UP Media

What UP Media does

UP Media (also rendered as upMedia) is a privately held digital marketing agency headquartered in Thane West, Mumbai metropolitan area, Maharashtra, India. The firm describes itself as a "creative digital marketing agency" delivering four core services — social media marketing, performance marketing (Google Ads and Meta Ads), web development, and 2D animation — supplemented by video editing, e-graphics, and WhatsApp-based lead generation. Technology execution relies on standard, widely-available tools: WordPress and Elementor for website builds, and native ad platforms for paid media. No proprietary technology, AI capabilities, software platforms, or third-party API integrations are disclosed.

The agency serves a horizontal mix of SMB customers across at least eight verticals, including healthcare (Lifeline Diagnostics, Prava Healthcare, Dopa Mind, Kirto Tare Arogyam), financial services (Apex Financials, Moneybolism), education (Professional Chess Academy, Vedh Acting Academy), entertainment (Sandy Baba, Apurva Productions), e-commerce (Lifta), sustainability (Green Hub), hospitality (Sai Krupa), artisan (Pranav Flutes), and a single nonprofit consortium (Indo UK ISCC). The customer roster is heavily skewed to micro-businesses and small businesses, with most engagements being project-based rather than enterprise-level.

The business model is professional services on a quote-based, project-by-project or retainer basis. Pricing is not publicly disclosed. The GTM motion is sales-led and consultative, with direct outreach through the company website, phone, and email. Leadership is concentrated in two co-founders — Urmila Deshpande (founder) and Prachi Koparkar (co-founder) — both of whom are client-facing. Headcount is 1-10, no funding rounds have been disclosed, and operating geography is limited to Maharashtra, India. There are no patents, certifications, awards, partnerships, or regulatory actions on record.

Name

UP Media

Legal name

UpMedia

Website

https://upmedia.co.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UP Media is a privately held digital marketing agency in Thane, India, offering social media marketing, performance marketing, web development, and 2D animation services to small and medium businesses across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (BPAFABAD)

Keywords

• Digital marketing services
• Social media marketing
• Performance marketing
• Web development services
• 2D animation services

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Professional services revenue generated through project-based engagements including social media marketing, performance marketing campaigns, web development, and 2D animation services. Revenue is earned through client contracts for specific deliverables and ongoing service retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UP Media is a creative digital marketing agency that delivers social media marketing (Facebook, Instagram, LinkedIn account management), performance marketing (Google Ads and Meta Ads campaigns), web development (SEO-friendly websites and landing pages), and 2D animation and motion graphics services to business clients. The agency also provides supporting services including video editing, e-graphics, and WhatsApp-integrated lead generation, positioning itself as a one-stop strategic partner for digital growth.

Product overview

UP Media is a digital marketing agency offering a unified suite of services rather than a software platform. The core service portfolio includes Social Media Marketing (managing Facebook, Instagram, LinkedIn accounts), Performance Marketing (Google Ads and Meta Ads campaigns), Web Development, and 2D Animation with motion graphics. These services are designed to work together as an integrated digital strategy—social media builds engagement, performance marketing drives targeted traffic and leads, web development provides conversion-focused landing pages, and creative services (animation, graphics, video) support content needs. The agency also offers supporting services including video editing, e-graphics, and WhatsApp lead integration, positioning itself as a one-stop strategic partner for brands seeking comprehensive digital growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Management of social media accounts and content creation for platforms including Facebook, Instagram, and LinkedIn to build brand visibility and engagement for business clients.
• Performance Marketing Paid advertising services including Google Ads and Meta Ads campaigns focused on lead generation, conversions, and ROI optimization for business clients.
• Web Development Custom website design and development services creating SEO-friendly, high-performing websites and landing pages using WordPress and Elementor for business clients.
• 2D Animation 2D animation services including motion graphics, explainer videos, and animated content for brand storytelling and engagement.
• Video Editing Professional video editing services for creating engaging reels and video content for social media platforms.
• E-Graphics Digital graphics and visual content creation for electronic media including social media posts, banners, and digital marketing materials.
• Lead Generation Services Lead generation campaigns including WhatsApp lead capture integrated with Meta Ads for qualified customer acquisition.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• EchoVME Digital: Chennai-based boutique digital marketing agency providing social media, SEO, paid media, and web development to SMBs in India — comparable in size, founder-led character, and SMB service portfolio to UP Media.
• WATConsult: Mumbai-headquartered digital and social media agency serving brands across India with integrated campaigns, content, and performance marketing — closely mirrors UP Media's Mumbai-metro location and full-service digital offering.
• Foxymoron: Mumbai-based creative digital marketing agency offering digital strategy, social media, performance, and content solutions to Indian brands — similar in service mix and city-level market positioning to UP Media.
• Social Beat: Bangalore-based full-service digital marketing agency offering performance marketing, social media, SEO, and video to Indian and global SMB and mid-market brands — closest comparable in service mix and SMB focus to UP Media.
• Beehive Communications: Mumbai-based full-service advertising and digital marketing agency offering creative, digital, media, and web services to Indian brands — closely comparable in Mumbai footprint, full-service positioning, and SMB/enterprise mix.
• Blink Digital: Mumbai-based digital marketing and content agency providing social media, influencer, performance, and creative services to consumer brands — directly comparable in service mix and Indian SMB/mid-market positioning.

Emerging players

• Kinnected Solutions: SMB-focused digital marketing and e-commerce enablement firm based in India serving small business digital transformation needs — overlapping SMB segment and digital-channel focus, though more e-commerce tooling oriented.

Broad incumbents

• iProspect India: India arm of the global Dentsu media-buying network running paid search, paid social, and programmatic at enterprise scale — competes with UP Media in the performance-marketing/paid-media category but at a vastly larger scale and enterprise client tier.
• Dentsu Creative India (formerly Webchutney): Major Mumbai-headquartered full-service digital and creative agency under the Dentsu network — broad incumbent competing in social media, performance, and creative services that UP Media provides, but serving mid-market and enterprise clients.
• Performics India: Publicis Groupe's global performance-marketing network with India presence running paid media, SEO, and analytics — broad incumbent with deep overlap on the performance-marketing piece of UP Media's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamsupmedia
• LinkedInlinkedin.com/company/up-media-ventures-private-limited
• Instagraminstagram.com/_up.media_/profilecard/?igsh=MXdhZjd2OWkzZ2d4cg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP Media