Spiro
Spiro is a global experiential marketing agency that designs brand activations, flagship events, custom exhibits, and connected digital-physical experiences for enterprise clients across technology, financial services, consumer goods, aerospace, and sports verticals.
- Company typePrivate
- Founded2022
- HeadquartersLas Vegas, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Spiro does
Spiro is a global experiential marketing agency that designs and produces brand activations, flagship events, custom exhibits, and connected digital-physical experiences for enterprise clients. Founded in 2022 and headquartered in Las Vegas, the company operates as a subsidiary within GES (Global Experiential Solutions), which was acquired by Los Angeles-based private equity firm Truelink Capital in October 2024 for $535 million. Spiro serves a roster of marquee global brands including Formula E, Hugo Boss, Bell, Meta, NFL, L'Oreal, Boeing, GE Aerospace, Tonomus, and Future Proof, spanning verticals such as technology, financial services, consumer goods, automotive and motorsports, aerospace, and sports and entertainment.
The company's core offering is organized around a proprietary "Brand Gravity" methodology that bonds brands and customers through three sequential stages: Attraction, Participation, and Preference. Service delivery is structured into four integrated modules — Experiential Marketing Strategy, Brand Activations & Events, Digital & Mixed Media, and Custom Exhibits — covering the full lifecycle from concept through production and operations. Spiro also publishes proprietary research through its Experiential Marketing Impact Report (EMIR) series, including a deeper-dive edition previewed at Cannes Lions in 2026. The company reports no public AI/ML products or proprietary technology platforms beyond the Brand Gravity framework.
Revenue is generated through professional-services engagements structured around enterprise-level brand activation projects; pricing is not publicly disclosed and is understood to be quote-based and negotiated per engagement. The go-to-market motion is direct enterprise field sales, with senior leadership focused on Global Growth Accounts. In December 2025, Spiro completed its first add-on acquisition under Truelink ownership — London-based creative agency 2Heads — extending its UK and European footprint and adding offices in Los Angeles and Montreal. Headcount is reported at 501–1,000 employees.
Spiro firmographics
Firmographics- Name
- Spiro
- Legal name
- Spiro
- Website
- https://thisisspiro.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Spiro is a global experiential marketing agency that designs brand activations, flagship events, custom exhibits, and connected digital-physical experiences for enterprise clients across technology, financial services, consumer goods, aerospace, and sports verticals.
- Ownership category
- akta.pro rank
Spiro industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industries
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)
Keywords
Where Spiro is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spiro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Experiential Marketing Services: Spiro generates revenue through providing comprehensive experiential marketing services to enterprise clients, including strategy, creative development, production, and operations for brand activations, events, exhibitions, and digital/mixed media experiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Spiro product offering
Product offeringCore offering
Spiro is a global experiential marketing agency that designs and executes brand activations, events, exhibitions, and digital/mixed media experiences for enterprise clients. The agency's offering is built around its proprietary Brand Gravity methodology, which bonds brands with customers through Attraction, Participation, and Preference, spanning strategy, creative development, production, and operations.
Product overview
Spiro is a global experiential marketing agency operating as a division within GES (a portfolio company of Truelink Capital). The company offers a unified platform built around its proprietary Brand Gravity methodology, which connects brands and customers through experiential marketing. The service portfolio comprises four integrated modules: Experiential Marketing Strategy (designing experience systems), Brand Activations & Events (creating flagship brand moments), Digital & Mixed Media (extending engagement across physical and digital touchpoints), and Custom Exhibits (converting presence into pipeline performance). The company also publishes proprietary research through its Experiential Marketing Impact Report (EMIR) series, providing data-driven insights to support its service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Strategy
Quantifiable outcome
- 82% of event attendees said a branded experience helped confirm or accelerate an existing purchase decision
- +3 more outcomes
Companies that use Spiro
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Spiro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Spiro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 2HeadscoreSpiro acquired London-based creative agency 2Heads, which specializes in developing immersive brand experiences for major technology, financial services, and consumer brands. 2Heads brings over 40 years of creative expertise with additional locations in Los Angeles and Montreal. The acquisition integrates 2Heads into GES's experiential agency Spiro, combining creative expertise with Spiro's strategic infrastructure to deliver enhanced experiential solutions to clients worldwide. This marks the first add-on acquisition for GES under Truelink Capital's ownership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Spiro competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency operating across experiential marketing, events, and activations for major enterprise brands. Closely comparable to Spiro in service scope, target customers (Fortune 500 marketing buyers), and B2B agency model.
- George P. Johnson Experience Marketing: One of the largest independent experiential marketing agencies worldwide, delivering brand activations, events, and exhibits for enterprise clients across technology, healthcare, and automotive verticals — directly comparable in offering mix and customer base to Spiro.
- Momentum Worldwide: Global experiential marketing agency within the Interpublic Group, providing brand activations, sports/entertainment marketing, and shopper experiences. Comparable to Spiro in targeting enterprise CMOs with integrated experiential programs.
- Sparks: Experiential and event marketing agency serving enterprise technology, healthcare, and consumer brands with brand activations, exhibits, and digital experiences. Directly comparable service portfolio and target customer profile to Spiro.
- MKG: Independent experiential marketing agency focused on brand experiences, activations, and events for enterprise clients. Comparable mid-size agency model competing for the same brand experience budgets as Spiro.
- Opus Agency: Brand experience and events agency delivering large-scale experiential programs for technology, sports, and consumer enterprise clients. Directly comparable in offering and customer mix to Spiro's enterprise roster.
- Octagon: Sports and entertainment experiential marketing agency, part of Interpublic Group, with deep expertise in sports sponsorship activation and brand experiences. Comparable to Spiro's NFL, Formula E, and sports-league client work.
- On Board Experiential: Independent experiential marketing agency producing brand activations, custom exhibits, and events for enterprise brands. Comparable service stack (strategy, creative, production) targeting similar enterprise buyers.
Broad incumbents
- IMG: Global sports, events, and talent management powerhouse within Endeavor, operating at much larger scale and offering integrated brand experiences, sponsorship, and event IP. Adjacent incumbent with overlapping enterprise experiential capabilities.
- Live Nation Experiential: Live Nation's experiential arm leveraging concerts, festivals, and live-event IP for brand activations. Broader incumbent in the experiential space, competing for the same enterprise experiential budgets from a venue and entertainment asset base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spiro social profiles
Digital presenceSpiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiro leadership team
Management profileNumber of profiles
Profiles10 records
Spiro subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spiro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiro M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiro
What does Spiro do?
Spiro is a global experiential marketing agency that designs and executes brand activations, events, exhibitions, and digital/mixed media experiences for enterprise clients. The agency's offering is built around its proprietary Brand Gravity methodology, which bonds brands with customers through Attraction, Participation, and Preference, spanning strategy, creative development, production, and operations.
Is Spiro a public or private company?
Spiro is a private company. It is classified as private equity controlled and is currently operating.
When was Spiro founded?
Spiro was founded in 2022. It employs 501 to 1,000 people.
Where is Spiro based?
Spiro is headquartered in Las Vegas, United States, in the North America region.
How does Spiro make money?
One revenue line is on record: experiential Marketing Services.
Who are Spiro's main competitors?
Direct peers on record are Jack Morton Worldwide, George P. Johnson Experience Marketing, Momentum Worldwide, Sparks, MKG, Opus Agency, Octagon and On Board Experiential. Broad incumbents are IMG and Live Nation Experiential.
Does Spiro have an API?
No public API is recorded for Spiro.
What industry is Spiro in?
Spiro's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 54181 and its SIC code is 7311.