What corporate sales partners does

corporate sales partners GmbH is a privately-held German full-service sales agency headquartered in Mainz, founded in 2003, specializing in personnel-supported sales services (Below the Line) at the Point of Sale for blue-chip consumer goods brands. The company deploys its own and contracted field sales personnel into retail and foodservice channels across Germany, Austria, and Switzerland (the DACH region), executing both sell-in activities (distribution to retail) and sell-out activities (retail sales to end consumers) on behalf of brand manufacturers. Its service portfolio is organized into three core divisions — Salesforce (field sales force deployment, listing checks, account management), Merchandising (shelf optimization, out-of-stock prevention, visibility, expiration-date control), and POS-Umbauservice (in-store renovations, shop-in-shop installations, advertising carrier replacement, retail construction) — supported by a Reporting Services layer that delivers real-time project evaluation and data analysis tailored to client IT interfaces.

The underlying technology is a personnel-based field-sales platform rather than a software product: the operating model combines an in-house agency management team coordinating a network of self-employed contractors (Auftragnehmer), with a web-based portal used for contractor registration and assignment management. The company is led by Managing Directors Christian Baumert (Diplom-Wirtschaftsjurist) and Tobias Staab (Dipl. Marketing-Kommunikationswirt); no parent company, institutional investors, or funding rounds are disclosed.

Revenue is generated through project-based professional services fees, quote-priced for each engagement and tailored to scope, duration, geographic coverage, and staffing requirements. Customer work spans short-term regional projects through national roll-outs, with named enterprise clients including Weber-Stephen Deutschland GmbH, FrieslandCampina Germany GmbH, and Hassia Mineralquellen GmbH & Co. KG — relationships ranging from multi-year to over a decade in tenure. The company self-describes as one of the nationally leading agencies in its segment and emphasizes flexibility, professionalism, and personalized engagement as its service differentiators.

Name

corporate sales partners

Legal name

corporate sales partners GmbH

Website

https://agenturcsp.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

corporate sales partners GmbH is a Mainz-based, privately-held German sales agency founded in 2003 that deploys contracted field sales, merchandising, and POS remodeling personnel for blue-chip consumer goods brands across the DACH region.

Ownership category

akta.pro rank

Product category

Sales and Merchandising Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Field sales services
• Retail merchandising services
• Point of sale agency
• Sales force leasing
• Consumer goods distribution

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personnel-Supported Sales Services: B2B professional services revenue generated through providing Salesforce personnel, merchandising services, and POS remodeling services to consumer goods brands. Services are provided both for sell-in (distribution to retail) and sell-out (retail sales to end consumers) operations. Pricing is project-based, tailored to scope and duration.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

corporate sales partners is a full-service B2B sales agency providing personnel-based sales, merchandising, and POS remodeling services to consumer goods brands at the Point of Sale. The company deploys leased sales forces (Salesforce division), executes shelf and visibility optimization (Merchandising division), and performs in-store renovations and shop-in-shop installations (POS-Umbauservice division), covering both sell-in to retail and sell-out to end consumers across all major DACH retail channels.

Product overview

corporate sales partners is a full-service sales agency specializing in personnel-based sales distribution services (Below the Line) at the Point of Sale (POS). The company offers an integrated portfolio of three core divisions: Salesforce Services (personnel-based sales force management, distribution support, and CRM), Merchandising (shelf optimization, visibility enhancement, and store checks), and POS-Umbauservice (in-store remodeling, shop-in-shop installations, and retail construction). These divisions work together to support clients across the entire sales cycle, from sell-in to sell-out, supported by Reporting Services for real-time project evaluation. The company operates across DACH countries (Germany, Austria, Switzerland) and serves blue-chip consumer goods clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Services

Quantifiable outcome

• Over two decades of industry expertise in personal sales services at POS
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CPM International: Global field marketing and sales activation agency operating consumer-brand POS and in-store execution programs across multiple markets. Closely comparable to CSP's sell-in/sell-out and merchandising model.
• Acosta: Sales and marketing services provider for consumer packaged goods brands, offering retail execution, merchandising, and sales force solutions. Directly comparable service mix and customer base to CSP.
• Crossmark: Retail services company specializing in in-store execution, merchandising, and sales solutions for consumer brands. Highly comparable operating model to CSP's field sales and merchandising offerings.
• Mosaic Group: Field sales, merchandising, and retail execution firm serving consumer brands. Comparable service lines to CSP across retail activation and brand merchandising.
• Advantage Solutions: Sales, marketing, and retail solutions provider serving consumer goods manufacturers with merchandising, category management, and field sales services. Direct functional overlap with CSP.

Broad incumbents

• Jung von Matt: Major German creative and marketing communications agency. Competes for the same consumer brand marketing budgets as CSP at the campaign/brand layer but does not specialize in POS field sales.
• Scholz & Friends: German creative agency network with brand activation capabilities for consumer goods clients. Broadly comparable as a German-based marketing services provider serving the same customer segment as CSP.
• Serviceplan Group: Largest independent agency group in Germany, offering full marketing services including retail and brand activation. Overlaps with CSP at the brand activation layer but is significantly broader in scope and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about corporate sales partners