Jenman African Safaris

What Jenman African Safaris does

Jenman African Safaris is a privately held African safari tour operator founded in 1998 and headquartered in Cape Town, South Africa. The company sells tailormade packages, private curated tours, and small guided group safaris across 12 countries spanning Southern Africa, East Africa, and Madagascar, including Botswana, Kenya, Madagascar, Mozambique, Namibia, Rwanda, Saint Helena Island, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe. Jenman maintains on-the-ground offices in six countries (South Africa, Namibia, Tanzania, Botswana, Zimbabwe, and Madagascar) and complements its core safari offerings with specialized diving safaris, golf safaris, self-drive tours, and a private villa tier. Its product portfolio is organized into three tiers: Authentic Adventures (tailor-made), Signature Journeys (luxury private), and Guided Group Safaris (structured budget-friendly departures), with package prices ranging from approximately $535 to over $16,000.

The company operates through a multi-channel distribution model comprising direct-to-consumer sales via its website (including a German-language site at jenmansafaris.de), a travel agent partnership program through its Agent Zone, and an on-the-ground customer service team. Marketing relies on content marketing, organic social media (YouTube, LinkedIn, Facebook, Instagram), TripAdvisor presence, and annual printed brochures for 2026 and 2027. Target customer segments include adventure travelers, couples and honeymooners, families, self-drive travelers, diving and golf enthusiasts, and budget-conscious group travelers. The company is founder-led by Garth Jenman, an experienced diver and tourism operator, with a small named management team.

Revenue is generated through transaction fees on tour package sales, with pricing varying by tour type, duration, accommodation level, and destination. The company holds no disclosed external funding, operates without a parent company, and has no public listing. Its competitive positioning rests on 25+ years of operating experience, hand-picked long-tenured guides, on-the-ground local presence, and an extensive catalog of pre-planned itineraries across multiple destinations and tour types.

Name

Jenman African Safaris

Legal name

Jenman Africa Safaris

Website

https://jenmansafaris.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Jenman African Safaris is a privately held Cape Town-based tour operator selling tailor-made, private, and guided group safaris across 12 African countries, serving adventure travelers, couples, families, and niche diving and golf enthusiasts through direct and agent channels.

Ownership category

akta.pro rank

Product category

Adventure Tour Operator (African Safaris)

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Wildlife Safaris & Game Drives (THAJAIAB), Safari & Wildlife Travel Agencies (THAKAFAG)

Keywords

• African safari tours
• Tailormade travel packages
• Guided group safaris
• Luxury safari experiences
• Wildlife tour operator

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tour Package Sales: The company generates revenue through selling tailor-made safari packages, guided group tours, private curated tours, and self-drive packages across Southern Africa, East Africa, and Madagascar. Revenue is generated through package pricing that includes accommodations, activities, transportation, and guide services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

JENMAN African Safaris is a tour operator that sells packaged safari itineraries across 12 African countries, including tailormade custom trips, guided small-group safaris with fixed departures, and luxury private-villa journeys. Packages bundle accommodations, in-country transport, expert guides, and activities such as wildlife game drives, diving, and golf, and can be self-built through an online itinerary configurator or pre-selected from a portfolio of curated itineraries.

Product overview

JENMAN African Safaris is a tour operator offering a portfolio of safari and travel products organized into three main service tiers: Authentic Adventures (tailor-made customizable packages), Signature Journeys (premium luxury private tours), and Guided Group Safaris (small group structured tours). Additional offerings include Self-Drive Tours for independent travelers, Safari Lodges for accommodation booking, and specialized modules for Diving Safaris and Golf Safaris. The company operates across 12 African destinations including Botswana, Kenya, Madagascar, Mozambique, Namibia, Rwanda, South Africa, Tanzania, Uganda, Zambia, Zimbabwe, and Saint Helena Island, with offices in Cape Town, Namibia, Tanzania, Botswana, Zimbabwe, and Madagascar.

Differentiator

Problem solved

Functional benefit

Products and services

• Authentic Adventures Tailormade safari packages for travelers wanting a customized itinerary with flexible durations and adjustable accommodations across African destinations.
• Signature Journeys Premium luxury safari offerings including private curated tours, premium accommodations, flexible packages, and dedicated guides for high-end, crowd-free experiences.
• Guided Group Safaris Small-group safaris with fixed set departure dates, expert-led guides, and structured itineraries at competitive prices for budget-conscious travelers.
• Self-Drive Tours Independent self-drive safari packages where travelers book pre-arranged accommodations and follow suggested routes while maintaining flexibility over their itinerary.
• Diving & Safari Adventure packages that combine scuba diving experiences with wildlife safaris, including coastal dive sites like Sodwana Bay, Aliwal Shoal, and Nosy Be.
• Golf & Safari Luxury tour packages that combine world-class South African golf courses with Big Five wildlife game drives and guided safari experiences.
• Private Villas Exclusive private villa accommodations offered as part of the Signature Journeys tier for an intimate, crowd-free safari experience.
• Victoria Falls, Chobe Houseboat & Hwange New tailormade multi-destination tour combining Victoria Falls, Chobe Houseboat, and Hwange with flexible package options.
• Wild Wonders of Madagascar New guided group safari tour showcasing Madagascar's unique wildlife, including rare lemurs, rainforests, limestone landscapes, and tropical island scenery.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Local CommunitiescoreStrategic or Co-development PartnerJENMAN African Safaris collaborates with local communities to ensure tours positively impact local economies and provide authentic cultural experiences for travelers.
• Conservation OrganizationscoreStrategic or Co-development PartnerThe company works with conservation organizations to promote eco-friendly practices and support wildlife conservation in the regions where they operate.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wilderness Safaris: Premier Botswana- and Southern Africa-focused safari operator with guided and tailormade itineraries across multiple countries. Directly overlaps Jenman in safari product structure, geographic coverage, and multi-day package offerings, though Wilderness is more lodge-asset-heavy and listed-adjacent.
• African Travel Inc. Safari and Africa-focused tour operator offering fully-inclusive itineraries across Southern and East Africa. Directly comparable to Jenman's mid-tier Authentic Adventures and tailormade packages, with similar customer profile of leisure travelers seeking guided African experiences.
• Roar Africa: Boutique luxury safari operator specializing in high-end, curated African itineraries including private villas and exclusive experiences. Comparable to Jenman's Signature Journeys tier, particularly in the private-villa / ultra-premium segment of the safari market.
• Lemala Camps & Lodges: Tanzania-focused safari operator with tented camps and guided migrations safaris. Comparable to Jenman on guided group safaris and Tanzania-specific itineraries, though Lemala primarily operates its own camp inventory rather than pure intermediation.
• &Beyond: Luxury safari and travel operator offering tailormade and guided safaris across Southern and East Africa. Comparable to Jenman in multi-country African safari packaging, multi-tier product strategy, and shared destination footprint (Kruger, Serengeti, Okavango), though &Beyond is significantly larger and asset-heavier.
• Ker & Downey Safaris: Long-established bespoke safari operator (founded 1946) offering tailormade itineraries across East and Southern Africa. Comparable to Jenman on tailormade multi-country packages and on brand longevity as a key differentiator in the safari space.
• Asilia Africa: East Africa-focused safari operator offering tailormade and set-departure camps and tours across Tanzania, Kenya, Uganda, and Rwanda. Directly comparable to Jenman on guided group safaris and tailormade packages within the East African countries where Jenman also operates.
• Singita: Ultra-luxury safari brand operating private lodges and curated wildlife experiences across South Africa, Tanzania, Rwanda, and Zimbabwe. Competes with Jenman at the Signature Journeys / high-end tier of the safari market, though Singita owns its inventory and runs at a much higher price point.
• Micato Safaris: US-headquartered luxury safari operator running tailormade and small-group safaris across East and Southern Africa. Comparable to Jenman's higher-end Signature Journeys offering and overlapping destination set, with similar reliance on a strong founder/brand reputation.

Broad incumbents

• SafariBookings: OTA-style marketplace that aggregates African safari operators (including Jenman and its direct competitors) and channels booking demand. Relevant to Jenman as both a potential distribution channel and a competitive threat that increases price transparency and customer choice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JenmanSafaris/featured
• Facebookfacebook.com/jenmanafricansafaris
• LinkedInlinkedin.com/company/jenman-african-safaris
• Instagraminstagram.com/jenmansafaris
• Xx.com/jenmansafaris

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenman African Safaris