Surrey Water Polo Club

What Surrey Water Polo Club does

Surrey Water Polo Club (SWP) is a community-based non-profit water polo organization founded in 1999 in Surrey, British Columbia, Canada. The club operates a tiered portfolio of programs spanning foundational Learn to Swim instruction (using its proprietary ISWIM methodology) through age-group competitive water polo (10U, 12U, 14U, 16U/18U) and adult Masters scrimmages, plus seasonal summer and Spring Break camps. Programs are delivered at four aquatic facilities across Surrey and Langley Township by a coaching staff led by two Olympians — Head Coach Vladimir Ushakov (2012 Olympian, professional career spanning Dynamo Moscow and multiple national teams) and General Manager/Coach Hayley McKelvey (2x Olympian, Canadian Senior Women's National Team, USC NCAA Division I champion).

The club serves approximately 100+ families annually with subscription-based seasonal registration fees ranging from $1,350 (10U Intro) to $3,250 (16U/18U Competitive), supplemented by usage-based Masters scrimmages, summer camp fees, and a small Square-powered merchandise store. It operates on the RAMP InterActive platform for website, registration, and scheduling, and is a member organization of Water Polo Canada and Water Polo West. Financial assistance partnerships with Canadian Tire JumpStart, BC KidSports, and Athletics 4 Kids expand accessibility to lower-income families.

Customer acquisition is community-led through free trial offers, social media (Facebook, Instagram), website content, and word-of-mouth within the Surrey water polo community. The club has demonstrated competitive credibility through three-team participation in the 18U National Championship League (NCL) in Edmonton, 13 athletes selected to Age Group National Team (AGNT) Final Selection Camps, and over 1,000 children taught to swim through the Learn to Swim program. Leadership transitioned in July 2025 with Hayley McKelvey replacing Taylor Laine as General Manager.

Name

Surrey Water Polo Club

Legal name

Surrey Water Polo Club

Website

https://surreywaterpolo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Surrey Water Polo Club is a community-based non-profit water polo organization in Surrey, BC, founded in 1999, offering Learn to Swim, age-group competitive, and Masters programs serving approximately 100+ families annually with Olympian-led coaching across four aquatic facilities.

Ownership category

akta.pro rank

Product category

Aquatic Sports Training (Water Polo & Swim Instruction)

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Water polo instruction
• Youth swim programs
• Competitive water polo
• Learn to swim lessons
• Aquatic sports training

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Seasonal Program Fees: Annual and half-season registration fees for age-group water polo programs ranging from 10U Intro to 16U/18U Competitive. Programs run September through May with tiered pricing for full-season and half-season options.
2. Learn to Swim Program: Fees for small-group swim instruction at multiple locations, using ISWIM methodology. Prices vary based on number of classes in each program.
3. Summer Camps: High Performance Summer Training, Intro & Development Summer Training, and Spring Break camps offered at per-camp or monthly registration rates.
4. Drop-in Scrimmages: Wednesday night scrimmages for experienced athletes and Masters players, offering pay-as-you-go water polo sessions.
5. Team Store: Online merchandise store selling team apparel including shirts, swim caps, and game suits through Square e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Surrey Water Polo Club delivers structured aquatic sports training and competitive water polo programs to youth and adults in Surrey, BC. Core offerings include a proprietary Learn to Swim program (using ISWIM methodology) and an age-tiered competitive water polo pathway spanning 10U Intro through 16U/18U Competitive, plus Masters-level recreational play, summer programming, and seasonal camps, all led by Olympian coaching staff at multiple municipal pool facilities.

Product overview

Surrey Water Polo Club is an inclusive community-based sports organization offering a tiered portfolio of water polo programs for athletes from ages 5 through Masters level. The portfolio spans from foundational Learn to Swim and 10U Intro Swim & Polo programs through 12U Development, 14U Competitive Development, and high-performance 16U/18U Competitive programs for both genders. The club also operates seasonal Summer Programming including High Performance Training, Intro & Development Training, and drop-in scrimmages, plus Spring Break and Summer Camps. All programs are delivered at Surrey-area aquatic facilities by experienced coaching staff, with pathways from introductory recreation through competitive national-level play. The club is built on the RAMP Interactive platform for website and registration management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 children taught to swim confidently through ISWIM program
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• Water Polo CanadacoreOthersNational governing body for water polo in Canada. Surrey Water Polo Club is a member organization and adheres to club membership policies of Water Polo Canada.
• Water Polo WestcoreOthersWestern regional governing body for water polo. Club membership includes adherence to regional policies and access to western competition circuits.
• Canadian Tire JumpStartsupportingGTM or Marketing PartnerNational charitable program providing financial assistance for children to participate in organized sports. SWP works with JumpStart to provide financial assistance to qualifying families.
• BC KidSportssupportingGTM or Marketing PartnerBC provincial fund providing financial assistance for youth sports participation. SWP refers qualifying families to BC KidSports for funding support.
• Athletics 4 KidssupportingGTM or Marketing PartnerFinancial assistance program for children's sports. SWP works with Athletics 4 Kids to help remove financial barriers to water polo participation.
• RAMP InterActivecoreTechnology or IntegrationTechnology platform provider for website, registration, scheduling, and team management. RAMP provides the club's website infrastructure, online registration system (RAMP Registrations), team app, and official assigning for officials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Coquitlam Lions Water Polo: Tri-Cities water polo club with youth programs headed by SWP assistant coach Taylor Laine. Offers very similar tiered programming and competes for the same metro athlete base.
• Haney Neptunes Water Polo: Maple Ridge/Pitt Meadows-area water polo club serving youth athletes east of SWP's catchment. Comparable age-group program structure but operates in a separate sub-region of Greater Vancouver.
• Toronto Water Polo Club: Largest water polo club in Ontario offering tiered youth and competitive programs. Comparable program structure but serves a different geography; useful benchmark for operational scale rather than direct competition.
• Calgary Renegades Water Polo: Alberta-based water polo club running NCL and Western Canadian competition circuits. Operates similar youth development and competitive streams but in a separate provincial market.

Direct peers

• West Coast Warriors Water Polo: BC-based water polo development club producing athletes who have moved into SWP's older competitive tiers. Operates overlapping Learn-to-Swim and youth polo programs in the same regional ecosystem.
• Vancouver Pacific Water Polo: Larger Metro Vancouver water polo club with established youth academy and competitive teams. Competes with SWP for elite athletes and is a comparable benchmark for the club's growth trajectory.
• Burnaby Barracudas Water Polo: Metro Vancouver water polo club running youth development and competitive age-group programs. Shares tournament circuits and coaching talent pipelines with SWP across the Lower Mainland.
• Pacific Storm Water Polo: Lower Mainland water polo club fielding youth competitive teams that compete against SWP in SWPL and NCL circuits. Operates a similar tiered age-group program structure with comparable developmental and competitive pathways.
• North Delta Sunfish Water Polo: Adjacent Surrey-area water polo club serving youth athletes in the Lower Mainland. Competes directly with SWP for introductory and developmental swimmers in the same geographic catchment.
• Fraser Valley Water Polo Club: BC-based water polo club with youth development and competitive programs. Several SWP coaches have prior ties to FVWPC, and the two clubs compete for the same Lower Mainland athlete pool and tournament placements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/surreywaterpolo
• Instagraminstagram.com/surreywaterpolo
• Xx.com/SurreyWaterPolo
• LinkedInlinkedin.com/company/surrey-water-polo-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Water Polo Club