Code of Conduct

What Code of Conduct does

Code of Conduct Company Oy is a Helsinki-based, founder-owned ethics and compliance consulting firm founded in 2018 by Niina Ratsula after a 12-year career leading ethics and compliance functions at international listed companies. The firm serves Finnish listed companies, SMEs, and public sector organizations across six consulting service lines: Code of Conduct development and training, Corporate Sustainability (CSRD/CSDDD/HRDD/GRI/VSME), Compliance and anti-corruption, Whistleblowing channels (delivered in partnership with Tvenda Oy), Internal Audit and Internal Control, and live/online training engagements. A core tenet of the firm is a human-centered methodology focused on building ethical cultures that guide daily decision-making rather than producing shelf-documents, anchored in the founder's doctoral research on internal control and SOX compliance.

The company operates a service-plus-product model. Professional services are sold quote-based through direct consulting engagements, while recurring revenue is generated through Code of Conduct Community (annual membership with monthly events, expert coaching, and Academy access) and Code of Conduct Academy, which delivers 100+ Finnish-language online courses via third-party platforms Vuolearning and Articulate Rise (with SCORM packages for client LMS integration). Auxiliary assets include published books, the 'Moraalit(on)' podcast co-produced with the Helsinki Region Chamber of Commerce, and free downloadable guides supporting top-of-funnel content marketing. Customer relationships span government (City of Imatra, Keva), listed corporates (VR, Citycon, Glaston, Uponor, Port of Helsinki), pharma (H. Lundbeck), financial institutions (Kommunalbanken/KBN), and the FIBS corporate responsibility network.

Underlying technology is third-party rather than proprietary: Vuolearning hosts browser-based courses, Articulate Rise produces SCORM packages, and Creamailer manages newsletter distribution. There is no disclosed proprietary platform, API, SDK, or AI/ML capability. Geographically the firm self-identifies as serving Nordic/Scandinavian markets, anchored in a three-person core professional team (Founder/CEO Niina Ratsula, Partner Sanna Kalliokoski, Senior Consultant Kia Karvetti) plus a graphic designer and partnered forensic investigators at Tvenda Oy (Tytti Saarinen, Viivi Lajunen). No external funding, M&A, or institutional ownership has been disclosed.

Name

Code of Conduct

Legal name

Code of Conduct Company Oy

Website

https://codeofconduct.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Finnish ethics, compliance, and sustainability consulting firm serving listed companies, SMEs, and public sector organizations with Code of Conduct development, CSRD reporting, compliance programs, whistleblowing, internal audit, and 100+ course Academy/Community subscription offerings.

Ownership category

akta.pro rank

Product category

Ethics and Compliance Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Ethics, Integrity & Whistleblowing Program Advisory (BPAHAFAI)

akta.pro secondary industries

Code of Conduct & Business Ethics (EDABADAB), Whistleblowing, Speak-Up Culture & Investigations Training (EDABADAL), Regulatory Compliance Management (GRC, audits, reporting) (EDABADAI), Risk, Compliance & Internal Controls Consulting (BPAHACAJ), Workplace Misconduct, Ethics & Compliance Investigations (BPAKAEAH)

Keywords

• Ethics consulting services
• Compliance program development
• Corporate sustainability advisory
• Internal audit services
• Whistleblowing channel implementation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Ethics and compliance consulting engagements including Code of Conduct development, compliance program development, internal audit services, and whistleblowing system implementation.
2. Training and Education: Online training courses through Code of Conduct Academy as part of Community membership. Also includes custom eLearning development and delivery.
3. Community Membership: Code of Conduct Community membership providing access to events, training platform, expert support, and networking opportunities. Sold on annual membership basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Code of Conduct Company is a Finnish ethics and compliance consulting firm offering advisory services including Code of Conduct development, corporate sustainability/CSRD consulting, compliance and anti-corruption programs, whistleblowing channels, and internal audit. The consulting practice is complemented by Code of Conduct Academy, an online learning platform with 100+ courses delivered via Vuolearning and Articulate Rise, and Code of Conduct Community, an annual membership program with monthly events and expert coaching.

Product overview

Code of Conduct Company is a Finnish ethics and compliance consulting firm offering a portfolio of advisory services and digital learning products. The core offering consists of six consulting service lines: Code of Conduct development and training, Corporate Sustainability services, Compliance and anti-corruption programs, Whistleblowing channels and processes (delivered in partnership with Tvenda Oy), Internal Audit and Internal Control services, and Trainings and Encounters. These services are complemented by two digital learning sub-brands — Code of Conduct Academy (100+ online courses delivered via Vuolearning and Articulate Rise) and Code of Conduct Community (membership with monthly events and coaching) — as well as publications, the Moraalit(on) podcast, and free downloadable guides. The overall portfolio is consultative and human-delivered, with digital products serving as a delivery and continuation mechanism for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Code of Conduct Academy: Online training platform providing courses on responsible business, ethics, compliance, sustainability, internal audit, and related topics as part of Code of Conduct Community membership
• Code of Conduct Community
• Moraalit(on)

Products and services

• Code of Conduct Development & Training

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tvenda OycoreImplementation/ SI/ Consulting PartnerPartnership with Tvenda Oy for whistleblowing services provision. Tvenda provides independent investigation services while Code of Conduct Company handles channel setup and management. Both founders (Viivi Lajunen and Tytti Saarinen) have backgrounds in forensic investigations, money laundering investigations, bankruptcies, and special audits.
• VuolearningcoreTechnology or IntegrationVuolearning provides the online learning platform infrastructure for Code of Conduct Company's eLearning services. Training courses are built on Vuolearning platform. Platform manages user accounts, course delivery, and completion tracking.
• FIBScoreStrategic or Co-development PartnerFIBS (Nordic's largest corporate responsibility network) partnership includes shared Code of Conduct development for the network, joint webinars, workshops, and FIBS Partner status 2025-2026. Code of Conduct Company facilitated the creation of FIBS's shared operating principles through workshops and surveys with members.
• LEAPminorStrategic or Co-development PartnerCollaboration with LEAP (learning platform for ethical awareness and skills) founder Michaela Ahlberg on webinar about 'Life after eLearning launch'. LEAP provides conversational ethics learning approach.
• Helsingin seudun kauppakamari (Helsinki Region Chamber of Commerce)minorGTM or Marketing PartnerJoint podcast production 'Moraalit(on)' addressing ethical questions in working life. Collaboration with Chamber of Commerce for content marketing and thought leadership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BDO Finland: Mid-tier accounting and advisory firm offering risk, compliance and sustainability services to Finnish SMEs, listed-adjacent and mid-market clients. Most directly comparable in size and segment focus to Code of Conduct Company among the international advisory networks in Finland.
• Accountor Group: Nordic financial and HR services provider offering compliance, payroll and advisory services to SMEs and mid-market in Finland. Comparable in regional focus, SME customer base and bundled advisory + subscription/managed services model.

Broad incumbents

• KPMG Finland: KPMG Finland provides risk consulting, regulatory compliance, internal audit and ESG/sustainability advisory, including CSRD assurance preparation. Targets the same Finnish listed-company and public-sector buyer pool for ethics and compliance programs.
• NAVEX Global: Global provider of ethics and compliance software and services, including whistleblowing/hotline, policy management and ethics training. Comparable as a broader incumbent offering whistleblowing channel, ethics training and compliance program tooling to enterprise buyers also targeted by Code of Conduct Company.
• Deloitte Finland: Deloitte's Finnish practice offers risk advisory, regulatory compliance, internal audit and sustainability/CSRD services to listed and large private clients. Directly competes with Code of Conduct Company for the same enterprise buyer relationships around ethics, compliance and sustainability mandates.
• LRN Corporation: Global ethics & compliance education, advisory and culture platform serving enterprises with eLearning, Code of Conduct and program advisory. Closely comparable to Code of Conduct's combined consulting-plus-Academy offering, but at much larger global scale.
• EY Finland: EY Finland's risk and compliance practice delivers ethics, anti-bribery, internal audit, whistleblowing and sustainability/CSRD advisory to listed Finnish companies and the public sector. Directly comparable on service scope and target customers.
• PwC Finland: Finland practice of Big-4 PwC, with established risk, compliance, internal audit and sustainability advisory services serving Finnish listed companies and public sector. Comparable as a competing provider of ethics, compliance and CSRD advisory in the same enterprise buyer pool, but at much larger scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CodeOfConductFI
• LinkedInlinkedin.com/company/codeofconduct
• Instagraminstagram.com/codeofconductcompany
• Xx.com/CodeOfConductFI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code of Conduct