Select Africa
Select Africa is a pan-African, non-deposit-taking microfinance institution that lends unsecured payroll-deducted loans to civil servants and salaried employees across five countries (Eswatini, Lesotho, Kenya, Malawi, Uganda), supported by a centralized Mauritius BPO and Johannesburg advisory hub.
- Company typePrivate
- Founded1999
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Select Africa does
Select Africa is a pan-African, non-deposit-taking microfinance institution founded in 1999 in Eswatini and majority-owned by African Alliance through its Isle of Man holding company, Select Africa Limited. The group lends unsecured payroll-anchored loans — primarily Flexi Facility Loans, Emergency Facility Loans, and housing microfinance — to civil servants and salaried private-sector employees across five operating countries: Eswatini (Select Limited, dominant market share), Lesotho (Lesana Financial Services), Kenya (Select Credit), Malawi (Select Financial Services), and Uganda (Access Financial Services). Its structural advantage rests on government-issued check-off codes that allow direct deduction of repayments at source, supplemented by an internet-based, plug-and-play loan administration system, country-level branch networks, field sales agents, call centers, USSD self-serve platforms in Uganda and Malawi, and a centralized BPO hub (Pivot International Limited) in Mauritius.
The group earns primarily interest income on the loan book, with product-level pricing varying by country and loan type — for example, Flexi Facility Loans extend up to E270,000 (84 months) in Eswatini and M375,000 (96 months) in Lesotho, while short-term loans in Eswatini go up to E25,000 over 24 months and emergency payday loans to E5,000. Funding is raised at group and country level through a listed MTN programme (over USD 45 million since 2007, renewed three times), plus debt facilities from the Soros Economic Development Fund, ALCB Fund, Blue Orchard REFFA, Old Mutual, Mergence, Enabling Qapital, and most recently a USD 15 million loan from Swedfund in October 2025. Select added electric motorbike financing (Flexi Moto with Spiro) and a rent-to-own property product (Select Home in Malkerns, Eswatini) to extend its Flexi credit platform into adjacent consumer verticals, while maintaining a localized execution model through country CEOs and regional managers.
Select Africa firmographics
Firmographics- Name
- Select Africa
- Legal name
- Select Africa Limited
- Website
- https://selectafrica.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select Africa is a pan-African, non-deposit-taking microfinance institution that lends unsecured payroll-deducted loans to civil servants and salaried employees across five countries (Eswatini, Lesotho, Kenya, Malawi, Uganda), supported by a centralized Mauritius BPO and Johannesburg advisory hub.
- Ownership category
- akta.pro rank
Select Africa industry classification
Industry- Product category
- Microfinance Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- SME, Microfinance & Financial Inclusion Facilities (BPADACAI)
Keywords
Where Select Africa is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices10 records
Markets served
Select Africa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Microfinance Lending Interest Income: Select Africa generates revenue primarily through interest income on microfinance loans extended to civil servants and salaried employees. The company offers unsecured loans including housing loans, home improvement loans, education loans, emergency loans, and consumer credit. Loan repayments are collected via payroll deduction at source.
- Medium Term Note Programme: Select Africa is an active issuer in local capital markets. In January 2007, Select Africa registered an MTN programme on the Swaziland Stock Exchange. More than USD 45 million has been raised under the programme, which has been renewed three times. An inaugural listed MTN was also launched on the Maseru Securities Market.
- Third-Party Loan Administration Services: Pivot Limited, the Select Africa Group subsidiary, provides third-party loan administration, finance, and operations reporting services to various Select Africa companies and funds under their management, generating fee income from these BPO services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexi Facility Loan for civil servants |
| One time/ perpetual license | Pay-as-you-go | Emergency Facility Loan (Payday Loan) |
| One time/ perpetual license | Monthly | Short-Term Loan for private-sector employees |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
Select Africa product offering
Product offeringCore offering
Select Africa is a pan-African microfinance institution providing unsecured, payroll-deducted loans to civil servants and salaried employees in Kenya, Malawi, Eswatini, Lesotho, and Uganda. Its product suite includes Flexi Facility Loans, Emergency Facility (payday) Loans, Short-Term Personal Loans, and Flexi Housing Loans, supported by USSD mobile top-up services in Uganda and Malawi, and adjacent offerings such as the Flexi Moto electric motorbike financing and the Select Home rent-to-own property programme.
Product overview
Select Africa is a retail financial services group operating since 1999 that provides unsecured microfinance loans focused on payroll-facilitated lending. The company operates across five countries in sub-Saharan Africa (Kenya, Malawi, Eswatini, Lesotho, Uganda) with administrative hubs in Mauritius and South Africa. The product portfolio includes core loan products (Flexi Facility Loans, Emergency Facility Loans, Short-Term Loans, Flexi Housing Loans) offered under country-specific brands including Select Limited (Eswatini), Lesana Financial Services (Lesotho), Access Financial Services (Uganda), Select Credit (Kenya), and Select Financial Services (Malawi). Digital channels include USSD services in Malawi and Uganda, while property products include Select Home rent-to-own and Malkerns Square residential development. The company also offers electric motorbike financing through the Flexi Moto partnership with Spiro. All products share a common model of payroll-based lending to civil servants and private-sector employees without requiring traditional security.
Differentiator
Problem solved
Functional benefit
Brands
- Flexi Moto: Electric motorbike financing product in Uganda, in partnership with Spiro, offering the Spiro Ekon 450M2 with no down payment, free servicing, and battery swaps.
- Select Home
- Mzansi Moola
- Malkerns Square
Products and services
- Flexi Housing Loan Housing microfinance loan focusing on incremental housing assistance without requiring land title or security, usable for home improvement, land purchase, and electricity/water connections, with in-house construction technical assistance. Targeted at Malawi civil servants and government employees.
- Flexi Facility Loan (Access Financial Services Uganda) Long-term loan facility for Uganda civil servants providing pre-approved credit limits based on payroll affordability with quick top-ups over a 2-year period, available up to UGX 30 million with terms up to 84 months.
- Flexi Facility Loan (Eswatini) Long-term loan for Eswatini civil servants including government, parastatal, and municipal employees, with amounts up to E270,000 and repayment terms up to 84 months.
- Emergency Facility Loan (Eswatini) Payday loan providing amounts up to E5,000 with one-time repayment due at end of month; approved for 5 months with up to 4 additional telephonic reloans, each consecutive reloan has lower interest rate.
- Debit Order Loan (Eswatini) Short-term personal loan for private-sector employees with amounts up to E25,000 and repayment period up to 24 months.
- Flexi Facility Loan (Lesana Lesotho) Long-term loan for Lesotho civil servants including government, parastatal, and municipal employees with amounts up to M375,000 and repayment terms up to 96 months.
- Emergency Facility Loan (Lesana Lesotho) Payday loan for Lesotho customers providing amounts up to M5,000 with one-time repayment due at end of month.
- Short-Term Loan (Lesana Lesotho) Personal loan for private-sector clients in Lesotho offering amounts up to M25,000 with repayment period up to 24 months.
- Flexi Loan (Kenya) Pre-approved credit facility for Kenya customers based on payroll affordability where top-ups are quick and easy with no additional documents required.
- Malawi USSD Service
Quantifiable outcome
- 38% of borrowers used micro-loans for housing purposes (2007 Eswatini study)
- +3 more outcomes
Companies that use Select Africa
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Select Africa technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Select Africa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- Microfinanza SrlsupportingIndependent rating organization with deep knowledge of access to finance and financial inclusion challenges in Africa, Asia, and Latam. MFR has carried out several assignments worldwide and partnered with more than 100 organizations. MFR independently assessed Select Malawi and Lesana's social performance management and client protection systems in 2020.
- African Union of Housing Finance (AUHF)supportingMember-based association of mortgage banks, building societies, housing corporations, and organizations involved in mobilization of funds for shelter and housing on the African continent. Currently has 48 member institutions.
- ExcalibursupportingLeading software system servicing the debt collection industry for over 10 years, with over 11k active users and proven stability to handle large volumes and multiple workflows.
- Habitat for HumanitycoreIn 2012 Select Malawi entered into a partnership with Habitat for Humanity to provide Construction Technical Assistance (CTA) to Select's clients wishing to build houses. This partnership supports the incremental housing finance model by providing technical expertise to customers.
- LafargesupportingBuilding materials partner providing technical assistance to Select customers as part of the incremental housing finance model. Supports customers with construction guidance alongside Habitat for Humanity partnership.
- SpirocorePartnership for Flexi Moto electric motorbike financing in Uganda. Spiro provides leading electric mobility technology (Spiro Ekon 450M2) while Select's Access Financial Services provides flexible financing with no down payment, 1-year free servicing, 10 free battery swaps, and free delivery.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Select Africa competitors and assessment
Company assessmentEmerging players
- Branch International: Branch provides mobile-first digital consumer credit in Kenya, Uganda, Tanzania, and Nigeria — an emerging digital lender targeting the same underbanked salaried-worker segment that Select Africa's payroll-lending model serves.
- Tala (formerly InVenture): Tala is a digital lender operating in Kenya and other emerging markets providing small consumer loans to underbanked borrowers via mobile underwriting — competing for the same emerging-market consumer-credit customer that Select Africa targets in Kenya and Uganda.
- MOGO Africa: MOGO provides asset financing (motorbikes, vehicles) in Kenya and Uganda alongside consumer credit — comparable to Select Africa via the Flexi Moto / Spiro partnership in Uganda on product type and geography.
Broad incumbents
- Opportunity International: Opportunity International operates a global microfinance network including significant African presence (Ghana, Malawi, Rwanda, Tanzania, Uganda) — a broad incumbent microfinance peer with overlapping customers and impact-focused model.
- FINCA Microfinance: FINCA operates a global network of microfinance institutions across sub-Saharan Africa (including Uganda, Kenya, Malawi) providing consumer and small-business loans — a broader incumbent MFI serving overlapping geographies and customers.
Direct peers
- Letshego Financial Group: Letshego is a pan-African inclusive finance group operating across 11 markets with a similar payroll-deduction-led consumer lending model targeted at salaried employees and civil servants — the closest direct comparable to Select Africa in geography, customer base, and product.
- Faulu Microfinance Bank: Faulu is a Kenya-headquartered microfinance bank with East African operations in Uganda and Tanzania, providing consumer/SME loans to salaried workers — directly comparable to Select Africa on geography, customer profile, and product mix.
- Musoni Microfinance: Musoni is a digital-first microfinance institution headquartered in Kenya serving East African markets via mobile/USSD-based consumer and SME lending — competing with Select Africa on the same East African customers and increasingly on digital channels.
- Bayport Financial Services: Bayport operates payroll-deduction consumer lending across Southern and East Africa, with the same civil-servant check-off model and similar loan sizes — a directly comparable peer in target customer, product structure, and select geographies (e.g., Eswatini, Lesotho).
Others
- Microfund for Women (Jordan) / African MFI peer network: As an adjacent reference point, MFW exemplifies the global NGO-affiliated inclusive finance model that DFIs (Swedfund, ALCB, Blue Orchard) — all investors in Select Africa — fund across Africa and MENA, representing the broader capital ecosystem in which Select operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Select Africa social profiles
Digital presenceSelect Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Africa leadership team
Management profileNumber of profiles
Profiles13 records
Select Africa subsidiaries and ownership
Company hierarchySubsidiaries8 records
Select Africa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Africa
What does Select Africa do?
Select Africa is a pan-African microfinance institution providing unsecured, payroll-deducted loans to civil servants and salaried employees in Kenya, Malawi, Eswatini, Lesotho, and Uganda. Its product suite includes Flexi Facility Loans, Emergency Facility (payday) Loans, Short-Term Personal Loans, and Flexi Housing Loans, supported by USSD mobile top-up services in Uganda and Malawi, and adjacent offerings such as the Flexi Moto electric motorbike financing and the Select Home rent-to-own property programme.
Is Select Africa a public or private company?
Select Africa is a private company. It is classified as corporate owned and is currently operating.
When was Select Africa founded?
Select Africa was founded in 1999. It employs 11 to 50 people.
Where is Select Africa based?
Select Africa is headquartered in Johannesburg, South Africa, in the Africa region.
How does Select Africa make money?
Three revenue lines are on record. Microfinance Lending Interest Income is the primary driver. The others are medium Term Note Programme and third-Party Loan Administration Services.
Who are Select Africa's main competitors?
Emerging players on record are Branch International, Tala (formerly InVenture) and MOGO Africa. Broad incumbents are Opportunity International and FINCA Microfinance. Direct peers are Letshego Financial Group, Faulu Microfinance Bank, Musoni Microfinance and Bayport Financial Services. Microfund for Women (Jordan) / African MFI peer network is listed as an others.
Does Select Africa have an API?
No public API is recorded for Select Africa.
What industry is Select Africa in?
Select Africa's product category is Microfinance Lending. Its primary akta.pro industry code is BPADACAI, SME, Microfinance & Financial Inclusion Facilities. Its NAICS code is 5222 and its SIC code is 6141.