eEuroparts
eEuroparts is a private US online retailer founded in 2000 selling Genuine OEM, OEM, and aftermarket parts exclusively for European vehicles to DIY consumers and wholesale buyers, serving hundreds of thousands of customers with vehicle-fitment matching and bundled Kits That Fit™.
- Company typePrivate
- Founded2000
- HeadquartersPutnam, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What eEuroparts does
eEuroparts (legal entity Newparts, Inc.) is a private US online retailer founded in 2000 and headquartered in Gordonsville, Tennessee, that sells Genuine OEM, OEM, and premium aftermarket parts exclusively for European vehicles. The company's e-commerce platform is built around a vehicle-specific fitment matching engine: customers select make, model, year, and submodel to surface compatible parts, and the proprietary Kits That Fit™ program bundles all components needed for a given repair into a single SKU. Supporting platform features include My Garage (saved vehicles and recommendations), live chat support, and Vehicle Platform Guides (diagnostic content, currently in development). The catalog spans 24+ categories (brakes, engine, HVAC, suspension, fuel delivery, electrical, transmission) and is offered alongside dedicated brand storefronts for Bosch, Liqui Moly, Mann-Filter, NGK, ZF, URO Parts, Pierburg, Nissens, and the proprietary Bison Performance house brand, which carries a Limited Lifetime Warranty.
The business operates a pure direct-to-consumer e-commerce model from a main distribution facility east of Nashville, TN, plus multiple secondary shipping warehouses nationwide, with same-day fulfillment on orders placed before 2 PM CST via UPS, FedEx, and USPS. A complementary wholesale channel runs through ShopStock.com for auto repair shops and dealerships with tax-exempt ordering. Pricing is transparent unit pricing across SKUs ranging from under $5 to over $1,000, with payment via major cards, PayPal, and third-party financing (Affirm, Klarna). The company is BBB accredited, PCI-DSS compliant, and SSL-encrypted. Over its 25-year history eEuroparts has processed more than 20 million orders for hundreds of thousands of US DIY European-car owners; it ships domestically only, does not accept international orders, and operates with 1–10 employees, indicating a lean owner-operated structure with outsourced or third-party logistics.
eEuroparts firmographics
Firmographics- Name
- eEuroparts
- Legal name
- eEuroparts (Newparts, Inc.)
- Website
- https://eeuroparts.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eEuroparts is a private US online retailer founded in 2000 selling Genuine OEM, OEM, and aftermarket parts exclusively for European vehicles to DIY consumers and wholesale buyers, serving hundreds of thousands of customers with vehicle-fitment matching and bundled Kits That Fit™.
- Ownership category
- akta.pro rank
eEuroparts industry classification
Industry- Product category
- European Auto Parts E-commerce
- NAICS
- Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
- akta.pro secondary industries
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ), Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
Keywords
Where eEuroparts is headquartered
LocationHeadquarters
- HQ city
- Putnam
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eEuroparts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time product sales of European auto parts (Genuine OEM, OEM, and aftermarket) through e-commerce transactions. Products are vehicle-specific and sold directly to consumers. Core charges may apply for certain parts requiring old part returns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual part purchases at unit prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
eEuroparts product offering
Product offeringCore offering
eEuroparts is an online e-commerce retailer specializing in Genuine OEM, OEM, and premium aftermarket parts exclusively for European vehicles (BMW, Mercedes-Benz, Volvo, Saab, Land Rover, Audi, Volkswagen, and other European marques). The platform offers a vehicle-specific fitment matching tool, the Kits That Fit™ bundled repair solutions program, a My Garage vehicle storage feature, live chat expert support, and a wholesale program for business customers. The company sells across 24+ product categories including Brake System, Engine, HVAC, Suspension, Fuel Delivery, Electrical and Lighting, Transmission, and Ignition, stocking brands such as Bosch, Liqui Moly, Mann-Filter, NGK, Pierburg, ZF, URO Parts, Bison Performance (house brand), Genuine OEM, Professional Parts Sweden, Genuine Saab, and Nissens.
Product overview
eEuroparts is an online e-commerce retailer specializing in European auto parts, offering a single unified platform for consumers and professionals to purchase Genuine OEM, OEM, and premium aftermarket parts. The product portfolio centers on the eEuroparts Online Store with integrated features including Kits That Fit™ (bundled repair solutions), Garage vehicle storage, Live Chat support, and a Wholesale Program for business customers. The catalog spans 24+ product categories including Brake Systems, Engine, HVAC, Suspension, Fuel Delivery, Electrical/Lighting, Transmission, and more. The company sells multiple sub-brands including Bosch, Liqui Moly, Mann-Filter, NGK, Pierburg, Bison Performance (house brand with lifetime warranty), Genuine OEM, ZF, URO Parts, Professional Parts Sweden, Genuine Saab, and Nissens. The site also features Vehicle Platform Guides (in development) to help diagnose vehicle issues and select correct parts.
Differentiator
Problem solved
Functional benefit
Brands
- Kits That Fit: Complete repair solutions with no guesswork - hand-picked kits that ensure fitment confidence
- Bison Performance
- Genuine OEM
Products and services
- eEuroparts Online Store Online e-commerce platform offering Genuine OEM, OEM, and premium aftermarket parts for European vehicles, with vehicle-specific fitment search, My Garage vehicle storage, live chat support, and the Kits That Fit™ bundled repair solutions program. Targeted at individual DIY car owners and small repair shops in the United States.
- Kits That Fit™ Complete repair solution bundles designed to ensure customers get all necessary parts for specific repairs without guesswork, featuring vehicle-specific part matching. For DIY car owners and professional installers performing repairs on European vehicles.
- Brake System Products Complete brake system components including Brake Kits, Rotors, Pads, Calipers, Sensors, ABS system parts, Brake Hoses and Lines, Brake Boosters, Brake Drums, Brake Shoes, Parking Brakes, and Brake Hardware for European vehicles.
- Ignition Products Ignition system components including Ignition Kits, Ignition Coils, Spark Plugs, Ignition Wires, Sensors and Switches, Glow Plugs, Distributors, and Lock Cylinders for European vehicles.
- Engine Products Engine components and maintenance parts including Timing Belt Components, Oil Filters, Cylinder Block Parts, Valve Train Components, Motor Mounts, Intake Manifold Parts, Camshaft Parts, Crankshaft Parts, Oil Pumps, Oil Pans, Pistons and Connecting Rods, Timing Chain Components, Engine Gaskets, Sensors, Switches, Balance Shaft Parts, Control Modules, Oil Dipsticks, and Hardware for European vehicles.
- Suspension Products Suspension system parts including Suspension Kits, Shocks and Struts, Control Arms, Coil Springs, Stabilizer Links, Ball Joints, Bushings, Air Suspension, Suspension Sensors, Alignment, Steering Knuckles, Leveling Kits, Leaf Springs, and Crossmember Subframe components for European vehicles.
- HVAC Products Heating, ventilation, and air conditioning components including A/C Compressors, Blower Motors, Cabin Air Filters, Heater Cores, and related parts for European vehicles.
- Fuel Delivery Products Fuel system components including Fuel Pumps, Injectors, Throttle Bodies, Filters, Turbochargers, and Superchargers for European vehicles.
- Electrical and Lighting Products Electrical components and lighting parts including Headlights, Tail Lights, Control Modules, Sensors, and Wiring Harness for European vehicles.
- Transmission Products Transmission components including Clutch Kits, Filters, Gaskets, Mounts, and both automatic and manual transmission parts for European vehicles.
Quantifiable outcome
- 20+ million orders successfully processed since 2000
- +1 more outcomes
Companies that use eEuroparts
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
eEuroparts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eEuroparts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopStock.comminorShopStock.com is referenced as the business account and wholesale ordering platform separate from the consumer eeuroparts.com site, serving auto repair shops and dealerships with tax-exempt ordering capabilities.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
eEuroparts competitors and assessment
Company assessmentDirect peers
- ECS Tuning: ECS Tuning focuses on Audi, BMW, Volkswagen, and Porsche parts and accessories online, with fitment-aware catalog and a strong enthusiast/DIY community. Direct peer in European-only e-commerce auto parts with similar customer base and product breadth.
- RockAuto: RockAuto is one of the largest online-only auto parts retailers in the US, offering a massive multi-make catalog including European brands. It is the closest direct competitor to eEuroparts on business model (pure e-commerce, DTC, fitment-driven catalog), with stronger scale and lower pricing on commodity parts.
- Pelican Parts: Pelican Parts is an online retailer of OEM and aftermarket parts primarily for Porsche, Mercedes-Benz, and BMW, with deep technical DIY content and installation guides. Comparable to eEuroparts in European-only specialization, DIY focus, and educational content marketing.
- FCP Euro: FCP Euro is an online retailer specializing in European car parts (BMW, Audi, Mercedes, VW, Volvo, MINI, Porsche) with strong fitment tools, OEM and aftermarket catalog, and a lifetime replacement warranty. Directly overlaps eEuroparts on European-only specialization and DTC e-commerce model.
- Turner Motorsport: Turner Motorsport sells BMW-specific performance and OEM parts online with fitment tools and a knowledgeable enthusiast customer base. Directly comparable in European-make specialization and DTC e-commerce model.
Broad incumbents
- Advance Auto Parts: Advance Auto Parts is a major US multi-channel auto parts retailer with stores and an online platform serving DIY and professional customers across domestic, Asian, and European vehicles. Broad incumbent competing with eEuroparts in the European parts segment.
- Amazon (Auto Parts category): Amazon's automotive category lists millions of European-brand parts from third-party sellers with Prime shipping. Although not a specialist, it competes with eEuroparts on convenience, pricing, and search-driven customer acquisition for European part purchases.
- AutoZone: AutoZone is the largest US specialty retailer of automotive parts and accessories, with both physical stores and a substantial online catalog spanning domestic, Asian, and European vehicles. Broader incumbent competing with eEuroparts on European parts via its e-commerce channel, but with vastly larger scale.
- O'Reilly Auto Parts: O'Reilly Auto Parts operates thousands of US stores plus an online store covering most makes including European. As a broad-line incumbent, it competes with eEuroparts on European parts availability but lacks deep specialization.
Emerging players
- Import Image Racing: Import Image Racing is an online retailer focused on import and European performance parts with fitment-driven catalog. Smaller, enthusiast-oriented peer with overlapping European specialty focus and DTC e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
eEuroparts social profiles
Digital presenceeEuroparts compliance and trust
Trust signalCompliance2 records
eEuroparts financial estimates
Financial estimateRevenue estimate
Valuation estimate
eEuroparts leadership team
Management profileNumber of profiles
eEuroparts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eEuroparts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eEuroparts
What does eEuroparts do?
eEuroparts is an online e-commerce retailer specializing in Genuine OEM, OEM, and premium aftermarket parts exclusively for European vehicles (BMW, Mercedes-Benz, Volvo, Saab, Land Rover, Audi, Volkswagen, and other European marques). The platform offers a vehicle-specific fitment matching tool, the Kits That Fit™ bundled repair solutions program, a My Garage vehicle storage feature, live chat expert support, and a wholesale program for business customers. The company sells across 24+ product categories including Brake System, Engine, HVAC, Suspension, Fuel Delivery, Electrical and Lighting, Transmission, and Ignition, stocking brands such as Bosch, Liqui Moly, Mann-Filter, NGK, Pierburg, ZF, URO Parts, Bison Performance (house brand), Genuine OEM, Professional Parts Sweden, Genuine Saab, and Nissens.
Is eEuroparts a public or private company?
eEuroparts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eEuroparts founded?
eEuroparts was founded in 2000. It employs 1 to 10 people.
Where is eEuroparts based?
eEuroparts is headquartered in Putnam, United States, in the North America region.
How does eEuroparts make money?
One revenue line is on record: product Sales.
Who are eEuroparts's main competitors?
Direct peers on record are ECS Tuning, RockAuto, Pelican Parts, FCP Euro and Turner Motorsport. Broad incumbents are Advance Auto Parts, Amazon (Auto Parts category), AutoZone and O'Reilly Auto Parts. Import Image Racing is listed as an emerging player.
Does eEuroparts have an API?
No public API is recorded for eEuroparts.
What industry is eEuroparts in?
eEuroparts's product category is European Auto Parts E-commerce. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters), with a secondary code of IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 336390 and its SIC code is 3714.