrefour du Nord / Bricozone: Online building materials retailer operating in Belgium targeting contractors and consumers with e-commerce ordering and delivery. Emerging player representing the digital channel threat to traditional showroom-based retailers like Paesen.

Direct peers

• Hubo: Belgian chain of independent hardware and building materials retailers operating showrooms across Belgium. Closely comparable as a Belgian multi-category building materials retailer serving both DIY consumers and contractors, although with a different distribution model (franchise-based vs. centralized).
• BigMat: European federation of independent building materials merchants serving contractors and trades. Direct peer as a trade-focused building materials distributor; Paesen competes for the same Belgian aannemers (contractor) customer base with overlap in bricks, concrete, insulation and roofing products.
• Verheyen Bouwmaterialen: Belgian regional building materials retailer with showrooms serving both consumers and contractors. Comparable as a regional Belgian competitor offering bricks, concrete, tiles and finishing materials, though at smaller scale than Paesen.
• Brico: Major Belgian DIY and home improvement chain with extensive store footprint selling building materials, tools, tiles and garden products. Direct peer as a Belgian home improvement retailer targeting both private customers and trade professionals with overlapping product categories.

Broad incumbents

• Leroy Merlin Belgium: International home improvement big-box retailer with Belgian operations offering building materials, tiles, garden and DIY services. Broad incumbent operating at national scale with larger assortment and marketing budgets; competes with Paesen for both consumer and contractor customers.
• Gamma (Intergamma): European DIY and building materials chain with Belgian operations under the Intergamma umbrella. Comparable as a multi-category building materials retailer, though typically more DIY-skewed than Paesen's contractor-heavy mix.
• Mr. Bricolage: European home improvement and building materials chain with Belgian franchise stores. Comparable in category overlap (building materials, tiles, garden), positioned slightly more DIY-oriented than Paesen.
• Saint-Gobain (Distribution Belgium): Global building materials manufacturer and distributor with Belgian operations across multiple building product categories including insulation, plasterboard, and distribution branches. Broad incumbent competing partially through professional trade channels.

Regional players

• Praxis (Intergamma): Dutch sister brand of Gamma under Intergamma, operating home improvement stores in the Netherlands. Comparable building materials and DIY offering but geographically focused on the Netherlands rather than Belgium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaesenBouwExpo
• LinkedInlinkedin.com/company/paesen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paesen BouwExpo