Brána ke zdraví - zdravá výživa

What Brána ke zdraví - zdravá výživa does

Brána ke zdraví s.r.o. is a Czech limited liability company headquartered at Orlí 17, Brno, operating an online store under the brand name Brána ke zdraví that retails natural, organic and eco-friendly products to Czech consumers. Its assortment is organized across five primary categories — Healthy Food (Zdravá výživa) covering teas, spices, cereals, legumes, nuts, dried fruits, dietary supplements and gluten-free items; Natural Cosmetics (Přírodní kosmetika); Mother and Child Care (Péče o matku a dítě) with ergonomic baby carriers, cloth diapers, children's clothing and toys from natural materials; Household (Domácnost) zero-waste and eco-friendly items; and Eco-friendly Cleaning Products (Drogerie). The store carries BIO and Demeter-certified items alongside fair-trade and unpackaged SKUs.

The technology stack consists of an Upgates-hosted e-commerce storefront, a content blog used as a top-of-funnel education channel, and an email newsletter subscription for promotions. Beyond retail, the company operates three service lines: a baby carrier and sling rental, educational courses (prenatal, lactation, sling tying, cloth diapers, herbal steam baths, barefoot sandals), and an in-house patisserie producing bio, vegan, gluten-free, lactose-free and sugar-free baked goods. Distribution is direct-to-consumer shipping, primarily within the Czech Republic with likely Slovak shipments.

The business model is unit-priced e-commerce retail with pay-as-you-go billing and no visible subscription or enterprise tier. Pricing ranges from low-single-digit CZK for small bulk items (e.g., washing soda) to over 1,000 CZK for higher-ticket items such as thermoses, with periodic discount pricing on selected lines. Customer acquisition is content-led via blog and email, and the company targets three primary personas: health-conscious consumers, parents with young children, and eco-conscious shoppers. The firm has 6 employees, no disclosed funding, no parent company, and no disclosed partnership or M&A activity in the input data.

Name

Brána ke zdraví - zdravá výživa

Legal name

Brána ke zdraví s.r.o.

Website

https://branakezdravi.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brána ke zdraví is a Czech e-commerce retailer selling natural and organic food, natural cosmetics, eco-friendly household and cleaning products, and mother-and-child care items via its Upgates storefront, supplemented by a baby carrier rental, educational courses and an in-house patisserie serving health-conscious and eco-conscious Czech consumers.

Ownership category

akta.pro rank

Product category

Natural and Organic Health Food Retail

NAICS

Other Specialty Food Retailers (44529), Health and Personal Care Retailers (456)

akta.pro primary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

akta.pro secondary industries

Children’s Vitamins & Supplements (CRADAGAJ), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ)

Keywords

• Natural health food retail
• Organic cosmetics shop
• Eco household products
• Baby carrier rental
• Gluten-free bakery

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Retail sales of natural, organic, and eco-friendly products including health foods, natural cosmetics, eco household items, baby/mother care products, and dietary supplements. Customers purchase products directly through the online store at listed prices in CZK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brána ke zdraví operates a Czech e-commerce store and in-house patisserie selling certified natural, organic, and eco-friendly products across five main categories: health foods (teas, spices, cereals, nuts, dietary supplements, gluten-free items), natural cosmetics (skincare, hair care, dental care, sun protection), mother and child care (ergonomic baby carriers, children's clothing, cloth diapers, natural-material toys), household and zero-waste items, and eco-friendly cleaning products. Complementary services include baby carrier/sling rental, educational courses (baby wearing, breastfeeding, cloth diapering), and daily fresh patisserie production.

Product overview

Brána ke zdraví is a Czech e-commerce company operating an online store and physical patisserie. The business offers a comprehensive range of health-focused products organized into several main categories: Healthy Food (Zdravá výživa) featuring teas, spices, cereals, legumes, nuts, dietary supplements and beverages; Natural Cosmetics (Přírodní kosmetika) including skincare, hair care, dental care and sun protection; Mother and Child Care (Péče o matku a dítě) with ergonomic baby carriers, children's clothing, toys from natural materials and cloth diapers; Household (Domácnost) eco-products and zero-waste items; Eco-friendly Cleaning Products (Drogerie); plus services including Carrier and Sling Rental, educational Courses, and an in-house Patisserie (Cukrárna). The company also runs a special offers section.

Differentiator

Problem solved

Functional benefit

Products and services

• Zdravá výživa (Healthy Food) Range of health food products for consumers seeking natural, organic, and dietary-supportive nutrition, including teas, spices, cereals, legumes, dried fruits, nuts, seeds, baking supplies, healthy snacks for children, TCM products, dietary supplements, beverages, spreads, condiments, gluten-free foods, and breakfast cereals.
• Přírodní kosmetika (Natural Cosmetics)
• Péče o matku a dítě (Mother and Child Care)
• Domácnost (Household & Zero-Waste Products)
• Drogerie (Eco-Friendly Cleaning Products)
• Půjčovna nosítek a šátků (Baby Carrier and Sling Rental)
• Kurzy (Educational Courses)
• Cukrárna (In-House Patisserie)
• Speciální nabídka (Special Offers & Gift Vouchers)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bioobchod.cz: Czech online retailer focused on organic and bio-certified foods, natural cosmetics, and eco-friendly household products. Highly comparable e-commerce-only model targeting health-conscious Czech consumers with overlapping assortment in healthy food and natural cosmetics.
• Country Life: Czech retail chain specializing in organic and natural foods, dietary supplements, and health products. Directly comparable as a domestic specialist in organic/natural retail, with a broader physical footprint and similar product categories (BIO staples, supplements, gluten-free).
• Biooo: Czech e-commerce retailer specializing in organic and natural products with strong focus on eco-friendly cleaning, zero-waste, and natural cosmetics. Comparable mission around verified natural products and a similar online-only operating model.
• Vitalvibe: Czech online retailer focused on healthy foods, superfoods, dietary supplements, and natural lifestyle products. Comparable in product mix (gluten-free, vegan, supplements) and in serving the same health-conscious Czech consumer.
• Zdraví z přírody: Czech e-commerce retailer of natural products including dietary supplements, healthy foods, natural cosmetics, and eco household items. Closely comparable specialty assortment and B2C e-commerce model serving the same Czech health-conscious segment.

Regional players

• BIO COMPANY: Czech/Slovak operator of organic supermarkets with a curated assortment of BIO food, natural cosmetics, and eco products. Regional specialty grocer comparable in mission and product mix; primarily physical rather than e-commerce-led.

Others

• Weleda: Global natural cosmetics and anthroposophic medicines brand sold through select specialist retailers. Comparable as a supplier-brand carried by Brána ke zdraví (mentioned in pricing data), and reflects the kind of certified natural brands the company distributes.
• Belenka: Czech maker of ergonomic baby carriers and wraps. Comparable as a brand carried by Brána ke zdraví (referenced in the carrier rental service), and adjacent in the mother-and-baby natural products vertical where the company operates.

Broad incumbents

• Rohlik.cz: Major Czech online grocer with a broad assortment that includes organic, bio, gluten-free, and natural ranges. A broad incumbent that overlaps with Brána ke zdraví in health foods and special-diet categories, but competes primarily on convenience and breadth rather than specialist curation.
• Alnatura: German organic supermarket chain and brand offering organic food, natural cosmetics, and eco household items. Comparable in curated organic assortment, BIO certification focus, and integration of food with natural cosmetics and eco household goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/br%C3%A1na-ke-zdrav%C3%AD---zdrav%C3%A1-v%C3%BD%C5%BEiva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brána ke zdraví - zdravá výživa