Leaders Lab

What Leaders Lab does

Leaders Lab (legal name: Leaders Lab) is a privately held, founder-owned professional services firm established in 2010 and headquartered in Plagiari, Thessaloniki, Greece. The company specializes in Transformational Leadership behavior training (Μεταλλακτική Συμπεριφορά και Ηγεσία), delivering applied leadership, entrepreneurship, sales, and negotiation development programs to executives, managers, and SMEs across Greece, Cyprus, and the Balkans. Its go-to-market is sales-led and enterprise-focused, combining direct consulting, Calendly-driven discovery calls, and quote-based program enrollment for individualized or cohort-based engagements. Named clients and exclusive trainer relationships include RE/MAX, Crestcom International, SONOCO Hellas, Anatolia Hotels, Ellinikos Gold, Porto Palace, and Ophthalmica, with multinational delivery via Hemsley Fraser to Vodafone, Nielsen, Chep, and General Mills.

The core offering is built on four branded products unified under a "Development Pathways" framework: the Group Experiential MBA in Transformational Leadership (24 sessions of 180 minutes, twice monthly), the Individual 1:1 Experiential MBA (24 sessions of 120 minutes), Ask Iphigenia (asynchronous on-demand coaching), and the Lab-Retreat of Negotiations (4 sessions of 120 minutes). Underlying technology is a Kajabi-hosted learning platform delivering 244 leadership techniques from 115 international speakers (including Daniel Goleman, Ken Blanchard, Marshal Goldsmith, Simon Sinek, Jim Collins, Daniel Pink), with all audiovisual content presented with Greek subtitles and supporting notes in Greek. Stripe powers card payments; discovery and enrollment are funneled through the leaderslab.gr website, social channels, and Greek media appearances (DION TV, Egnatia TV, Athens News Agency, Epixeiro.gr).

Commercially, Leaders Lab runs a professional services monetization model with three revenue streams: high-touch group program fees (paid upfront or via installment), high-touch individual coaching fees with the founder, and an on-demand asynchronous subscription/ask model. Pricing is not publicly disclosed; the company emphasizes ROI with internally reported returns of 20.8x–23.7x for client companies and 225 confirmed participants with economic benefits since 2010. The firm has no external venture or private equity funding, no subsidiaries, no app, no API, and operates with a core team of roughly five people (Managing Director Iphigenia Paparoussi, a Project Manager, a Senior Video Editor, a Printed Material Manager, plus specialized contractors in translation and digital communications), supported by an external network of expert speakers.

Name

Leaders Lab

Legal name

Leaders Lab

Website

https://leaderslab.gr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Leaders Lab is a Greek-owned leadership development firm in Thessaloniki delivering Transformational Leadership training, executive coaching, and negotiation programs to executives and SMEs across Greece, Cyprus, and the Balkans via a Kajabi-based video platform and exclusive trainer partnerships.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Training

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Leadership Development & Executive Coaching (BPAHAGAD), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development
• Executive coaching
• Corporate training
• Transformational leadership
• Negotiation training

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Group Leadership Development Program (Βιωματικό ΜΒΑ): 24 sessions of 180 minutes each, conducted twice monthly. Revenue generated through program enrollment fees paid upfront or in installments via credit card or bank transfer.
2. Individual 1:1 Leadership Coaching: 24 individual sessions of 120 minutes each, scheduled at participant's convenience. Personal coaching with leadership consultant Iphigenia Paparoussi.
3. Individual Support (Ask Iphigenia): On-demand guidance without live calls, providing flexible support for participants.
4. Lab-Retreat Negotiation Program: 4 sessions of 120 minutes each focused on strategic negotiation superiority.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Leaders Lab designs and delivers experiential leadership development programs — most notably the 24-session Experiential MBA in Transformational Leadership, offered as both a group program for corporate teams and a 1:1 program for individual professionals. The portfolio is complemented by the Ask Iphigenia asynchronous support service and the Lab-Retreat of Negotiations workshop, all delivered via a hybrid live/online model hosted on the Kajabi learning platform.

Product overview

Leaders Lab operates as a multi-product education platform delivering leadership development, entrepreneurship, sales transformation, and negotiation training programs primarily for Greek-speaking professionals and businesses. The portfolio consists of four named products: the Group Experiential MBA in Transformational Leadership™ and the Individual 1:1 Experiential MBA in Transformational Leadership™ (both 24-session programs covering leadership behavior change with measurable outcomes), supplemented by the individual Ask Iphigenia™ async coaching add-on and the Lab-Retreat of Negotiations™ (a 4-session negotiation skills program). All programs are delivered via a Kajabi-based digital platform with video content, Greek subtitles, and personal coaching, unified under the Development Pathways framework.

Differentiator

Problem solved

Functional benefit

Brands

• Βιωματικό ΜΒΑ στη Μεταλλακτική Ηγεσία (Experiential MBA in Transformational Leadership): Group and Individual 1:1 programs consisting of 24 sessions of 180 or 120 minutes, held twice monthly.
• Ask Iphigenia
• Lab-Retreat Διαπραγματεύσεων (Negotiations Lab-Retreat)

Products and services

• Group Experiential MBA in Transformational Leadership

Quantifiable outcome

• 20.8x ROI on investment for client companies
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, strategic and operational.

• RE/MAX GreececoreStrategic or Co-development PartnerExclusive corporate trainer for RE/MAX in Greece, Cyprus, and Balkans. Adapted their training systems to address challenges of the Greek real estate market. Approximately 600 real estate professionals trained through this partnership.
• Crestcom InternationalcoreStrategic or Co-development PartnerExclusive corporate trainer for Crestcom International in Greece, Cyprus, and Balkans. Customized training programs to fit Greek market conditions.
• tttech (formerly rogenSi)strategicStrategic or Co-development PartnerExclusive corporate trainer and consultant for ttech (formerly rogenSi) in Greece, Cyprus, and Balkans. Works on transformational leadership and change leadership projects with multinational clients.
• Speak FirststrategicStrategic or Co-development PartnerExclusive corporate trainer and consultant for Speak First in Greece, Cyprus, and Balkans. Focus on leadership development and communication skills.
• Hemsley FraserstrategicStrategic or Co-development PartnerExclusive corporate trainer and consultant for Hemsley Fraser in Greece, Cyprus, and Balkans. Delivers leadership development programs to multinational clients including Vodafone, Nielsen, Chep, General Mills.
• Zenger FolkmanstrategicStrategic or Co-development PartnerFeatured speaker providers including Joe Folkman (psychometric scientist, co-founder of Zenger Folkman) and Jack Zenger (CEO, ranked among top 10 coaches globally by Wall Street Journal). Kathleen Stinnett serves as senior consultant and executive coach.
• StripeoperationalTechnology or IntegrationPayment processing platform used for credit card and debit card transactions. Used by major companies including Amazon, Booking, Spotify, Expedia for secure payment processing.
• National Bank of Greece (Εθνική Τράπεζα)operationalOthersBank for payment processing and receiving client payments. Account holder: Iphigenia Paparoussi. IBAN: GR1801108640000086440010956.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Development Dimensions International (DDI): Global leadership consulting firm specializing in leadership pipeline development, assessment, and behavior change. Comparable to Leaders Lab in focus on measurable leadership outcomes, executive coaching, and enterprise-scale training delivery.
• Center for Creative Leadership: Nonprofit leadership research and education provider offering executive programs, assessments, and customized corporate training. Comparable to Leaders Lab in targeting senior leadership development, evidence-based methodologies, and B2B corporate program delivery.
• FranklinCovey: Global leadership and organizational performance company offering training programs in multiple languages. Directly comparable to Leaders Lab as both sell corporate leadership development content adapted for local markets, including content from authors like Stephen Covey that overlaps with Leaders Lab's international speaker library.
• Dale Carnegie Training: Worldwide training franchise offering leadership, communication, and executive development courses with localized country partners. Comparable to Leaders Lab in B2B training delivery model, content library approach, and use of local trainers delivering established methodologies to business professionals.
• Ken Blanchard Companies: Leadership training and consulting firm founded by Ken Blanchard whose content is explicitly featured in Leaders Lab's speaker library. Comparable as a direct competitor/potential partner offering leadership development programs globally with measurable behavioral outcomes for managers and executives.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, executive search, and talent management as part of a broader portfolio. Comparable to Leaders Lab's leadership development practice, though Korn Ferry serves large multinationals with much wider service offerings.

Others

• Crestcom International: Global leadership development franchise where Leaders Lab serves as exclusive trainer for Greece, Cyprus, and Balkans. Directly comparable curriculum (monthly leadership sessions) and is a strategic partner rather than direct competitor; included because Crestcom's standard offering mirrors Leaders Lab's group program structure.
• Zenger Folkman: Leadership development firm known for 360-degree feedback and behavioral research, whose experts (Joe Folkman, Jack Zenger) are featured in Leaders Lab's speaker library. Comparable methodology around measurable leadership behaviors, with Leaders Lab acting as a delivery partner in the Greek market.

Emerging players

• BTS: Strategy execution and leadership development firm offering simulation-based training and consulting. Comparable to Leaders Lab's focus on measurable leadership behavior change and B2B enterprise sales motion, though BTS operates at larger scale and serves Fortune 500 clients globally.

Regional players

• Hemsley Fraser: UK-headquartered learning and development provider serving European multinationals including Vodafone, Nielsen, Chep, and General Mills — overlapping with Leaders Lab's enterprise customer base. Comparable in B2B training delivery, though serving broader European market rather than Greek domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LeadersLabGR
• Facebookfacebook.com/LeadersLabGR
• LinkedInlinkedin.com/company/leaders-lab-gr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaders Lab