Pride Logistics

What Pride Logistics does

Pride Logistics LLC is a private freight brokerage operating as an Independent Landstar Agency out of Valencia, California. Founded in 2007 per firmographic records (with the current website published since 2019), the company arranges multi-modal freight transportation across truckload (FTL), less-than-truckload (LTL), air freight, rail/intermodal (with service into Canada and Mexico), and a set of specialized offerings including time-critical, expedited (with TSA-approved drivers), oversized/over-dimensional, temperature-controlled, flatbed, and step deck shipping. Its operational backbone is Landstar's carrier network, heavy haul permitting system, and intermodal infrastructure, supplemented by real-time traffic and weather data for routing decisions and dedicated in-house tracking specialists who provide moment-by-moment shipment visibility on customer-defined cadences via email, text, or phone.

The company monetizes primarily through transaction-fee brokerage spreads on loads arranged, plus managed-capacity service premiums on dynamic-capacity and expedited work. It employs a sales-led, inside-sales GTM with a 24/7 call center (800-796-5031), instant-quote contact form, and consultative, relationship-driven account management led by President & CEO Jose Sherman and Founder Richard Thorne. The ~10-person team is structured around director-level operations and marketing/business development, a dedicated heavy haul specialist (Mary Busby), logistics specialists, and tracking specialists.

Pride Logistics targets a horizontally diversified set of shipper verticals — medical and pharmaceutical, automotive (OEM and aftermarket parts), aerospace, entertainment (concerts, festivals), seasonal retail, and general FTL/LTL/oversized shippers — with no named customer logos or disclosed revenue figures in the source material. There are no funding rounds, no subsidiaries, no M&A activity, no patents or registered trademarks, and no AI/ML capabilities disclosed; growth is signaled indirectly through an active content blog from 2020 through 2023, ongoing product specialization, and steady operating status.

Name

Pride Logistics

Legal name

Pride Logistics LLC

Website

https://prdlax.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pride Logistics is a Valencia, California-based freight brokerage operating as an Independent Landstar Agency, arranging multi-modal shipments (FTL, LTL, air, intermodal, expedited, oversized, temperature-controlled) for shippers across medical, automotive, aerospace, entertainment, and retail verticals via Landstar's carrier network.

Ownership category

akta.pro rank

Product category

Freight Brokerage & Logistics Services

NAICS

Freight Transportation Arrangement (48851), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Project & Heavy-Haul / Oversize Road Forwarding (Permits/Escorts) (TLACACAH)

akta.pro secondary industry

Industrial Plants & Process Equipment (EPC/Turnkey Projects) (TLACAIAA)

Keywords

• Freight brokerage services
• Truckload shipping
• Less-than-truckload shipping
• Expedited freight transportation
• Oversized heavy haul

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Freight Brokerage / Arrangement Fees: Revenue generated by arranging and brokering freight transportation across multiple modes (truckload, LTL, air freight, rail/intermodal, expedited, time-critical, oversized) on behalf of shippers. As an Independent Landstar Agency, Pride Logistics accesses Landstar's carrier network and books loads, earning the spread/commission on each shipment arranged. Customized solutions provided on demand.
2. Managed / Dynamic Capacity Freight Services: Revenue from offering dynamic capacity model freight services — accessing entire fleets of professional drivers across varied equipment types without shippers needing to expand internal operations. Includes value-added services such as white-glove delivery, customized vehicle solutions, and guaranteed/expedited delivery.
3. Expedited / Time-Critical Shipping Premiums: Premium pricing for expedited and time-critical shipping services (vans, straight trucks, hot shots), where customers pay more for dedicated door-to-door service, shorter transit times, and guaranteed delivery windows.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Pride Logistics LLC is an Independent Landstar Agency that arranges freight transportation for shippers across multiple modes, including truckload (FTL), less-than-truckload (LTL), air freight, rail and expedited intermodal, time-critical, oversized/over-dimensional, temperature-controlled, expedited, flatbed, and step deck shipping. The company operates 24/7 from a call center, brokers loads through Landstar's carrier and intermodal networks, and provides moment-by-moment shipment tracking, white-glove handling, and dedicated driver teams for time-sensitive and specialized cargo.

Product overview

Pride Logistics LLC operates as an Independent Landstar Agency delivering on-demand freight shipping and logistics solutions. Rather than a single unified software product, the company offers a portfolio of complementary freight services rather than a software platform, organized around core modes (Truckload/FTL, LTL, Air Freight, Rail and Expedited Intermodal) and specialized offerings (Time Critical, Oversized and Over Dimensional, Temperature-Controlled, Expedited, Flatbed, and Step Deck shipping). Together these services form a full-suite supply chain solution backed by Landstar's carrier network, real-time tracking, and dedicated driver teams, with 24/7 operations and on-call response.

Differentiator

Problem solved

Functional benefit

Products and services

• Truckload (TL/FTL) Shipping Full truckload freight transportation covering shipments typically over 15,000 pounds. Pride Logistics arranges trucking solutions ranging from vans to flatbeds, temperature-controlled to Hazmat, using a dynamic carrier network model for shippers needing dedicated truck capacity.
• Less Than Truckload (LTL) Shipping Shared truckload freight service for shipments usually under 15,000 pounds. Combines multiple shippers' freight on a single truck based on common destination, class, and delivery requirements for cost-efficient transport.
• Air Freight International and domestic air cargo transportation, including customs brokerage, for fast and smooth delivery of time-sensitive shipments.
• Rail and Expedited (Intermodal) Shipping Intermodal rail transportation with services into Canada and Mexico, leveraging the largest intermodal network in North America for cost-effective long-haul freight movement.
• Time Critical Shipping Urgent, deadline-driven shipping service that leverages every exclusive Landstar service to ensure rapid delivery when there is no flexibility on time.
• Oversized and Over Dimensional Freight Specialty service for freight exceeding standard trailer dimensions, using flatbed and step deck shipping methods. Includes in-house expert coordination, permitting, and access to Landstar's heavy haul system for accurate rates and compliance with state-specific frost laws.
• Temperature-Controlled Shipping Climate-controlled freight transportation for perishable items such as pharmaceuticals, food and beverages, plastics, and electrical components, maintaining stable temperatures throughout transit.
• Expedited Shipping Fast, time-sensitive shipping service using vans, straight trucks, and hot shot vehicles. Includes moment-by-moment tracking, dedicated equipment and driver teams, white glove service, and customized vehicle solutions with TSA-approved drivers.
• Flatbed Shipping Open-trailer flatbed freight shipping for oversized and bulky equipment, machinery, pipes, steel, and rigs. Standard capacity up to 160 feet long, 18 feet tall and wide, and about 200,000 pounds.
• Step Deck Shipping Two-deck open trailer shipping for taller loads without requiring additional height permits. Designed for large machinery such as construction and farm equipment, allowing for easier forklift loading and lower cargo positioning.

Quantifiable outcome

• Transportation accounts for 28% of US emissions, with trucks at 23% of that — full truckloads and reduced empty miles (~17% of greenhouse gas emissions) cited as a win-win for cost and environment.
• +1 more outcomes

Segments12 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Landstar SystemflagshipChannel Partner/ Reseller/ DistributorPride Logistics operates as an Independent Landstar Agency. Through this relationship it accesses Landstar's expansive carrier network for arranging truckload, LTL, expedited, oversized, air, and intermodal capacity, as well as Landstar's heavy haul permitting system that produces accurate rates factoring state-specific frost laws and permit lead times. Services span the U.S., Canada, and Mexico. Social channels on Pride Logistics's site link directly to Landstar's Facebook, Twitter, YouTube, and LinkedIn accounts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Echo Global Logistics: Technology-enabled non-asset freight brokerage offering truckload, LTL, intermodal, air, and specialized services across North America. Same asset-light, multi-modal brokerage model with comparable technology investment; competes for similar mid-market shipper relationships.
• Hub Group: Asset-light intermodal and logistics services provider with significant truckload brokerage operations. Highly comparable multi-modal strategy (intermodal, truckload, logistics) and competes directly for the same cross-border and expedited freight accounts Pride pursues.
• Knichel Logistics: Independent freight brokerage and logistics provider specializing in expedited, heavy haul, oversized, and flatbed freight. Very comparable niche focus (heavy haul/expedited specialization, mid-size team, asset-light brokerage model) and a direct competitor for the same specialized freight shippers Pride serves.

Broad incumbents

• R+L Carriers: Family-owned asset-based transportation company with LTL, truckload, and expedited service lines plus global forwarding. Comparable in expedited and time-critical capabilities, with broader asset base and additional modes Pride accesses only through Landstar.
• Landstar System: Publicly traded asset-light freight transportation and logistics provider whose owner-operator and BCO network Pride Logistics accesses as an Independent Landstar Agency. Directly comparable business model (non-asset brokerage across truckload, LTL, expedited, heavy haul) but operates at vastly greater scale across all of North America.
• Schneider National: Large asset-based truckload carrier with brokerage, intermodal, and logistics segments. Comparable across truckload, intermodal, and expedited modes; much larger scale and broader service portfolio, including dedicated capacity that Pride does not own.
• CH Robinson Worldwide: One of the largest third-party logistics providers in North America, offering truckload, LTL, intermodal, air, and ocean freight brokerage plus managed services. Overlaps with Pride across nearly every mode Pride offers; serves much larger enterprise customers and competes with Landstar agencies for mid-market accounts.
• ArcBest: Multimodal logistics provider combining asset-based LTL (ABF Freight) with asset-light truckload brokerage and managed transportation. Competes with Pride for time-critical and specialized freight customers via its logistics segment.
• J.B. Hunt Transport Services: Large asset-based multimodal freight company with truckload, intermodal, dedicated, and brokerage segments. Directly comparable intermodal and FTL brokerage offerings plus technology platform (J.B. Hunt 360) that competes for digital shipper relationships Pride also pursues.
• XPO Inc. Major North American LTL trucking company and freight transportation provider with brokerage services. Comparable in multi-modal coverage (LTL, truckload brokerage, last mile) and competes for the same mid-market shippers Pride targets, though XPO is primarily an asset-based carrier rather than asset-light broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/landstarsystem
• YouTubeyoutube.com/user/LandstarVideos
• Facebookfacebook.com/LandstarSystem
• LinkedInlinkedin.com/company/pridelogistics

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Logistics