Mayrose

What Mayrose does

Mayrose (legal entity: Anton Mayrose GmbH & Co. KG) is a family-owned German building materials distributor founded in 1910 and headquartered in Meppen, Lower Saxony. The company operates seven physical locations across the Emsland, Grafschaft Bentheim, Ostfriesland, and Nordrhein-Westfalen regions, employing approximately 320 staff. Its business spans three integrated channels: a building materials wholesale trade (Baustoffhandel) serving trade professionals; three hagebaumarkt/hagebau kompakt DIY retail stores (Meppen, Haren, Rheine) serving private consumers; and a specialized Dach+Wand commercial construction division based in Lingen that delivers turnkey industrial halls, roof and facade systems, and on-site installation through a 30-person field montage team.

The company's technology stack centers on a modern logistics fleet with high-crane vehicles capable of reaching 20m in height or 18m in distance, a proprietary e-commerce platform (shop.mayrose.de) with separate B2B registration and B2C inquiry flows, 3D bathroom visualization and online door configurators, and a Beton 2 Go (readymix concrete on-demand) plant. As a member of the hagebau cooperative for over 40 years, Mayrose leverages centralized purchasing, IT, and marketing infrastructure across 1,730+ affiliated locations in Germany, Austria, Belgium, Switzerland, and Luxembourg. Visible commercial customers include DCP Ingredients, TÜV Nord, Union Meppen Stadion, Emsland Brüterei, Emsland Frischgeflügel, Bußmann Emsbüren, and Hagebau Herten.

Revenue mechanics are diversified across one-time product sales (construction supplies, structural materials, interior finishing, tiles, doors, windows, roofing, landscaping), installation and craftsman services (door/window fitting, tile laying, floor installation referrals), delivery and logistics fees, vehicle rental, and a tiered loyalty rebate program (hagebau Partner-Card: 3% immediate discount plus 3-7% annual cashback at €1,000/€3,000/€5,000 spend thresholds). Pricing is quote-based for trade and project work, with no publicly disclosed revenue figures. The company is privately held under majority shareholder and managing director Andreas Augenthaler, with no external funding rounds or public listing.

Name

Mayrose

Legal name

Anton Mayrose GmbH & Co. KG

Website

https://mayrose.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayrose is a family-owned German building materials distributor founded in 1910, operating seven locations across Emsland and serving both trade professionals via Baustoffhandel and private consumers via three hagebaumarkt DIY stores, with a specialized commercial hall construction division.

Ownership category

akta.pro rank

Product category

Building Materials Distribution and Construction Services

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industries

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Building materials trading
• Construction supply wholesale
• DIY retail stores
• Commercial hall construction
• Construction logistics services

Headquarters

HQ city

Meppen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Wholesale (Fachhandel): Core revenue stream from selling building materials including construction supplies, structural materials, interior finishing, tiles, doors, windows, insulation, roofing, and landscaping products to trade professionals and commercial customers. Products are sourced through the hagebau purchasing cooperative.
2. Retail Sales (Baumärkte): Retail sales through three hagebaumarkt/do-it-yourself stores (Meppen, Haren, Rheine) offering a diverse product range for home improvement and construction projects to private consumers. Includes the hagebau Partner-Card loyalty program.
3. Commercial Hall Construction (Dach+Wand Gewerbebau): Revenue from planning, fabricating, and constructing commercial and industrial hall buildings, including roof and facade systems. The division provides turnkey solutions including structural calculations, hall construction, facade cladding, special constructions, industrial glazing, and field installation through a 30-person montage team.
4. Handwerksleistungen (Craftsman Services): Installation and mounting services for products sold, including door and window fitting performed by the company's own trained craftsmen. Handyman referral services connect customers with local specialized tradespeople for tile laying, floor installation, and other finishing work.
5. E-commerce Online Shop: Online sales through shop.mayrose.de offering building materials for professional trade customers (B2B registration required) and private consumers (product inquiry functionality). Also includes a concrete plant (Betontankstelle / Beton 2 Go) for on-demand concrete delivery.
6. Logistics and Delivery Services: Delivery services for purchased products within Germany for a fee. Also offers commercial vehicle (transporter) rental through hagebau partnership, free trailer rental, and crane logistics services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Mayrose is a regional building materials trading group selling construction supplies, structural materials, interior finishing products, tiles, doors, windows, roofing, and landscaping products to trade professionals and private consumers through seven physical locations, three DIY retail stores, and an e-commerce platform. The company bundles product supply with in-house craftsman installation, commercial hall construction engineering (Dach+Wand), high-crane logistics delivery, and visualization services such as 3D bathroom planning. It serves both B2B trade customers and B2C retail consumers across the Emsland, Grafschaft Bentheim, Ostfriesland, and Nordrhein-Westfalen regions of Germany.

Product overview

Mayrose is a family-owned building materials trading company founded in 1910, operating as a medium-sized enterprise with seven locations across the Emsland region. The company offers an integrated portfolio combining physical retail (Baumärkte/DIY stores), wholesale building materials trading (Baustoffhandel), e-commerce (Online Shop), specialized commercial construction services (Dach+Wand Gewerbebau), and logistics/delivery services. The core offering spans six product categories: Hochbau (structural materials), Tief- und Galabau (civil engineering), Trocken- und Innenausbau (drywall/interior), Sanieren & Modernisieren (renovation), Handwerksleistungen (craft services), and Dach+Wand Gewerbebau (commercial roofing/facade). The company is a member of the hagebau cooperative network operating over 1,730 locations across Germany, Austria, Belgium, Switzerland, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• Baustoffhandel (Building Materials Trading) Wholesale and trade supply of building materials covering Hochbau (structural construction), Tief- und Galabau (civil engineering and landscaping), Trocken- und Innenausbau (drywall and interior construction), Sanieren & Modernisieren (renovation and modernization), with products sourced through the hagebau purchasing cooperative and sold to trade professionals and commercial customers across five branch locations.
• Baumärkte (DIY Superstores) Three retail do-it-yourself stores operated under the hagebaumarkt and hagebau kompakt brands in Meppen, Haren, and Rheine, offering a comprehensive product range for homeowners and DIY projects across categories such as tools, paints, garden, and home improvement.
• Online Shop (shop.mayrose.de) E-commerce platform enabling customers to browse and order building materials online, with separate paths for private (B2C) customers via product inquiry and commercial (B2B) customers via direct ordering registration, across categories including civil engineering, structural construction, roofing, facades, insulation, interior finishing, tiles, garden, wood, doors, and tools.
• Dach+Wand - Gewerbebau (Roof & Wall Commercial Construction) Specialized commercial hall construction service including planning, static calculations, hall construction, roof and facade cladding, special constructions (doors, gates, windows), smoke exhaust systems, and mounting via a 30-fitter field montage team, serving enterprise customers across industries.
• Handwerksleistungen (Craft Services) Installation and craftsman services including in-house door and window fitting performed by trained Mayrose craftsmen, as well as referrals to local specialized tradespeople for tile laying, floor installation, and other finishing work.
• Logistik & Service (Logistics Services) Fleet-based delivery services including crane logistics capable of delivering materials to heights up to 20 meters and reaching distances of 18 meters over obstacles, plus standard delivery of building materials within Germany for a fee.
• BETON 2 GO (Readymix Concrete) On-demand readymix concrete service available at select locations (Meppen) for construction projects requiring fresh concrete delivery via the on-site Betontankstelle plant.
• Transportervermietung (Van Rental) Commercial vehicle (transporter) rental service offered in partnership with hagebau, available at the Meppen and Haren locations, enabling customers to transport purchased materials themselves with online reservation for a desired date.
• 3D-Badplanung (3D Bathroom Planning) 3D visualization service allowing customers to preview bathroom designs using tiles from Mayrose's product range before purchase, enabling them to try different tile layouts and designs to make a final selection.
• Online Door Configurator Online tool that allows customers to design custom interior doors by choosing from many modern wood and solid-color finishes, combining any series type with desired decor, light cut-outs and corresponding glazing, with 156 wall colors and 25 floor options available for room visualization.

Quantifiable outcome

• Deliveries to heights of up to 20 meters or over distances of 18 meters using high-crane technology
• +2 more outcomes

Named customers7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• hagebaucoreStrategic or Co-development PartnerMayrose has been a member of the hagebau cooperative for over 40 years. hagebau is a building materials trading cooperative and network connecting building materials traders and DIY stores at over 1730 locations across Germany, Austria, Belgium, Switzerland, and Luxembourg. The central service office in Soltau supports member traders with purchasing, IT, marketing, and sales. Mayrose benefits from access to a diverse product range, competitive purchasing terms, and the hagebau brand (hagebaumarkt, hagebau kompakt, hagebauprofi) for retail and trade operations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bauhaus: Europe's largest DIY specialist with full-format building materials and trade assortments. Competes with Mayrose's retail stores and increasingly pressures trade pricing across regions.
• OBI: German DIY chain with broad building materials offering. Competes for DIY and prosumer customers in regions where Mayrose's retail stores operate.
• BayWa Baustoffe: The building materials division of BayWa AG, operating a large multi-branch Baustoffhandel + DIY network across southern and central Germany. Comparable product breadth and B2B/B2C mix, but at materially larger scale than Mayrose.
• Hornbach Baumarkt: Large German DIY and pro retailer with deep building materials assortments. Direct competitor to Mayrose's hagebaumarkt stores on retail and increasingly on pro trade.

Direct peers

• Hellweg Die Profi-Baumärkte: German pro-oriented DIY retailer that combines trade professional service with DIY retail—closely aligned with Mayrose's hagebaumarkt + Fachhandel dual model.
• Stark Deutschland: German arm of Stark Group, a major European building materials distributor with regional Baustoffhandel branches. Comparable trade/wholesale building materials focus with multi-location B2B service.
• Raab Karcher: A leading German building materials distributor (part of Stark Group) and hagebau cooperative member. Directly comparable B2B Baustoffhandel model with branch network, project support, and trade customer focus that mirrors Mayrose's core trade motion.
• EUROBAUSTOFF Handelsgesellschaft: German building materials cooperative with a comparable Fachhandel + retail + installation structure organized around member dealers. Closely matches Mayrose's model of independent trader operating under a central purchasing and marketing umbrella.

Regional players

• Travis Perkins: UK-headquartered building materials distributor with branch network and trade focus. Comparable multi-channel building materials distribution model, though operating in a different geography.

Others

• Hagebau Zentralverwaltung: The central cooperative organization of which Mayrose is a 40+ year member. Sets purchasing, IT, marketing, and brand standards (hagebaumarkt, hagebau kompakt) that Mayrose operates under—shaping its competitive and supplier context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mayrosebaustoffe
• Instagraminstagram.com/mayrosegruppe
• LinkedInlinkedin.com/company/mayrose-baustoffe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayrose