Sklizeno
Sklizeno is a Czech specialty food retailer operating physical stores in Prague and Brno alongside an e-commerce platform, serving health-conscious consumers with quality, organic, BIO, vegan, and gluten-free products under a tiered loyalty program and franchise expansion model.
- Company typePrivate
- Founded2013
- HeadquartersBrno, Czechia
- Headcount—
- GTM typeB2C
- OfferingServices
What Sklizeno does
Sklizeno is a Czech specialty food retailer operating both a network of physical stores and an owned e-commerce platform, serving health-conscious Czech consumers seeking quality, organic, and dietary-specific products. The company is headquartered in Brno and conducts e-commerce operations through the legal entity MyFoodMarket, s.r.o. (IČO 29282721), under the strategic ownership of Vaše pekárna a.s. Its retail footprint comprises one store in Prague (Břevnov) and four stores in Brno (OC Olympia, OC Vaňkovka, Palackého, Campus), complemented by the online storefront eshop.sklizeno.cz, which supports home delivery and click-and-collect with a 150 Kč minimum order.
The company's core technology is a standard e-commerce stack integrated with a proprietary points-based loyalty program (Věrnostní program) in which members earn 1 point per 10 Kč spent and convert 300 points into 60 Kč of credit (or 120 Kč for Gold tier holders). The Gold tier, which requires 24,000 Kč in spend over 180 consecutive days, adds complimentary in-store beverages and doubles credit conversion. Product assortment is broad within the specialty positioning, spanning bakery, dairy, meat, produce, ready meals, healthy snacking, BIO/gluten-free/RAW/vegan, pantry staples, beverages, and household/personal care, sourced in part from named local suppliers. The company publishes no public API or SDK and discloses no AI/ML systems.
Sklizeno's revenue model is retail product sales through both physical stores and e-commerce, supplemented by gift voucher sales (from 700 Kč) and franchise fees from the mojesklizeno.cz partner program. The go-to-motion is a hybrid direct-to-consumer model combining owned retail, owned e-commerce, and franchised expansion. Customer segments are two-tiered: health-conscious Czech consumers broadly and high-frequency shoppers qualifying for the Gold loyalty tier. The company markets through email newsletters (bi-weekly), organic social (Facebook, Instagram), YouTube, and content/blog with recipes, and explicitly excludes Slovakia from loyalty program coverage despite prior Slovak store presence, indicating a primarily domestic Czech footprint.
Sklizeno firmographics
Firmographics- Name
- Sklizeno
- Legal name
- MyFoodMarket, s.r.o.
- Website
- https://eshop.sklizeno.cz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Sklizeno is a Czech specialty food retailer operating physical stores in Prague and Brno alongside an e-commerce platform, serving health-conscious consumers with quality, organic, BIO, vegan, and gluten-free products under a tiered loyalty program and franchise expansion model.
- Ownership category
- akta.pro rank
Sklizeno industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Other Specialty Food Retailers (44529), Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)
- akta.pro secondary industry
- Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)
Keywords
Where Sklizeno is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Sklizeno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Physical retail stores selling quality food products including bakery items, dairy, meat, produce, beverages, and household products.
- E-commerce Sales: Online sales through eshop.sklizeno.cz with delivery options to customer homes or in-store pickup.
- Franchising Revenue: Franchise model through mojesklizeno.cz allowing partners to operate Sklizeno branded stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Loyalty Program |
| Subscription | Pay-as-you-go | Gold Loyalty Card |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sklizeno product offering
Product offeringCore offering
Sklizeno operates as a Czech specialty food retailer through physical stores in Prague and Brno and an e-commerce platform (eshop.sklizeno.cz). The company sells quality, organic, BIO, vegan, gluten-free, and RAW food products including bakery, dairy, meat, produce, ready meals, healthy snacks, pantry staples, beverages, and household items. It also runs a tiered loyalty program (Věrnostní program) with a Gold membership tier and a franchise model for store expansion under the mojesklizeno.cz program.
Product overview
Sklizeno is a Czech grocery retail chain operating both physical stores and an e-commerce platform (e-shop). The company offers a loyalty program (Věrnostní program) where customers earn points on purchases. The core offering includes a wide range of food and household products organized into categories: fresh produce (bakery, dairy, meat, fruits/vegetables), prepared foods (quick meals), health-focused products (healthy snacks, dietary options for BIO, gluten-free, RAW, vegan), pantry staples, beverages, and household items. Physical stores are located in Prague (Břevnov) and Brno (OC Olympia, OC Vaňkovka, Palackého, Campus). The company also offers gift vouchers and operates a franchise model.
Differentiator
Problem solved
Functional benefit
Products and services
- Věrnostní program (Loyalty Program) Tiered points-based loyalty program for individual consumers. Members earn 1 point per 10 CZK spent across in-store and e-shop purchases. Upon reaching 300 points, members receive a 60 CZK credit (standard tier) or 120 CZK credit (Gold tier) for future purchases. Gold status requires 24,000 CZK spend within 180 consecutive days and provides complimentary hot or cold beverages with each purchase. Bonus promotions on selected products run every two weeks. Points expire after 24 months of inactivity.
- Dárkové poukazy (Gift Vouchers) Physical gift vouchers available from a 700 CZK denomination, valid for in-store purchases at Sklizeno retail locations.
- Sklizeno E-shop Online shopping platform at eshop.sklizeno.cz offering the full Sklizeno assortment including bakery, dairy, meat, produce, ready meals, healthy snacks, specialty diet products (BIO, gluten-free, RAW, vegan), pantry staples, beverages, and household items. Supports home delivery and in-store pickup, with a minimum purchase requirement of 150 CZK. Loyalty points accrue on online purchases.
- Physical Retail Stores (Prodejny) Brick-and-mortar specialty food retail stores selling fresh, quality food products across bakery, dairy, meat, produce, ready meals, healthy snacks, specialty diet products, pantry staples, beverages, and household items. Locations include Prague (Břevnov) and Brno (OC Olympia, OC Vaňkovka, Palackého, Campus). Loyalty program accepted at participating stores.
- Sklizeno Franchise Program Franchise offering operated through mojesklizeno.cz, enabling partners to open and operate Sklizeno-branded specialty food retail stores in the Czech Republic.
Quantifiable outcome
- Gold tier achievement: 24,000 Kč spend within 180 days
- +1 more outcomes
Companies that use Sklizeno
Customer profileSegments2 records
Ideal customer profiles3 records
Sklizeno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sklizeno partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sklizeno competitors and assessment
Company assessmentDirect peers
- Country Life: Czech specialty organic and natural food retailer with both stores and wholesale distribution. Comparable specialty assortment and BIO/organic positioning directly overlaps Sklizeno's curated merchandising strategy.
- Rohlik.cz: Czech online grocery leader and notable Sklizeno investor (2019 funding round). Both operate Czech D2C food retail with home delivery, competing for the same health-conscious shopper and overlapping in fresh/specialty SKUs.
- Bio obchod: Czech online specialty organic and natural foods retailer. Overlaps Sklizeno's e-shop in BIO, gluten-free, vegan, and dietary-focused categories targeting health-conscious Czech consumers.
- Svět zdraví: Czech chain of health food stores ("world of health") offering dietary supplements, organic, and natural foods. Directly comparable brick-and-mortar specialty positioning and target demographic to Sklizeno.
- Kosik.cz: Major Czech online grocer delivering groceries across Brno and Prague. Direct competitor for Sklizeno's e-commerce shopper base, particularly on fresh produce and pantry categories carried by Sklizeno.
- Zdravá výživa (Healthy Nutrition stores): Independent chain of Czech specialty health food stores selling BIO, gluten-free, vegan and dietary products. Closely comparable in assortment mix and shopper persona to Sklizeno's curated retail model.
Broad incumbents
- Tesco Czech Republic: Large multi-format supermarket chain with significant Czech footprint including Brno and Prague. Competes with Sklizeno on broad grocery categories while progressively expanding own organic/private-label ranges.
- Albert (Albert Heijn Czech Republic): Major Czech supermarket operator with deep Brno and Prague store density and growing organic/BIO ranges. Overlaps Sklizeno's shopper base on everyday grocery and increasingly on specialty categories.
- Kaufland Czech Republic: Discount supermarket chain with extensive Czech footprint including Brno and Prague locations. Targets price-sensitive grocery shoppers and pressures Sklizeno's premium/specialty pricing.
Emerging players
- My Food Market bistros: Sister concept to Sklizeno (related corporate family MyFoodMarket, s.r.o.) operating fast-casual bistros. Adjacent grocery/food brand leveraging shared supply relationships and customer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sklizeno social profiles
Digital presenceSklizeno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sklizeno leadership team
Management profileNumber of profiles
Sklizeno funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sklizeno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sklizeno
What does Sklizeno do?
Sklizeno operates as a Czech specialty food retailer through physical stores in Prague and Brno and an e-commerce platform (eshop.sklizeno.cz). The company sells quality, organic, BIO, vegan, gluten-free, and RAW food products including bakery, dairy, meat, produce, ready meals, healthy snacks, pantry staples, beverages, and household items. It also runs a tiered loyalty program (Věrnostní program) with a Gold membership tier and a franchise model for store expansion under the mojesklizeno.cz program.
Is Sklizeno a public or private company?
Sklizeno is a private company. It is classified as corporate owned and is currently operating.
When was Sklizeno founded?
Sklizeno was founded in 2013.
Where is Sklizeno based?
Sklizeno is headquartered in Brno, Czechia, in the Europe region.
How does Sklizeno make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Sales and franchising Revenue.
Who are Sklizeno's main competitors?
Direct peers on record are Country Life, Rohlik.cz, Bio obchod, Svět zdraví, Kosik.cz and Zdravá výživa (Healthy Nutrition stores). Broad incumbents are Tesco Czech Republic, Albert (Albert Heijn Czech Republic) and Kaufland Czech Republic. My Food Market bistros is listed as an emerging player.
Does Sklizeno have an API?
No public API is recorded for Sklizeno.
What industry is Sklizeno in?
Sklizeno's product category is Specialty Food Retail. Its primary akta.pro industry code is CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly), with a secondary code of CRADAAAI, Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly). Its NAICS code is 44529 and its SIC code is 5411.